The Simple Marketing Podcast, hosted by Leticia Collins, is dedicated to helping you build a sustainable and scalable business. Are you an ambitious entrepreneur who wants to stop trading all your time for money, and finally build a business that continues to run while you're out living your life? In this podcast, you'll learn sustainable business & marketing strategies that bring you more time, freedom and profit. So if you're ready to finally start building a business that truly supports t ...
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Creating space and creating community for black women who want to become full time entrepreneurs so they can leave a toxic work environment. Exploring the barriers to making the shift and providing success stories of those who have done it themselves.
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99 | How Destini Copp turned her ‘struggling’ newsletter into a money-making machine
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Dr. Destini Copp is a certified business growth coach for digital product entrepreneurs. She helps business owners 10X their digital product revenue without the need to be glued to their desk, constantly live launching, or worrying about social media algorithms. In this episode, Destini shares how she turned her struggling newsletter into a money-m…
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98 | Using subscriber behaviour as the main driver of your customer journey (rather than your sales agenda) with Nadine Nethery
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In this episode, I'm chatting to Nadine Nethery, from Can Do Content, all about how she uses trigger links to create a customised email marketing strategy for each of her subscribers. We discuss... The benefits of shifting to a way of selling that’s led by subscriber behaviour rather than your sales goals Smart ways to create genuine urgency that c…
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New to bundles? In this episode, I’m answering some of the most common questions I’ve received about contributing to free list-building bundles, including… 🤔 What if I don’t have any low-ticket digital products to contribute? 🤔 Can you participate in too many bundles? 🤔 What to bundle hosts look for in contributors? 🤔 How can I monetize from free b…
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96 | How to make money from free bundles as a contributor
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Are you starting to wonder whether participating in bundle collaborations to grow your email list is worth it anymore? Perhaps you’re starting to worry that you’re just building an email list of freebie seekers… After all, the bundles you’ve participated in have done an incredible job at growing your email list, but there doesn’t seem to be much of…
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95 | Why I'm retiring The Story Lounge Membership & how I'm growing my business without social media
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Well, the time has come to retire one of my most-loved offers, The Story Lounge Membership. This was the first digital product I ever created, back in 2020, and over the years, it’s supported 400+ business owners with creating intentional & profitable Instagram Story content. Tune in to find out why I’m retiring the membership and glean a behind-th…
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94 | How ManyChat can help you grow your email list with Shannon Vondy
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If you’re anything like me, you’re always on the lookout for tools and automations to free up your time and run parts of your business on autopilot. One tool that does a great job of that is ManyChat! Leveraging the power of chatbots, ManyChat allows businesses to create funnels that streamline their marketing efforts and automate parts of customer…
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93 | How to get your brand and business story in magazines & newspapers with Jenna Farmer
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Do you want to get your online business featured in popular media outlets such as Forbes or Business Insider? In this episode PR Expert & Journalist, Jenna Farmer, is sharing the exact steps you can take to land media coverage that elevates your brand. As you listen, you’ll learn what kinds of media features might benefit your business, what you sh…
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92 | Get more leads through your funnel with freebie swaps
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Wondering how to get more sign-ups for your lead magnet? Enter: Freebie swaps! A freebie swap is what happens when two business owners get together and agree to cross-promote each other’s lead magnets. The overall goal of this strategy is to build your individual email lists with targeted subscribers. In this episode, I’m breaking down why freebie …
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91 | Membership Launch Debrief: Behind-the-scenes of the founding launch for The Audience Growth Club
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I recently wrapped up the founding member launch for my new membership, The Audience Growth Club, and I’m taking you behind the scenes of it all in this episode! Tune in to find out how many founding members we enrolled, the marketing strategy that fueled it, what worked well, the lessons I learned and more! If you’re thinking of launching a course…
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90 | How to make your emails more personalized using custom banners & video messages with Aprille Reed
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As online business owners, we are so used to sending and receiving emails in bulk. Because we have email lists of hundreds, or thousands, of subscribers, it can be really hard to know how to personalise those emails to the individual… of course we can add personalised name tags in our email marketing software, but everybody can do that - it’s reall…
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Are you tired of trying to grow your audience by yourself? Do you dream of speeding up the process, without spending $$$ on ads? Then you're going to LOVE this club! In this episode, I'm taking you on a behind the scenes tour of The Audience Growth Club - a membership for online business owners who want to grow their audience, make a bigger impact,…
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88 | How to grow your influence, impact & income by hosting a virtual summit with Jenny Suneson & Lindsey Aleson
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You may have attended virtual summits with the hopes of learning from others, but have you ever considered hosting one yourself? In this episode, Jenny Suneson & Lindsey Aleson of The Summit Success Squad have teamed up to share their combined expertise from years in the online space and hosting summits. They’re sharing how you can grow your incom…
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87 | How to find time to work ON your business, not just IN it
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Running an online business can be incredibly tough - especially for solopreneurs. You spend so much time on client work that it can be hard to find time to work on your own business growth. In this episode, I’m sharing 3 tips to help you find time to work on your business, not just in it so that you can grow your business to be what you always drea…
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86 | How to get your offer in front of more people
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Want more eyeballs on your offer? Follow these 3 timeless marketing strategies designed to increase your visibility AND sales! In this episode, we’ll discuss: The power of collaboration How a mini offer can increase sales for your high-ticket offers How to talk about your offer consistently For full show notes, visit leticiajcollins.com/podcast/86 …
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85 | Grow your community through virtual coworking with Brieanna Lightfoot Smith
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Attending virtual coworking sessions is a great way to alleviate the loneliness that comes with entrepreneurship, but have you ever thought of hosting coworking sessions for your own community? Brieanna Lightfoot Smith is a productivity coach and systems strategist who has leveraged the power of online coworking to grow her audience and cultivate a…
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84 | What to do if you've ghosted your email list
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Have you been neglecting your email list for a little while? Are you wondering whether it’s possible to revive an old email list? Well, the answer is YES! In this episode, you’ll learn how to re-engage your email subscribers and avoid ghosting your list again in the future. Plus, I’m breaking down the 3-part email sequence you should send to revive…
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83 | How to grow your email list from scratch
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Over the past 30 days, my client has grown her email list from 0 to 500 subscribers. In this episode, I’m walking you through the step-by-step process we took to start and grow her email list from scratch. Plus, how she made over $2,000 in passive income solely through her email list. For full show notes, visit leticiajcollins.com/podcast/83 LINKS …
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82 | How to find like-minded business owners to collaborate with
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Collaborating with other business owners is a great way to grow your audience and grow your online presence. Here are 4 ways you can find like-minded business owners to collaborate with. For full show notes, visit leticiajcollins.com/podcast/82 LINKS MENTIONED: 🔗 FREE: 18 Ways to Grow Your Audience Through Collaboration 🔗 Join my Client & Student O…
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81 | Become an industry leader through a visibility tour with Steph Wharton
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Going on tour isn’t just for celebrities like Taylor Swift… if you want to be seen as the go-to expert within your industry, you might want to think about going on a visibility tour. Steph Wharton is a Leadership + Visibility Coach who helps underrepresented business owners embrace their speaker identity to amplify their impact beyond social media.…
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80 | 6 ways to collaborate with other business owners & grow your email list
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Collaborating with other business owners is one of the best ways to expand your network and grow your business. In this episode, I’m sharing 6 different ways that you can collaborate with other small business owners and leverage each others audiences to grow your email list, build your authority and scale your online business. For full show notes, …
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79 | 5 ways collaboration can grow your business
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As entrepreneurs, we need to be visible in order to sell our offers and services. One of the most important factors to running a successful business is having a warm audience of people who actually want to buy what you’re selling. What if I told you that you could grow your audience quickly, even without investing in paid ads? In this episode, we’r…
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78 | Is your business branding due an update? With Diana from Deeply Rooted Studio
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In this episode, Diana Jakubcova shares why branding is so important for online business owners, how to know when the right time to rebrand is and how to rebrand successfully. With over 5 years’ experience in the digital industry, Diana has cultivated a holistic approach to branding, deeply rooted in the unique insights she gained from her backgrou…
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77 | Building a simple business using digital products with Dr. Destini Copp
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Dr. Destini Copp is a business growth coach for digital product entrepreneurs. She's passionate about helping business owners generate consistent revenue from their digital product business without the need to be glued to their desk, constantly live launching, or worrying about social media algorithms. In this episode, I’m talking to Destini all ab…
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REPLAY | Why traditional coaching/mentorship doesn't work for everyone
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[REPLAY OF EPISODE 13] The coaching industry is changing. So why are coaching & mentorship packages staying the same? In this episode, we’re discussing why traditional mentorship packages don’t work for everyone and I’m introducing you to an alternative form of business & marketing mentorship that prioritises freedom & flexibility. For full show no…
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REPLAY | How to define what success means to YOU
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[THIS IS A REPLAY OF EPISODE 5] For a lot of people, when they think of success, the first thing that comes to mind is having lots of money and living the luxury lifestyle, and that's because of the image of success that we constantly see being pushed in the online space. But if you took a step back and asked yourself "What does success actually me…
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76 | Let's chat... why I left Instagram, email list growth, digital products & affiliate marketing
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In this episode, listen to Rosemarie Callender from the Podcast to Amplify Show interview me on how I’m growing my business without relying on social media, and the sustainable approach I’m taking to market my business online. We talk about the impact social media has had on my business, why I decided to leave Instagram, the 12-grid Instagram strat…
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75 | Leveraging LinkedIn to grow your business with Simi Awokoya
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LinkedIn is no longer just for those who want to advance their corporate careers. It has become a great place for online business owners to market themselves, land clients and even speaking opportunities. Simi Awakoya is a career and personal brand coach who has worked with hundreds of women to help them leverage their personal brand to attract inc…
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74 | 4 creative ways you can use pop-ups to drive conversions (with ConvertBox)
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I know people love to hate them, but website pop-ups are a great way to not only grow your email list, but also share personalised offers, engage your website visitors and make more sales. In this episode, I’m going to share 4 creative ways that you can use ConvertBox to create pop-ups that are non-obtrusive and drive conversions. For full show not…
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73 | How to leverage Pinterest to grow your email list with Jana O.
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Pinterest is more than a platform to promote your latest blog post. When leveraged correctly, you can use it to grow your audience, email list and income! In this episode, I’m joined by Jana from Jana O. Media. Jana is a Pinterest educator for coaches, service providers, and other online experts. Specialising in Pinterest marketing for audience gro…
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72 | How to get more sign-ups for your lead magnet
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Are you struggling to grow your email list? Are you wondering why you aren’t getting sign-ups for your lead magnet?? In this episode, I’m sharing 7 organic & evergreen ways that you can promote your lead magnet and get more people into your funnel (without paid ads). If you're looking to grow your email list and get more of your ideal clients throu…
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71 | 3 components that go into creating a PROFITABLE lead magnet
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There are two things that every online business owner needs to prioritise if they want to grow: 1) Building their email list with qualified leads, 2) Making sales. And one thing that is going to help you do both of these things simultaneously is your lead magnet. In this episode, I’m going to walk you through the top 3 components that go into creat…
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70 | Should you lower your prices? With Alexa Martinez
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In a world where we’re always being told “raise your prices” and “charge your worth” what happens when you decide to go against the industry standard and actually lower your prices? That’s exactly what Alexa Martinez did! Alexa is an accomplished coach, mentor and podcast host. After 4 years of running a successful coaching practice and working wit…
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69 | 6 tips to improve your email deliverability
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Is your email open rate looking a little low? Do you want to make sure your emails are landing in your subscribers inboxes every time? Then make sure you grab a pen and paper as we uncover 6 best practices for improving your email deliverability amidst the huge changes to email marketing that are currently being rolled out by Google and Yahoo For f…
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68 | PEP TALK: Listen to this when things aren't working in your business
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Is business slow right now? Are you feeling like you’ve tried all the things, but it’s just not enough? Do you feel like it’s time to quit? If you can relate to this in any way, this episode is for you! We’ll discuss what to do when it feels like your business is failing, and I’m letting you in on the trick I use (both within my own business, and w…
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67 | Human-first & inclusive marketing with Kristen Kubik
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For a very long time, many businesses have used their marketing as a way to manipulate the consumer and convince them that they NEED their product or service. It’s often why online business owners feel ‘icky’ when it comes to selling their products and services… but it doesn’t have to be! It is 100% possible run a successful business without using …
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66 | The importance of long-form content & email marketing for sustainable growth
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In this episode, we’ll be discussing exactly why blogging is NOT dead, how you can leverage long-form blog posts to drive traffic and sales for YEARS to come, and why it’s so important to build your email list and stop relying solely on social media to market your online business. For full show notes, visit leticiajcollins.com/podcast/66 __________…
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65 | The tool I used to write my sales page in less than an hour
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Yep, you read the title right… I created an entire sales page in less than an hour with the help of on app called Marketing Magic (& I’m obsessed)! Marketing Magic is an AI-powered business growth tool that helps small business owners grow their brands, not their to-do lists. In this episode, I’m sharing how you can use Marketing Magic to speed up …
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64 | How to live launch as an introvert, without draining your energy
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Sick of the traditional live launch approach? In this episode, I’m joined by Michelle Pontvert - a Life-First Business Strategist who believes that you can have a hugely successful launch WITHOUT draining your energy. Michelle and I chat about how to launch in a way that aligns with your energy, your schedule and in a way that actually feels good t…
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It’s time to wrap up 2023! In this episode, you’ll hear a detailed breakdown of what I achieved in 2023, what I didn’t achieve, new business & marketing strategies I tried and my goals for 2024. For full show notes, visit leticiajcollins.com/podcast/63 ______________________________ LINKS & RESOURCES MENTIONED: Episode 56: How I grew my email list …
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62 | 2024 marketing predictions: How to stand out & continue to grow
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Things change extremely quickly in the online marketing world and, as business owners, we need to be able to change and adapt. In this episode, I’m going to be sharing 5 marketing trends to look out for in 2024 and what you need to do to ensure you stand out & continue to grow as a solopreneur. For full show notes, visit leticiajcollins.com/podcast…
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61 | 24 things you can do to prepare for 2024
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As things start to slow down for December now is the perfect time to reflect, get organised, and plan for the year ahead. In this episode, I’m sharing 24 things that you can do this month to start 2024 off from a place of growth. For full show notes, visit leticiajcollins.com/podcast/61 ______________________________ LINKS & RESOURCES MENTIONED: FR…
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60 | How Thrivecart increased my business profits by over 40%
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Since I started using Thrivecart for my online business, my profits have increased by over 40%! Because of Thrivecart, I’ve not only made more money but also saved thousands of dollars in the process! In this episode, I’m going to share why I recommend Thrivecart both as a checkout software and course hosting platform and how you can use it to make…
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59 | How to leverage podcasting to simplify your content marketing with Rosemarie Callender
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Thinking about launching a podcast? In this episode, Rosemarie and I discuss how to create a podcast that simplifies your content marketing strategy so that you can save time and reach even more people! Rosemarie Callender is a Podcast Launch Strategist and host of the Podcast to Amplify Show. She helps established business coaches launch a podcast…
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58 | How I sell every day, without even having to show up (part 2)
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Within my business, I have multiple sales funnels set up so that I’m able to sell every day without actually having to show up. These funnels work for me in the background so that I can sell my offers on autopilot. In this episode, I’m sharing these automated sales funnels with you so that you can sell your offers every day, without having to activ…
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57 | How I sell every day, without making my audience feel sold to (part 1)
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Are you wondering how to make more sales? How to sell every day, without annoying your audience? How to sell without being salesy? In this episode, I’m letting you in on my exact strategy for selling my offers every day and how you can do the same! You’ll learn the benefits of soft selling and how to sell authentically as an online business owner! …
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56 | How I grew my email list by 4k+ in one week (without paid ads)
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I grew my email list with 4,200+ new subscribers a couple of weeks ago. No ads. No sketchy bots. Just organic marketing. How? By hosting a free bundle event. In this episode, we’ll talk about what a list-building bundle is, what they can do for your business, how you can start contributing to (or hosting your own) bundles to grow your email list an…
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55 | Building a business that supports the life you desire with Alison Reeves
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Many new business owners start their businesses with the vision of escaping the 9-5 for more freedom and flexibility. But it doesn’t always work out that way… In this episode, I’m chatting with Alison Reeves all about how to build the life and business you truly desire using a combination of aligned marketing and mindset restoration. For full show …
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54 | Should you add a low-ticket offer to your product suite?
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Wondering whether you should add a low-ticket offer into your product suite? In this episode, we’ll explore the benefits of low-cost digital products, the role they play within your product suite and 4 ways they can grow your online business. For full show notes, visit leticiajcollins.com/podcast/54 ______________________________ LINKS & RESOURCES …
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53 | How to create an automated sales funnel with Destini Copp
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Dr. Destini Copp helps business owners craft robust growth strategies that combine the magic of digital products with the efficiency of automated funnels. She is a college marketing professor turned online entrepreneur, the host of The Course Creator’s MBA Podcast and author of the best-selling book, Launch Your Online Course Business in 90 Days or…
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52 | How digital products transformed my business
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Have you been dreaming about passive income? Sick of trading all your time for money with 1:1 services? I was too! In this episode, I’m sharing how I created more time, freedom and profit by creating and selling digital products & courses. For full show notes, visit leticiajcollins.com/podcast/52 ______________________________ LINKS & RESOURCES MEN…
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