Karan White public
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Being an influencer is no longer just a hobby or a side gig. It’s now a legitimate career and this has given rise to a new industry with its own set of challenges, but also so much opportunity. Despite the growth of the industry, there is a notable absence of established career paths and professional training available, which is why I’ve created this podcast. Each Tuesday, I’ll help you learn with confidence the tried and tested strategies that have generated millions in revenue for my clien ...
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NPR's Mountain Stage

West Virginia Public Broadcasting

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The Mountain Stage Podcast is the complete recording of the entire live show. It features songs that were cut from the radio broadcast, and it is the only place you can hear the full finale song. New episodes become available about 10 days after the premiere broadcast date. We have Spring and Fall seasons of new broadcasts, so if you heard a recent show but don’t see it at the top of the feed, just scroll back a few weeks or use the search function to find a specific artist.
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This episode was recorded on April 28th, 2024 at WVU's Canaday Creative Arts Center in Morgantown, WV. The lineup includes Ruthie Foster, Charlie Mars, Fellow Pynins, The Wandering Hearts, Rebecca Porter, and guest host David Mayfield. https://bit.ly/4aMlc3ZBy West Virginia Public Broadcasting
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This episode was recorded on April 21st, 2024 at Ohio Univeristy's Templeton-Blackburn Alumni Memorial Auditorium in Athens, Ohio. The lineup includes Bettye LaVette, Keller Williams, Kim Richey, The Langan Band, Megan Jean's Secret Family. https://bit.ly/4aGU9H9By West Virginia Public Broadcasting
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This episode was recorded on February 1st, 2024 at the Lesher Center for the Arts in Walnut Creek, California. The lineup includes Colin Hay, Ramblin’ Jack Elliott, Chuck Prophet & The Make Out Quartet, Bruce Cockburn, and The Lucky Valentines. https://bit.ly/3vCxWf8By West Virginia Public Broadcasting
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This episode was recorded on January 14th, 2024 at West Virginia Uinversity's Canady Creative Arts Center in Morgantown, WV. The lineup includes The Steel Wheels, Leslie Mendelson, Buffalo Wabs & The Price Hill Hustle, Upstate, and Peter One. https://bit.ly/3J5W2BKBy West Virginia Public Broadcasting
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This episode was recorded on December 3rd, 2023 at the Culture Center Theater in Charleston, WV. The lineup includes James McMurtry, Suzzy Roche & Lucy Wainwright Roche, John Doyle & Mick McAuley, Cheryl Wheeler & Kenny White, Tommy Prine, and Marc Harshman. https://bit.ly/4aBn4NsBy West Virginia Public Broadcasting
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There’s a lot of internet chatter at the moment about whether TikTok will become the new Google for searching content. With millions turning to TikTok over traditional search engines for quick, educational, and engaging content, it's clear that the way we’re looking for information is radically changing. We’re the on the cusp of a digital revolutio…
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Are you finding it tricky when it comes to responding to a brand who’s asking for full organic usage rights in perpetuity? Or maybe they’re asking for ownership rights or a combination of paid and organic usage rights. Ugh, is your head spinning? It’s not uncommon for brands to get a bit heavy-handed with requesting ownership rights when they’ve go…
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Do you suffer from content creator block? I know I do at times. It’s a horrible feeling that stops our creative flow and can leave us staring blankly at our screen, wondering if we’ll be able to nail that awesomely engaging content we’re known for. You know what? It’s a very common feeling, although perhaps one not often spoken about. Here’s the si…
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You’re probably familiar with UGC, which is User Generated Content. EGC is Employee Generated Content and it’s coming in hot for 2024. EGC refers to authentic content created by employees, offering a unique insider's perspective on a brand's culture, values, and day-to-day operations. This form of content is gaining significant traction as it leans…
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Transparency and disclosure in your influencer content is our discussion topic for today’s episode of The Business Of Influence podcast. Love it, hate it or accept it understanding and practicing transparency is a key element of being a professional influencer. The Federal Trade Commission in the US recently sent letters to influencers putting them…
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Are influencers trustworthy? I feel like that’s a big question to tackle but I’m ready for it. Are you ready to find out where you sit on the trustworthy scale? We live in a world where 80% of consumers are swayed by influencer endorsements. And, in 2024 influencer marketing is expected to deliver a mind-blowing 420% ROI for brands. In other words,…
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Today we’re going to discuss setting out usage rights, also known as publication and distribution rights when quoting a brand for campaigns and for when you prepare your influencer scope of work. In last week’s episode we discussed how as you become more experienced in working with brands and reading campaign briefs, you’ll understand there’s an ar…
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Today's show is about your Influencer Scope of Work and how to set out your content deliverables. When you’re quoting a brand for campaign work and when you prepare your influencer scope of work, use of clear definitions of your content deliverables is important. As you become more experienced in working with brands and reading campaign briefs, you…
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‘Funny You Should Sing That’ is a special episode featuring odd and unusual takes on familiar subjects. This compilation features performances by Randy Newman, Todd Snider, Julia Sweeney, Jeff Daniels, The Roches, Jill Sobule, and many more as they tackle the topics of love, sex, religion, politics, general absurdity, and possibly the most sordid o…
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Today's conversation is one where time seems to fly! Sienna and I chatted far beyond what will make it to the cut of this episode, so I'm sure that there will be many more invitations extended to Sienna to draw on her success as a UGC creator and her rising influence as a mentor in this space. Who is Sienna? She's a vibrant 23-year-old from Melbour…
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Are you an Influencer that’s been offered representation by a Talent Agency and are excitedly about to sign the contract? Hold on! This episode is crucial for understanding what you agree to. If properly prepared, the Talent Agency Management Agreement will be a legally binding contract. This means that it’s important for you to take time to read o…
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Welcome to "The Business Of Influence" podcast's final 2023 episode, Influencer Podcasting 101, for influencers and content creators preparing for the new year. December can be a time of year when you’re working extra hard on your side hustle, have bursts of creativity or knuckling down into planning for the new year. With that in mind, this episod…
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Today's episode is about the money side of things – specifically, understanding the various fees an agency might charge you as an influencer or content creator. We’ve discussed in previous episodes how signing with an agency can be a pivotal step in your career. Agencies can open doors to new opportunities and help elevate your influence. However, …
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This episode was recorded on October 15th, 2023 at the WVU Canady Creative Arts Center in Morgantown, WV. The lineup includes Vince Herman Band, Roy Book Binder, Teddy Thompson & Jenni Muldaur, Kat Wright, and Larry & Joe. https://bit.ly/46I8v8sBy West Virginia Public Broadcasting
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Look at you, getting ready to sign a Talent Agency Agreement. What a milestone to think that your career as a professional influencer or Content creator has progressed to this point. It’s a moment to be celebrated! If this is the first time you’ve had a manager, you might be wondering what to look for in an agreement. Or, you might have had a manag…
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You’re acing your social game and the deals are coming in left, right and center. You might have been approached by a talent agency to sign you, or you’re starting to put out feelers with agencies. With the global influencer marketing industry valued at over $21 billion in 2023 and a projected $69 billion by 2029, it’s no surprise that Influencer T…
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Gifted campaigns often mark the beginning of your career as an influencer, especially as you're building your audience. In the early stages, they serve as valuable opportunities to showcase your potential and versatility. But it's not just about receiving free products or services. Gifted campaigns are a testing ground for your personal brand and c…
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Being on the content creation hamster wheel is no fun. Getting up each day trying to come up with a creative idea or concept, shoot it and publish it across multiple platforms sucks. It really does. It’s a distraction from your purpose for being a creator. Purpose? What purpose? I’m guessing you’re not going to the effort of investing time, effort …
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This episode was recorded on August 27th, 2023 at the Robinson Grand Performing Arts Center in Clarksburg, WV. The lineup includes Tony Trischka’s EarlJam, Jerry Douglas, Jason Carter and Friends, The Watson Twins, and Davisson Brothers Band. https://bit.ly/46Zn3l2By West Virginia Public Broadcasting
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A perfect soy flat white from your favourite barista tagged on Insta – UGC. That gorgeous new pair of shoes you’ve been coveting tagged with the brand – UGC. Living your #bestlife on a girls weekend at a cute getaway with the BnB tagged – UGC. Each time a post is published on socials with a brand tagged, it’s UGC and brands LOVE it. Why wouldn’t th…
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In the influencer marketing space we talk a lot about the deliverables and pricing of influencer campaigns but not often enough about the different types of brand campaigns. As creators, being aware of the different brand campaign types will definitely help you when it comes to reviewing the brief, pricing and delivering your campaigns. It will als…
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This episode was recorded on June 25th, 2023 at the Culture Center Theater in Charleston, WV. The lineup includes John Pizzarelli, Maria Muldaur, Jennifer Hartswick Band, Melissa Carper, and Gabriel Royal. https://bit.ly/3QlGfDBBy West Virginia Public Broadcasting
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Understanding the process for a brand campaign is fundamental to the success of any collaboration and like me, it seems you love checklists because “Influencer Campaign Checklist” is one of the most searched terms on The Business Of Influence website. Consider this to be your audio checklist covering all the steps you need to follow from the start …
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This episode was recorded on June 18th, 2023 at the Culture Center Theater in Charleston, WV. The lineup includes Donna the Buffalo, Alisa Amador, David Jacobs-Strain & Bob Beach, Jon Byrd, and David Childers & The Serpents. https://bit.ly/45nWQuBBy West Virginia Public Broadcasting
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Email marketing might not be at the top of your list when you’re thinking about expanding your influence and making money. This week, Peta from Professional Babe and I are going to turn this thinking upside down. Want a $55k launch selling something that’s yet to exist or maybe a $21k launch from a subscriber base of less than 100 people? It’s all …
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This episode was recorded on May 14th, 2023 at the Culture Center Theater in Charleston, WV. The lineup includes Drive-By Truckers, Charles Wesley Godwin, Eilen Jewell, Jake Blount & Nic Gareiss, and Tomberlin. https://bit.ly/3ZEQqpGBy West Virginia Public Broadcasting
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Your Influencer Media Kit is your resume. It showcases your work, reach, engagement metrics, and past collaborations. It should reflect your brand identity and excite brands about working with you. So, what should you include in your Influencer Media Kit? And importantly, what should you leave out? How do you ensure your media kit reflects your uni…
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A recent study found that podcasters are some of today’s most influential figures in media. How does that extend to influencers and content creators to extend their reach and keep their followers engaged? We’re joined today by Brianna Ansaldo, the Head Honcho of Bamby Media Brianna is an Audio Producer based in Australia with 10+ years experience w…
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If you're a self managed influencer, it can be difficult to prioritise all of the tasks of your creative efforts with the business side of your career. It may be that you're self managed because you're just starting out as an influencer and only just beginning to build your career in the influencer marketing space. Or, you may not have met the thre…
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We touch on the songs of Bob Dylan with performances by The Band, Chris Smither, Jimmy LaFave, and The Derek Trucks Band. The songs of Jerry Garcia and Robert Hunter are done by Joan Osborne, Catherine Russell, and Larry Campbell & Teresa Williams. Brandi Carlile does Leonard Cohen and Mary Black covers Joni Mitchell. You'll also hear various inter…
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Influencers and content creators want to know when they will be ready for a talent manager, what does a talent manager do, how much do they charge, and will a talent manager increase their revenue? Today, we’re joined by multi-award-winning agent, Kylie Green. Kylie is the Founder and Agency Director of The Lime Agency, a premium boutique agency wh…
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What are the key tactics micro influencers should leverage to gain more opportunities and create a better relationship with brands? In today's episode, we discuss the rise of the micro influencer, their increased importance in brand influencer marketing strategies; and different tactics micro-influencers can use to leverage their brand appeal while…
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How do brands find the influencers they work with? It’s a good question and as an influencer or content creator, understanding this can go a long way to developing meaningful collaborations with brands. In today's episode, we'll be discussing 5 primary ways which influencers can explore to secure opportunities to work with brands: 1. Direct Relatio…
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