Let's face it - theory learned in law school has little practical application when building a successful firm. Host Maria Monroy, President, and Co-founder of LawRank is here each week with conversations that inspire you to build a better practice and be a stronger attorney. When success lies in the balance of law and life - we're here to help you Tip the Scales.
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104. Maria Monroy, Lawrank - The Dos and Don'ts of Local SEO
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On this week’s very special solo episode, Maria does a deep dive on local SEO. She answers top questions from lawyers such as; Where do I locate my office? How many reviews do I need? How do I answer negative reviews? Should I change the name of my firm? All this and more on this episode of Tip the Scales. You can get in touch with Maria at https:/…
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106. Jennifer Gore - A New Business Venture, a Public Divorce, and a Positive Mindset
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On this week’s episode, Maria welcomes back the famous Jenn Gore! They discuss Jenn’s new consulting venture, opening up about her divorce on social media, some SEO insights from Maria, setting reach goals, eating meat after 35 years, and why chewing is so hard. Get in touch with Jenn at https://atlinjurylawgroup.com Guest Jennifer Gore (@jenngorel…
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105. Raymond Mieszaniec - EvenUp: The Journey to a Billion Dollar Valuation
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On this week’s episode, Maria chats with Ray Mieszaniec of EvenUp. They discuss his billion dollar valuation, how he views the AI landscape moving forward, spending 200 days on the road, growing from 0 to 1000 clients in 3 years, and why Maria didn’t take him so seriously when they met. You can get in touch with Ray at https://www.evenuplaw.com Gue…
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103. John Berry - Applying Military Training to Law Firm Growth
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On this week’s episode, Maria speaks with veteran, attorney, and founder of Berry Law, John Berry. They discuss serving in the military, working with veterans, what it’s like to run a law firm with 3 practice areas, how to apply military leadership to business teams, and Maria finally meets someone who also refers to intake as sales. You can get in…
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102. Alexander Shunnarah - Firm Acquisition and Shifting to Digital Advertising
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“"I have always taken every dollar that I have made and reinvested it back into the firm.” On this week’s episode, Maria talks with founder and CEO of Alexander Shunnarah Trial Attorneys, Alexander Shunnarah. They discuss firm acquisition, mass torts, making investments, playing poker, and why it took him so long to believe Maria. Guest Alexander S…
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101. Sam Aguiar - How to Create a Great Client Experience
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“My lawyers have 100% discretion to cut any fee, at any amount, up to 100%. We cut over a million dollars in fees a year.” On this week’s episode, Maria talks with attorney and founder of Sam Aguiar Injury Lawyers, Sam Aguiar. They discuss how to create a world class client experience, making great hires, where to spend your advertising dollars, an…
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100. Mariano Rodriguez, LawRank - How SEO Has Changed, Standup Comedy, and Working With Maria.
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“It’s different doing something you love doing when you’re doing it for money.” On this week’s 100th episode, Maria talks with husband, comedian, co-founder, and COO of LawRank, Mariano Rodriguez. They discuss LawRank beginnings, Mariano’s standup career, what it’s like working with your spouse, and SEO tips and tricks. Guest Mariano Rodriguez (@la…
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99. Dino Colombo - How to Spend Your Marketing Dollars and an Ingenious Ad Campaign.
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“We shot these commercials. We had people sending us money. They would send me a check…so that we would donate to the humane society of our choice, in their name.” On this week’s episode Maria talks with attorney and co-founder of Colombo Law, Dino Colombo. They discuss putting 100% or their marketing dollars into trucks, how “Smile Break” commerci…
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98. Bob Simon, Justice HQ - Law-Di-Gras 2024, Attorney Share Updates, and Planetfunbob Origins.
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“How does it never happen, you’re never sick? Because I drink alcohol everyday. It sanitizes your system. Salt water and bourbon cures everything.” On this week’s episode Maria talks with attorney and co-founder of the Simon Law Group, Bob Simon. They discuss what’s different at Law-Di-Gras 2024, Attorney Share coming out of beta, why you should ne…
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97. Brian White - Running Operations, Going Viral, a Fashion Line, and Lots of Billboards
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“Let’s say you're flying in a jet and you're flying 10,000 miles. A one degree change in your path…makes you thousands of miles away from where you would have otherwise been.” On this week’s episode Maria talks with attorney and founding partner of Attorney Brian White Personal Injury Lawyers, Brian White. They discuss how Brian became the world’s …
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96. Michael Jeffcoat, Jeffcoat Injury & Car Accident Lawyers - How to Operate, Market, and Brand a Law Firm Practicing Both Personal Injury and Criminal Defense
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“We have built virtually everything on the foundation of excellent client service and attention and relationships. And if our people, our lawyers, our non-attorneys, if they don’t understand the purpose of what we’re doing, there is no way that they’re going to deliver that…excellent client service.” On this week’s episode Maria talks with attorney…
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TTS Rewind: 56. Jefferson Fisher - Becoming a Social Media Sensation (CLEAN)
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Original Air Date: November 22, 2023 For some, success can be a long road, and for others, it can happen overnight. The quality that both these people have in common is staying true to who they are, no matter how long it takes. Jefferson Fisher is a board-certified Texas trial lawyer and founder of Fisher Firm, which has over 6 million followers on…
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95. Mike Morse, Mike Morse Law Firm - Justice for Denis Preka: The Largest Single-Death Verdict in Michigan History
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“The word freedom for me is very important. It’s freedom to try cases or it’s freedom to take up golf or it’s freedom to be with your kids or it’s freedom to travel the world. Freedom equates to happiness for me.” On this week’s episode Maria talks with attorney and founder of the Mike Morse Law Firm, Mike Morse. They discuss his record breaking $7…
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94. Khail Parris, Parris Law Firm - $58 Million, Pharmacology, and Self Worth
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“When I was younger my dad asked me,”Don’t you want to be a lawyer like me?” and I was like, “No, you work too f-ing hard.” And it’s true. I work way too f-ing hard. It’s an obsession…and I couldn’t imagine doing anything else.” On this week’s episode Maria talks with attorney and partner at Parris Law Firm, Khail Parris. They discuss his recent $5…
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93. Moe Ramadan - Staying True to Yourself
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“I want younger attorneys to know, there is a real struggle to growth…If you’re bringing in five, ten cases, within two, three years opening your firm, bro, bravo to you. Don’t think you have to be at 100 cases right away.” On this week’s episode Maria talks with lawyer and founder of Attorneys of Chicago Personal Injury Lawyers, Moe Ramadan. They …
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92. Mike Perez - SEO Tips, Common Mistakes and, Changing Algorithms
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“If you’re choosing your SEO vendor based upon price, it’s probably not gonna work out for you…not in 2024. There is no cheap and easy solution.” On this week’s episode Maria talks with founder and CEO of iLawyer Marketing, Mike Perez. They discuss the popular question, “Is SEO dead?”, why you shouldn’t upset Google, their no a-hole policy, and sha…
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“My mom always said, “The greatest thing that can ever happen to you in life, is to fall in love with the right person.” It happened, for me and Nancy ” On this week’s episode Maria talks with attorney and partner at Romano Law Group, John Romano. They discuss the new generation of lawyers, optimism in the workplace, the secret to parenting, work-l…
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90. Scott Mansfield - Client Relationships and First Impressions
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“Sometimes you’re in the minority of the vote. Sometimes you’re in the majority. But you gotta respect the vote, respect everyone’s opinions, make sure everybody really feels heard in what’s being said and collectively at the end of the day move forward in the right direction together.” On this week’s episode Maria talks with attorney Scott Mansfie…
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89. R. Rex Parris - Learning From Life's Failures and Successes
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“The problem is, people can be very successful and then they get to my stage of my life and you look up and you say, “Is that all there is?”” On this week’s episode Maria talks with attorney, founder of Parris Law Firm and 16 year mayor of Lancastor, R. Rex Parris. They discuss what it’s like working with family, how social media impacts elections,…
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88. Jordan Strokovsky - How a Growth Mindset Led to $27 Million
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“As a kid I was very argumentative… and now, I hate arguing. I guess my form of arguing is to hopefully develop a case that’s so overwhelmingly on my side that there’s really nothing to argue.” On this week’s episode Maria talks with trial lawyer Jordan Strokovsky. They discuss his latest big verdict, why ego is a good thing, the need to argue, hav…
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87. Joe Fried - The Story You Tell Yourself
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“The underlying fallacy that I’ve always lived with in my life is from the time I was very young, and I think it’s true for everybody, is we have this really really well developed idea of what has to happen for us to be ok. We define our win and everything else is less than win. ” On this week’s episode Maria talks with trial attorney Joe Fried abo…
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86. Dawn Smith - The Fight Against Elder Abuse
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“This area of practice is very underserved…and if you just dig in a little bit and figure out the systemic problem, that corporate neglect…you can get a ton of information about what’s actually going on at that nursing home without even filing a lawsuit.” On this week’s episode Maria talks with managing partner of Smith Clinesmith, Dawn Smith. They…
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85. Rick Albuquerque - Giving Back to Your Community
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“We pledge to donate to the community, in one fashion or another, at least $100 thousand a year.” On this week’s episode Maria talks with trial attorney Rick Albuquerque. They discuss pivoting from traditional marketing to community involvement, the state of bullying in New Jersey, what it takes to coordinate over 100 events a year and whether ther…
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84. Manny Griffiths - Hona: The Domino's Pizza Tracker for Legal Cases
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“A twenty minute phone call might only take two minutes because they have some context as to what’s happening.” On this week’s episode Maria talks with founder of Hona, Manny Griffiths. They discuss Manny’s product Hona, a legal case tracker for clients. Including the improvements it can make to your company, its cost, ROI and plans for the future.…
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83. Dexter Benoit - The Fight Against Human Trafficking
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“There are some telltale signs that there may well be trafficking occuring at your property…There are things that you can look at…if you are doing even the slightest bit of, let me see what’s going on here.” On this week’s episode Maria talks with trial attorney and founder of Benoit Law Firm, Dexter Benoit. They discuss the fight against human tra…
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82. Ed Ciarimboli & Jay Vaughn - Dumb Clients, Italian Cooking, and Alcohol
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“Look, you’re not as exciting as you think you are. You’re not gonna just walk into a courtroom and wow people with your magnetic presence.” On this week’s special episode, Maria talks with two guests! Ed Ciarimboli and Jay Vaughn discuss their dumbest clients, why Maria doesn’t know movies, the pros and cons of animations, the fear of flying, the …
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81. Javier Gutierrez - Grassroots Marketing
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“A lot of people from Latin America, very rightly, are very suspicious of the justice system…Not just the government, but the lawyers…Being an honest operator and an ethical operator is very fulfilling to me.” On this week’s episode Maria talks with trial lawyer and President of Gutierrez Law Firm, Javier Gutierrez. They discuss unusual marketing t…
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80. Justin Watkins - Getting in Tune With Your Senses
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“Would I be ok with somebody trying to tell me what I was allowed to think or feel about anything? I would resist that…So, why do we think we have license to try to control how people perceive us or think about us?” On this week’s episode Maria talks with personal injury attorney and managing partner of Battle Born Injury Lawyers, Justin Watkins. T…
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79. Sean Claggett - How Big Data Leads to Big Verdicts
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“We can point to trial after trial after trial after trial, jurisdictions across the United States where we’ve predicted what will happen and we’ve been right.” On this week’s episode Maria talks with personal injury attorney and founder of Claggett & Sykes Law Firm, Sean Claggett. They discuss the importance of big data, how it’s being used during…
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78. Chris Dreyer - Is SEO Dead? Reviews, Exclusivity, and AI
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“It literally makes me wanna fight someone when I see missed calls on a CallRail report.” On this week’s episode Maria talks with CEO and Founder of Rankings.io, Chris Dreyer. They discuss how to get Google reviews, nearshoring, SEO exclusivity, AI, podcasting and Chris’ upcoming conference. Highlights 06:19 How to get Google reviews 14:05 Is SEO d…
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77. Matthew Hoffmann - From 0.00 GPA to Over $100 Million Recovered
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“There’s nothing wrong with wanting to be financially successful…but don’t live like an a**hole.” On this week’s episode Maria talks with Battle Born Injury attorney and partner, Matthew Hoffmann. They discuss growing up on a farm, why everyone in Vegas has his transcript, fighting ambulance chasers and proper phone etiquette. Highlights 15:02 Phon…
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76. Orlando De Castroverde - Targeting the Hispanic Community
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“We just want to continue to serve the community…my dad was really passionate about immigration law and as a firm, we just thought…it makes sense.” On this week’s episode Maria talks with personal injury and criminal defense attorney Orlando De Castroverde. They discuss targeting the Hispanic community, working with family, eating healthy while tra…
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75. Rachel Fox - Generating Leads with Traditional Media
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“There’s always that client that wants that billboard on their drive home that they can see everyday…At the end of the day, people have to remember it is about your target audience.” On this week’s episode Maria chats with legal marketing expert Rachel Fox. They discuss reaching your target audience, how long it takes to see results, running a tv a…
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“Everyday I feel, honestly, very blessed with my life…nobody’s life is perfect but if you focus on everything that’s good in your life, then it feels like it can be perfect.” On this week’s episode Maria chats with lawyer and trial coach, Dan Ambrose. They discuss getting Dan riled up, the stress of running your own conference, what it’s like being…
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73. Yani Smith - An Expert's Guide to Intake Optimization
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“I believe you can teach someone empathy or at least to fake it or identify opportunities to be empathetic. The reason is because I think that often it’s not that someone might not have empathy, they just may not have the tools to show it.” On this week’s episode Maria chats with intake expert, Yani Smith. They discuss how to optimize your intake, …
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72. Robbie Munoz - From Horrible Tragedy to Burgeoning Success
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“Juries do not want to root for someone who’s just feeling sorry for themselves…Juries and human beings naturally want to fight for an underdog.” On this week’s episode Maria chats with associate attorney Robbie Munoz. They discuss experiencing medical malpractice first hand, splitting time between the classroom and the courtroom, how to best prese…
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71. Peter McCool - On Being a Doctor, Lawyer, and Scientist
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“I’ve been in rooms where a very very good, very successful medical malpractice lawyer, just got it wrong. And the problem was you don’t know what you don’t know and that’s what makes you dangerous.” On this week’s episode Maria chats with doctor, lawyer, and scientist Peter McCool. They discuss what it’s like to go through medical and law school, …
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70. Adam Malone - The Path to a Healthy Mind and Body
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“Who ever wants to be as good as they’re gonna get? I can’t imagine how boring life would become” On this week’s episode Maria chats with medical malpractice lawyer, Adam Malone. They discuss carving your own path, the importance of physical and mental health, the power of authenticity, learning to love yoga and becoming the best version of yoursel…
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69. Sagi Shaked - How A Positive Mindset Impacts Success
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“Life is beautiful. Why not smile?” On this week’s episode Maria chats with personal injury lawyer Sagi Shaked. They discuss how to spot the signs of a TBI, why a positive mindset helped lead to his success, negative changes to tort reform in Florida, workplace fashion and the secret to bonding with his daughter. Highlights 01:45 Recognizing a TBI …
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68. Ryan McKeen - How to Grow Your Law Firm With LinkedIn
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“There’s a creative muse that flows through me…if I try to plan it, it doesn’t work as well.” On this week’s episode Maria chats with LinkedIn celebrity Ryan McKeen. They discuss utilizing LinkedIn to build business, the creative writing process, the importance of social media and why Ryan will never be confused for Jenn Gore. Highlights 02:49 How …
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67. Bill Biggs - The Three Keys to Creating a Great Company Culture
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“Every organization in America should have rules about how people treat one another.” On this week’s episode Maria gets into the weeds on company culture with culture expert Bill Biggs. They discuss the three pillars of great company culture, what to do when an employee is not a good fit, the effects of remote work on culture and why you shouldn’t …
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66. Robert Hammers - Litigating & Investing in Mass Torts
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“It’s not a perfect system of justice, but it’s a pretty effective way to hold the pharmaceutical and medical device industry accountable.” On this week’s episode Maria learns all about mass torts from mass tort trial lawyer Robert Hammers. They discuss what it’s like to litigate mass tort cases, the best way to invest your money, emerging Ozempic …
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65. Dave Thomas - How To Generate High-Value Motorcycle Cases
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“If you’re playing between the lines the right way, the chains just keep moving and eventually you’re scoring touchdowns.” On this week’s episode Maria talks motorcycle accident law with Law Tiger’s Dave Thomas. They discuss why Maria should get into football (not fútbol), how Florida is a lot like Mexico, why some motorcyclists don’t wear helmets …
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64. Joseph Camerlengo - The Ins & Outs of Truck Accident Law
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“I don’t care if you’ve handled a thousand truck wrecks like a car wreck, you’re not a d*mn truck lawyer. You’re a car wreck lawyer handling trucking cases. ” On this week’s episode Maria does a deep dive into truck accident law with attorney Joseph Camerlengo. They talk about why reaching out to a board certified attorney is so important, how to r…
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63. Joey Rafaeli - Running a Virtual Law Firm
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Joey Rafaeli started a Law Firm in his childhood bedroom during the Covid lockdown and is now overseeing fifteen employees of a fully remote company. He is an experienced Florida attorney who represents individuals injured as a result of other people’s negligence. On this week’s episode, Maria speaks with Joey about running a virtual law firm, the …
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62. J.L. King - Managing Your Staff, Marketing Tips and a Surprising Verdict.
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It’s hard to run a law firm. So much is asked of you, and you have only so much time to accomplish it all. Maybe you don’t always know the answers, but you’re afraid to show weakness. How do you delegate and trust people to get the job done right? J.L. King has the answers. J.L. King, II, is an experienced civil trial lawyer in Georgia. He primaril…
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61. Taylor Dordick - Fashion Tips, $2B Verdict, Being Gary Dordicks Daughter
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Do you often worry if your fashion sense is appropriate for the workplace? Are you having trouble finding your one true passion? Have you ever had issues navigating the family business? If any of these questions speak to you, make sure to listen to this week’s podcast. Taylor Dordick is a personal injury attorney at Dordick Law Firm in California. …
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60. Chris Massaro - A Crash Course in Mass Torts
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Are mass torts something you're interested in, but haven’t had the time to learn the ins and outs of? Maybe you’re already acquainted, but just need some advice on how to move forward. Either way you’re going to come out of this podcast with everything you need to know about mass torts. As CEO of The Search Engine Guys (TSEG), Chris Massaro oversee…
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59. Kevin Kennedy - Being a TikTok Sensation and an Oprah Guest
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Having tons of energy can be a great thing if you know how to put it to use. Say yes to new opportunities, make light of yourself on TikTok, buy a new Rolls-Royce, or even build your own private courthouse. How are these all related? Kevin Kennedy did them, and they all, in one way or another, led to the growth of a successful law firm. Kevin Kenne…
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58. Lawrence LeBrocq - Building Company Culture and Battling for Clients
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The secret to doing it all is having a strong team. If you want to grow your business, you have to empower them to take charge. A single person can only accomplish so much. Don’t be afraid to let go. You may be surprised at what they can accomplish without you. Lawrence A. LeBrocq is a practicing attorney and managing partner at Garces, Grabler & L…
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