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Do you ever look at successful people and get stuck in their highlight reel? We then look at our own mess ups and feel alone, broken and not cut out for the job. Hosted by founder and social entrepreneur Liz Bohannon, Plucking Up is a podcast that talks about failures beyond the platitudes and how celebrated authors, entrepreneurs, artists and leaders in their own field moved past mistakes and wrong turns, in order to build lives of purpose, passion and impact. Each week, Liz shares uninhibi ...
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Sharing stories of courage and positivity in order to create hope and a drive for others to join in the good fight. “...Human history is not only of cruelty, but also of compassion, sacrifice, courage, and kindness... If we remember those times and places where people have behaved magnificently, this gives us the energy to act...” - Howard Zinn
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Are you an entrepreneur or marketing/PR gal that is tired of crafting campaigns and pitching stories that don’t feel purposeful? Does your current place of business need a better marketing and PR strategy to break through the darkness? Do you desire to drive more light into this world by sharing your purpose-driven products, services and/or gifts, but don’t know where to start? If any of this resonates, you’re in the right place. Hi, I’m Austin and not long ago, I was right there with you, f ...
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The Breakout – Unleashing Personal Growth

Abbracci Group – Personal Growth Essentials

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A #1 Self-Improvement podcast, The Breakout tells incredible stories of personal growth with the smart, hilarious thought leaders from Abbracci Group. Every day, in big and small ways, we put ourselves in boxes. From jobs to relationships, to entire belief systems, many of us are living by rules that someone else wrote for us. On The Breakout, talent specialists and the founders of Abbracci Group, Dr. Keri Ohlrich and Kelly Guenther, dive into the extraordinary stories of people overcoming s ...
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My guest today has the largest and most popular cooking substack, 'What to Cook When You Don't Feel Like Cooking,' Caroline Chambers! Even if you're not into cooking and baking, this episode is still for you. Especially because Caroline talks about being careful and cautious when diving into your dream careers. This episode felt like I was talking …
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A lot can happen in a decade, which is how long it's been since I first met my friend Liz Bohannon! Liz is a social entrepreneur (best known for co-founding and leading Sseko Designs), a bestselling author, speaker, podcast host, AND a past client of P&P. Watching Liz's platform grow from near and far over the past decade has been wildly incredible…
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FUN FACT: About 90% of the time, my MYP podcast episodes are scripted… but this week, it's time to get vulnerable 😳 Over the past two years (since the birth of my son), I’ve been working on creating and managing a flexible schedule… and, it has been a long time coming. Since opening Plum & Parcel 10 years ago, a lot has changed. From my client base…
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“The electoral college is a real pain point for the electorate. They don’t understand it, and they don’t know why we have it in the first place…So that’s why I made this film.” That’s how Maximina Juson explains her motivation for making the extraordinary, and necessary, new documentary, One Person, One Vote? It's a film that takes a closer look at…
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This is an extremely deep, a rollercoaster-of-an episode! And I truly encourage you to buckle up for it. Lara Love Hardin is a 4-time New York Times-bestselling author and Founder of her True Literacy, a literary agency. She's partnered with Oprah Winfrey and the Dalai Lama for her work. Lara speaks about her addiction, secrecy and heartbreak - and…
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By now, I assume you've probably heard a bit about the Bachelor franchise. 🌹 As a seasoned reality TV connoisseur, Bachelorette season 9 lead Desiree Siegfried (previously Desiree Hartsock) was one of my favorites, which is why I asked her to join me on the podcast this week. 🤗🎙 Although the Bachelorette was just the beginning of a beautiful journe…
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Have you ever made or thought about making a big change in your life? It felt like a leap of faith - a big risk? Or maybe you are trying to follow your heart, but aren't sure about the decision made? Well then - this episode is definitely for you! My guest and dear friend, James Pearson, is a poet and author. But the fact of the matter is - he didn…
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Here's the reality… If you're based in the U.S., you're heading into the summer. And, if you have kids, you know what that means.🍦 Although summer can be labeled as a season of disruption as normal routines get a little “out of whack”, it's also one of rest. YES, I HAVE GREAT NEWS! 🥳 Due to consumer spending trends, many brands take a short hiatus …
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“It's amazing that we have this tunnel vision around what success needs to look like, even though our society is filled with people who are wildly atypical.” Dr. Matt Zakreski is a dedicated clinical psychologist who's made it his mission to help harness the often overlooked abilities of the neurodivergent community – that’s anyone with a brain tha…
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Hello Pluckies! I'm sure you're used to stories of people struggling and facing failures to eventually succeed. I mean we certainly have a bunch of them on Plucking Up as well - failing or 'plucking up' is important for our growth. But my guest today, Conor Lewis, tells us why it's important even though you may not find the success you hoped. Conor…
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Hey Pluckies! Season 8 has begun! We kick off this new season with my wonderful guest and friend, Ruth Simons. Ruth is a such a powerful reminder to all of us freedom we experience when we share our stories with each other. She speaks to me openly about embracing motherhood while also continuing to chase her dreams. And most importantly, she shares…
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Now we know Mondays can get a bad rap… This past three-day weekend being an exception 🇺🇸 But over here, the first day of the week is almost always a breeze when all of P&P's marketing is teed up for the next 5-7 days before we even hit lunch 💯 Trust me, this rhythm didn't happen overnight. It took recognizing the clunky, inefficient hours I was spe…
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Hey Pluckies! We're back! There's so much to catch you all of up on. We have a new season with more inspiring stories, amazing guests and of course pluck-ups we can learn from. The season launches next Tuesday, May 28th! In this season, we will chat with authors, celebrities, thought leaders and entrepreneurs from all walks of life. This season we …
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“When I was trying to get sober, I couldn't find anything that had a sense of humor, and so I guess I at some point was like, well, then I have to write the thing that I can't find”. Sean Daniels is the hilarious, warm, and honest writer behind the hugely successful play, The White Chip, a comedy about addiction. Since its debut in 2019, The White …
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I used to tell all my clients that being on every social media platform was absolutely necessary to breakthrough the noise of this loud world… But, I’m here to tell you otherwise. Most of us small biz owners are strapped for time and even resources. 😵‍💫 You or your small team are trying to keep up, releasing as much content as you possibly can and …
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One of my biggest goals at P&P is making sure you're setup for success… Too many of my clients, friends of friends (myself included 😬), jump way too quickly into the tactical and practical with their marketing, instead of taking time to be strategic. While creating your website for your purpose or business is great… it’s not the place to start. In …
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May is Mental Health Awareness month, and in this episode we're thrilled to shine a light on Sonia Kahlon and Kathleen Killen who host the fantastic podcast Sisters in Sobriety. We’re also talking about Everblume, an entirely unique alcohol recovery support community founded by Sonia. If you or someone you know is struggling or in crisis, call or t…
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Mother's Day is this Sunday, and whether you agree or not, I believe most moms are superhuman. 🦸 'Momming' while running your own small business, juggling to-dos at home or leading a full marketing team, or all three at once 🤪, is crazy work. But, moms do it all.the.time. They figure it out. They own it. And, that's what I call #supermomenergy For …
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Whether you know it or not, we create systems in our lives every day… at home, at work, and even in relationships. Systems move us from one task to the next, getting us from point A to point B. Sometimes systems are effortless and smooth. Others are a bit clunky. Whether “systemizing your life” is a new or seasoned practice for you, the big questio…
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“Anger is telling us something. It's often telling us that something isn't right or that a boundary is being violated”. Cara Tuttle is a lawyer, consultant, and educator focused on addressing sexual assault and harassment in higher education, and she wants us to explore our anger as a key tool in assertiveness training. After years of working on a …
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If you've been listening to this podcast for a bit now, you know I love a good event, even on Earth Day 🌎🌱 As someone who has worked for companies that celebrate April 22 all month long, and partnered with a Sustainability team to communicate their “going green” progress globally four years in a row… You can expect I choose marketing strategies and…
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It's already the third week of April, and I'm wondering where in the world the last couple weeks have gone. With spring break, ongoing sickness and a partner gone traveling for work for a week, it has been a wild ride. 🎢 Can you relate? Thankfully, I was able to take a few steps back without missing a beat. 🥁 And, you know how I did it? CONTENT BAT…
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“One of the jokes I have in coaching is, the surefire way to kill passion is to build a business around it, or marry it”. Monique Allen will tell you that entrepreneurship is it’s own special kind of trauma, and it needs a special kind of business coaching. Monique is a professional gardener who has spent almost four decades in the industry. Over t…
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Nearly a decade ago [much before TikTok], I started working with my good friend Polly Payne, the visionary and CEO behind Horacio Printing and the creator of the Christian Dream Planner. 📖 Horacio Printing was one of my first clients, and together, we executed an influencer marketing strategy that was flawless. 🤌 Polly's planners landed in the hand…
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Hi friend! Ever considered outsourcing your PR? 💵 I know, I know, I know… I talk a lot about doing your own PR and marketing over here on the MYP podcast, so why am I suggesting outsourcing? I will always advocate for you being your own multi-channel, integrated marketing and communications manager. 💪 But, as a small business owner myself, I am ful…
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“I was expecting to feel a certain way about the accomplishments. But it wasn't fulfilling, and I couldn't understand why.” Christine Job was a talented law student and the first Black female president of her class. From an early age, her family had expected her to go into law, but despite her achievements she was terribly unsatisfied. Christine’s …
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We're kicking off Holy Week with a very special guest. 🤍 Michelle Myers is the founder of She Works His Way, a non-profit organization for working women. She is an author, wife and mama of three children. And, has a VAST amount of wisdom to share around doing what matters most versus simply getting things done. 🙇‍♀️ Culture tells us to care about e…
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Have you ever said to yourself… “I can't pitch myself, my biz or organization for speaking gigs or editorial pieces because I don't have enough time or I don't know how?" Have you fallen into the belief that you don't have the right connections, skills, money or time to make PR happen? But, are tired of living into this belief? I find that the bigg…
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One night, at the tail end of a vacation in Europe, Kelli Field suddenly hit a wall. “I just started crying and I just told my husband, I can't do it anymore”. After decades of working in a high earning, high stress career that took a huge toll on her health, she realized she couldn’t go back to work. Something deep inside her had finally said no. …
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When I first set out to create the Marketing Your Purpose podcast, one of my greatest weapons was my email list. Creating a carefully thought through list was no easy task. It took energy, time and investing in a strategy that as my new friend Rachel Lopez of Gal Agency describes was manageable and sustainable. But, that didn't happen overnight. So…
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Happy Women's History Month! This week is all about the ladies… I'm coming in with 3 small business, do-it-yourself PR gals I'd love for you to get to know. Because this month is all about honoring women, I believe it's important we do the same in our own areas of influence. I admire and respect the women featured on this week's episode. Their busi…
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“There’s this really old, really crap story that how we got here is about what the guys did. And women were just like some side character behind a hill, just like pounding some tubers, saying, ‘Oh, sorry guys. I see you're busy. I'm just gonna build the future of our species in my actual body’.” That’s how the brilliant and hilarious Cat Bohannon i…
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Remember when I mentioned I'd be spending a lot less time on social media? Stefanie, our first guest + the gal behind Online Business for Christian Women, a Top 20 business podcast, was one of the many resources that made me say “buh-bye” to social media until Easter 👋 Stefanie is an incredible business and podcast coach, and a friend of a friend. …
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I know I'm not the only one… After a stressful day in the office, or once the kiddos have gone to bed, it's easy to slip out of real life and into my internet one. 📱 I spend countless hours on my phone, getting sucked into content and ads I didn't ask to see… Or, posting the perfect Instagram reel that ends up not being engaged with anyway. 😞 It do…
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Get ready for a Valentine's Day episode like no other. True to form, we're challenging some expectations, and today, it's that age-old ideal of “the couple”. Why is it still so glorified, and what are some ways to do relationships differently? Psychologist and sex educator Dr. Joli Hamilton is one expert who wants to shake up the monogamy paradigm.…
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Welcome to the latest episode of the Marketing Your Purpose podcast hosted by Austin Kapur, a marketing and PR professional passionately helping purpose-driven businesses to be seen and heard. If you are a motivated entrepreneur, a persistent marketing leader, or a dedicated boss lady who requires a nudge towards purposeful marketing strategies, we…
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Welcome to the latest episode of the Marketing Your Purpose podcast led by your host, Austin. Ideal for business entrepreneurs, marketing leaders, and those juggling work from home and family life, this episode introduces a fresh perspective on how to balance work commitments and family values. Drawing from Austin's personal experiences, this episo…
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“I never felt I was Bengali enough. I never felt I was Italian enough…And because of that, I struggled to find my cultural identity”. Urmi Hossain is Italian by birth, and Bengali by blood, but there’s always been friction between those two identities. Born and raised in Italy to immigrant parents from Bangladesh, Urmi grew up at the center of a cl…
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Welcome to the Marketing Your Purpose podcast! Join Austin, an entrepreneur and marketing & PR pro for an in-depth look into the journey of Sseko Designs, a socially conscious fashion brand. Discover Sseko's humble beginnings under a mango tree and their mission to empower academically gifted female scholars by unlocking educational opportunities. …
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As we continue our replay journey, I wanted to take us to a really important season 2 episode. I chatted with Megan Tamte, CEO of Evereve, a contemporary women’s fashion brand with retail stores across the country. She talks about the importance holding on to your dreams until they are fulfilled and never giving up. She also talks about how we can …
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Hey Pluckies! I'm back with one of my favorite episodes from the past. Let's revisit the time I sat down with the superstar, Matthew McConaughey! Yes, I still can't believe it! In this amazing conversation, the Academy Award-winner talks about parenting, from how he was raised to how he’s raising his own children and his learning journey as an acto…
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How often do you find yourself turning on a podcast, once dinner is finished and the dishes are piled in the sink? Or the kids are tucked into bed and the baskets of laundry are staring at you? Often? Us too. If you haven’t been living under a rock, you probably know that podcasting is here, and it is here to stay. It is predicted that there will b…
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“Four years after I left – four long years of being stalked and having my tires slashed – my former husband took the kids one day and disappeared out of country.” That’s the beginning of Lizbeth Meredith’s years-long nightmare of searching for her two young daughters after her abusive ex-husband kidnapped them and took them to Greece. Living on jus…
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We recently wrote an article for working moms, and it was featured on a lifestyle publication that empowers mothers to thrive called Motherly. It was picked up by and syndicated on Yahoo! News globally, and it’s titled Working mamas: 4 ways to find more fulfillment in every aspect of your life. Even if you’re not a mom, we believe you’ll enjoy the …
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It’s no secret that purpose-driven marketing is powerful and so many brands have adopted their purpose, but many often put the cart, i.e. the marketing and messaging, before the horse… Plum & Parcel included. Purpose brings us together. It’s often at the center of many of the companies we work with and for, and for good reason. It’s in our human na…
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Check out this episode very close to my heart, as we go down memory lane! Janice Bryant Howroyd is the founder and CEO of The ActOne Group, an award-winning company in the human resources industry. The ActOne Group is a multi-billion dollar business she started with just about $1500 in savings. But Janice is more than an incredible businesswoman wi…
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With every new year comes the resolutions: the promises of big change, self-improvement, personal growth, breaking bad habits, and even plans for complete reinvention. Whatever your goals for 2024, The Breakout is back to inspire you with powerful breakout stories, perspective-shifting leaders, and thought-provoking expert advice. So, as we jump in…
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Happy New Year, friends! This time of year is so important to me, particularly as I set the whole following year up. I believe it's CRUCIAL to set intentions for the year ahead while also trusting that all of the moving pieces are working for a greater purpose 🤍 I learned a lot this past year and I’m excited to share some of those lessons with you.…
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Hey Pluckies! If I had to pick one of my favorite episodes ever on this show, I'd have to go with this one! That's right, amognst the 100+ episodes on Plucking Up, my conversation with the amazing Arianna Huffington tops the list. If you’re not familiar with Arianna Huffington’s highlight reel, here’s a rundown: She is the founder and CEO of Thrive…
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2023 has been a big year with highs and lows for everyone. As the year draws to a close, Keri and Kelly are looking back at their breakout year with The Breakout (sorry, had to). The show has hit number 1, the audience has had huge growth, and they’ve been hard at work on their new book that dives into a lot of the learnings from the show. It’s cal…
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