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The Product Startup Podcast is the hardware product development industry's #1 podcast. From invention idea to getting onto store shelves, and everything in between. Hear how inventors, product startups, & small manufacturers created their inventions and launched their physical product businesses. Learn from the industry's top industrial designers, mechanical engineers, PCB designers, consumer product managers, manufacturers, patent attorneys, hardware investors, and more. Learn about industr ...
Darren Cabral is a Canadian entrepreneur and the CEO of digital marketing agency Suits Social Inc. His personal goal is to reach 100-Million people and help them drive attention to their ideas and their business, and build the life they deserve in the process. It’s his belief that the biggest threat to your success is obscurity. No matter how great your idea, your vision, and your intentions, you can’t help anyone if nobody knows you exist. That’s why you need a blueprint to success. Join Da ...
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Product Startup
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161: Build a Manufacturing Facility for Your New Product
15:35
15:35
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Noah is a Vice President at Graff Pinkert, an 80-year-old manufacturing machinery dealer that buys and sells used equipment all over the world, with a central warehouse in the USA. Noah is also the host of the Swarfcast Podcast, a show all about manufacturing machinery and tool machining. Today, Noah will share some valuable knowledge on how invent…
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Product Startup
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160: Growing Your Hardware Product Through Paid Ads
25:05
25:05
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25:05
Daniel Bischoff to the show. Daniel Bischoff is the former Head of Growth at Purple Mattresses. He took Purple from startup to over two hundred million dollars in sales in just its first two years on the market. He then spun out as co-founder of his own direct-to-consumer marketing agency called StoicYeti which works with both hardware startups and…
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Product Startup
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159: Build a Community to Sell Your New Product Invention
28:32
28:32
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28:32
Ashley Black is the founder of FasciaBlaster and many other related products. Her company sells millions of dollars of products per month directly to her customers all over the world, and has built a community of over 8 million followers on social media. She is also a two-time best-selling author. Her most recent book is titled From Passion and Pur…
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Product Startup
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158: Thinking Sustainability in Hardware Product Design
27:32
27:32
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27:32
Dave Duncan is the Vice President Sustainability at PTC Corp, the company behind multiple product design software solutions including OnShape and CREO. He has spent over 20 years in the product design software world, and has his Bachelor of Engineering from Princeton University. Today Dave is going to share some valuable knowledge for inventors, st…
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Product Startup
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157: How Hardware Startups Compete with Big Business
31:29
31:29
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Mike Stemple is the Author of Innovating Innovation, a #1 Bestseller. He has also founded multiple consumer product startups, including Skinit wraps, and since then, Original Wraps which sold to 3M. In addition to his own hardware ventures, he also consults a number of Fortune 500 product companies on how to be more entrepreneurial. Today Mike is g…
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Product Startup
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156: The Evolution of Sales Channels for Hardware Products
23:14
23:14
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Ben Drury is the Founder of Yoto, a connected hardware toy product for kids. Yoto has sold almost 500,000 units worldwide in just a few years of explosive growth. Today Ben is going to share some valuable knowledge to inventors, hardware startups, small manufacturers, and e-commerce brands on the 5 different sales channels, and how a hardware start…
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Product Startup
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155: Identifying a Sourcing Partner for Overseas Manufacturing
17:26
17:26
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17:26
Forde Aley is the Co-Founder of Shining Way Sourcing, an agency that has sourced manufacturing for over 1,000 products, with both founders having over 25 years of experience in the space. Today Forde is going to share some valuable knowledge on how inventors, startups, and small manufacturers can source their first manufacturer for their new hardwa…
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Product Startup
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154: 3 Key Parts to Developing a Great New Product
21:18
21:18
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Jonas Rinde is the founder of his latest product Nomono, a portable podcasting device. Prior to that, he had 3 major product exits totaling billions of dollars in acquisitions, in addition to working on over 50 hardware products over the last 20 years. Today Jonas is going to share valuable knowledge for inventors, startups, and small manufacturers…
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Product Startup
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153: The Evolution of CAD Product Development Software
18:47
18:47
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Joe Dunne is the Director of Partnerships at PTC, the firm behind Onshape and Creo. Before this, he worked for SolidWorks since the early days of the software starting with them back in 1995, and before that, a Mechanical Engineer. Today Joe is going to share some valuable knowledge for inventors, startups, and small manufacturers on how CAD softwa…
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Product Startup
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152: Three Main Problems When Scaling a Hardware Startup
22:43
22:43
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Brad Pedersen is a founder of the hardware product Lomi which raised almost ten million dollars in crowdfunding as his most recent hit success of many. In his earlier years, he developed many new products and also distributed thousands of other hardware products all over the world, mostly in the toy and sports product fields. Today Brad is going to…
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Product Startup
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151: The AIDA Marketing Method for Hardware Startups
32:38
32:38
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Michael Solomon is a Marketing Professor at Saint Joseph’s University, has written over 30 books, and teaches the Engage marketing course on Teachable. He is also a fellow writer with me at Forbes Magazine. Today Michael is going to share some valuable knowledge for inventors, startups, and small manufacturers on what the AIDA marketing method is, …
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Product Startup
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150: Building Product Prototypes with Your Design Team
17:26
17:26
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Robert Irwin is currently the lead industrial designer for Origyn LLC, an external R&D partner of the multinational company Haier. He was the past Senior INdusdtrial Designer at Amazon for their shopping cart products. He is also a fellow lecturer in the design industry. Today Robert is going to share some valuable knowledge on how inventors, start…
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Product Startup
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149: How to Professionally Prototype your Invention Idea
25:39
25:39
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25:39
Mike Morton was an Industrial Design Senior Principal at Dell for many years, and before that similar roles at HP and SunBeam, along with working with many physical consumer product inventors and startups along the way. He has also been a mentor at Capital Factory and Techstars, in addition to working with Mako Design too. Today Mike is going to sh…
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Product Startup
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148: Grow Your Hardware Product Sales Via Trade Shows
29:52
29:52
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29:52
Jim Cermak has spent over 30 years helping hardware companies educate, navigate, and conquer selling their products at hardware tradeshows. He is also the Founder of Trade Show University, an organization that educates and consults small businesses on winning at trade shows, including his new video series which answers 7 key questions on how to tac…
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Product Startup
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147: Transition from Hardware Product Startup to Hardware Scaleup
29:33
29:33
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29:33
Morgan Teachworth was the head of Hardware at Meraki, a company that was acquired by Cisco for $1.2 billion dollars, and is now the VP of Engineering & Supply Chain there. He has been involved in the development of hundreds of physical mass-manufactured products leading to approximately 16 million units of his products being sold around the world i…
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Product Startup
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146: Transparency in the Design For Manufacturing Process
23:16
23:16
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Michael Corr is the Co-Founder of Duro PLM, a product lifecycle management tool for centralizing the entire communication process of development to production. They have thousands of users improving their design for manufacturing process. Today Michael is going to share some valuable knowledge on how inventors, startups, and small manufacturers can…
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Product Startup
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145: Expanding Your Startup Hardware Product Line
25:50
25:50
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25:50
Hussain Almossawi has worked as a senior hardware director or designer at Ford, Adidas, and Apple for many of their hardware brands. He is also the author of The Innovator’s Handbook, and the Founder of the creative agency Mossawi Studios. Today Hussain is going to share some valuable knowledge on how inventors, startups, and small manufacturers ca…
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Product Startup
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144: How to Sell a New Invention on Amazon Marketplace
20:30
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20:30
Chris Moe is the Co-Founder of Cartograph, a digital marketing agency with over 150 million dollars of client sales per year on Amazon. They have grown a number of CPG brands from zero to millions of dollars in sales, and many of them in just a few months. Today Chris is going to share some valuable knowledge on how inventors, startups, and small m…
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Product Startup
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143: Build Your Own Manufacturing for Your Invention
25:38
25:38
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25:38
Don Skaggs founded the manufacturer US Biotex Corporation, which he started on a farm back in 1991 and grew to over 150 products in production over 22 years before being bought out. Don has also been the President of the Inventors Network Kentucky for nearly 20 years now. Today Don is going to share some valuable knowledge on how inventors, startup…
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Product Startup
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142: Preparing Your Product for Manufacturing Overseas
27:28
27:28
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27:28
Mike Deigan is Vice President at Global Link Sourcing. He has been working for 10 years on sourcing products and consulting on products for 15 years before that. Global Link has helped with manufacturing well over 100 products for hardware companies, leading to tens of millions of their sourced products selling around the world. Today Mike is going…
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Product Startup
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141: Product Sales Process for Hardware Startups
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Scott Brogan is the founder of Company Expert, a sales process consultancy that has worked with over 100 emerging brands. He has spent over 30 years in sales, including working for 7 Fortune500 companies in sales capacities. Today Scott is going to share some valuable knowledge on how inventors, startups, and small manufacturers can start to build …
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Product Startup
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140: Local Manufacturing for a New Hardware Invention Idea
22:53
22:53
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22:53
Nigel Southway is the author of two books, the most recent is called Take Back Manufacturing, and his original was called Lean Manufacturing. He has spent 55 years in the manufacturing space. He was the chair of a chapter of the Society of Manufacturing Engineers, which I was also a part of starting over 10 years ago. Today Nigel en is going to sha…
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Product Startup
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139: How to Scale Your Physical Product in Retail Stores
23:36
23:36
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23:36
Marc Inkol is the President of Explorer Research, a North American shopper research consulting firm that works with emerging physical product brands and massive product companies like Walmart, Kraft, Google, Pepsi, Uniliver, and many others. Mark has spent 30 years in the retail industry including leading divisions at Kraft and Maple Leaf. Today Ma…
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Product Startup
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138: Using Audio Ads to Sell New Hardware Products
27:29
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Stew Redwine is Vice President Creative Services at Oxford Road, one of the leading audio advertising agencies in the world. They ran the ads behind unicorn physical product success stories such as Quip Toothbrushes, Theragun, Tommy John, and many more. Today Stew is going to share some valuable knowledge for inventors, startups, and small manufact…
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Product Startup
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137: Customer Feedback at Physical Product Launches
28:37
28:37
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Matt Selbie is the President of Opiniator, a software platform that collects real-time feedback from product customers. He has spent over 25 years researching, strategizing, and implementing customer feedback programs. Today Matt is going to share some valuable knowledge on how inventors, startups, and small manufacturers should properly collect cu…
