Being an influencer is no longer just a hobby or a side gig. It’s now a legitimate career and this has given rise to a new industry with its own set of challenges, but also so much opportunity. Despite the growth of the industry, there is a notable absence of established career paths and professional training available, which is why I’ve created this podcast. Each Tuesday, I’ll help you learn with confidence the tried and tested strategies that have generated millions in revenue for my clien ...
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The Mountain Stage Podcast is the complete recording of the entire live show. It features songs that were cut from the radio broadcast, and it is the only place you can hear the full finale song. New episodes become available about 10 days after the premiere broadcast date. We have Spring and Fall seasons of new broadcasts, so if you heard a recent show but don’t see it at the top of the feed, just scroll back a few weeks or use the search function to find a specific artist.
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1,035 - Southern Avenue, Driftwood, Elvie Shane, Melissa Ferrick, and Jeff Plankenhorn
2:22:56
2:22:56
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This episode was recorded on May 19th, 2024 at the Culture Center Theater in Charleston, WV. The lineup includes Southern Avenue, Driftwood, Elvie Shane, Melissa Ferrick, and Jeff Plankenhorn. https://bit.ly/3xyjyVZBy West Virginia Public Broadcasting
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1,034- Suzy Bogguss, Stephane Wrembel, Mama's Broke, Denitia, and Goldpine
2:26:21
2:26:21
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This episode was recorded on May 12th, 2024 at the Culture Center Theater in Charleston, WV. The lineup includes Suzy Bogguss, Stephane Wrembel, Mama's Broke, Denitia, and Goldpine. https://bit.ly/4c3Wei5By West Virginia Public Broadcasting
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1,033- Ruthie Foster, Charlie Mars, Fellow Pynins, The Wandering Hearts, and Rebecca Porter
2:41:26
2:41:26
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2:41:26
This episode was recorded on April 28th, 2024 at WVU's Canaday Creative Arts Center in Morgantown, WV. The lineup includes Ruthie Foster, Charlie Mars, Fellow Pynins, The Wandering Hearts, Rebecca Porter, and guest host David Mayfield. https://bit.ly/4aMlc3ZBy West Virginia Public Broadcasting
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1,032- Bettye LaVette, Keller Williams, Kim Richey, The Langan Band, Megan Jean's Secret Family
2:33:42
2:33:42
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This episode was recorded on April 21st, 2024 at Ohio Univeristy's Templeton-Blackburn Alumni Memorial Auditorium in Athens, Ohio. The lineup includes Bettye LaVette, Keller Williams, Kim Richey, The Langan Band, Megan Jean's Secret Family. https://bit.ly/4aGU9H9By West Virginia Public Broadcasting
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1,031-Duke Robillard Band, Cedric Burnside, Sam Weber, Las Cafeteras, and The Black Feathers
2:29:43
2:29:43
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This episode was recorded on March 24th, 2024 at the Culture Center Theater in Charleston, WV. The lineup includes Duke Robillard Band, Cedric Burnside, Sam Weber, Las Cafeteras, and The Black Feathers. https://bit.ly/3UoAENnBy West Virginia Public Broadcasting
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1,030 - Nothin' Fancy, Missy Raines & Allegheny, Rory Block, Ed Snodderly, and Meredith Moon
2:17:40
2:17:40
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This episode was recorded on March 17th, 2024 at the Culture Center Theater in Charleston, WV. The lineup includes Nothin' Fancy, Missy Raines & Allegheny, Rory Block, Ed Snodderly, and Meredith Moon. https://bit.ly/3xMupLZBy West Virginia Public Broadcasting
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1,029 - Tim O'Brien Band, Karan Casey, Dirk & Amelia Powell, and Tin Men
1:52:22
1:52:22
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This episode was recorded on March 10th, 2024 at WVU's Canaday Creative Arts Center. The lineup includes Tim O'Brien Band, Karan Casey, Dirk & Amelia Powell, and Tin Men. https://bit.ly/3W4bOF7By West Virginia Public Broadcasting
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1,028- Colin Hay, Ramblin’ Jack Elliott, Chuck Prophet & The Make Out Quartet, Bruce Cockburn, and The Lucky Valentines
2:39:44
2:39:44
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This episode was recorded on February 1st, 2024 at the Lesher Center for the Arts in Walnut Creek, California. The lineup includes Colin Hay, Ramblin’ Jack Elliott, Chuck Prophet & The Make Out Quartet, Bruce Cockburn, and The Lucky Valentines. https://bit.ly/3vCxWf8By West Virginia Public Broadcasting
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1,027 - The Steel Wheels, Leslie Mendelson, Buffalo Wabs & The Price Hill Hustle, Upstate, and Peter One
2:30:41
2:30:41
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This episode was recorded on January 14th, 2024 at West Virginia Uinversity's Canady Creative Arts Center in Morgantown, WV. The lineup includes The Steel Wheels, Leslie Mendelson, Buffalo Wabs & The Price Hill Hustle, Upstate, and Peter One. https://bit.ly/3J5W2BKBy West Virginia Public Broadcasting
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1,026 - James McMurtry, Suzzy Roche & Lucy Wainwright Roche, John Doyle & Mick McAuley, Cheryl Wheeler & Kenny White, Tommy Prine, and Marc Harshman
2:47:46
2:47:46
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This episode was recorded on December 3rd, 2023 at the Culture Center Theater in Charleston, WV. The lineup includes James McMurtry, Suzzy Roche & Lucy Wainwright Roche, John Doyle & Mick McAuley, Cheryl Wheeler & Kenny White, Tommy Prine, and Marc Harshman. https://bit.ly/4aBn4NsBy West Virginia Public Broadcasting
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1,025- Joan Osborne, Nellie McKay, David Mayfield, Todd Burge, and Jake Kohn
2:21:13
2:21:13
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This episode was recorded on December 3rd, 2023 at the Culture Center Theater in Charleston, WV. The lineup includes Joan Osborne, Nellie McKay, David Mayfield, Todd Burge, and Jake Kohn. https://bit.ly/494ksGDBy West Virginia Public Broadcasting
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SEO Secrets for TikTok Stars and Content Creators
15:28
15:28
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15:28
There’s a lot of internet chatter at the moment about whether TikTok will become the new Google for searching content. With millions turning to TikTok over traditional search engines for quick, educational, and engaging content, it's clear that the way we’re looking for information is radically changing. We’re the on the cusp of a digital revolutio…
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Understanding and Negotiating Your Influencer Content Ownership Rights
15:41
15:41
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15:41
Are you finding it tricky when it comes to responding to a brand who’s asking for full organic usage rights in perpetuity? Or maybe they’re asking for ownership rights or a combination of paid and organic usage rights. Ugh, is your head spinning? It’s not uncommon for brands to get a bit heavy-handed with requesting ownership rights when they’ve go…
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Do you suffer from content creator block? I know I do at times. It’s a horrible feeling that stops our creative flow and can leave us staring blankly at our screen, wondering if we’ll be able to nail that awesomely engaging content we’re known for. You know what? It’s a very common feeling, although perhaps one not often spoken about. Here’s the si…
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You’re probably familiar with UGC, which is User Generated Content. EGC is Employee Generated Content and it’s coming in hot for 2024. EGC refers to authentic content created by employees, offering a unique insider's perspective on a brand's culture, values, and day-to-day operations. This form of content is gaining significant traction as it leans…
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The Importance of Disclosure in Your Influencer Content
11:09
11:09
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11:09
Transparency and disclosure in your influencer content is our discussion topic for today’s episode of The Business Of Influence podcast. Love it, hate it or accept it understanding and practicing transparency is a key element of being a professional influencer. The Federal Trade Commission in the US recently sent letters to influencers putting them…
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Are influencers trustworthy? I feel like that’s a big question to tackle but I’m ready for it. Are you ready to find out where you sit on the trustworthy scale? We live in a world where 80% of consumers are swayed by influencer endorsements. And, in 2024 influencer marketing is expected to deliver a mind-blowing 420% ROI for brands. In other words,…
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Influencer Scope of Work - Setting out Usage Rights
25:35
25:35
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25:35
Today we’re going to discuss setting out usage rights, also known as publication and distribution rights when quoting a brand for campaigns and for when you prepare your influencer scope of work. In last week’s episode we discussed how as you become more experienced in working with brands and reading campaign briefs, you’ll understand there’s an ar…
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Influencer Scope of Work - Setting out Content Deliverables
21:11
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Today's show is about your Influencer Scope of Work and how to set out your content deliverables. When you’re quoting a brand for campaign work and when you prepare your influencer scope of work, use of clear definitions of your content deliverables is important. As you become more experienced in working with brands and reading campaign briefs, you…
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"Funny You Should Sing That" Special
1:55:13
1:55:13
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‘Funny You Should Sing That’ is a special episode featuring odd and unusual takes on familiar subjects. This compilation features performances by Randy Newman, Todd Snider, Julia Sweeney, Jeff Daniels, The Roches, Jill Sobule, and many more as they tackle the topics of love, sex, religion, politics, general absurdity, and possibly the most sordid o…
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Sienna in the Sun's UGC Creator Success Story
43:36
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43:36
Today's conversation is one where time seems to fly! Sienna and I chatted far beyond what will make it to the cut of this episode, so I'm sure that there will be many more invitations extended to Sienna to draw on her success as a UGC creator and her rising influence as a mentor in this space. Who is Sienna? She's a vibrant 23-year-old from Melbour…
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Influencer's Guide to Talent Agency Agreements
16:40
16:40
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16:40
Are you an Influencer that’s been offered representation by a Talent Agency and are excitedly about to sign the contract? Hold on! This episode is crucial for understanding what you agree to. If properly prepared, the Talent Agency Management Agreement will be a legally binding contract. This means that it’s important for you to take time to read o…
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Influencer Podcasting 101 - Planning Your Podcast
27:56
27:56
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Welcome to "The Business Of Influence" podcast's final 2023 episode, Influencer Podcasting 101, for influencers and content creators preparing for the new year. December can be a time of year when you’re working extra hard on your side hustle, have bursts of creativity or knuckling down into planning for the new year. With that in mind, this episod…
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What Fees to Expect from Your Influencer Management Agency
21:49
21:49
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Today's episode is about the money side of things – specifically, understanding the various fees an agency might charge you as an influencer or content creator. We’ve discussed in previous episodes how signing with an agency can be a pivotal step in your career. Agencies can open doors to new opportunities and help elevate your influence. However, …
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1,023 - Vince Herman Band, Roy Book Binder, Teddy Thompson & Jenni Muldaur, Kat Wright, and Larry & Joe
2:25:31
2:25:31
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This episode was recorded on October 15th, 2023 at the WVU Canady Creative Arts Center in Morgantown, WV. The lineup includes Vince Herman Band, Roy Book Binder, Teddy Thompson & Jenni Muldaur, Kat Wright, and Larry & Joe. https://bit.ly/46I8v8sBy West Virginia Public Broadcasting
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Exclusive vs Non-Exclusive Talent Agreements - What You Need to Know
22:34
22:34
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22:34
Look at you, getting ready to sign a Talent Agency Agreement. What a milestone to think that your career as a professional influencer or Content creator has progressed to this point. It’s a moment to be celebrated! If this is the first time you’ve had a manager, you might be wondering what to look for in an agreement. Or, you might have had a manag…
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1,022 - Hot Tuna, Mick Flannery, Viv & Riley, William Lee Ellis, and Kaia Kater
2:27:38
2:27:38
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This episode was recorded on October 1st, 2023 at the Moss Arts Center in Blacksburg, VA. The lineup includes Hot Tuna, Mick Flannery, Viv & Riley, William Lee Ellis, and Kaia Kater. https://bit.ly/3GapGo7By West Virginia Public Broadcasting
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Influencer's Guide to Talent Management Agencies
20:31
20:31
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You’re acing your social game and the deals are coming in left, right and center. You might have been approached by a talent agency to sign you, or you’re starting to put out feelers with agencies. With the global influencer marketing industry valued at over $21 billion in 2023 and a projected $69 billion by 2029, it’s no surprise that Influencer T…
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1,021 - Jason Isbell, Hailey Whitters, The Band of Heathens, Tracy Nelson, and Adeem the Artist
2:22:35
2:22:35
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This episode was recorded on September 24rd, 2023 at the Franklin Theatre in Franklin, TN. The lineup includes Jason Isbell, Hailey Whitters, The Band of Heathens, Tracy Nelson, and Adeem the Artist.By West Virginia Public Broadcasting
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What Influencers Need to Know About Gifted Campaigns
17:19
17:19
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Gifted campaigns often mark the beginning of your career as an influencer, especially as you're building your audience. In the early stages, they serve as valuable opportunities to showcase your potential and versatility. But it's not just about receiving free products or services. Gifted campaigns are a testing ground for your personal brand and c…
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1,020 - Steve Earle, Elizabeth Cook, Sam Bush, Sarah Lee Guthrie, and Chris Pierce
2:24:45
2:24:45
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This episode was recorded on September 23rd, 2023 at the Franklin Theatre in Franklin, TN. The lineup includes Steve Earle, Elizabeth Cook, Sam Bush, Sarah Lee Guthrie, and Chris Pierce. https://bit.ly/3SwfnlUBy West Virginia Public Broadcasting
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Being on the content creation hamster wheel is no fun. Getting up each day trying to come up with a creative idea or concept, shoot it and publish it across multiple platforms sucks. It really does. It’s a distraction from your purpose for being a creator. Purpose? What purpose? I’m guessing you’re not going to the effort of investing time, effort …
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1,019 - Tony Trischka’s EarlJam, Jerry Douglas, Jason Carter and Friends, The Watson Twins, and Davisson Brothers Band
2:24:44
2:24:44
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This episode was recorded on August 27th, 2023 at the Robinson Grand Performing Arts Center in Clarksburg, WV. The lineup includes Tony Trischka’s EarlJam, Jerry Douglas, Jason Carter and Friends, The Watson Twins, and Davisson Brothers Band. https://bit.ly/46Zn3l2By West Virginia Public Broadcasting
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A perfect soy flat white from your favourite barista tagged on Insta – UGC. That gorgeous new pair of shoes you’ve been coveting tagged with the brand – UGC. Living your #bestlife on a girls weekend at a cute getaway with the BnB tagged – UGC. Each time a post is published on socials with a brand tagged, it’s UGC and brands LOVE it. Why wouldn’t th…
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1,018 - Booker T. Jones, Chris Smither, Karla Bonoff, Steve Poltz, and Amber Rubarth
2:46:29
2:46:29
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This episode was recorded on August 6th, 2023 at the Green Music Center in Rohnert Park, California. The lineup includes Booker T. Jones, Chris Smither, Karla Bonoff, Steve Poltz, and Amber Rubarth. https://bit.ly/3MfEMvQBy West Virginia Public Broadcasting
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An Influencer's Guide to Brand Campaign Types
23:20
23:20
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23:20
In the influencer marketing space we talk a lot about the deliverables and pricing of influencer campaigns but not often enough about the different types of brand campaigns. As creators, being aware of the different brand campaign types will definitely help you when it comes to reviewing the brief, pricing and delivering your campaigns. It will als…
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1,017 - John Pizzarelli, Maria Muldaur, Jennifer Hartswick Band, Melissa Carper, and Gabriel Royal
2:42:29
2:42:29
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This episode was recorded on June 25th, 2023 at the Culture Center Theater in Charleston, WV. The lineup includes John Pizzarelli, Maria Muldaur, Jennifer Hartswick Band, Melissa Carper, and Gabriel Royal. https://bit.ly/3QlGfDBBy West Virginia Public Broadcasting
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Understanding the process for a brand campaign is fundamental to the success of any collaboration and like me, it seems you love checklists because “Influencer Campaign Checklist” is one of the most searched terms on The Business Of Influence website. Consider this to be your audio checklist covering all the steps you need to follow from the start …
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1,016 - Donna the Buffalo, Alisa Amador, David Jacobs-Strain & Bob Beach, Jon Byrd, and David Childers & The Serpents
2:27:43
2:27:43
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This episode was recorded on June 18th, 2023 at the Culture Center Theater in Charleston, WV. The lineup includes Donna the Buffalo, Alisa Amador, David Jacobs-Strain & Bob Beach, Jon Byrd, and David Childers & The Serpents. https://bit.ly/45nWQuBBy West Virginia Public Broadcasting
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Email Marketing for Influencers with Peta Serras, Professional Babe
48:23
48:23
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Email marketing might not be at the top of your list when you’re thinking about expanding your influence and making money. This week, Peta from Professional Babe and I are going to turn this thinking upside down. Want a $55k launch selling something that’s yet to exist or maybe a $21k launch from a subscriber base of less than 100 people? It’s all …
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1,015 - Drive-By Truckers, Charles Wesley Godwin, Eilen Jewell, Jake Blount & Nic Gareiss, and Tomberlin
2:31:52
2:31:52
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This episode was recorded on May 14th, 2023 at the Culture Center Theater in Charleston, WV. The lineup includes Drive-By Truckers, Charles Wesley Godwin, Eilen Jewell, Jake Blount & Nic Gareiss, and Tomberlin. https://bit.ly/3ZEQqpGBy West Virginia Public Broadcasting
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11 Essentials for Your Influencer Media Kit that Brands Love
16:07
16:07
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Your Influencer Media Kit is your resume. It showcases your work, reach, engagement metrics, and past collaborations. It should reflect your brand identity and excite brands about working with you. So, what should you include in your Influencer Media Kit? And importantly, what should you leave out? How do you ensure your media kit reflects your uni…
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1,014 - Amy Ray Band, The Lone Bellow, Alison Brown, Tony Furtado, and Villages
2:31:59
2:31:59
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This episode was recorded on May 7th, 2023 at Peoples Bank Theatre in Marietta, Ohio. The lineup includes Amy Ray Band, The Lone Bellow, Alison Brown, Tony Furtado, and Villages. https://bit.ly/3rvL9UYBy West Virginia Public Broadcasting
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Podcasting for Influencers with Brianna Ansaldo, Bamby Media
38:30
38:30
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A recent study found that podcasters are some of today’s most influential figures in media. How does that extend to influencers and content creators to extend their reach and keep their followers engaged? We’re joined today by Brianna Ansaldo, the Head Honcho of Bamby Media Brianna is an Audio Producer based in Australia with 10+ years experience w…
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1,013 - Wilco, Guy Davis, Peter Case, and Garrison Starr
2:27:28
2:27:28
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This episode was recorded on April 30th, 2023 at the Templeton-Blackburn Alumni Memorial Auditorium in Athens, Ohio. The lineup includes Wilco, Guy Davis, Peter Case, and Garrison Starr. bit.ly/3RsxB78By West Virginia Public Broadcasting
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10 Tactics for Success as a Self Managed Influencer
1:06:39
1:06:39
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If you're a self managed influencer, it can be difficult to prioritise all of the tasks of your creative efforts with the business side of your career. It may be that you're self managed because you're just starting out as an influencer and only just beginning to build your career in the influencer marketing space. Or, you may not have met the thre…
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We touch on the songs of Bob Dylan with performances by The Band, Chris Smither, Jimmy LaFave, and The Derek Trucks Band. The songs of Jerry Garcia and Robert Hunter are done by Joan Osborne, Catherine Russell, and Larry Campbell & Teresa Williams. Brandi Carlile does Leonard Cohen and Mary Black covers Joni Mitchell. You'll also hear various inter…
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Are you ready for a Talent Manager with Kylie Green, The Lime Agency
57:46
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Influencers and content creators want to know when they will be ready for a talent manager, what does a talent manager do, how much do they charge, and will a talent manager increase their revenue? Today, we’re joined by multi-award-winning agent, Kylie Green. Kylie is the Founder and Agency Director of The Lime Agency, a premium boutique agency wh…
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What are the key tactics micro influencers should leverage to gain more opportunities and create a better relationship with brands? In today's episode, we discuss the rise of the micro influencer, their increased importance in brand influencer marketing strategies; and different tactics micro-influencers can use to leverage their brand appeal while…
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How do brands find the influencers they work with? It’s a good question and as an influencer or content creator, understanding this can go a long way to developing meaningful collaborations with brands. In today's episode, we'll be discussing 5 primary ways which influencers can explore to secure opportunities to work with brands: 1. Direct Relatio…
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