show episodes
 
Kaleigh Moore and Paul Jarvis talk about all things related to the business of freelancing. We’re talking clients. Pricing. Landing projects. Getting paid. Managing revisions (endless revisions). Finding clients and connecting with them in a way that feels right for you. If you’re like most freelancers, it’s the business stuff that keeps you awake at night, not the actual writing, programming or designing. That’s where the Creative Class podcast comes in. Kaleigh and Paul have over 20 years ...
 
The Growth Machine Marketing Podcast is your go-to resource for learning how to grow your business through Content Marketing, Search Engine Optimization, Advertising, Social Media, Email Marketing, and more. Each week, your host Amanda Natividad will share lessons from the Growth Machine team, a 7-figure marketing agency, or lessons that guests have learned through growing their own businesses. Whether you're an experienced marketer looking for new techniques to try, or a complete newcomer t ...
 
An exploration of the toolboxes of the amazing people leveraging the internet to build audiences, foster growth, and generate wealth. The guests diverge in some areas, but converge in others, displaying the shared traits that lead to success. Every week, host Brandon Zhang aims to uncover the guest's path to success and question them on the topics they know best. Past guests have included David Perell, Jack Butcher and Anthony Pompliano.
 
The Vue Podcast | Leaders In Retail | Retail Podcast | AI for Retail and Fashion Welcome to The Vue Podcast! We feature CEOs, CTOs, Investors, heads of product & innovation, and people who are shaping this billion dollar industry. We're talking to change-makers like Zilingo, Tata Cliq, YogaClub, Yerdle, & Mercado Libre in this series. Join us to understand how they are influencing retail - this is your Retail Podcast!
 
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show series
 
Whether you’re a business owner, retailer, freelancer, or copywriter — Ecommerce Expert and Writer Kaleigh Moore has advice for you. There are lots lessons to unpack, such as: How to ask for (and get!) a seat at the table Building a personal brand by being authentic and curious Improving your writing skills by being open to fierce questions from an…
 
If you want to listen to only one podcast about brand marketing, this is the one. Amanda Goetz spent more than five years at The Knot, helping to grow the wedding juggernaut into the household name it is today. She’s now the Chief Marketing Officer for Teal, and she’s starting up her own luxury CBD company for women, House of Wise. In this episode …
 
Today, Ari Lewis joins the show to talk about why everyone should start a newsletter, actionable lessons from Disney and Barstool, and what he learned from hiring a writing coach. Ari helps companies and thought leaders earn attention without paying for it. He hosts the podcast, “The Attention Economy,” where he talks with entrepreneurs, executives…
 
This is a must-listen for every in-house content marketer or marketing leader who’s thinking about investing in content. In this 10-minute audio version of our blog post, “How to Get Executive Buy-in for Content Marketing,” Amanda Natividad, Head of Marketing for Growth Machine, helps you make the case. Show Notes 1:14 Show the Missed Opportunity 3…
 
Did you know that the cosmetic dentistry market is expected to grow from $21.9 billion in 2020 to $30.1 billion by 2025? Increased awareness and focus on aesthetics is a major factor for the demand for cosmetic dentistry to rapidly grow even now. Additionally, the prevalence of oral health disorders and rising dental tourism in emerging markets, ma…
 
Today, George Mack joins the show talk about attracting luck, what high-performance lessons we can learn from Josh Waitzkin, sensory deprivation tanks, and the mental models behind video games. George specializes in growth marketing for e-commerce and tech businesses, and he studies how mental models influence our thinking. Links: 1. George's Twitt…
 
If you’re looking for a masterclass in direct-to-consumer marketing, start here. Ecommerce coach Austin Brawner has helped over 200 ecommerce brands — like Ancient Nutrition, Kettle & Fire, and MVMT Watches — grow to eight-figure businesses. In this episode, we discuss: Special offers: Why gift cards to your own store are better than discount codes…
 
Today, Matt Ragland joins the show to talk about his recent decision to become a full-time creator, how to get better at bullet-journalling, and what goes into a perfect coaching experience. Matt used to work at both Convertkit and Podia, two companies geared towards helping creators turn their passions into a career. Matt has joined the ranks of t…
 
On today’s episode, I am talking with Juvoni Beckford, a Senior Software Engineer at Google. Juvoni is also the epitome of a lifelong learner as a voracious reader, a passionate community builder with a keen interest in systems, habits, and productivity methods. In today’s episode, we talk about building anti-libraries for reading, how Roam Researc…
 
Few would disagree that link building helps build your site’s authority. In this 12-minute audio version of our blog post, “4 Signs You're Ready for Link Building,” Amanda Natividad, Head of Marketing for Growth Machine, breaks down how to know you need it. Show Notes: 2:39 - When you have something worth linking to 3:43 - When you’ve optimized con…
 
Today, I am speaking with Hiten Shah, the co-founder of FYI, a company that helps you find your documents in 3 clicks or less. He previously co-founded CrazyEgg and KISSmetrics as well. In our conversation today we talk about how his upbringing shaped his entrepreneurial spirit, how to separate the forest from the weeds, and finding the definition …
 
In this 9-minute audio version of our blog post, “How to Succeed at SEO Without Tools,” Amanda Natividad, Head of Marketing for Growth Machine, explores the idea of creating successful content by using Google Search and focusing on the reader experience. Show Notes 0:54 - Use these tricks to figure out if there’s an SEO opportunity 2:10 - Generate …
 
Today, I am speaking with Ana Lorena Fabrega, she is a former elementary school teacher who is now an edupreneur, a passionate educator outside the classroom with a vision for the future of education and a strong desire to break the mold. She writes a weekly newsletter on education called Fab Fridays and hosts "Show and Tell" on Youtube with David …
 
How are you being proactive about your content strategy? Growth Machine’s Nora Schlesinger (Chief Operating Office) and Amanda Natividad (Head of Marketing) talk about the importance of banking your content ahead of the holiday season. We cover: Which topics should expect higher traffic during the holidays How to plan out your content The balance o…
 
In this 14-minute mini episode, Amanda Natividad, Head of Marketing for Growth Machine, does an audio version of our blog post, “6 Red Flags to Look for When Hiring a Content or Marketing Agency.” Consider this a list of all the things she wishes someone told her in her eight years of managing marketing agencies. Show Notes 1:24 - Red Flag #1: Sayi…
 
Steph Smith doesn’t want you to read her book from beginning to end. And if there’s a chapter that doesn’t apply to you? Skip it. In her new ebook, “Standing Out in 2020: Doing Content Right,” Steph takes her learnings of content creation and distribution — from her years of leading content at Toptal and now leading Trends at The Hustle — and disti…
 
In this 9-minute mini episode, Amanda does an audio version of our blog post, “How We Hire Great Writers at Growth Machine.” She explains our unique approach to hiring and training writers, and how we match them up with our clients. Show Notes: 0:36 - Where We Find Writers 1:33 - How We Pick a Writer 5:12 - What We Look For in a Writer Links: How W…
 
On today's podcast, I speak with Anna Gat, the CEO and founder of Inter Intellect, a startup dedicated to bringing people together for intellectual discussions and salons. On today's episode, Anna and I talk about how Inter Intellect was created, finding your ikigai, and what goes into a perfect inter intellect salon meeting. 1. Interintellect 2. A…
 
You’ve probably heard that a goal with content marketing is building trust. Today, we question that goal. Tommy Walker, who previously led global content marketing at Quickbooks and was the first marketing hire at Shopify Plus, makes the case that you can’t measure “building trust” — and therefore, it’s not a goal. We also discussed: Leveraging the…
 
On today's podcast, I'm speaking with August Bradley, an ex founder who helps small to mid-sized businesses enhance operations with Notion. August also recently created his Notion course, Pillars, Pipelines, and Vaults which he has created content around on his Youtube channel which has reached over 20,000 subscribers. On today's episode, we talk a…
 
On today's podcast, I interview Robbie Crabtree, a trial lawyer who is in the process of building out a transformative speaking curriculum at Performative Speaking. On today's episode, we discuss what that curriculum looks like, his love for pop culture, how we met, and why his favorite character is Harvey Specter. Performative Speaking From talkin…
 
Sometimes the best way to break into a new career or industry is to do the work for free. Adam Rogers did this when he decided to pivot his teaching career into marketing. All he asked for in return was a testimonial or a reference for his resume. Over a year, he built up his portfolio and he landed a full-time content marketing role at Kayako. Tod…
 
On today’s episode I talk with Kaleigh Moore a freelance writer with present clients including AT&T, Shopify and Stripe. Kaleigh also writes about retail for publications like Forbes, Vogue Business and Adweek. In todays conversation, we talk about the apprenticeship model in freelancing, how she has streamlined her writing process and the future o…
 
On today's episode, I am talking with Nik Sharma, the CEO of Sharma Brands, which helps operate your favorite DTC Brands. Nik was the director of DTC at Hint Water and also led DTC e-commerce at Vayner Media. In today’s conversation, we talk about the importance of organic influencer marketing, DTC trends in the era of COVID, and what Nik looks for…
 
If you’re starting a new business or launching your marketing career, start with this episode. Amanda talks with Tim Stoddart, a writer & editor (at Copyblogger), a community leader (of Sober Nation), a healthcare marketer (for Stodzy Internet Marketing), and a podcast host (of the Tim Stodz Podcast). Tim opens up about his sobriety, his idea of a …
 
On today’s episode, I sit down with Nat Eliason, the founder of Growth Machine, an SEO content marketing agency. Nat is also the instructor of the premier Roam Research Course Effortless Output and the writer behind a personal blog that attracts millions of viewers every year. On the episode, we talk about why Nat loves Austin, the paradox of passi…
 
On today's episode, I am talking with Marie Poulin, Notion expert, Digital Ecosystems Connoisseur, and Youtube creator. Marie just launched her course Notion Mastery, teaching you how to master your life and business by building workflows in Notion, if you are interested check it out in the episode description. On today’s episode we talk about the …
 
This episode is about all things ecommerce and content marketing. Amanda talks with Corinne Watson, Senior Content Marketing Manager for Postscript.io, about: where the path has been, which trends need to die, and why content needs to take a big step forward. Topics: 0:37 - Professional networking and how connection with others has changed since jo…
 
The Luxury Closet is a marketplace to dive deep into the world of high-end products. A market leader in the Middle-East houses top luxury brands like Louis Vuitton, Hermes, Piaget, Chanel and many more. A profound understanding of the pre-loved luxury industry since 2011 has been instrumental in their phenomenal efforts in powering circular fashion…
 
On today’s episode, I talk with Ruben Harris founder of Career Karma, an amazing platform that connects people to coding boot camps and other networks in the tech field. Ruben also hosts, Breaking Into Startups, covering the untold stories of people thriving in Silicon Valley despite coming from unique and different backgrounds. In the episode we g…
 
Today, I am talking with James Clear, the author of Atomic Habits, the Number 1 New York Times Best Seller which has sold over 1 million copies worldwide. James has been writing on his blog since 2012 and has over 800,000 people subscribed to his 3-2-1 newsletter. On today’s episode, we talk about habits association with identity, how to apply ment…
 
One of our Directors of Client Strategy, Gedaly Guberek, talks SEO and content metrics. Gedaly has 10+ years of experience in building websites and designing successful SEO strategies. He offers advice on which key performance indicators (KPIs) to look out for — and which two you should approach with caution. Topics 0:25 - Director of Client Strate…
 
On today’s episode I am interviewing Gaby Goldberg, Gaby is currently an investor at ChapterOne and studies Symbolic Systems, a major combining computer science, philosophy, linguistics, and psychology at Stanford University. Chapter One is an early stage product fund focused on the future of work, developer tools and subscription businesses. On to…
 
In this episode of the Growth Machine Podcast, Chief Operating Officer Nora Schlesinger talks candidly about a client case study. Amanda asks Nora about how the Growth Machine team helped launch this client’s website about the gig economy, how they tracked KPIs, the importance of evergreen content (especially in the time of COVID), and how they got…
 
Today, I am talking with Polina Marinova, founder of the Profile, a media company focused on improving your content diet by producing in-depth profiles on some of the most interesting people in the world. I read it every single Sunday morning. Polina has built a community of tens of thousands of readers who regularly attend webinars, Q&As and other…
 
Sara is a Lebanon-based UI engineer helping brands build modern, resilient, and inclusive user interfaces. She gets into how she discovered the freelance career path and talks about how a curious mind and sense of resourcefulness has fuelled her success thus far. Sponsored by Podia: podia.com/creativeclass…
 
We’re back with the Growth Machine Podcast! In this episode, Nat Eliason introduces our new Head of Marketing, Amanda Natividad. Then they dive into mail bag questions — one to help content creators get started, and one for those further along with their website: If you had no SEO tools, how would you advise someone to approach their content strate…
 
Today, I am talking with Steve Schlafman, a recovering VC, current Angel Investor and the founder of High Output, a boutique leadership development company based in New York City. Steve wants to help help entrepreneurs bring their boldest visions to life and help them evolve into extraordinary leaders. On today’s show, we discuss the future of New …
 
Freelance writer Shayla Price has been working independently for about a decade now, and as a Black woman, she’s encountered her fair share of challenges along the way. She shares some ideas on how we can all lift up POC freelancers in our daily work and has some great thoughts around boosting inclusivity, too. Sponsored by Podia: podia.com/creativ…
 
Today, I am talking with Anthony Pompliano, also known as Pomp. Pomp shares his knowledge of finance, business, and bitcoin to 350,000 followers on Twitter, 50,000 newsletter subscribers, and millions of listeners on his podcast, educating people on all the things money that we were not taught in school. In the episode, we talk about how the US eco…
 
Kris Smith, known as “TheBlackTechie” online, is a consultant, podcaster, software engineer, speaker, and YouTuber currently living in Atlanta, Georgia. She’s spent 10+ years helping companies organize and automate their ventures and technology systems. In this episode, she shares her freelance journey and talks about how she’s advocating for more …
 
Today, I am talking with David Perell, an astute writer, journalistic podcaster, and the instructor of the online course, Write of Passage. I am consistently amazed by David's clear, original insights and his prolific production. In today's episode, we analyze the journey of Write of Passage, why colleges should double down on the liberal arts, and…
 
Marshall Shorts is a designer, entrepreneur, and public speaker whose work centers around branding and creating more inclusive products and services. His TEDx talks “Branding Blackness by Design” and “Black Creatives Have Something to Say” serve as our jumping off points for this conversation. Sponsored by Podia: podia.com/creativeclass…
 
In this episode, we chat with Boston-based writer and speaker Amma Marfo. We cover everything from how to increase diversity within your business to freelancing and introversion, as well as how her love for comedy has been helpful in her freelance career. Sponsored by Podia: podia.com/creativeclassBy Kaleigh Moore & Paul Jarvis
 
Today, I will be talking with Oliver Cantin, the owner of two successful online agencies within marketing and health coaching. Oliver has over 13,000 followers on Twitter and has over 15 years of experience in sales and marketing. On the episode, we discuss Oliver’s journey and failures as he ventured into online business, the one key skill that ev…
 
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