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Success With Jewelry

Laryssa Wirstiuk and Liz Kantner

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With the Success With Jewelry podcast, we invite you inside our conversations about business success and marketing for jewelry designers and entrepreneurs. We're Laryssa and Liz, jewelry marketing experts with a combined 16 years of experience in jewelry marketing and proven track records in helping jewelry brands meet their goals. When you listen to or watch this podcast, you get an intimate and exclusive "peek behind the curtain" of all the things you wish you could know about earning succ ...
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Metalsmith Society is a community on Instagram where jewelers share jewelry making tips. On this podcast Metalsmith Society founder and author Corkie Bolton discusses tips from the Instagram page, provider deeper insights, answers questions, and highlights bonus content often shared by community members in the comment section.
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In today’s episode I will be discussing some of the challenges independent jewelers face today with special guest Liz Kantner. We chat about high gold costs, doing trade shows and social media struggles. Liz Kantner is passionate about working with independent jewelry artists to help them define their voices and thrive in the modern marketplace and…
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Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #106. We’re diving into the art of craftsmanship and why it’s essential to share your process with your audience. We'll explore how showcasing the time, effort, and skil…
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Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #105. We sit down with the talented jewelry designer and entrepreneur, Christina Kober. Since launching her business in 2007, Christina has built a thriving e-commerce s…
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Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #104. We’ll be diving into holiday promotions for jewelry brands - how to plan them, and what you can do to make them a success. If you’re considering running a sale dur…
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Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #103. In this episode, we'll be chatting with Iz Alayon, founder of Iz & Co., specializes in crafting edgy, bold, and meticulously designed fine jewelry in New York City…
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Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. This is episode #102! We reintroduce ourselves and dive into what we do outside the podcast. You’ll hear what we each specialize in and how you can work with us. Plus, we share the top str…
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Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. This is episode #101! In this episode, we'll chat with Melissa Dusenberry, founder and creative director of All The Brilliants, an online community of women jewelry designers. She shares s…
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Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. This is episode #100! In this episode, we share big takeaways from our listeners as well as our future plans for the podcast (hint: it might include fun merch!). In the bonus content, we g…
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Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. This is episode #99! In this episode, we continue our holiday planning series by focusing on crafting an effective marketing plan and enhancing the customer experience. If you missed the f…
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Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. This is episode #98! In this episode, we cover everything you need to know about holiday planning for your jewelry business, including why it’s never too early to start. We’ll discuss the …
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Welcome to episode #97. In this episode, we recap our trip to New York City to attend the trade shows. We’ll chat about the shows we walked, trends we noticed, and the insights we learned. In the bonus content, we discuss what we think is going on in the industry and our uncensored thoughts - just for Insiders. Brands mentioned in this episode: 12t…
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Welcome to episode #96. In this episode, we're thrilled to have jewelry influencer "Jewel Boxing" with us. Xarissa is a fine jewelry collector and styling queen based in New York City and New Jersey. You can find her on Instagram @jewel_boxing and on TikTok @jewelboxing. In this episode, we discuss TikTok and how it can benefit jewelry brands. In t…
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Welcome to episode #95. In this episode, we'll be auditing Liz's website to model what it's like to go through the process and hopefully inspire you to audit your own website. In the bonus content, we'll be taking everything we learned from the website audit and creating an action plan. To get access to exclusive content as well as direct access to…
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Welcome to episode #94. In this episode, we chat with well-known jewelry industry writer and editor Emili Vesilind. She's the Editor-in-Chief of Gem + Jewel and the co-host of the Rough Cut Podcast. In this episode, Emili shares her point of view as an editor and what stands out to her when she looks at jewelry brands. In the bonus content of this …
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Welcome to episode #93. In this episode, we’ll discuss how to audit the marketing in your business. In the bonus content of this episode, we’ll dive deeper into what to do when your business is feeling stuck. Check out our marketing stats: https://docs.google.com/spreadsheets/d/1BskQ4UpHMIT_nXjpZVJT-7f3jxbvIrhpCCHDph5JloE/edit?usp=sharing To get ac…
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In today’s episode I will be discussing thinking outside the box when it comes to jewelry making with special guest Nicole Ringgold. Nicole is a jeweler who creates amazing botanical and nature inspired jewelry. She has been a full time jeweler for over 8 years. She also teaches jewelry making workshops around the world and at her home studio in Wi…
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Welcome to episode #92. In this episode, we're thrilled to have Christine Mighion with us. Christine is not only a talented designer and maker but also the host of the Slowmade Podcast. In this episode, we'll be delving into the art of storytelling and showcasing the handmade process in your work. In the bonus content (for Insiders only), we'll be …
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Welcome to episode #91. In this episode, we talk all about imposter syndrome. We share how it affects us and tips for overcoming these feelings when you're feeling down on yourself. In the bonus content, we also discuss some of the things we’re feeling insecure about in our own businesses. To get access to exclusive content as well as direct access…
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Welcome to episode #90. In this episode, Liz interviews sustainable jewelry consultant Christina T. Miller. Christina T. Miller Consulting and her team of professional consultants have 18 years of experience and have been pioneers in this space, leading the charge since 2004. They have developed proprietary systems to help the jewelry industry ente…
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Welcome to episode #89. We're finally celebrating our podcast and recapping a few of our favorite episodes. We’ll also share how you can try out being an Insider. In the bonus content of this episode, we also share what’s on our minds now and brainstorm ideas for future episodes. To get access to exclusive content as well as direct access to us, si…
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Welcome to episode #88. Liz has a fun conversation with jewelry collector and influencer Kylie @okay______fine. Check out her Instagram feed here: https://www.instagram.com/okay______fine/ Kylie is an art director and graphic designer based in New York/New Jersey, who shares her journey of collecting fine jewelry on Instagram and TikTok. Kylie talk…
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Welcome to episode #87. Laryssa's giving a JCK recap and then we chat about what's been on our minds when it comes to marketing - because we haven't had a chat for a few weeks! What were Laryssa's highlights from JCK? What the heck is going on with Meta? Updates about Instagram In the bonus content of this episode, we chat about Vegas trends. To ge…
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In this week’s episode I will be discussing how to sell niche jewelry with confidence with my special guest Alex Camacho of Acid Queen Jewelry. Alex crafts unique statement pieces and every day armor inspired by art nouveau, nature, and mysticism. Since 2011, her Idyllwild-based brand has evolved from found object designs to intricate wearable art …
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Welcome to episode #86. In this episode, we chat about how you can utilize collaborations for your business: Why they can be an effective form of audience building Some general guidelines And what to look for when seeking out collaborations In the bonus content of this episode, we share examples of jewelry brand collabs and also talk about how to l…
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In today’s episode I want to discuss ManyChat a social media tool I have been using for over a year and it has been a game changer! It allows me to create automations on Instagram that drive email subscribers, sales and more. Sign up for ManyChat using my affiliate code: https://manychat.partnerlinks.io/xe19aszuxttg Examples of automations I have u…
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Welcome to episode #85. In this episode, we chat advocating for yourself and your brand. We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. In the bonus content of this episode, we’ll dive …
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Welcome to episode #84. In this episode, we chat about what Meta's recommending as best practices these days - and how you should (or shouldn't) be acting on that information. We'll be covering: Should you be engaging with Threads? Should you be posting more Reels? We also want to tell you about our Insider community. When you join, you’ll have acc…
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Welcome to episode #83. In this episode, we dive deeper into the topic of finding your audience and fleshing out your customer personas. We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. I…
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In today’s episode, I will be discussing how you can use the Patreon platform as a jeweler with special guest Emily Marquis. Emily has 17 years of experience and is a second generation jeweler. Her business Emily Marquis Designs which she runs with her husband Cal specializes in custom and semi-custom fine jewelry. She also runs Marquis Jewelry Aca…
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Welcome to episode #82. In this episode, we chat with Jewelry Designer and Pinterest expert, Andrea Li (also known as the Red Pin Geek)! She’ll be answering some of our questions about the platform and discussing Pinterest's powerful traffic referral abilities. We also want to tell you about our Insider community. When you join, you’ll have access …
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In today’s episode, I will be discussing the importance of refining precious metals as a jeweler. If you are working in silver, even in small amounts as a hobbyist or student this episode will have very important information. Collecting metal dust and scraps will prevent you from losing the money you’ve invested into those materials, it is more env…
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Welcome to episode #81. In this episode, Liz chats with A Thousand Facets - an incredible advocate for independent artists on both her Instagram and podcast. They discuss how to stand out and find your voice as a designer. We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that…
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Welcome to episode #80. In this episode, we answer the age-old question: "How do I define my target audience?" We cover 3 main points: Know what makes your jewelry and brand unique, defining the essence of your brand Imagine who might resonate with your unique value and story Try to find these people and engage with them, build relationships, see h…
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In today’s episode, I will be discussing how to sell your jewelry during an Instagram live with special guest Chelsea Leigh Jewelry. Chelsea makes each piece of jewelry from her home studio in North Carolina, she has been a full-time jeweler for over three years. Chelsea has been successfully doing Instagram live sales since 2020 and it’s been a ma…
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Welcome to episode #79. In this episode, Laryssa and Liz talk about what’s going on with Instagram. They also share the current best practices in 2024. We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topi…
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In today’s episode, I will be discussing how to prevent rust on your jewelry tools and what to do when you do discover rust. You’re not gonna panic, I got you! Preventing your jewelry tools from rusting is essential for maintaining their quality and longevity. Thank you to our sponsor Pepetools you can shop through my affiliate link and each purcha…
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Welcome to episode #78. In this episode, Laryssa and Liz audit the marketing for their own podcast. They get honest about what they're doing wrong and what they can improve We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further reso…
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In today’s episode I am discussing some tips to organize your sheet metal, wires, chains and other materials for Jewelry! Join my Patreon community for exclusive discounts, monthly giveaways and more! https://www.patreon.com/metalsmithsociety Tip for using file folders to organize your materials from @cindyliebeljewelry: https://www.instagram.com/p…
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Welcome to episode #77. In this episode, Laryssa and Liz celebrate their 8-year business anniversaries! They share some of the biggest lessons they’ve learned since starting each of their businesses separately in spring 2016! We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips t…
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In today's episode I will be discussing four tips for selling your jewelry using Instagram with special guest Laura Niblack. Laura is @thewildpine on Instagram, she currently has over 56,000 followers and has made thousands of sales to all fifty states and over ten countries, all through her Instagram page. She has been supporting her family throug…
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Welcome to episode #76. In this episode, Liz chats with Megan Auman - metalsmith, artist, writer, teacher, and creative business coach. They discuss how to find your voice as a brand. Special discount from Megan! Take 20% off these two programs: Poetic Product Descriptions Sell without Shame https://Shop.MeganAuman.com Code: SWJ20 We also want to t…
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In today’s episode I want to talk to beginner jewelers and folks who are interested in getting started. I am going to provide resources for where to find classes in person and online plus basic tools and equipment. Materials to get started, safety resources, book recommendations and even some consideration for those that think they might one day wa…
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Welcome to episode #75. In this episode, we share our thoughts about what to do before hiring an outside consultant, working with a vendor or other business partner. What steps should you take? How do you know when something might not be a good fit? We also want to tell you about our Insider community. When you join, you’ll have access to extended …
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In today’s episode I am going to talk about some of our tips that went viral with millions of views. What made them go viral, what happened as a result of them going viral and I’m going to share the experiences of two women in our community that also had posts go viral. It’s an interesting topic so stay tuned! Stats are from March 2024 and will lik…
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Welcome to episode #74. In this episode, we share our thoughts about recent marketing we’ve received. We’re going to scroll through our Promotion folders and Instagram accounts and talk about what stands out to us. We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can…
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On today's episode, we're going to explore a topic that's sure to be of interest to every jewelry maker out there. Have you ever found yourself frustrated with your tools, wishing they could just work a little bit better for you? Well, you're in luck because today, I'm going to share some invaluable tips on how you can modify your existing jewelry …
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Welcome to episode #73. In this episode, Laryssa and I are going to talk about planning for Mother’s Day, including: Why Mother's Day is an important holiday for jewelry businesses How to make your plan And how to stay consistent and follow through We also want to tell you about our Insider community. When you join, you’ll have access to extended e…
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In today’s episode I am going to share some tips about bezels, how to prevent your stones from getting stuck before you’re ready to set, what to do if they do get stuck. I’ll cover what to do if a bezel is too short or too tall, or too snug! I’ll also go over a sawing tip, a sanding tip and a soldering tip! Having an email list is crucial if you ru…
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Welcome to episode #72. In this episode, we chat about what it means to be transparent in business and why it’s important. We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. In the bonus co…
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In today’s episode, I am talking about safety when it comes to jewelry making. I will go through my recommended list of safety tools that every jeweler should have whether they’re a hobbyist or professional. As a disclosure I am not providing any medical advice on this podcast. Checkout Dovetail Workwear, my favorite pants and coveralls for working…
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