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Duke track and field athlete Emily Cole and Business of College Sports founder Kristi Dosh have teamed up for The Players' Podcast. Every week, they interview student athletes who are leveraging their name, image and likeness and personal brands to make money and make a difference. Guests share their ups and downs—both in and out of the jersey—to help and inspire their fellow athletes.
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Gain insight into golf’s hidden stories with host and sports business reporter Kristi Dosh as she interviews golfing gurus about their areas of expertise. Whether it’s the pro game, collegiate golf or coaching, if someone’s got something interesting to say, she’ll be speaking with them… Kristi has worked for ESPN as a sports business reporter, Forbes as a guest writer and FoxSports.com, where she covered a number of topics under the business of sports. She has also appeared on TV channels li ...
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Big announcement this week: Kristi has a new co-host, Jeff Schemmel! Jeff is the President and CEO of College Sports Solutions, a consultancy focused on helping athletic departments maximize their efficiency, leverage their resources and increase revenue. Kristi and Jeff are joined this week by Cole Gahagan, CEO of Learfield—a leading media and tec…
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Automating NIL Operations for Collectives and Universities
45:42
45:42
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Thomas Thomas Jr. is the co-founder and CEO of Basepath, whose software is used by student athletes, collectives, and universities to automate name, image, and likeness operations. Thomas joins the show to discuss: How Basepath started, the work they currently do, and how they work with collectives The first steps they take when onboarding a collec…
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Using NIL to Host Camps and Work With Your Favorite Brands
32:24
32:24
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We are joined on this episode by Anna Camden of Penn State women’s basketball. Anna was quick to embrace NIL during its infancy and has since taken part in numerous NIL deals ranging from food to skin care and even deals to benefit charitable causes, such as her basketball camp for girls in State College. We discuss: Her experience being an early a…
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New Developments in NIL for International Student Athletes
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40:35
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In this episode, I’m joined by Ksenia Maiorova and Amy Maldonado. Ksenia and Amy are very accomplished immigration attorneys who work with international athletes seeking to take advantage of NIL. They've been able to secure O-1 visas for several athletes and are sharing with us both their successes and the challenges. Topics we covered include: The…
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Navigating Transferring and NIL with Brevin Galloway
25:56
25:56
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As a sixth-year senior, Clemson guard Brevin Galloway has seen a dramatic evolution in NIL opportunities during his time as a student athlete. He joins the show to talk about his NIL experiences, including: His unique transfer process from Boston College to Clemson Goals he has for his brand during his final year as a student athlete His deals and …
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This episode, I am joined again by Wesley Haynes, President and Founder of The Brandr Group. If you missed the first episode from last year, it's available here. The Brandr Group remains one of the leaders of the group licensing sector of NIL, with more than 70 schools signed to group rights partnerships. In this ever-changing NIL scene, Wesley giv…
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Fran Belibi on Building Her Brand and Life After Basketball
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31:42
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Known for her dunks on the court, Stanford forward Francesa "Fran" Belibi is also scoring in the NIL space. She joins the show to talk about her NIL journey, her clothing line, and how she’s already leveraging NIL for her future after basketball. We talked with Fran about: The start of her NIL journey FHABS - The brand and clothing line created by …
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Kentucky QB Will Levis: From Car Deals to Horse Farms and all the NIL In Between
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We're joined this episode by University of Kentucky QB Will Levis to talk all things NIL. From the first NIL deal with a horse farm to a car deal—and everything in between—he shares his strategy and how he's helping his teammates. We discussed: How he decides whether to accept an NIL deal Why he embraced doing a deal with a horse farm Lessons from …
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A View of College Athletics from a Board of Regents Seat
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This episode, I'm joined by Jordan Acker, the Immediate Past Chair of the Board of Regents at the University of Michigan and a partner at Goodman Acker in Detroit. A lifelong sports fan, Jordan was an early advocate of allowing student athletes to monetize their name, image and likeness. We chatted about the role of the Board of Regents relative to…
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Geo Baker: From #NotNCAAProperty to NIL Entrepreneur
53:55
53:55
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We're joined this episode by Geo Baker, former Rutgers men's basketball athlete and co-founder of The Knight Society. We get into so many great topics with Geo, starting with how he advocated for student athlete rights before NIL rules were changed in 2021. Geo shares with us: What it was like being part of the #NotNCAAProperty movement in the spri…
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Replace Traditional Ticketing, Increase Attendance and Revenue
39:30
39:30
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I'm joined this episode by Chris Giles, co-founder and CEO of FanRally, a platform that replaces traditional season tickets with a tech-enabled subscription service. Members pay a monthly subscription fee instead of paying for tickets and can reserve seats directly on their phones, finding games that work best for their schedules. FanRally is aimed…
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How Leah Clapper Became an Entrepreneur Through NIL
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56:45
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This episode, we're joined by University of Florida gymnast Leah Clapper, who has definitely made the most of NIL so far. Not only had Leah done numerous brand deals, she's also consulted with companies on their NIL strategies, built her own boardgame and started her own NIL education company for student athletes. She's even the TA for our host Kri…
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In this episode, we're joined by Rayquan Smith, the "King of NIL." Rayquan is a decathlete at Norfolk State and previously was a dual-sport athlete who also played football for the Spartans. Rayquan received the Hustle Award at the 2022 NIL Awards and closed 70 NIL deals in Year 1 of NIL. He joins us to share: How he found his agent, including the …
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The Evolution of Licensing in the NIL Era
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39:33
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We're joined this episode by Marty Ludwig, Director of Trademarks and Licensing at University of Cincinnati, where he is responsible for managing all internal and external relationships regarding the commercial use of the university’s brand (including its name, identifying marks, and still and moving images) to protect and promote the goodwill and …
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Impacting the Next Generation Through NIL
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45:18
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In this episode, we're joined by UNC women's basketball athlete Deja Kelly. Deja has seen incredible success with NIL, inking partnerships with major brands such as Outback Steakhouse, Beats by Dre, Dunkin Donuts and more. However, it's not all about flashy brands and dollar signs for Deja. She's been very strategic about using her NIL to have a po…
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Using Data to Increase Fan Engagement and Revenue
38:14
38:14
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This episode I'm joined by industry veteran Steve Hank, currently an Executive Vice President at Affinaquest, to talk about how athletic departments can leverage the data they already have to increase fan engagement and revenue for the department. We discuss: The main revenue struggles he sees over and over again in college athletics How pro teams …
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Duke track and field and cross country athlete Emily Cole and Business of College Sports founder Kristi Dosh are teaming up for a new podcast all about personal branding and entrepreneurship for college athletes in the era of name, image and likeness. In this first episode, the ladies interview each other and share how they met, their plans for the…
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The Future of NIL and Compensating Athletes with NCAA President Mark Emmert
1:17:26
1:17:26
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On Friday, September 9th, I was joined on campus at the University of Florida by NCAA President Mark Emmert. Special thanks to the UF Institute for Coaching Excellence for hosting this, which was an interview for both of the NIL courses I teach at UF in the Sports Management and PR departments. Students and athletes alike were invited, and I appear…
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Revisiting NIL for International Student Athletes
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29:07
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I'm joined this episode by Rob Seiger, a partner in Archer & Greiner P.C.’s Sports Law Group, who has joined us once before to talk about issues international student athletes have been trying to navigate in order to take advantage of the NCAA's new name, image and likeness rules. Rob represents college and university athletic departments in immigr…
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How The Players' Lounge is Monetizing NIL and Engaging Fans
28:01
28:01
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Former UGA quarterback Aaron Murray joins the podcast to chat about his new venture, The Players' Lounge. This NFT community was built by lettermen to empower relationships within the collegiate sports community through connecting current and former athletes with their respective fan bases while providing opportunities for student-athletes to monet…
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In this episode, I'm joined by Gary Veron, Associate Athletic Director for Student-Athlete Experience at BYU. BYU has been very proactive in its approach to name, image and likeness, so I invited Gary on to discuss what's going on in Provo. We dive into: How Gary's position morphed from compliance to an NIL focus Why BYU took a more proactive appro…
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The Story Behind the Gator Collective's Early Success
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In this episode, I'm joined by Eddie Rojas, the founder of the Gator Collective. Eddie was a former baseball player at the University of Florida and was one of the first to start an NIL collective to support student athletes in their name, image and likeness endeavors. The Gator Collective's success is marked by it's more than 2,000 members and $50…
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How Oklahoma State's Brand Squad is Engaging Marketing Students in NIL
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48:02
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There is so much creativity and innovation happening in the NIL space right now, and Oklahoma State's The Brand Squad is a terrific example. If you aren't on a campus, you might not realize the level of interest non-athlete students have in being part of NIL. I've heard from law students, accounting students, PR students and all sorts of other stud…
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How Athletic Departments Can Leverage NFTs Alongside Student Athletes
37:06
37:06
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I'm joined this week by Porter Grieve, CEO of Mercury, a white-label NFT platform that focuses on helping universities and sports teams to create one-of-a-kind digital fan experiences. Mercury recently partnered with Kansas Athletics (read my piece on the deal) to create a new NFT platform. What I thought made this deal really interesting was how i…
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This week, I'm joined by Jason Belzer, CEO and co-founder of Student Athlete NIL, and Kimberly Beaudin, President and CEO of the College Football Hall of Fame, to talk about the inaugural NIL Summit being held June 13-15, 2022 in Atlanta at the HOF. The NIL Summit is an immersive multi-day professional development experience and gathering place for…
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The Hockey Guys: Earning Through NIL as a Group
49:51
49:51
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For this episode, I'm joined by David Kaplan of The Hockey Guys, a group of 10 NCAA hockey players who got their start on TikTok. The Hockey Guys have grown their reach to over 1.4 million followers and subscribers across multiple social media platforms. I recently had David, along with two other members of The Hockey Guys, on my Game Face podcast,…
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Former UGA Football Players Getting Creative With NFTs
22:58
22:58
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Former UGA football players Ty Frix, Keith Marshall and Aaron Murray, along with Ty’s brother Trent Frix, recently created The Players’ Lounge, a digital collaborative space for college fanbases, with the University of Georgia as its initial focus. In addition to using a Discord channel to connect fans, the group will launch an NFT collection calle…
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Group Licensing and NIL with The Brandr Group
50:54
50:54
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This episode, I'm joined by Wesley Haynes, President and Founder of The Brandr Group. His company has been on the leading edge when it comes to group licensing in the NIL era, signing nearly 20 schools to deals that allow their student athletes access to group licensing opportunities. The Brandr Group currently has agreements with the following sch…
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Charting a Course for the Future of the MEAC
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41:54
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In this episode, I'm joined by Mid-Eastern Athletic Conference Commissioner Dr. Dennis E. Thomas to chat about the MEAC's new partnership with Syracuse University and how his conference is approaching name, image and likeness for its student athletes. Dr. Thomas is the third full-time commissioner of the conference and entered his 20th year this su…
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I'm joined on this episode by Trevor Bechtold, Director of Sports, Recreation + Entertainment at HOK. He's an architect who has worked on projects like the expansion to the Penn State University Lasch Building and Clemson University’s new Allen N. Reeves Football Complex. After hearing the news that Clemson is developing a new student athlete brand…
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In this episode, I'm joined by Zach Beebe, the co-founder of NIL Management. Based in Columbus, Ohio, NIL Management has secured a steady stream of local deals for Ohio State student athletes, including cars for six football student athletes from one dealership. After interviewing Zach for my piece on all of the car deals we've seen so far, I asked…
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1
Adding and Leveraging Esports at the Collegiate Level
39:59
39:59
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In this episode, I am joined by Dave Capitano, the Higher Education Practice Leader at Baker Tilly. Dave has worked with hundreds of universities on a variety of higher education matters, from finance and operations issues to esports and name, image and likeness. I was recently on Dave's podcast discussing the first 50 days of NIL. In our time off …
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Navigating Taxes for Student Athletes with NIL Revenue
49:22
49:22
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This episode I am joined by Katie Davis, a CPA, Partner, and Collegiate Athletics Practice Leader at James Moore & Co., an accounting firm that works with collegiate athletics departments, athletic associations, booster clubs, and other higher education-related organizations nationwide. Katie has dedicated her career to providing accounting and con…
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Adventures in Conference Realignment with Oliver Luck
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46:41
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This episode I'm joined by Oliver Luck, former WVU football student athlete, NFL player, NCAA administrator...and perhaps most important to this conversation, the former WVU athletic director who guided the Mountaineers through the last round of conference realignment. While Luck considered it an honor to be the athletic director at his alma mater,…
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Advice for International Student Athletes on NIL
42:35
42:35
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I'm joined this episode by Rob Seiger, a partner in Archer & Greiner P.C.’s Sports Law Group, to talk about the issues facing international student athletes when it comes to taking advantage of new name, image and likeness rights. Rob represents college and university athletic departments in immigration and related compliance issues for their forei…
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I'm joined this week by Malik Jackson, an associate attorney at Smith Hulsey & Busey in Jacksonville, Florida who is a member of the firm's sports litigation department. A former Princeton quarterback, middle school teacher and football coach, Jackson has taken a particular interest in how NIL impacts student athletes prior to their arrival on a co…
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Lessons from a Navy Seal Turned DIII Athletic Director
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34:43
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This week, I'm joined by a former U.S. Navy Seal and Purple Heart recipient who now serves as a D3 athletic director. Mike Wisecup is the AD at Colby College and joined us to discuss his background as a Navy Seal and how he applies it to his athletic department. Wisecup also discussed the challenging aspects of his job--one of which is maintaining …
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I'm joined on this episode by Drew Butler, EVP of Collegiate at Icon Source, a platform where student athletes (and professional athletes) can connect with brands for partnerships. We recorded on the second day of this new NIL Era and talked all about how it's going so far. One of our main focuses in this podcast is how female student athletes will…
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NFTs for College Athletic Departments and Student Athletes
38:37
38:37
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This episode, I'm joined by Justin Herzig, co-founder of Own the Moment NFT. He's schooling me on all things NFT, so if you barely understand what an NFT is, this episode is for you! Justin gave me some great background on NFTs and then we dove into what they might look like in the college space. Here are some highlights from our talk: The definiti…
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How Artificial Intelligence Can Help Student Athletes Monetize Their NIL
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30:39
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This week I'm joined by two guests: Jim Cavale, CEO of INFLCR, and Ryan Detert, CEO of Influential. We're chatting about how AI can help student athletes improve and grow their social media platforms and attract offers from brands. INFLCR and Influential announced a partnership that will give the student athletes on INFLCR's platform the ability to…
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This episode I'm joined by Jim Carr, the President and CEO of the National Association of Intercollegiate Athletics (NAIA). As I mention in the opening, we originally recorded this informally as an interview for a Forbes piece I was writing. However, we had such a great chat I decided to ask Jim if we could turn it into a podcast episode, and he gr…
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An Update on NCAA, State and Federal NIL Legislation
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46:37
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I'm joined this week by Darren Heitner, a Florida attorney who helped draft and promote Florida's initial NIL legislation to talk about where we're at currently with NCAA, state and federal legislation. As of the publication of this episode, five states have NIL laws that go into effect on July 1, 2021, with several other states still pushing to pa…
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Breaking Down the NCAA's Independent Accountability Resolution Process
37:49
37:49
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I'm joined in this episode by Brian Kappel, a partner in Lightfoot, Franklin & White's NCAA Compliance & Investigations practice group. Kappel is here to break down the NCAA's new Independent Accountability Resolution Process (IARP). The IARP is a group of lawyers, judges and arbitrators who operate separately from the NCAA to handle complex infrac…
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Behind the Scenes of Rolling Back Season Ticket Prices
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27:17
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I'm joined this episode by Eric Nichols, Senior Associate Athletics Director for Marketing and Branding/Chief Marketing Officer at the University of South Carolina. This spring, South Carolina announced it would be rolling back its season ticket prices to 2010 prices in an effort to motivate fans to purchase. Like most athletic departments, South C…
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College Football Coaches Have Some NIL Concerns
41:27
41:27
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Todd Berry, executive director of the American Football Coaches Foundation, joined the podcast to discuss the concerns football coaches across the country as name, image and likeness legislation is passed at the state level and proposed at the national level and within the NCAA. There were a lot of interesting nuggets in this one, including: What r…
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Revisiting Why College Tennis Programs Are Being Eliminated
45:42
45:42
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It's been seven months since Tim Russell, CEO of the Intercollegiate Tennis Association, joined the podcast to talk about why tennis was being cut more than any other sport during the pandemic. It was my most-listened to episode of 2020, so I asked Tim if we could revisit the subject now that we've seen several more tennis programs eliminated. The …
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Student Athlete Mental Health and Creating a Safe and Supportive Culture
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48:42
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In this episode, I'm joined by Samantha Arsenault Livingstone, an Olympic Gold Medalist, high-performance consultant, speaker, educator and mental health advocate. Samantha was a member of the U.S. Swimming National Team, 1999 U.S. Pan Pacific Team and 2000 U.S. Olympic Team. As an 18-year-old, she stood atop the Olympic podium in Sydney, Australia…
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Brand Deals for Student Athletes in the NIL Era
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52:15
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I'm joined today by Stephanie Stabulis of Social Creates Impact, who I've been partnering with on some educational programming for coaches, administrators and student athletes as we enter the NIL era. Stephanie is a former award-winning, top influencer marketing agency executive passionate about bringing more training, resources and education to in…
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I'm joined this episode by Malaika Underwood, the SVP of Licensing for OneTeam Partners. Malaika has extensive experience in the licensing arena and is a former standout intercollegiate athlete and professional athlete herself. Malaika recently joined OneTeam from The Brandr Group, where she worked on the forefront of the college NIL issue. She als…
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In this episode, I'm joined by Dr. Deborah Stroman, who is a professor at UNC and the founder and CEO of the Center of Sport Business and Analytics. Dr. Stroman was also the first Black scholarship female student athlete at the University of Virginia, where she captained the basketball team in her senior year. She also became the first Black female…
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