Usually, when people talk about social media goals, they talk about things like driving traffic to a website or getting more members. But are they prepared to be successful when their ideal audience arrives at your website? We talk about inbound marketing and the importance of the member or customer journey!…

Blake and KiKi interview nine-year-old Margaux Dare about the creation of her first YouTube channel, going through a rebrand, and collaborative creation.

Blake and KiKi talk about kids and social media by interviewing KiKi's daughter Margaux – the nine-year-old behind the YouTube Channel "Margaux Dare."

Misunderstanding influencer marketing can do more harm to your communication efforts can do more harm than good. Blake & KiKi explain why.

What's worse than spending hours on a social media campaign just to watch it fall flat and do nothing for your marketing campaign goals? STOP creating weak content and START creating content that converts. We discuss what that looks like in this awesome episode!

What are some of the elements of power content on social media? Just because you have a lot of content, doesn't mean you're set for social media. We explore!

How should you approach app development to ensure your app works best and how does that integrate with your social media marketing? We discuss (listen for the Weird Al app example...you'll love it)!

Who wants more fluff on social? Not us! Unless it's for the Fluffy Bunny Association. How do you bring more substance AND excitement to your social media content? We have the info you seek.

KiKi and Blake learn about guest Lauren Wolfe's favorite GIFs, the 6 keys to better visual storytelling, and so much more. If you hate clip art and love good storytelling, this episode is for you!

We talk about how people can use social media to create influence in politics and advocacy. We urge you to listen to this episode, passionately, and share with your friends!

In this episode, Blake and KiKi ask guest Lauren Wolfe hard-hitting questions about how to keep online communities engaged, the "Super Bowl of Online Community Managers," #CMAD, and more.

Politics can get extremely personal. Is Twitter really the best way to make change in politics? We discuss!

Just because you CAN do video on social doesn't mean you SHOULD do video on social. More video being is used, but why? Will video become oversaturated? Is video used too often? How should video be used correctly? Oh yes, we discuss this and more.

Association execs are developing new ways to connect to their members, but what does innovation have to do with it? Does a private social network count as innovation these days? Hear about the connection between tech innovation and member value that some association execs may not understand. We explore the madness that is "innovation."…

Associations make some classic mistakes when talking to their boards about tech. We find out what they are with our special guest and the gift of curiosity!

Why is social media important for your communications strategy and how can you use it to grow your relationships with customers?

How do you try to make sure you are providing your customers with meaningful content? What does “meaningful” mean to you? Is creating meaningful content necessarily more time-consuming? How do you and your team manage that? What can someone listening do today to make their communication on social more meaningful for their audience?…

Is influencer marketing just a fad? We're talking about what is real, what's not, and what truly moves the needle.

People are not likely to like AND share at the same time. They will do one or the other, but only occasionally will do both.

Why don’t people educate themselves about SEO – if not for their business or organization, for themselves? It's sexier than social! Think about what people do when they are single and meet someone who is a potential date...you don’t Google them? I call BS!

If people are limited on time, what is the one thing they should make sure they do on social? Lauren has some ideas on the matter. Is it important for your career to be on social media? Maybe. Maybe not. We talk about it.

Do social media strategies really need to change based on the generations you’re talking to? For example, do you think communication should change, in general, based on the generation we’re talking to? What’s different about talking to a Gen Xer versus a Millennial, for example? Anything?