First released in 2018, Atomic Habits by James Clear has quickly become one of the best-selling self-help books of all-time. Clear meticulously studied the psychology and practical side of forming good habits and eliminating bad habits. He then created an easy-to-read how-to manual that can be applied to just about any habit. We discuss the book's …

There are timeless principles that underlie stock trading. In this episode we discuss Reminiscences of a Stock Operator, considered by many to be a classic work in the space. First published in 1923, Reminiscences of a Stock Operator by Edwin Lefevre is a fictionalized biography based on the career of legendary stock trader Jesse Livermore. Through…

Trader Joe's is an iconic American grocery chain. And yes, there was an actual Trader Joe. In this episode we interview Patty Civalleri, the co-author with Joe Coulombe of Becoming Trader Joe: How I Did Business My Way and Still Beat the Big Guys. Founded as a small chain in California in the 1960s, Trader Joe’s has gone on to become one the most u…

We discuss the 2017 memoir Am I Being Too Subtle?: Straight Talk From a Business Rebel by Sam Zell. Zell was the billionaire founder of Equity Residential, Equity International, and EQ Office. In addition he had controlling interests in several other large enterprises, perhaps most controversially Tribune Media. Am I Being Too Subtle? describes Zel…

Love him or hate him, Elon Musk is perhaps the most accomplished and influential leader in today's business landscape. Dive into the definitive biography, Elon Musk by Walter Isaacson, on our latest episode. Spanning 700 pages, this epic authorized account lays bare the polarizing man behind the innovations, exposing both triumphs and flaws. We dis…

The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience by Carmine Gallo is a self-help book for anyone who regularly makes presentations. Whether you're an executive, analyst, marketer, or teacher this book will help you improve the impression you make on an audience. By utilizing the legendary keynotes of Steve J…

How the Internet Happened: From Netscape to the iPhone by Brian McCullough is a history of the companies, entrepreneurs, technologists, and financiers who launched the modern online world. Covering the years 1993 to 2008, this sweeping volume helps the reader understand not only who the important players were in fostering online communities, e-comm…

The Lean Startup by Eric Ries is a modern management classic. It's about bringing the scientific method to the forefront at the start of a new enterprise. Instead of following a classic waterfall development methodology, Ries emphasizes the importance of building quick MVPs that are easily testable based on actionable metrics. Although just a dozen…

This month we read How to Win Friends and Influence People by Dale Carnegie. First published in the 1930s, How to Win Friends and Influence People is one of the most popular self-help books of all time. Carnegie’s suggestions for how to achieve the title’s objective are largely based on anecdotal wisdom, but the anecdotes are numerous and often har…

Season 3 was a landmark season for our show. We read some amazing books and interviewed some award-winning authors. In this episode we discuss the highlights of Season 3. We pick the best and worst books we read. And we provide a behind the scenes look at our author interviews. Plus, we preview Season 4. Show Notes Season 3 Listener Survey via Goog…

Layered Money: From Gold and Dollars to Bitcoin and Central Bank Digital Currencies by Nik Bhatia is one of the most popular books in the world of bitcoin. But it's much more than that. The first half of the book is a history of monetary systems. This sets the stage for a dive into the world of bitcoin, including what makes it special and how it di…

Titan: The Life of John D. Rockefeller, Sr. is an epic biography of the industrialist by acclaimed author Ron Chernow. Rockefeller was the founder of Standard Oil, a company that was notorious for its monopolization of the oil industry in the late 19th century. An adept businessman and talented strategist, Rockefeller was demonized throughout his c…

Never Split the Difference: Negotiating As If Your Life Depended On It is considered one of the best books of all time on negotiation. Instead of focusing on economic theory or game theory, it focuses on practical techniques and psychological insight. Voss uses anecdotes from his career as an international hostage negotiator for the FBI to enliven …

The Founders: The Story of PayPal and the Entrepreneurs Who Shaped Silicon Valley is a comprehensive portrait of the early era of PayPal—predominantly focused on the years between its founding in 1998 and its sale to eBay in 2002. A deeply researched and well written narrative, The Founders provides the backstory of the group of individuals who bec…

King of Capital: The Remarkable Rise, Fall, and Rise Again of Steve Schwarzman and Blackstone by David Carey and John Morris is more than just a book about Blackstone—it’s a history of private equity. Carey and Morris explain the sometimes esoteric world of this segment of high finance. They recount its cycles of booms and busts from the 1980s thro…

In The Hard Thing About Hard Things, venture capitalist Ben Horowitz recounts lessons he learned about how to run a Silicon Valley startup, largely from his time as the CEO of Loudcloud, which later became Opsware. Horowitz provides specific advice about hiring, firing, managing emotions, handling growth, deciding whether or not to sell, and everyt…

Instant: The Story of Polaroid covers the rise, heyday, and decline of Polaroid Corporation. It has a particular focus on the personality and management style of Edwin Land, Polaroid’s innovative and dynamic founder, who was an inspiration to Steve Jobs. Polaroid’s niche in the marketplace and the strategic mistakes that led to Polaroid’s decline a…

Measure What Matters, by venture capitalist John Doerr, is about OKRs—Objectives and Key Results—an approach to goal setting. Doerr evangelizes the use of OKRs and explains how they can help any organization better align its direction and continually evaluate its success. OKRs are a simple concept, but the book elucidates them with many anecdotes a…

We interviewed Eric Berger, the author of Liftoff: Elon Musk and the Desperate Early Days That Launched SpaceX. It's about the journey of grit, resilience, and unbridled optimism that turned a scrappy startup into the premier space company of the 21st century. Eric utilized full access at SpaceX to get the inside story from employees and Elon Musk …

Over the past year we've read some fantastic books... and some that were not so fantastic. In this episode we break down the best and worst books of season 2. We also discuss our picks by category including entrepreneurship, career, and story. Finally, we have a meta discussion about the show and say goodbye to our valued co-host, Eli. Show Notes L…

Amazon Unbound is the story of how Jeff Bezos has managed his business empire over the past decade. It picks up where author Brad Stone’s last Amazon book, The Everything Store, left off circa 2013. Stone chronicles Bezos’s incredible attention to detail on Amazon projects like the Echo and the Fire Phone, as well as his stewardship of The Washingt…

This month we read Radical Candor by Kim Scott, a people management guide developed through Scott’s years of working as a manager in high tech. Scott led the AdSense, YouTube, and DoubleClick teams at Google and served as a faculty member at Apple University. Radical Candor is about fostering relationships where people sincerely care about one anot…

This month we read Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry by David C. Robertson and Bill Breen. After facing lackluster growth in the 1990s, iconic toy brand LEGO undertook a program of radical innovation under a turnaround artist CEO. Unfortunately, the turnaround resulted in an even worse si…

When Hema Hattangady became the CEO of Bangalore, India based Conzerv in 1996, it was a struggling producer of energy meters. Over the next decade Hattangady led the transformation of Conzerv from a family-owned enterprise with $1 million in revenue into one of India’s leading energy management corporations. In 2009 the company was acquired by Schn…

No Filter: The Inside Story of Instagram by Sarah Frier covers Instagram’s rise from a two-person startup to the second largest social network in the world. Along the way, Frier explores Instagram influencers, the network’s effect on teens, and its sometimes rocky existence within the confines of its parent company, Facebook. Frier had significant …

Shoe Dog is a memoir by Phil Knight, the founder of Nike. Knight recounts building Nike on a shoestring budget by importing shoes from a Japanese manufacturer, battling banks and supply issues to grow the company, innovating with their own designs, and sustaining the morale of a motley crew of colleagues through the process. We discuss Knight’s pow…

No Rules Rules: Netflix and the Culture of Reinvention by Reed Hastings and Erin Meyer goes into the details of Netflix's corporate culture of "Freedom and Responsibility." Hastings and Meyer relate how Netflix achieved this culture, and espouse its many supposed benefits. It includes some controversial policies (or lack thereof) and harsh realitie…

Data Domain was an innovator in the data backup market, and Frank Slootman was its CEO from 2003 until its acquisition in 2009 by EMC. Data Domain used a technique known as data deduplication to make hard disks a viable backup medium for replacing traditional tape based backup solutions. Slootman wrote Tape Sucks as a series of short advice vignett…

Stephanie Shirley has been a pioneer all of her life. After coming to England as a child refugee from Nazi Germany, she started one of the first software consulting firms, Freelance Programmers. But it was first in a number of other ways too. It was almost entirely run by women, despite discrimination against women in the technology industry. Its b…

This month we read Creativity Inc. by Ed Catmull and Amy Wallace. Ed Catmull was the cofounder and longtime president of Pixar. Part memoir and part advice for managers of creatives, Creativity Inc. tells the story of Pixar from dream to animation powerhouse. Then it gets into Catmull’s strategies for managing Pixar’s creative success. We discuss t…

Daymond John is best known as an investor on ABC’s Shark Tank, but he is also the award winning fashion designer who founded the multi-billion dollar brand FUBU. In The Power of Broke, Daymond explains the strategies that helped him start FUBU, with almost no resources, out of his mom’s house in Hollis, Queens. He then examines the stories of other…

We recap the qualities of some of the books we read over the last year in Season 1 of Business Books & Co. Each of us discuss our favorite and least favorite books. We say goodbye to one of our co-hosts, but we will be back next month to start Season 2! You can find our book list from the last year on our website. Other books we recommended: Made i…

13. Only the Paranoid Survive This month we read the 1997 book Only the Paranoid Survive by Andy Grove. Grove was the long-time storied CEO of Intel. Only the Paranoid Survive is about strategic inflection points in a business. Grove explains how to detect these events, how to respond to them, and recites some war stories. We discuss the book, some…

12. Zero to One We discuss the 2014 book Zero to One by Peter Thiel. In Zero to One, Thiel, a cofounder of Paypal and Palantir, as well as an early investor in Facebook, describes what conditions make for a great startup. Part history lesson, part economics lesson, and part business advice, Zero to One is a succinct book full of powerful ideas. Sho…

11. Iacocca: An Autobiography Lee Iacocca was responsible for the introduction of iconic Ford products like the Mustang and Thunderbird. He rose in the ranks to become President, second only to Henry Ford II. As CEO of Chrysler during the early 1980s, he saved the company from bankruptcy and introduced the minivan. He was one of the biggest celebri…

10. The Ride of a Lifetime The Ride of a Lifetime is a 2019 memoir about Bob Iger’s journey at Disney. It begins by relaying Iger’s time climbing the corporate ladder, and then does a deep dive into his fifteen years as the company’s CEO, with a focus on acquisitions and mergers. We discuss Iger’s career, the key lessons he learned, and the mergers…

8. Founders at Work Founders at Work is a 2009 compilation of interviews with startup founders by Y Combinator founding partner Jessica Livingston. Interview subjects include the founders of famous brands like Apple, PayPal, and Adobe, as well as lesser known founders with equally remarkable stories. In this episode we discuss recurring themes of t…

7. Setting the Table Setting the Table is a 2006 autobiographical book on management in the hospitality industry by noted restaurateur Danny Meyer. It tells the story of Meyer building his restaurant empire, and recounts many of the lessons he learned along the way. We discuss key takeaways from the book, the book's applicability to management more…

Ogilvy on Advertising Ogilvy on Advertising is a 1983 book of advertising advice from award winning industry veteran David Ogilvy, the namesake of the advertising agency Ogilvy. It includes advice about working in the advertising industry, developing ads, and appealing to consumers. We discuss key insights from the book and our own experiences in a…

5. Hackers & Painters Hackers & Painters is a collection of essays by noted entrepreneur, programmer, and founder of startup incubator Y Combinator, Paul Graham. Graham touches on social, business, and cultural issues related to technology and entrepreneurship. We discuss our key takeaways from the book, pose questions to each other that it ponders…

4. Made in Japan: Akio Morita and Sony Akio Morita was the co-founder of Sony and one of the most influential Japanese business people of the 20th century. We analyze his 1986 autobiography, Made in Japan. Made in Japan explains what made Sony so successful and also spends a good deal of time contrasting Japanese and American business practices. We…

3. Trillion Dollar Coach: The Leadership Playbook of Silicon Valley's Bill Campbell We analyze the 2019 book Trillion Dollar Coach: The Leadership Playbook of Silicon Valley's Bill Campbell. Trillion Dollar Coach is the story of a former football coach turned fortune 500 CEO, who became the mentor to some of the most notable business leaders of our…

2. Ross Perot: My Life & The Principles for Success This 1996 pseudo-autobiography was written by Ross Perot during his second presidential campaign, but you won't find any politics within it. Although it's clearly written through a "please the public" lens, the focus of this book is Perot's business career. The first half tells Perot's life story …

1. High Output Management by Andy Grove On our premiere episode, we discuss the management classic High Output Management by the late, great, former Intel CEO Andy Grove. We provide some of Andy's key takeaways regarding industrial organization, key management skills, handling employee issues, and managing meetings. We also debate how applicable so…