Best Laurel Papworth Podcasts (2024)

1
Social Media Mentoring via Zoom 1:30

2+ y ago1:30

1:30

A short video on how my social media mentoring works. Either private lessons or else online Zoom sessions. Let me know if you have any questions! * fix your Business Suite or Facebook Business Manager, Ad Accounts, Facebook and Instagram ads, pixel apps and more * how to create content calendars and engagement and subscriber growth * writing and un…

1
Data Driven Storytelling - Gunther Sonnenfeld - StoryLabs Podcast Ep16 29:48

11y ago29:48

29:48

DATA DRIVEN STORYTELLING - "We don't know all that much about our audiences" - Gunther explores the merging of behavioural research and monitoring with new form film, TV branding and it's ultimate effect on storytelling. 'The internet is a giant focus group and we can build applications and services that identify behaviours which can then fuel futu…

1
4 Status Updates for Social Media Engagement on Facebook and Twitter 6:24

11y ago6:24

6:24

Just because you’ve got a Facebook Page and Twitter Account doesn’t mean anyone is interested in what you have to say. Or your content is interesting but you feel you aren’t positioning it correctly. Or everything feels a bit “corporate”speak in a “social” space. So I’ve put together four types of social objects or status updates for you to conside…

1
Corporate Owned Media vs Social Earned Media 3:50

11y ago3:50

3:50

The sacking of a journalist who wrote about corporate columns invading traditional media and my censored corporate article canned by a coompany media unit. What do you prefer? Product journalism from traditional media? Marketing articles from Corporate Media or Process journalism from social media? How does the censorship promotional nature of corp…

1
Ep15: Building TV and Film Communities - Laurel Papworth - StoryLabs & Screen Australia Clinic 45:03

11y ago45:03

45:03

Building TV and Film Communities - A presentation by Laurel Papworth, given at the StoryLabs & Screen Australia Film 3.0 labs and digital ignition seminar held in Sydney in late Nov 2012. StoryLab's Podcasts: Recorded and Produced by Gary P HayesBUILDING TV AND FILM COMMUNITIES - Laurel takes us methodically through the various steps to growing com…

1
Ep14: Igniting Imagination of Many Architecting Story - Lance Weiler - StoryLabs & Screen Australia Clinic 45:21

11y ago45:21

45:21

Igniting the Imagination of Many, Architecting Story Worlds - Lance Weiler - Lance looks at new form storytelling and a less talked about attribute, value. He explores how in the attention economy it is important that story has utility, still entertaining but also have purpose and intention. He reiterates his Pandemic and Head Trauma transmedia cas…

1
Ep13: Playing with Film: Matt Costello: StoryLabs & Screen Australia Clinic 26:46

11+ y ago26:46

26:46

Playing with Film: Discovering and Shaping Gameplay in a Storyworld - Matt tackles the complex issue of how to carefully meld storytelling and game play. Starting with the philosophy that "Puzzles are the foundation of Story' he talks about how when writing a book, game or film how they are filled with puzzles for characters, filled with questions.…

1
Ep12: Mobile Movie Mayhem: Jennifer Wilson: StoryLabs & Screen Australia Clinic 33:35

11+ y ago33:35

33:35

Mobile Movie Mayhem - Jennifer a Director at the Project Factory, gives a deeply practical view of mobile for TV and Film extensions and how to deal with the paradox of making mobile apps to market movies but the apps themselves then need to be promoted. She helps orientate listeners around the mobile and tablet ecosystem, how to market apps, movie…

1
Ep11: The Multi Platform Story Ecosystem: Brian Seth Hurst: StoryLabs & Screen Australia Clinic 44:28

11+ y ago44:28

44:28

The Multi Platform Story Ecosystem - Brian Seth Hurst takes us on a whirlwind ride through his four models of Transmedia Multi platform storytelling with case studies including Conspiracy for Good, Legion of Extraordinary Dancers, Supernatural. Using his four models (1) Heres the Story (2) I'm Listening (3) My World and Welcome To It (4) Take It, I…

1
Ep10: The Story of Transmedia Marketing Stories: Brian Cain: StoryLabs & Screen Australia Lab 34:58

11+ y ago34:58

34:58

The Story of Transmedia Marketing Stories - Brian Cain takes us on a long journey from his early involvement with the poster boys of guerrilla internet marketing around Blair Witch and Art of the Heist through to his creative work with Campfire building multi platform marketing campaigns around major film and TV story brands. He begins by talking a…

1
Ep09: A Tale of Two Multi Platform Campaigns: Anthony Mullins: StoryLabs & Screen Australia Lab 55:57

11+ y ago55:57

55:57

BAFTA winner Anthony Mullins (Creative Director of Hoodlum at the time of this recording) takes us through his companies process in developing multi platform stories then segues into comparing their campaigns for Salt and Bourne Legacy.Anthony begins by taking us through a range of practical tips from early concepts through to production challenges…

1
Ep08: The Business of Games as Transmedia Brands: Tony Reed: StoryLabs & Screen Australia Clinic 33:33

12y ago33:33

33:33

The Business of Games as Transmedia Brands - A 101 introduction to the games business and how to approach attaching multi million dollar games through to cheap and cheerful casual games to your multi platform story world. The importance of growing your brand and how upfront community and transmedia brand building is the most important factor in mak…

1
Ep07: When Participation Becomes Promotion: AntheaFoyer: StoryLabs & Screen Australia Clinic 30:32

12+ y ago30:32

30:32

When Participation Becomes Promotion. How to use online participatory and social story to draw users into your IP. Using a film in production this explores the nature of social media as a way to create major interest in your project by getting users involved in the creative process. A presentation from Anthea Foyer (post throat infection!) given at…

1
Democracry is Dead Long Live Social Media 8:05

12+ y ago8:05

8:05

How will social media change democracy? Do we need representational democracy (voting in a mediator) or can we run a direct democracy on Government-as-a-platform. Given that the biggest issues that faced Australia's prime ministerial battle was lack of communication from Government AND Media, should social media be utilised more? For oversease subs…

1
Ep06: Making Stories Gameful: Matt Costello: StoryLabs & Screen Australia Clinic 52:51

12+ y ago52:51

52:51

Making Stories Gameful - Creative IP and Desiging Play – Looking at Rage as a study of how to take IP from game, to book, to film. How to approach original branded IP and creatively develop from story world to game. A presentation from Matt Costello given at the inaugural Screen Australia, StoryLabs digital ignition lab held in Robertson in late No…

1
Ep05: Making Transmedia Make Money: Jennifer Wilson: StoryLabs & Screen Australia Clinic 56:08

12+ y ago56:08

56:08

Making Transmedia Make Money - Why you are unlikely to make any money unless you are willing to deal with the small stuff, lots of it. Jennifer explores many digital business models and shows how they can be applied to almost any Multi Platform and Transmedia project. Case studies will feature non-commercial projects such as China Heart & Making Au…

1
Ep04: Creatively Failing Forward: David Varela: StoryLabs & Screen Australia Clinic 46:32

12+ y ago46:32

46:32

Creatively Failing Forward – Using two key properties, Sony XI ARG and Lewis Hamilton Secret Life ARG, this talk looks at the nature of interactive, finding need and developing community thinking. David also refers to his earlier ARG Perplex City and how to choose appropriate platforms for users. A presentation by David Varela given at the inaugura…

1
Ep03: The Writers Dream inside the Nightmare: Neil Richards: StoryLabs & Screen Australia Clinic 51:25

12+ y ago51:25

51:25

A step-by-step study of the writing process to a very tight interactive brief. How limited story world and entrenced stake-holders creates a freedom of its own and how trans-channel entertainment can still have have embedded educational value. A presentation by Neil Richards given at the inaugural Screen Australia, StoryLabs digital ignition lab he…

1
Ep02: Story Community: Laurel Papworth: StoryLabs & Screen Australia Clinic 58:59

12+ y ago58:59

58:59

The Story Community. Building community around your story and game world and then growing and managing that community. Using examples of Big Brother, Master Chef and various online games, a step-by-step guide on how to build loyal users. A presentation from Laurel given at the inaugural Screen Australia, StoryLabs digital ignition lab held in Rober…

1
Ep01: Story R&D: Lance Weiler: StoryLabs & Screen Australia Clinic 1:04:22

12+ y ago1:04:22

1:04:22

The Creative Story World Process – How transmedia is both commercial and real, the studio and broadcast system and how to create stories that engage and extend across platforms. Exploring services evolving from one to another using key case study of how Head Trauma moved into Pandemic and other projects. A presentation from Lance given at the inaug…

1
Social Media Panel with Shel Israel - SMB 13 45:43

12+ y ago45:43

45:43

We talk about Facebook and the cruise ship sinking, Wikipedia blackout and SOPA/PIPA and how local government is doing social media. Guest is Shel Israel this week , along with Stephen Johnson (@huxley) Lee Hopkins (@leehopkins) Teå (@tealou) & me. Laurel Papworth @SilkCharmBy Laurel Papworth

1
Mary Poppins - Social Media Business Ep 012 VIDEO 9:44

13y ago9:44

9:44

Chatting with Leah Howard who plays Mrs Corrie in Mary Poppins - and is the Mary Poppins community manager (Facebook and Twitter)By Laurel Papworth

1
Funny and Tagging Fans in Facebook Pages- Social Media Business Rp 011 VIDEO 11:02

13y ago11:02

11:02

Social Media Q and A - what's the funniest thing I've seen in an online community (fr FullCirc) and how Admins can tag fans in photos in Facebook Fanpages (from communitycrew.com/forum)By Laurel Papworth

1
Dealing With Negative Comments - Social Media Business Ep 010 VIDEO 14:36

13y ago14:36

14:36

Different ways to deal with negative comments in online communities. Which would you choose?By Laurel Papworth

1
8 Steps to Building an Online Community - Social Media Business Ep 009 VIDEO 8:05

13y ago8:05

8:05

I am speaking at Augmented Reality Event (a conference in Santa Clara on May 17-18 2011). The 8 steps outlined here cover creating and maintaining communities online that are critical to growing business around many online services such as Augmented Reality Mobile Social Networks.By Laurel Papworth

1
When a Con Artist Comes Calling - Social Media Business EP 008 VIDEO 11:27

13y ago11:27

11:27

Trust is earned in an online community, but what happens when a trusted member steals from other members? How can companies that host social networks heal the damage caused?By Laurel Papworth

1
Police and Social Media News - Social Media Business EP 007 VIDEO 9:33

13y ago9:33

9:33

The South Australian Police have opened up a social media news site they call an online newspaper. Government and online community management. Building distributed communities online in Facebook and Twitter social media newsrooms.By Laurel Papworth

1
Online Community Manager 1 - Social Media Business Ep 006 VIDEO 14:02

13y ago14:02

14:02

Social Media Revenue for Etsy.com, World of Warcraft Customer Service, Keeping young members in online communities safe online - Junior Masterchef, Who controls your community - Facebook Personal Profile to Business Page Migration, Q&A forum April 6th 2011By Laurel Papworth

1
Media140 - Social Media Business Ep 005 VIDEO 9:35

14+ y ago9:35

9:35

Recorded at the ABC-TV studios, my 5 minute Media140 presentation to journalists and media organisations on how community perceives journalism, and changing values in newsgathering. Laurel is a senior consultant, strategist, writer and workshop facilitator on online communities and social networks in Australia, Asia and Middle East. Laurel consults…

1
Freemium - Social Media Business Ep 004 VIDEO 10:49

14+ y ago10:49

10:49

Revenues in social networks from free services with a premium subscription tier. We look at Flckr, LinkedIn, SecondLife and of course Wired (home of the Free). Laurel is a senior consultant, strategist, writer and workshop facilitator on online communities and social networks in Australia, Asia and Middle East. Laurel consults at executive level an…

1
API Widget Economy - Social Media Business Ep 003 VIDEO 14:48

14+ y ago14:48

14:48

Revenue from APIs and widgets - where's the money? explore Amazon and eBay shoplets, transactional settlements in widgets, Salesforce, Get Tailgate, Alvenda, Paypal. Monetizing API and the widget economy. 3rd party devs, customers selling to customers. Laurel is a senior consultant, strategist, writer and workshop facilitator on online communities …

1
Donations and Online Communities - Social Media Business Ep 002 VIDEO 9:58

14+ y ago9:58

9:58

Donations in social networks: explore voluntary donations in shareware, freeware, open source using ChipIn, Fundable for films, Wikipedia, Pligg, and social media development. Members want to show what they value. Laurel is a senior consultant, strategist, writer and workshop facilitator on online communities and social networks in Australia, Asia …

1
Experiential Economy - Social Media Business Ep 001 VIDEO 10:08

14+ y ago10:08

10:08

Real life events and activities in online communities: explore revenue from MySpace Secret Shows, Friendster Pinoy in Philippines, Nuffnang awards night in Singapore, Ted:Talks, and other social networks. Laurel is a senior consultant, strategist, writer and workshop facilitator on online communities and social networks in Australia, Asia and Middl…

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