Kassaundra Foster Social Media Tips For Teacher Business Owners public
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Schooled In Socials

Kassaundra Foster, Social Media Tips for Teacher Business Owners

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Does marketing your teaching resources on social media have your head spinning? Schooled in Socials will teach you everything you need to make marketing your teaching resources on social media sustainable and profitable for your teacher business. Each week, Kassaundra Foster and her guests will share social media strategies that will help you grow and manage your community so that you can begin to take full advantage of social media marketing without all of the stress. You’ll learn how to pl ...
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Okay, it may not be a national holiday BUT as a social media strategist I am officially deeming the second Monday of each month Data Day. Let’s chat about it. Episode Highlights What is Data Day? Why the 2nd Monday? Data Day Example Resources Mentioned --> It's time to Post and Profit: https://kassaundra-s-site.thinkific.com/courses/PostandProfit I…
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Do I need to track ALL the data points ALL of the time to create strategic content for my account? Sure don’t. So let’s talk today about what you really need to keep your eyes on. Episode Highlights Big Business Goals Social Media Goals KPIs Resources Mentioned --> It's time to Post and Profit: https://kassaundra-s-site.thinkific.com/courses/Postan…
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By now you all know my love for data and using it to help you create strategic content. So we’re diving in to another social media data series this month. And what better way to start it off than a little refresher on all the data you have in your Instagram app. Episode Highlights What data do you have access to on Instagram? What do these data poi…
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I’m excited to bring you my second “Hot Take” segment and today I’m dishing all of my feelings on using the program ManyChat in your social media marketing strategy. Episode Highlights What is ManyChat? My Hot Take (Pros) My Hot Take (Cons) Resources Mentioned --> Take a closer look at ManyChat yourself HERE --> You might also enjoy listening to Ep…
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I’ve seen a huge increase in the number of follow trains happening in the TpT community and we NEED to talk about it. Episode Highlights What is a Follow Loop? What is an Engagement Pod? How I know so much about these “strategies” The dangers of Follow Loops The dangers of Engagement Pods If you enjoyed this episode, please leave a review on Apple …
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Let’s face it, most of us don’t have a lot of time. So today, we’re talking about how to get the most out of engaging on Instagram if you only have a few minutes a day. Episode Highlights So many engagement options Utilizing the DMs when you’re short on time Your game plan for 5 minutes of engagement Resources Mentioned --> Learn more about engagem…
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I’m already posting content, showing up in Stories, and optimizing my profile page, WHY do I need to be engaging on Instagram, too? Let’s dive into it today in our first episode of Social September. Episode Highlights The Engagement Debate Why Engaging Matters as a Teacher Seller But I can’t do it ALL! If you enjoyed this episode, please leave a re…
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We’ve made it to the final episode in our Social Media Marketing Funnel series so you know that means we’re talking about conversion. Episode Highlights When should you focus on Conversion Marketing? Types of content to convert your audience The role Stories play in conversion Resources Mentioned You might also enjoy Episodes 67 and 68 If you enjoy…
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Today we’re diving into the second episode in our Social Media Marketing Funnel series where we are going to be chatting all about nurturing audience. Episode Highlights Why you need to nurture your audience When to nurture your audience How to nurture your audience Resources Mentioned You might also enjoy Episode 67 If you enjoyed this episode, pl…
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Today we are jumping into a series all about your social media marketing funnel, the stages you need to move your followers through in order to convert them to customers and of course, we have to start right at the top with brand awareness marketing. Episode Highlights Overview of the Social Media Marketing Funnel When should you focus on Brand Awa…
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Back to school season is upon us and as a teacherpreneur you need all of the brain space and energy you can muster which is exactly why we need to talk about batching your social media content. Episode Highlights What is batching? How does batching work for social media? What could batching look like for you in this season? What about trends? Resou…
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Today we’re tackling another one of those age old social media questions: Do I cross post my Instagram content to my Facebook Page. And I’m going to be dishing out my personal opinion as a social media strategist as well as giving you things to consider when cross posting and trends I’ve been seeing with my own clients. Episode Highlights My Take o…
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Your Facebook Group is a treasure trove of market research waiting to be harnessed to help you grow your business. Let’s talk about a few ways you can start gathering that information to help you reach your big goals. Episode Highlights Questions that will help you run your group Questions that will help you decide what to post If you enjoyed this …
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Wondering what is actually working for teacherpreneurs in Facebook Groups in 2024? This episode is spilling all the tea. Episode Highlights logistics posting maintenance Resources Mentioned Check out episode 62 next If you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many teacher business owners as possible: https…
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Last month we spent a lot of time chatting Instagram data but I couldn’t leave all of you out there with a Facebook Group hanging. That means today we’re diving into what data you should track in your Facebook Group. Episode Highlights Quantitative Data Qualitative Data Resources Mentioned You might also enjoy episodes 57-60 where we took a deep di…
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In May, Meta announced that they would be testing out tiers of their Meta Verified subscription and we can’t NOT chat about it. Episode Highlights What is Meta Verified? Meta Verified Tiers Background My Hot Take Resources Mentioned Stay up to date on Meta Verified Tiers here: https://about.meta.com/technologies/meta-verified/ If you enjoyed this e…
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Now it’s no secret that there is A LOT of data you get from your Instagram Insights, BUT don’t let that deter you from creating a data-driven strategy for your social media marketing because truly when it comes down to it, there is really only one piece of data you really need to keep your eyes on. Episode Highlights THIS is the ONE Goals and KPIs …
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So what happens if you decide that analyzing your Instagram data just isn’t for you? I mean, can it really be that big of a deal. You’re gonna find out, right now. Episode Highlights The tale of the hamster content creation wheel The tale of missed opportunity The tale of the missing ROI Resources Mentioned Please leave a review on Apple Podcasts s…
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We all know time is a hot commodity in the teacherpreneur world so I couldn’t create a series around Instagram data without chatting about it’s time investment AND it’s time saving benefits. Episode Highlights Data Tracking Time Investment Data Tracking Time Savers Join the Post and Profit waitlist: https://fostercontentsolutions.myflodesk.com/wait…
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If you’ve been listening for a hot minute or follow me on Instagram, you probably already know I’m all about the data. Because how can we run a profitable business and reach our goals WITHOUT knowing how we are doing with our marketing efforts? So that’s exactly why we are exploring Instagram data all month long here on Schooled in Socials. Episode…
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The summer might be for community building BUT that doesn’t mean you can’t sell and promote during this time. So let’s chat about what you should be selling on social media during the summer lull. Episode Highlights Percentage of Promotion Reflecting on What Works Polling Your Audience Resources Mentioned Episodes 54 and 55 Episodes 10 and 11 Mini …
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Back to school season is a big deal for the teacherpreneur community, but it happens to come directly after one of the (if not the) slowest marketing times in our niche, the lovely summer lull. So today we’re chatting all about how you can use the summer lull to your advantage to create a strong community so you’re ready to rock back to school seas…
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Can you believe that summer is right around the corner? I’m sure you are ready to enjoy the sun, go on family adventures, and so much more. BUT, summer does pose an interesting conundrum for us teacherpreneurs as most of our target audience is on vacation. So, what are we supposed to do when it comes to social media content? That’s exactly what we …
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If hiring a social media manager has been lingering in the back of your mind, you’re going to love today’s episode where I get to chat with fellow teacherpreneur Jewels K. all about her experience hiring out social media management. Jewels is a CEO, cat mom, and organizational nerd and is known for her multi-passionate mentality in business. From h…
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When it comes to marketing your teaching resources on social media, you have A LOT of options. From Instagram to Facebook to Tik Tok and more, it can feel overwhelming trying to do ALL of the things. But it doesn’t have to be that way. Today, my client Kirsten Hammond is joining us and shedding some light on how you can focus on one social media pl…
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If you’ve been listening for awhile now, I’m sure you are used to episodes jam packed with actionable tips for you to up level your social media marketing. As we wrap up our Show the Love series this February, I wanted to share a little bit of a different kind of episode with a message I know you need to hear. If you enjoyed this episode, please le…
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You’ve shown some love to your account, you’ve gotten your audience to show some love to you, BUT how do you show your audience some love? How should you spend your time engaging with others on social media? That’s what we’re chatting about in today’s episode. Episode Highlights Outdated engagement strategies Participate in the conversion Utilizing…
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We’re continuing our love theme this week by diving into how you can get people to show you their love on social media, aka engage with your content. Episode Highlights Show your audience you know their pain points Create content that asks to be engaged with Foster authentic relationships Resources Mentioned Mini-Social Media Consults: https://cale…
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It’s February so we are kicking off a monthly series all about love when it comes to social media. So today we’re diving in to how you can show your Instagram account some love to help you reach your big 2024 goals. Episode Highlights Profile Picture Bio Link in Bio Highlights Pinned Posts Graphics Templates Resources Mentioned Episode 4: Let's Do …
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I’m so excited to welcome you to the first hot seat episode of the Schooled in Socials podcast where I’m going to work with a teacherpreneuer just like you to gain clarity on their social media marketing. Today, Christa Jones from Enharmonic Education is joining me and we are going to be creating a content plan for her for 2024. Now this plan reall…
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If your mind was blown from last week’s episode on how your life and teaching experience can be content, you’re going to be AMAZED when you hear how much content you can create just from your resources. Episode Highlights Resource listing as content Resource creation as content Resource as content Resources Mentioned Episode 45: Everything is Conte…
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Do you remember that trending audio “everything is content, everything is content, don’t forget to film it.” I’m here to tell you that that audio was not lying. Everything you do as a teacherpreneur is content. And I’m going to prove it to you in today’s episode. Episode Highlights Content From Your Life Content From Your Teaching Experience Resour…
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We’re continuing our content organization discussion and really diving deep in to your options for systems with systems expert Janice Cook. Episode Highlights Why does a content organization system matter How do you go about creating a consent organization system that works for your clients? Options for content organization for teacherpreneurs Reso…
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Happy 2024! Can you believe the new year is here already!? I’m so excited to welcome you to the first episode of Schooled in Socials for the new year and we aren’t messing around. Today we are jumping right in to the one thing that will help keep your social media marketing sustainable all year long. Episode Highlights Why is it worth setting up a …
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It’s no secret Instagram has a TON of features. They really love giving users and creators all kinds of ways to consume and create content. BUT with so many options for types of content to post, how do you decide what ones will work best for your teacherpreneur account? Let’s chat about! Episode Highlights Marketing Goals Data Personal Preference R…
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You’ve taken the leap, created the perfect handle, and hit that submit button. You are now officially a teacherpreneur Instagram user. But what do you do now? Whether you just started your account yesterday or five years ago, today we are taking it back to square one and covering all of the bases when it comes to having a successful teacherpreneur …
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Raise your hand if you’ve ever felt personally victimized by the Instagram Algorithm. I know there were times in the past, I’d be raising my hand. But today, we’re going to pull back the veil on the algorithm, so you don’t ever have to feel victimized again. Episode Highlights Algorithm Misconceptions What is the purpose of the algorithm How does t…
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If you’re a teacherpreneur who uses Instagram to market your resource you’re not going to want to miss out on today’s interview with my lovely client Dawn Ellis. Episode Highlights Why Dawn decided to start using Instagram to market her resources How Dawn balances being a teacher, teacherpreneur AND marketing on social media Dawn's favorite thing a…
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It’s time. You’ve got all of your ducks in a row and are ready to head out on the search for a social media manager. Here is all of my advice to help you make sure you find your unicorn! Episode Highlights Things to consider Red Flags Finding SMMs Resources Mentioned TpT Virtual Assistant Finder Group: https://www.facebook.com/groups/13289060725541…
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So you think it’s time to hire a social media manager. So exciting! But I want you to have the best experience possible, so I’m sharing all of the steps you will want to take BEFORE you hire that social media manager. Episode Highlights Business Goals What do you want off your plate? Budget Resources Mentioned Mini-Social Media Consults https://cal…
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Ah, the age old question: Do I keep doing this business task or do I use my hard earned dollar bills to hire out? Today, I’m dishing all of the things you will want to consider when choosing between DIYing your social media marketing or hiring out a social media manager. Episode Highlights Unbiased look at both sides 3 reasons you might not need a …
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You’re rolling along, crushing your social media strategy, staying super consistent and then sometimes unexpected happens. You remember there’s a Tpt sale, you get invited to speak at a summit, you FINALLY finish that amazing bundle you’ve been working on forever. But those aren’t parent of your current social media plan. What do you do? Today’s ep…
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Have a course on your heart? Today, I’m chatting with Melanie Battistelli all about launching courses and how to use social media to get it done! Episode Highlights Do you NEED social media to launch a course? How do you get comfortable going live on social media or showing your face? How can you leverage social media to maximize your course launch…
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You open your Facebook Group, and all of a sudden your amazing community starts resembling the wild west, what do you do!? That’s exactly what we are tackling in today’s episode Episode Highlights Preventative measures to help your Facebook Group run smoothly Dealing with posts and comments that go against the rules Top 3 things to do when the ish …
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You’re finally ready. You’re going to get that Facebook Group going. But, how do you give it the best start possible? We’re going to talk about all the steps you’ll want to take today. Episode Highlights Deciding on the Topic of Your Facebook Group Group Name and Description Setting parameters Running your group Resources Mentioned Audit your Faceb…
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Raise your hand if over the last few years you’ve heard or seen posts and ads of “experts” saying “Facebook is dead?” I bet a lot of you have. But I’m here today to tell you that, it simply isn’t true. Episode Highlights Facebook Groups Back in the Day The Shift in Facebook Groups Why a Facebook Group is Still a Smart Move for your Biz Resources Me…
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I’ve been sharing about using social media in your teacher business for awhile, but it’s time you heard from a teacherprenuer just like you! So today, I’m chatting with my client SB Linton all about her Facebook Group. SB is the owner of AutismClassroom.com and the Self-Contained Autism Teacher and Specialist Facebook group as well as an author and…
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We kicked off the month chatting about time savers for social media and we couldn’t round out the month without going in depth on one of the best: scheduling apps. Episode Highlights Considerations for choosing a social media scheduler Free Schedulers Paid schedulers Resources Mentioned Later scheduler: https://try.later.com/ggv1e2qz2oop (aff link)…
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Let’s face it. Creating graphics for social media can take up SO MUCH TIME. But, it doesn’t have to be that. That’s why I’ve invited Canva Design expert Liz Birenbaum to the show today to help make it easier for you. Liz helps female entrepreneurs create stand-out businesses by transforming Canva designs into custom brand marketing materials and I …
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Finding time for your social media marketing tasks isn’t always easy, actually sometimes it can feel downright impossible. But today, I’m sharing my secret sauce for figuring out where social media fits in your schedule so you can be consistent and reap the benefits of a strong social media presence for your business. Episode Highlights Creating a …
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