Websites have always been and IMHO will always be the central hub of holistic 360 degree digital marketing strategies. Author: Kenya Dmacs https://archive.org/download/5WebDesignPrinciples/5_web_design_principles.mp3%20 This podcast reveal 5 key web design principles and 20 practical tips for building professional, hard working business websites. P…

e-Mail is a tried and tested work horse of digital marketing strategies. Despite poor publicity and being misused over the last few years, it remains a significant and important means of communication between business and target audiences. Author: Kenya Dmacs https://archive.org/download/email_marketing_201407/email_marketing.mp3%20 Understand and …

Writing a blog post that people will not only want to read but also subscribe to does not happen by accident. Author: Kenya Dmacs https://archive.org/download/WriteBlogsThatPeopleWantToRead_20140625/Write_Blogs_That_People_Want_To_Read.mp3%20 There are several critical components that you must incorporate into your writing to create posts with appe…

Planning PR communication strategies is crucial if you are to address the issues at the right target audience in order to achieve you business goals. Author: Kenya Dmacs https://archive.org/download/PlanningEffectivePRCommunications/Planning_Effective_PR_Communications.mp3%20 Planning your PR and communications makes it more likely these exercises …

Branding has a very long history dating back to when people started putting unique marks on their possessions in order to identify those possessions as belonging to them. Author: Kenya Dmacs https://archive.org/download/BrandingUsingDigitalMaketingStrategies/Branding_Using_Digital_Maketing_Strategies.mp3%20 Over the years branding has become more s…

Why You need Analytics For Digital Marketing Strategies Across the marketing world, including Kenya, executive skepticism and a lack of proper metrics are the two prime causes of business failure to adopt digital marketing strategies to drive business growth, sales and profits. Author: Kenya Dmacs https://archive.org/download/AnalyticsForDigitalMar…