In this insightful podcast, I delve into the crucial difference between aggressive selling and the art of effective branding. Have you ever felt bombarded by salespeople, whether at a mall or as a tourist, pushing products regardless of your actual needs or desires? This common sales tactic often feels repulsive, and there's a good reason for it. T…

In this video JZB MEDIA CEO & Brand Strategist Zack Bosquez highlights a common mistake a lot of businesses make - not prioritizing their brand. Zack also provides some key insight about what brands need to start paying attention to if they'd like to get noticed, and make more money. Follow Zack on Instagram: https://www.instagram.com/jzbzack/ Foll…

Prior to being able to communicate who you are and why you exist, you must first understand who it is you are and why you exist. Seems easy enough, but you’d be surprised how many people skip right over this important step. -- Website: https://www.jzbmedia.com Company Social: Facebook: https://www.facebook.com/jzbmedia Instagram: https://www.instag…

As a business owner or marketing director one of your highest priorities should be to make a mark on your customers’ minds. Having a clear company identity (and surrounding systems) will help your company to create a recognizable, trusted, and consistent perception in your community or demographic - which helps to dominate customer attention and wi…

The logo you create to represent your business is only there to help identify you, it’s not there to explain what you do. Branding however, is the effort that you put in to increase the meaning of your logo, i.e, what your business means to others. It's important to understand the differences here as you're working to increase the awareness of your…

As a business owner or marketer your goal should be to communicate real value as it relates to your brand through various “mediums” of communication, so we wanted to briefly explain what that means. ☑️ Video is someone’s favorite way to consume content, but it’s not everyone’s ☑️ Audio is someone’s favorite way to consume content, but it’s not ever…

Consider your brand presence (not just immediate ROI) as you’re building your social media marketing campaigns. There’s strength in the long game! In this video we unpack a new perspective for you to think about as it relates to unmeasurable ROI.

Authenticity, surrender, and discomfort can play a vital role in how we make decisions and process potential outcomes. In this episode we break down these different behaviors and apply them to real-world business and life scenarios to show how they really can set you apart and help you change the game. Follow me on Instagram: https://www.instagram.…

It's becoming more and more prevalent that Brands are taking advantage of creators. Part of that is on them, part of that is on us. Follow me on Instagram: https://www.instagram.com/jzbzack/ Follow me on Twitter: https://www.twitter.com/jzbzack/ Subscribe on YouTube: https://www.youtube.com/c/JZBZACK Like my page on Facebook: https://www.facebook.c…

In this episode I discuss the difference between being proactive, and reactive. Follow me on Instagram: https://www.instagram.com/jzbzack/ Follow me on Twitter: https://www.twitter.com/jzbzack/ Subscribe on YouTube: https://www.youtube.com/c/JZBZACK Like my page on Facebook: https://www.facebook.com/zbzack/ Connect with me on LinkedIn: https://www.…