Kristin N Spencer public
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Are you tired of crazy fill-in-the-blank forms and avatar worksheets that don’t get you any closer to connecting with your dream clients? Don’t worry. With my proven and repeatable methods, I help business owners create consistent messaging by using their most powerful but also most underestimated resources: their personal stories. My name is Kristin Spencer, and I’m the Lead Writer and Content Creator at Literary Symmetry, a copywriting and ghostwriting agency that I founded when I couldn’t ...
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Part of the Curious Business Story Series Growing up, when I heard the phrase “rebel spirit,” I thought of something pretty different from what Ann Bennett is going to talk about on today’s episode. I promise, there will be no exorcisms required. Do you want to learn more about that inner voice you are sometimes tempted to ignore? During today’s sh…
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Today, we're going to think back in time and we're going to go back to the original method that I use to create this podcast. We're going to make some pretty shocking announcements in this episode, but I'm also going to help you think about whether or not you should be making shocking announcements. Because it's time to get laser focused on your wh…
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When Sara said goodbye to the corporate world after 20 years, she knew she wanted a change that allowed her to be there for her boys more often. Because we all know that kids grow up too fast. There isn’t anything we can do about this, I’ve checked. Now, Sara uses her behind the scenes curiosity to build systems that help her 1:1 clients sell out t…
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Curiosity is an important tool in anyone’s marketing tool belt. And when we use curiosity to draw people in, we have to cause a disconnect between the things they know and the things they want to know. This is why curiosity-based headlines and copy will grab the attention of your unique purchasers so that they read or click to find out what informa…
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Part of the Curious Business Story Series What can a bestselling fiction author who specializes in steampunk and urban fantasy teach us about how our brains work? A ton, actually. When I first met Anne, I was super intimidated. She understands so much about so many things, the only action I could think to take in response to her awesomeness was ask…
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Have you ever wondered how you can use curiosity to grow as an expert? That’s what this episode is going to talk about. Because being curious isn’t as bothersome or annoying as you might think, and we’re going to discuss why it isn’t. Plus, we’re going to chat about how being curious can make you even better at what you’re already amazing at. To le…
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Have you ever wondered what your brain can really do for itself? On today’s episode, we get curious about Scott Warrick and his business story because Scott did something amazing. He was able to rewire and repair his own brain back from PTSD to about 85%. If that’s not interesting enough, he also discovered a way to create a thriving multi-tier bus…
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There are 3 best practices that will help you write for your business better, but there’s a catch. Most people aren’t willing to practice them. Why? Because they can feel intimidating at first. In today’s episode, I’m going to teach you how to make friends with these writing practices so that you can stand out above the other people, the people who…
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Have you ever wondered if there was a way to look at inclusion by evaluating data? I definitely have, and on this episode Dr. Laura Star is going to tell us all about how as she discusses her business and her new book: Evidence Based Inclusion; It’s Time to Focus on the Right Needle Are you ready to look at inclusivity and equity through a new lens…
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Have you ever wondered how people can run a webinar once a week, or show up as a guest on a podcast episode and get a huge influx of new people wanting to work with them? Well, what you don’t see is the time, money, and energy it took them to create systems that support them even after they’ve stopped streaming or talking. Today, we’re going to tal…
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Are you ready to be challenged like you've never been challenged before? In this episode we're going to talk to mental toughness coach and cold plunge aficionado Austra Putnina, whose story and life experience will give you the inspiration you need to take your next big, brave step. To connect with Austra, you can find her on LinkedIn here: https:/…
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It’s time to uncover the secrets successful copywriters use to write words that actually convert. Pretending is exhausting, and you need to be able to sustain. It's important for your business voice to sound like you, because if you don’t, you’ll attract people who like the fake voice you’re using and working with them will feel super hard. Again, …
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Have you ever sat there, staring at some random list you just made as you attempt to organize your thoughts? You know your business language isn't communicating what you want, but you don't know how to change that. It's frustrating. It brings up feelings that bulldoze your confidence. But that isn't the way it was meant to be. Orly Zeewy is known f…
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Have you ever wondered how your favorite business influencers show up so consistently? Do you wonder if that consistency leads to big visibility for them? In today’s episode we’re going to talk about consistency versus visibility. If you can only have one, which one should you choose? Or is this all a trick so that I can help you grow your business…
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Have you ever thought "I can do this better and cheaper" and then actually followed through on your intuition? In this episode, you’ll discover how Desiree Grimaldi decided to trust herself in a male-dominated industry to get her clients amazing results. Because SEO matters, and probably even more than you think. To connect with Desiree, check out …
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Have you ever needed a reminder to help you believe that the expert advice and professional services you provide are worth people’s time and money? Prepare to be convinced. In this episode I’m going to remind you of all you’ve walked through to get to where you are, and help you to believe that. The single most important thing for your business, no…
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Do you ever wonder if you can be successful in the business world and still care about individual people without getting exhausted? The way Kristy manages to do this is nothing short of a miracle. Kristy Tyson has one of the most impressive resumes I have ever seen—but the reason why I love her and wanted to have her on the show is because of her b…
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Confused people don’t purchase! This one, universal truth, should be at the foundation of any business messaging/writing. In today’s episode, you are going to learn how a diaper-rash cream was able to reach a selling market segment where demand already existed without having to change their messaging at all. Because you need to stay consistent in e…
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Have you ever heard that saying about women wanting "to have it all"? Yeah, it irritates me too. And in this episode of Your Business Story, Abidemi Marsh is going to take on that phrase, and so much more, as we talk about female empowerment. Are you ready to get the information you need to succeed not just at work, but in every area of your life? …
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Can going viral really help my business grow? First, we have to define what the word ‘viral’ means. Then, we need to explore what support systems virality needs in order to earn you actual clients or customers. Finally, we need to go through what each different platform and what virality can contribute to your business on these various online space…
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Are you ready to forgive your past self and embrace the wisdom your flaws have brought into your professional life? In this episode, Melissa Carson, helps us all understand how to step into all we’re meant to be by helping us make space for thinking and creativity through holistic approaches. Because real leaders aren’t perfect, and they own their …
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As a story-obsessed marketing expert, a lot of people think that I’m super excited about StoryBrand. But one of the things I’ve noticed over the last month was that a lot of the people who need my help have already worked with StoryBrand and been left unsatisfied. With that in mind, I decided to do some research to find out what the issues are with…
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What if you could use proven research to improve your business relationships while building better work safety? Now you can! On today’s show, Rebecca Leder is going to share about her research-based approach to strengthening your relationships at work for both employees and employers. And all while creating a safer space where individual creativity…
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There is a lot of hype around having your own book, and over the last 10 years, I’ve seen a lot of people and companies make promises about how having a book can get you a crap ton of money. I have yet to see most of those people or companies deliver on that promise. But the truth is, not every business is at a stage where using the time and financ…
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Have you ever wondered how being a podcast guest could help or hurt you as a business owner? Today’s guest, Anastasia Lipske, is a podcast booking agent who helps her clients get proven results by helping them know which carefully vetted podcast to apply to. Because even one podcast that isn’t a good fit for your brand can damage your messaging. On…
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Based on my 15 years as part of the book services world, and over 30,000 books sold, I’m going to tell you the simple truth that most book services providers don’t want you to know about how reasonable it is to assume that you can grow your business by writing a book. Are you ready for truth bombs and value nuggets? Today is the day. And to find ou…
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Dan Goodwin has one of the most interesting business stories you can imagine, and I can't wait for you to hear it. In addition to having a transformative tale to tell, Dan is the founder of CYA Consulting and leverages 30-plus years of corporate and entrepreneurial experience for his clients. Dan’s corporate career spanned 19 years and included num…
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Today we’re going to talk about something that a lot of people are curious about: ghostwriting pricing. So, why is ghostwriting so expensive? First, let’s talk about what prices qualify as expensive. You can’t begin to understand how many times I’ve heard people say “Ten thousand dollars for a book! That’s totally unreachable for people.” But if yo…
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Have you ever wondered what goes on behind the scenes when it comes to diversity, equity, and inclusion? This episode’s guest is an expert who has been helping executive and senior leadership teams create a workplace that attracts and retains top talent, increases employee engagement, stimulates innovation, and promotes inclusion. Julia Geisman is …
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Have you ever wondered what ghostwriting really is? In today’s episode, I’m going to break it down so that you understand what a ghostwriter does by sharing my own accidental (and initially resistant) journey into letting other professionals borrow my book-writing expertise. Because you aren’t always sure what your favorite professional superpower …
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Have you ever felt burned out? Do you wonder if there’s a way to manage your professional life differently? Today’s expert, Cait Donovan, is the amazing host of Fried: The Burnout Podcast, and is a speaker who has helped countless people understand what burnout is and why it doesn’t have to be a recurring thing that comes into your life. In this ep…
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If you don’t already know what the difference between copywriting and content writing is, I’m about to save you so, so, so much money. Did you know that people who write content for you will call themselves copywriters, but creating content is actually a totally different skill. Copywriters are writing words that can cause action. Content writers a…
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Do you struggle endlessly with communication? Jennifer Furlong knows exactly how to help. Whether you’re tuning in as an individual looking to improve your communication or you want to set up your employees to win, this episode will give you the tools you need to change the way you communicate to be more effective. It’s time to talk in a way that h…
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Writing a post on social media asking for a copywriter is not the best way to find someone qualified. Good copywriters are too busy writing to troll social for posts about work. Usually, if you try to find someone that way, you’ll end up with someone really new, or someone who doesn’t have return customers (which means they aren’t good at their job…
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Business owners come from many different situations, and in this special episode, Geri Mariano, Inclusivity Specialist, discusses what the professional world looks like for her, a woman with Diastrophic Dwarfism/Dysplasia. Learn how you can be a better advocate for those in the disability community and discover the important perspectives they bring…
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If you’ve ever wondered why good copywriting is so powerful, today we’re going behind the curtain. It’s time to learn how copywriting works. Strategic copywriting uses proven sales psychology to move the audience through a journey that leads to two choices: purchasing or passing. Have you ever seen a sales page or sales letter? They’re long. Why? B…
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When you help someone think through the steps of the method you’re teaching them—taking them straight to the why—you are setting them up to be able to respond in real-life situations instead of react. Preparation and practice create a familiarity in your brain so that when a troll pops up in the audience when you’re presenting, or you suddenly need…
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Without copywriting, you can’t help people understand why they choose your business—your specific help. And today we’re going to talk about where you can use copywriting so that your efforts actually yield results. Are you ready? Because not all copy locations are created equally, and some copywriters will base what they tell on their personal pref…
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As a business professional, are you out in the world either physically or digitally networking? If not, you’re leaving money on the table. Today’s guest is networking expert Frank Agin, owner of AmSpirit Business Connections, which empowers entrepreneurs, sales representatives, and professionals to become successful through networking. If you’ve ev…
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Who Needs Copywriting? You’ve heard so much about copywriting, but you still aren’t sure who needs it. I totally understand. Right now, we’re going to talk about Who really needs copywriting What you should do when people give you unwanted copywriting advice What pieces of copywriting you should start with if you haven’t worked with a copywriter be…
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Is it too late to finally go after the life you want? No matter your age, Connie Inukai, AKA the Grandmaprenuer, is proving that you can start a business no matter where you are in life. In retirement, Connie created an invention and started a new business helping others preserve their family legacy in printed form. Are you looking for inspiration …
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Are you tired of hearing about copywriting and how important it is, but not being sure what it means? Learn what form copy can take, what it should do, and who you need to write it as we explore the history of copy and what it looks like in the wild. Plus, learn the mental processes that copy must take your audience through and why having a giant a…
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You’re working so hard to move the needle in your professional life, but feel stuck. Do you wonder why you can’t seem to advance? In this episode, Rosie Zilinskas will help you understand the problems women (and anyone else who feels not qualified enough) go through and why. As a coach with real experience, Rosie will help you face whatever event y…
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Do you ever feel overwhelmed when you think about how you should write for your business? Is it hard to understand exactly what makes good business writing good? In today’s episode, I’m going to prove that you already have all of the skills you need to write well for your business by addressing the head, heart, and gut stories stored in your memory…
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Do you ever think about how much better life would be if you could fully embody your true self both at home and at work? Whether you’re a woman or someone who works with and wants to empower women, today’s episode is going to break down what it means to support women so they feel safe to be themselves while going after their professional goals. Sou…
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Are you tried of supposed business writing professionals making you pay them to write your own copy? That stops now! In today's episode you're going to learn exactly what a business writing expert does and what signs you should look for when someone is trying to price gouge you. The simple truth is, there are "copywriters" and other business writin…
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Have you ever wondered what story your numbers are trying to tell you? Today's guest, Jo Christiansen from Stone Tablet Bookkeeping, knows exactly how to help you wrangle your numbers so that you can figure out what story they create. To get in contact with Jo you can check out her website here: https://www.stonetabletbookkeeping.com/ And to get yo…
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Communication is vital, especially for businesses. Without clients or customers, businesses cannot function and will die. I’m not trying to bring the drama here. This is the simple truth. So, how should a business communicate? That’s a great question considering there are so many different forms of communication. Here are the links from today's sho…
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Do you wonder why social media is suddenly decentivizing your business content? Find out what to do next, as we talk with Autumn Wallace, social media experts, who has seen a huge shift in what most social media platforms are willing to give impressions to. For help writing your one big sentence, check out https://literarysymmetry.com/your-confiden…
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Since it's only fair to subject myself to what I plan to put my guests through, here is an episode where guest host, Travis Spencer, asks me questions about my own business. All so we can get to know each other better. Are you interested in learning more about Literary Symmetry and our premier business writing services? Check out https://literarysy…
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