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A podcast created for startup marketers by startup marketers. We plan to connect with seasoned subject matter experts in different industries who have built startup marketing teams and tactics. Join us as we walk through the startup ecosystem providing insights, resources and strategies that will help other startups and marketers catapult their careers to new heights.
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Crafting a Startup Marketing Playbook: Expert Advice from Craig Rosenberg
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50:20
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In Episode 6 of StartUp Marketer, seasoned sales and marketing expert Craig Rosenberg shares his tips for startups looking to build a high-growth go-to-market (GTM) machine. Learn how to properly leverage your leaders on LinkedIn, hire the right marketers at the right stage, and get your hands on that golden ticket (product-market fit). Currently s…
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Revolutionizing Startup Content Strategy: The 3C Method with Justin Simon
36:35
36:35
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In this episode of the StartUp Marketer Podcast, guest Justin Simon, a luminary in content strategy, joins host Koka Sexton to explore effective content repurposing and distribution strategies. Simon shares his expertise on creating impactful content systems that extend reach and enhance business value, providing startup marketers with practical in…
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Join us for an insightful conversation with Lia Zneimer, VP of Marketing at Teal, as she shares her expertise on navigating the first 100 days as a marketer in a startup. Lia delves into the importance of listening, building a strong foundation, and embracing adaptability in startup marketing. 10 Key Insights from Lia Listen and Ask Questions (00:0…
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Alexa DePasquale on the Fusion of Product and Brand: A Marketer's Guide to Storytelling
50:34
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Alexa DePasquale, a seasoned professional in strategic marketing, brand building, and product launching, believes that connecting with consumers through storytelling is crucial for effective marketing. Customer Psychology: DePasquale emphasizes the importance of understanding consumer psychology to create compelling messaging that resonates with th…
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The VC’s Take: The Marketing Metrics That Matter
37:55
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In this insightful episode of "The Startup Marketing Podcast," host Koka Sexton, an experienced B2B marketer, converses with venture capitalist Phil Bronner. They delve into the essential marketing metrics that align startup marketing teams with investor expectations. This discussion provides a deep dive into the strategies and challenges faced by …
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Introduction to the StartUp Marketer Podcast
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In this inaugural episode, the StartUp Marketer host Koka Sexton and SalientMG Founder and CEO Mack McKelvey will share what we’re all about. The StartUp Marketer Podcast, aka SUM, is a podcast by startup marketers for startup marketers. To kick off these series, we'll give a preview of the topics we'll cover this season, from building your demand …
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