Kevin Spiteri public
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Another great question has come in from someone starting a business on Instagram. The question is as follows: I am starting a business and will be using Instagram as a main source of promotion. I will have content featuring different people. Thus, I will be repurposing many photos. Doe you have any advice on how to keep the feed looking uniform and…
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In this audio I answer the following question: "I have read everywhere that I should publish content that is valuable for the target audience. But it seems what is valuable for my target audience is not really connected with services offered by my company. So what should I publish on the company's page?"…
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I am really excited to present to you a recent project that I worked on with the team at Mobility Engineering?. Ali Akbarian? has asked me a number of marketing questions which he has presented to a number of his dealers, and now I get to share them with you. In this interview I answer 3 key questions, and in this audio I answer question 1: Social …
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Kevin uncovers the key to effectively using a brand ambassador to build your brand and social presence. In this audio Kevin shares his tips on the cost effective methods that you can use to on-board or engage an ambassador to build your brand, especially with your online presence, say on Instagram for example. The beauty about social media is that …
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In this audio Kevin unpacks the 3 social media trends that you need to be taking advantage of in 2018. Kevin explains that by paying attention to the trends and utilising the changes to the social media platforms can result in a higher chance of your content being seen. One of these strategies includes the use of Instagram Stories and how there has…
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In this audio Kevin explains what a micro influencer is and he highlights the ways in which you can develop a partnership with a micro influencer to build your brand. A micro influencer is generally someone who has a large following online (e.g. Instagram) and has the attention of your perfect customer or audience.…
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Who has ever thought of a really amazing business idea, or product and been told "just build it and they'll come" or "just stick it up on facebook, you'll be an overnight success". This is not the case anymore. In this audio Kevin talks about how we are in a pay-to-play world and what you need to be doing to get your business idea seen by the world…
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I regularly get asked by clients "what social media platforms should I use?", or "I am a finance company, Is Instagram right for me, or should I just use LinkedIn?". That is why I put this audio together, to help people and businesses distinguish the platforms they should be on, to enable them to reach their perfect target audience.…
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In this audio Kevin discusses the common marketing mistakes big businesses make. There are some big brands that are absolutely nailing it with their content and brand image, and have a huge following and a loyal audience base. In this audio Kevin highlights the common mistakes made, and gives tips for businesses to be as successful as brands like N…
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When Kevin wrote his book "I Just Want It To Work", he interviewed over 40 businesses, ranging from a $600,000 revenue mark, to a $600 million dollar revenue mark. What became evident in his research was that no matter which end of the spectrum these businesses were, whether they were are the lower or higher end, they each had the same 3 problems i…
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Mark Zuckerberg says a News Feed change will prioritise family and friends' posts, while lowering brands' and publishers', to increase users' happinessAre you uncertain about what this will mean for your business and your ability to reach your target audience when using the Facebook platform? In this video I provide some clarity for what this will …
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