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Your Sparkly Brand

Megan Gersch & Lauren Tassi

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Your Sparkly Brand is a marketing and branding podcast designed to inspire and empower entrepreneurs. This podcast is all about delivering no-fluff, high-value content that helps you grow your business. It doesn’t matter if you have no budget and are still DIY-ing everything on your own, we’re giving you the tips, tools, and strategies you need to build a Sparkly Brand and ultimately get more sales.
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FastTrack Your Fashion Brand Podcast

Nicole Di Rocco : Fashion CEO, Teacher, Mentor and Speaker

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Are you ready to launch a Clothing Line? or Scale your Fashion Brand? Get ready to FastTrack your business with the latest strategies, mentoring advice and inspiration from industry experts and Fashion CEOs. FastTrack Your Fashion Brand Podcast with Nicole Di Rocco will inspire you to take action with the goal to work smarter not harder! This podcast is for any fashion entrepreneur that wants to create a sample, sell to big box retailers, master social media for their brand, to seeing their ...
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Former physiotherapist, 2012 Masterchef Australia finalist, and most recently CEO of Sydney's Lotus Dining Group, Mindy Woods is currently studying sustainable horticulture and bush food with the goal of protecting native foods, the environment and re-igniting Indigenous culture. You must taste a culture to truly understand it. That’s why Mindy, a …
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Talking Tourism Episode 144 – Tourism strategy…without the BS with Tom Wootton & Anne Greentree. Both Tom and Anne have had (and continue to have) an incredible influence on tourism in Tasmania. Among many things, Tom was the inaugural CEO of the regional tourism organisation, West by North West. Whereas, Anne has spent the past four years as the D…
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Recognised as one of Australia’s nine most influential female entrepreneurs, Hailey Brown has become a catalyst for change within the tourism industry. Upon recognising that blind and low-vision tourists were precluded from travelling as tourism marketing is visual, she created the world’s first sensory audio tourism app, Vacayit. She is highly exp…
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Taihlaura Denman-Francis is a Managing Marketing Consultant at Kingthing. In this role, Taihlaura enjoys the thrill of dreaming up big ideas for her clients. She has an undeniable passion for all things in the digital space, and her favourite things are strategic planning, marketing tactics, social media management and digital advertising. Taihlaur…
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Nic Cooper is a Regenerative Tourism Specialist at The Tourism Collective but is also a small business owner on the Mornington Peninsula. He has extensive experience spanning destination marketing, product development, and customer engagement with a particular passion and expertise for sustainable and regenerative tourism. Visit Northern Tasmania C…
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Tim Polmear is Co-Founder of Waubs Harbour Distillery on the beautiful east coast of Tasmania. Before venturing into the world of whisky, Tim and his wife Bec founded Flat Tummy Tea Co – a herbal tea remedy to help ease indigestion. After falling into the world of influencer marketing, the brand quickly gained momentum and turned into a flourishing…
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Today’s episode is with Larni Davies – TICT’s very own Tassie Tourism Ambassador Program Coordinator. A passionate Tasmanian, Larni Davies has 31 years of experience in the tourism industry. After living interstate and even overseas for six years, Larni returned to Tasmania where she worked as a bushwalking guide with Tasmanian Expeditions; Cradle …
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Today’s episode is with Bart Sobies – an industry professional whose career has spanned more than two decades. He began his entrepreneurial journey at the age of 15 with the launch of his first online business evolving into a prosperous tech company. Since then, Bart has founded and led several businesses, all centred around technology, marketing a…
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Lauren Cameron is TICT's newly appointed Carbon Action Advisor. Lauren is a sustainability and communications specialist, whose career spans fifteen years working across sustainability, international development, tourism and media. Having started out as a journalist with The Advocate in Tasmania’s northwest, Lauren has since worked as Chief Editor …
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Fanus Ghebrezgabhier is a Senior Trainer at F45 Moonah. F45 has taken Australia and the world by storm to become the fastest growing gym brand on the planet. Originating in Sydney, Australia, the ‘F’ stands for functional training, a mix of circuit and high intensity interval training (HIIT) workouts geared towards everyday movement, and the ‘45’ i…
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Nunami Sculthorpe-Green is a proud palawa and warlpiri woman, and founder of Blak Led Tours Tasmania, an Aboriginal tourism business that is passionate about truth-telling and the representation of Tasmanian Aboriginal stories. Recognised for her profound impact on the Tasmanian tourism industry, Nunami was awarded the 2022 Tasmanian Tourism Minist…
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Is this really the end of Your Sparkly Brand? Maybe. Or maybe it’s just the season 1 finale… It's been two awesome years of showing up in this space with Your Sparkly Brand Podcast. Today’s episode is an emotional episode for us. We’re taking a break from the podcast. In this episode, we’re sharing with you the reasons for our decision. We’re also …
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Are you at a crossroad about what makes your business unique? Are you stuck on how to effectively communicate your USP (unique selling proposition) to your audience? Then check out the latest ep of Your Sparkly Brand… we’ll shed light on all you need to know about USP. In this episode, we’re also talking about the importance of a USP and we’re givi…
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Matt and Vanessa are the Owners and Managers of Bangor Vineyard Shed – a multi award-winning, 4-hectare vineyard and a beautiful 6,000-hectare farming property located at Dunalley in Tasmania’s southeast. Recently, Bangor won Gold at the 2022 Tasmanian Tourism Awards and at the Qantas Australian Tourism Awards in the Wineries, Distilleries & Brewer…
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Today’s episode of Your Sparkly Brand is double the fun! We’re welcoming the hosts of The Mad Marketing Mums Podcast, Clementine Holman and Kryshla Salaris. They share insights into how they’ve helped business owners find their footing on social media and show up consistently. We also discuss how entrepreneurs can take an omnichannel approach to so…
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Shawn Fink joins us for this episode of Your Sparkly Brand! She shares the story of how she became a courage coach for women and how she is helping her clients make Brave YES Power Moves to grow their businesses. We also discuss the Brave YES power moves business owners can make to uplevel their businesses and how they can redefine their comfort zo…
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Since 2011, Luke Martin has been at the helm of the TICT as its CEO. Throughout the past 12 years, he has seen tourism in Tasmania evolve into what it is today - an industry that makes a greater contribution to its state's economy than any other in Australia. Finally, the time has come for the interviewer to become the interviewee! Hosted by Tom Wo…
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It’s time for another Q & A episode! Today, we’re answering all your questions on how to get clients.This episode is a must listen for all service based entrepreneurs. If you have questions or confusion on how or where to get dream clients, how to get in front of the right people faster, how to stand out in a crowded industry, or you’re just curiou…
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Christine Finnegan is the Co-CEO of the Tasmania JackJumpers – the tenth and latest team to join the National Basketball League (NBL). Christine has had a truly remarkable career spanning more than 25 years (and counting!) as a leading sports administrator in Australia. She was one of the first people hired in the formation of the JackJumpers back …
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Do you have an existing proven offer you intend to make public real quick? Or are you motivated to put out a low ticket offer and you just can’t wait to get it out? Maybe it’s a time sensitive offer that has to get out ASAP and you’re confused on how to beat the time constraint. We’ve got you! On this episode of Your Sparkly Brand, we’re discussing…
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Have you invested in your business recently? Maybe you’ve hired a copywriter to write high-converting sales copy, a brand designer to create stunning branding or a website designer to build an eye-catching website. Nice move! Still… a lot of entrepreneurs are left wondering “Now what?” after investing in services to help their biz grow. In today’s …
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Peter is a Director and Principal Architect at Cumulus Studio in Hobart, an architecture firm whose work spans from renovations to large-scale urban projects. Awarded nationally and internationally for his high-profile tourism project portfolio, Peter’s work includes transforming sensitive heritage sites like PumpHouse Point and The Apple Shed as w…
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Erica Reitman joins us for today’s episode of Your Sparkly Brand. She talks about her journey to becoming a rule-breaking business coach for industry disruptors. She also shares her concept called “your brain is a dick” and how entrepreneurs can beat their brain’s dick moves. We also discuss an important, actionable way entrepreneurs can take their…
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Are you a fashion brand looking to showcase your new collection at a tradeshow? Learn insider tips on how to attend a trade show successfully, attract more buyers to your booth, and boost your wholesale orders with Senior Marketing Manager, Alli Jackson. Start your Fashion Brand Launch journey with me today! https://www.fashionbizmentor.com/Fashion…
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Attention spans are getting shorter and shorter these days. That’s why it’s so crucial to hook your prospects immediately. One way to do that? A-mahzing copy. Copy that easily captures (and keeps!) the interest of your audience, boosts engagement, drives sales and leaves a lasting impression. But it’s time to face facts, Jack. Not everyone can writ…
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Jenn Bett is a passionate member and advocate for Tasmania’s tourism industry. She first arrived as an international student more than 20 years ago and has since had a range of experience within the tourism industry. She spent nine years with Tourism Tasmania working directly with trade and media partners to raise awareness of Tasmania. Then, in 20…
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In this enlightening episode of FastTrack Your Fashion Brand Podcast, Nicole Di Rocco and Melanie Moore explore the depths of overcoming confidence blocks through EFT tapping. From unraveling the impact of childhood experiences to celebrating triumphs, this episode is filled with relatable stories and hands-on techniques. Tune in to participate in …
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Who wants to turn their business into a kick ass brand? In this episode, we're diving deep into the nitty-gritty of what it takes to create a brand that not only turns heads but also drives sales. From crafting a killer brand story to turning your customers into advocates for your business and everything in between, we've got you covered. So, if yo…
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Ready to discover how to write product descriptions that sell? In this episode of Your Sparkly Brand, we're diving deep into the art of creating powerful and profitable product descriptions that will make your products fly off the shelves in 2023. If you're tired of lackluster sales and struggling to find the right words to showcase your products, …
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Are you struggling to create engaging videos for your fashion brand? In this episode, I speak with Marlowe Stone, Co-Owner and Co-Founder of 336 Productions, an award-winning video agency specializing in corporate video production and branded media content. Marlowe shares the three core videos that every fashion brand needs to have, tips on develop…
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Lindene Cleary is the newly appointed Chief Marketing Officer at Tourism Tasmania. Prior to fulfilling this position, Lindene spent the last five years as Head of Brand Marketing overseeing the delivery of the agency’s ‘Come Down for Air’ brand platform and ‘Off Season’ campaign. In this episode, Luke Martin spoke with Lindene about her career in m…
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Emily Briffa is CEO and co-founder at Hamlet Inc., a catering and hospitality business in South Hobart. Arriving in Hobart in 2016, Emily was confronted by the scale of entrenched unemployment in the Tasmanian community. Leaving her own career as a chef, Emily established Hamlet, a thriving not-for-profit social enterprise that provides practical w…
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