1. Be empathetic. 2. Make people feel good and safe. 3. Gently lead people from their comfort zones. 4. Understand people's barriers. 5. Meet them where they are. 6. Show proof. 7. Read the invisible signs. 8. Adapt to your audience. 9. Understanding their feelings. 10. Be credible. Support this podcast: https://podcasters.spotify.com/pod/show/kaycee-streich/support