Audio is quickly taking the marketing world by storm. Branded podcasts, social audio, microcasts and more. However, finding the right audio marketing strategy to grow your business can be a challenge. Listen to our conversations with brands and experts, as we explore the best strategies, tools and techniques for using audio to grow our business, and yours. Brought to you by Rumble Studio.
…
continue reading
1
#14: Get Yourself on a Podcast and Get Your Voice Heard - Trent Anderson, Podchaser - E14
16:59
16:59
Play later
Play later
Lists
Like
Liked
16:59
Are you promoting a certain product or service? Developing your personal brand? Starting your own podcast? Then being a guest on a podcast is a must. To the listener, it’s important for them to hear you talk, they see you differently. Different means more important and an expert in your field. This episode is all about how to get your voice heard a…
…
continue reading
1
#13: Why Newsletters Are Important for Podcasts - Arielle Nissenblatt, SquadCast - E13
17:50
17:50
Play later
Play later
Lists
Like
Liked
17:50
Arielle Nissenblatt is a newsletter expert and SquadCast’s community manager. SquadCast is a user-friendly web application that provides excellent audio quality for remote recording. As a community manager, Arielle has a lot of responsibilities that directly relate to SquadCast’s image to its customers, as well as to its employees. Creating and mai…
…
continue reading
1
#12: Audio Branding: How and Why - Part 2 - Jodi Krangle - E12
15:59
15:59
Play later
Play later
Lists
Like
Liked
15:59
Sound is powerful and influences us in many different ways within our lives. Jodi Krangle is a voice actor, singer, solopreneur, podcaster and media geek. She has worked with clients from major brands worldwide, including Dell, GE & Kraft. She'll tell us more about who she is, her podcast “Audio Branding: the hidden gem of marketing”, and why sonic…
…
continue reading
1
#11: Audio Branding: How and Why - Part 1 - Jodi Krangle - E11
16:24
16:24
Play later
Play later
Lists
Like
Liked
16:24
Sound is powerful and influences us in many different ways within our lives. Jodi Krangle is a voice actor, singer, solopreneur, podcaster and media geek. She has worked with clients from major brands worldwide, including Dell, GE & Kraft. She'll tell us more about who she is, her podcast “Audio Branding: the hidden gem of marketing”, and why sonic…
…
continue reading
1
#10: The Fiction Format in Podcasting - Laurent Brouat, L’apprenti - E10
9:39
9:39
Play later
Play later
Lists
Like
Liked
9:39
Fiction is all about creating stories, portraying people, events, or places in ways that are imaginary, or at least not strictly based on fact. All creations come from ideas. So then, how to turn your idea into reality, and launch your story? Laurent Brouat is a former business owner, and one day he decided to change paths and do something differen…
…
continue reading
1
#9: Branded Podcast Tips from the #1 Agency in France - Chloé Tavitian, HRCLS - E9
13:26
13:26
Play later
Play later
Lists
Like
Liked
13:26
Chloé Tavitian is head of Audio Narrative at HRCLS, the number one podcast agency in France. HRCLS is also part of Havas, one of the largest communication groups in the world. HRCLS produces high-end podcasts and works with big brands like LVMH, VINCI, Orange, etc. From luxury brands to retail and B2B companies, Chloé will share her knowledge and e…
…
continue reading
1
#8: Ads on Podcasts, How Do They Work? - Benjamin Masse, Triton Digital - E8
10:02
10:02
Play later
Play later
Lists
Like
Liked
10:02
Listeners: Have you already heard ads on podcasts? Brands: Have you considered putting ads on your podcast and studying the engagement it can create with your audience? How does it work? Audio ads are using AI technologies and real-time bidding to gather data and analyze the audience's behavior while online. This data provides a real-time campaign …
…
continue reading
1
#7: The Podcasting Journey of a Business School - Lara Vogel & Emily Olyarchuk, ESCP - E7
13:31
13:31
Play later
Play later
Lists
Like
Liked
13:31
ESCP is one of the leading business schools in Europe. ESCP launched its first podcast “Her Voice” in April 2021 and its second one “We All Make Mistakes” very recently. You will discover why and how they integrated podcasts into their communication strategy. What are the main challenges they faced at the beginning, and how did they get to tell sto…
…
continue reading
1
#6: What we've learned so far - The Growth Team, Rumble Studio - E6
49:25
49:25
Play later
Play later
Lists
Like
Liked
49:25
In the season finale, Rumble Studio’s Growth Team is taking you behind the scenes to experience what it’s been like to create this podcast from scratch. You’ll get a closer look on the whole process and what were the main challenges that we faced and how we overcame them. We talk about our favorite episodes from this season and discuss the crucial …
…
continue reading
1
#5: Strategies to Build a Successful Podcast - James Mulvany, Podcast.co - E5
29:06
29:06
Play later
Play later
Lists
Like
Liked
29:06
James Mulvany is the founder of three successful brands: Radio.co, a complete radio station management tool, Podcast.co, a company that offers full service podcasting, including a platform for hosting and distribution, and MatchMaker.fm, a simple to use platform that matches high profile podcasts with incredible guests. In this episode, he explains…
…
continue reading
1
#4: Brand Differentiation Using Audio - Jeanna Isham, Dreamr Productions - E4
25:46
25:46
Play later
Play later
Lists
Like
Liked
25:46
Audio branding is a concept that is very present in our everyday lives. Think about it; you can tell whenever someone launches Netflix or receives a text on an iPhone, and that’s because both companies have specific sounds that you instantly recognize. Jeanna Isham, sonic brander and founder of Dreamr Productions, explains how brands should have th…
…
continue reading
1
#3: Launching a Successful Branded Podcast - Jordan Paris, TrendUp Media - E3
21:55
21:55
Play later
Play later
Lists
Like
Liked
21:55
TrendUp Media is a podcasting agency that produces podcasts that help businesses grow in both profit and influence. The company’s founder and podcast expert, Jordan Paris, explains how he gained traction and popularity on social media and how he turned his love for audio into a successful career in podcasting and audio content marketing. Creating a…
…
continue reading
1
#2: Storytelling with Branded Podcasts - Marvin Jacobs, Airborne - E2
29:37
29:37
Play later
Play later
Lists
Like
Liked
29:37
Marvin Jacobs is the creative director and co-founder of Airborne, an audio agency based in the Netherlands that helps companies use branded podcasts to connect with customers through compelling stories. Marvin is passionate about storytelling, and explains the crucial role of storytelling in podcasts. He also shares his process for identifying the…
…
continue reading
1
#1: The Future of Audio - Krish Velkar, Ogilvy - E1
33:50
33:50
Play later
Play later
Lists
Like
Liked
33:50
Krish Velkar graduated with a double master’s degree in marketing and is currently working at Ogilvy, Mumbai as a Planner. He is fascinated by emerging technology and shares his thoughts on Voice Assistants, such as Alexa, and their role in the future of audio content marketing. We also cover the role of audio content in successful marketing strate…
…
continue reading