Are you making it clear that you're available to work with or hire? As a service-based business owner, your social media presence is your "open for business" sign. This is how potential clients know they can pay you. A common (and sneaky) mistake I see happening all over Instagram is business owners not making it super clear that they're available …

In this episode, my client Sarah Fulton is sharing how she increased her clientele in her bookkeeping business by 60% in 6 months -- then how she turned around and doubled her inquiries in the first half of the year! Tune into this episode to learn: The strategy and mindset behind developing her social media presence The power of knowing your numbe…

If selling and promoting your services on social media makes you feel icky and spammy, you're not alone. It's totally normal. We aren't born sales people. But instead of working on the skills of selling and the mindset around selling, I see a lot of people either (1) avoid it totally or (2) secretively sell (aka disguise they're actually trying to …

This week I’m diving into something that affects so many local business owners all over... your location. Whether you live in a small town or big city or whether you have a physical location or no location - you likely have thoughts about where you're located and what results are possible for you. Location Drama is any negative thoughts you have ab…

Is your industry saturated in your city? In this episode we're diving into how there's no such thing and how you can still be successful -- even if there are other business who do what you do. I'm sharing the mindset shifts you need to find what makes you unique, to continue showing up and to bring in your local clients. Tune into this episode to l…

Do you get your clients amazing results, but you struggle to get amazing testimonials? In this Most Valuable Podcast episode, I'm re-sharing a few ways to help you get more testimonials from your local clients, so you can build your credibility and social proof. But you're not going to collect just ANY generic fluffy testimonials either -- you're g…

In this Most Valuable Podcast episode, I'm re-sharing my 4-step process to build your local credibility. If you're unsure on how to get the word out and how to get people to trust and choose your business, I'm laying out exactly what it takes it go from unknown to the local go-to person in your industry. Tune into today's episode to learn: How to t…

Do you every find yourself questioning how much you should promote something? How much should you share about your offer, your services, an event you have coming up? How many times should you post? How many emails should you send? How much is too much? What if you annoy your audience? This week I’m re-releasing this MVP episode where I share my ans…

Join me for this workshop training replay - 3 Reasons Why You're Not Selling Out Your Local Events... And What To Do Instead In our hour together, you'll learn: How to avoid the most common mistakes business owners make when promoting their events on social media Simple steps to get more people to see and know about your event without spending any …

In this episode, we’re exploring the lifetime return on investments you make in your business. And not just money investments but also time and energy investments. How will your actions and commitments pay off in the future? What are the longterm benefits of sticking with something even when it doesn't feel like it's working at first or even when y…

We all experience downtimes or slower seasons in our businesses. In this episode, I'm sharing how to think about these times and how to show up when you're expecting them or going through them so you can create bigger results. Mentioned in this episode: Work with me inside The Localpreneur Academy Follow me on Instagram @‌lesliepresnall Download my…

Want to get found on Instagram by locals who live in your city? Today I'm sharing 6 easy things to implement so you can get discovered locally on Instagram with SEO. Mentioned in this episode: Work with me inside The Localpreneur Academy Follow me on Instagram @‌lesliepresnall Download my Free Guide: How To Grow Your Local Instagram Following Episo…

Is your local industry saturated? If you struggle to stand out and get people to notice you, then dive into this Most Valuable Podcast Episode - Finding Your Local Voice. I know it can be hard to find your place and create something that feels original -- especially in a noisy online world where so much content is being created daily. In this episo…

Do you wonder what makes people want to read your posts? Or why people will slow down to read some posts, but skip others? Or how you can make your captions grab your audience's attention? This week I’m diving into 6 quick tips to help you uplevel your caption writing -- and make your captions easier to read. If your captions are easier for your au…

Today, I'm re-sharing a fan favorite and Most Valuable Episode - How To Make People Fall In Love With Your Local Business. We're talking about how you can fall deeper into love with your business and as a result of that… have other people fall in love with your business. Tune into today's episode to learn: What it looks like to have unconditional l…

Today we're diving into the negative effects on your business when you try to avoid disappointment. Logically, it may seem like you'd always want to succeed and never have to face disappointment, but I'm sharing how allowing disappointment can speed up your success in your local business. Tune into this episode to learn: The difference between allo…

In this episode, I'm breaking down the difference between creating value on social media and showing the value of what you offer. Tune into this episode to learn: Why you need both types of content to set yourself apart as that local go-to person and to sell your services Examples of each type of content How to not get stuck giving too much away or…

Are you afraid of hearing "no?" Does a string of "nos" or rejection in your business send you hiding? Today, I'm interviewing my Localpreneur Academy student Nicole Watford who went from hearing "no" 75% of the time to tripling her photography business in just one year. Tune into this episode to learn: How Nicole strategically learned from each "no…

If you've been curious about what it's like inside The Localpreneur Academy then this episode is for you. I'm sharing what the program is, how it's structured, what you'll learn and do inside, plus what results you can expect. Mentioned in this episode: Learn more about The Localpreneur Academy Book a free consult with me Read testimonials from my …

When I talk about becoming the local go-to, I hear a lot of people say "Well, that's just not me." "So and so down the street is so much better and further along than me." "I'll never be that successful." "My industry is too saturated." If that's you, then today's episode is for you. I'm showing you how what you currently believe about you, your bu…

In this episode I'm sharing the story of leaving my full-time job and going full-time in my business. But this episode is really about facing your worst case scenarios head on, having your own back and increasing your risk tolerance in pursuit of your dream business and goals. Tune into this episode to learn: Why failing when going after your dream…

By Leslie Presnall

Do you ever have potential clients reach out and show interest... but then they totally ghost you? Then do you ever feel the urge to keep following up? Or gently nudge them and remind them you exist? I think this is totally normal. But I also know feeling like you have to chase clients down is taking up a lot of your time and energy --- and it does…

I know how easy it is to get stuck in perfectionism and spend waaaay longer than you thought to create social media graphics in Canva. If you can relate, then today's podcast episode is just for you. Tune into this episode to learn: 4 tips to create faster and avoid perfectionism when creating in Canva The simple questions to ask yourself about you…

Today I'm sharing how to get the MOST out of your hard-earned testimonials. Tune into this episode to learn: The common mistake that's making people scroll by your testimonials on social media How to reuse one testimonial for multiple pieces of content How to show your audience what's possible when working with you / buying from you Mentioned in th…

Let's be real... saying "no" to clients or enforcing late fees can be super uncomfortable. Usually I see business owners create boundaries, policies or rules only to not follow through because they want to keep the client happy. But this turns into you as the business owner not being so happy... So what do you do? How can you set clear boundaries a…

Collaborating with other local businesses is always a great way to share audiences, reach new people and gain more visibility in your city. Today, we're talking about how to ramp it up specifically during the holiday season through these 3 strategies. What you'll learn in this episode: 3 ways to partner with other local small businesses November - …

Today we're diving into the REAL reason people buy and the real reason your services are worth it to your local audience. Tune into this episode to learn: Why people aren't actually paying for your time or experience What's going to get people to say "OMG this is totally worth it" The most important things you need to be talking about in your marke…

You're invited to a BONUS workshop inside The Localpreneur Academy - How to Have A Successful Black Friday Without Discounting Your Services. Click here for more details. -- Don't plan your Black Friday promotions without listening to this episode first! I'm sharing the 3 key shifts that need to happen in you before you put out a special offer or s…

When you have big goals and visions for your business, it's totally natural for your brain to work against you and build this really thick glass ceiling above your head. You have a little voice in your mind telling you what it thinks is possible based on the past. That's why it's so easy to say "I can't do that... I've never done it before... and h…

In this episode we're doing a powerful exercise to envision exactly what your life and business will look like when you're the local go-to person in your city. Then you'll start to live it today. Tune into this episode to learn: How to create a bigger future vision for your business and life, plus how to allow yourself to want it How to live in you…

We're celebrating one year of the Grow Your Local Business podcast with a special "Ask Me Anything" episode. You submitted your business questions to be answered here on the podcast. Dive in to hear my advice and coaching. Click here to register for the FREE 3-Day Challenge: The Local Instagram Formula Join me Monday, June 17 - Wednesday, June 19 w…

One of the worst mental traps you can get caught in is to believe that "it's not working." My job as a coach is to help you see all the ways it IS working in your business... even if you've been stuck at the same revenue or if you're just getting started and not feeling any traction. This simple mindset shift can be THE thing that makes it ultimate…

You gotta love a quick and easy strategy that you can do in 10 minutes or less. In this episode, we're leveraging the link in your Instagram bio. Tune into today's episode to learn: The common mistakes local business owners make with their link in bio, plus how to fix them in less than 10 minutes How to make it even easier for your followers to wor…

Going viral on social media can be a lot of fun, but have you ever thought about what would happen if you had THAT much local demand at once? As a small business, you don't have enough availability or product to go around. So how should you handle all those disappointed people... and keep them happily coming back? Learn from me... I had a viral sna…

Are you familiar with that screen time notification you get every week that tells you how many hours you spent on your phone? If you're like me and my clients, it shocks you a little. Like... I spent HOW much time on my phone?! How is that even possible?! Today, we're diving into what causes us to pick up our phone so much in the first place, and h…

Today I'm taking you behind the scenes into a week in the life of my business. I'm sharing how I plan my week, what I prioritize and focus on, and how I fit in all my marketing and content creation. Tune into today's episode to learn: How I structure my week to guarantee the most important things get done How I simplify my calendar so I don't feel …

If selling and promoting your services on social media makes you feel icky and spammy, you're not alone. It's totally normal. We aren't born sales people. But instead of working on the skills of selling and the mindset around selling, I see a lot of people either (1) avoid it totally or (2) secretively sell (aka disguise they're actually trying to …

What if you could get more local people to KNOW you exist today on Instagram? I don't want you posting and waiting for these people to find you. I want you to have clear EASY steps to make sure they notice you. That's why in today's podcast episode, I'm sharing how to create your local engagement strategy. Tune into today's episode to learn: How to…

We all have those people in our mind who we imagine are judging us, laughing at us, or rolling their eyes at us every time we show up on social media. Maybe it's people in your present life or people from your past like mean girls from high school, exes or old co-workers. These are your imaginary trolls. These people don't actively troll us online,…

We're taught confidence backwards. We're taught to do something enough times, and then we'll feel confident in our ability to do it. But what if you could feel confident BEFORE you took action? What if you could feel confident on social media NOW... before you hit publish, before you get the engagement, before you get all the followers and all the …

At some point as an entrepreneur, you'll question if you're ready yet or if you really belong. Maybe it's in a certain spaces, events, local networking groups, programs... or even in your industry. This week I’m sharing how to let go of imposter syndrome and decide you belong now. Tune into today's episode to learn: All the areas where you may be t…

Wanna be a better, faster writer for your social media posts, emails and websites? Well, let me first say that as a former journalism major and then English teacher... you can throw a lot of writing rules out the window. Especially if they stress you out, keep you frozen or stop you from sharing. Your local people need to hear from you... as you. Y…

Do you ever catch yourself thinking you can't post or promote something again because you've already shared it recently? Well today, we're diving into the magic of repetition in your marketing. Tune into hear the many benefits of repeating yourself often on social media. It's not about being boring, same ole or not getting creative -- it's about le…

In this episode, I'm sharing 3 super simple ways to thank your best, most loyal or most recent local clients -- with a personal touch. Tune into today's episode to learn: Why customer appreciation doesn't have to be complicated or take a ton of your time How to implement simple strategies for customer retention and loyalty Sure ways to make your cu…

By Leslie Presnall

How often do you remind yourself of your "lurkers" on social media? Your lurkers consume your content without actively engaging... but don't underestimate their potential impact on your mindset and your business. I'm sharing the secret to staying motivated and consistent in your local marketing by focusing on those invisible fans who may just becom…

Want to increase local visibility and brand awareness for your business? Discover the secrets to creating shareable content on social media that will have people resharing your posts and boosting your online presence. I'm breaking down the timeless principles of what makes your content shareable, plus we're looking at your audience's sharing habits…

Do you ever find yourself paralyzed by the fear of receiving negative feedback or criticism in your local business? Or you may be familiar with the sting of one negative comment and letting it overshadow all the positive feedback you receive. I'm sharing the tools to help you break this habit and the step-by-step process to help you overcome your f…

Social media sharing queen and top social seller in her state - Jennifer Gomez is on the podcast today to discuss what it takes to become that local go-to person in your industry. Jennifer's story is one of determination and the power of belief in oneself. She went from being a scared newbie to being the top salesperson and recruiter in her state, …