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The Vine Podcast is a show designed for food bloggers who want to spend more time creating content for their audience and less time feeling overwhelmed on how to make their brand and website work for them. Each episode is designed to give you strategies and tools to build your brand and website and get back to why you started a food blog in the first place. Join host Madison Wetherill as we explore how to build a food blog that serves you and your audience.
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Risk Proof Your Business Through Personal Branding
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29:56
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In this episode: If you want to be successful as a food blogger you cannot afford to blend in. Personal branding is the way that you can stand out as a food blogger and it’s incredibly important that you focus on that more than ever. In this episode you’ll hear why personal branding is an essential part of risk proofing your food blog. Key Points: …
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In this episode: If you feel like this year has flown by at record pace, you are not alone. This year feels especially chaotic with everything going on in both our industry and the world. After the mid-point in the year, checking in and adjusting your goals is a great way to get back on track and make the most of the remainder of the year. Whether …
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Summer & Beyond: Prioritizing and Surviving
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24:28
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In this episode: Do you feel like you’re just treading water keeping up with your business over the summer? There can be multiple times throughout the year where it just all feels like too much. When those seasons come up, there are a few ways you can prioritize, set boundaries and ultimately feel on top of your workload despite the chaos of the se…
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In this episode: Let’s talk about categories! One of the conversations I always seem to have with my clients is around how to properly use categories to organize their blog. Listen along as we discuss the importance of categories, how many you should have, and what to do if you’ve never considered your categories before. In this episode: Categories…
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In this episode: If you have been blogging for a handful of years it's likely you have hundreds or thousands of blog posts in your archives. If you have ever wondered if you should delete old content or revise and update them, this process of deciding and taking action will help! In this episode: Review the traffic Research keywords Think about you…
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In this episode: Most creators have heard of E-E-A-T, but have you thought about how it could benefit your blog? Use these 3 tips to start using E-E-A-T to set you apart! In this episode: E-E-A-T prime real estate: your About Page Prove you are a real person Share your expertise and authority Connect With Madison Instagram | Website | Show Notes Wo…
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In this episode: In the very crowded sea that is Google results, it's so important to have a strategy to make your blog posts stand out. Today I cover five ways in which you can do this! In this episode: Styled Gutenberg blocks Recipe at a glance Design your recipe card to stand out Connect With Madison Instagram | Website | Show Notes Work with Gr…
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In this episode: No matter how long you have been running your blog, you're bound to have a lot of old content you want to improve. Performing a content audit on your blog posts can help you deep dive into all the content you have ever produced. Listen along to learn how gathering this crucial SEO data can give a better idea of where you want to ta…
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In this episode: As a food blogger, you want to continue to grow to reach more people with your blog. But have you ever considered if your blog is ready for growth? Listen in to hear the things you might not have considered that you can prepare for before your blog's growth feels out of control. In this episode: Being ready for comments & email inc…
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Monetizing Your Expertise Through Digital Products
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39:52
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In this episode: Getting past the fear of selling The best digital product ideas for bloggers The mentality you need to adopt for success in digital products Connect With Madison Instagram | Website | Show Notes Connect With Jillian Instagram | Website | MiloTree Cart Work with Grace + Vine in 2024: Design Services for Food Bloggers Our newest way …
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In this episode: Setting your goals Content and category audits Creating content Researching other sites Resources Mentioned in This Episode: The latest What's Working In Food Blogging tip! Submit yours now! Connect With Madison Instagram | Website | Show Notes Work with Grace + Vine in 2024: Services for Food Bloggers Want to know about Crafted? L…
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In this episode: Financial To-Do's How to review your metrics Goal setting, planning or executing Resources Mentioned in This Episode: The latest What's Working In Food Blogging tip! Submit yours now! Connect With Madison Instagram | Website | Show Notes Work with Grace + Vine in 2024: Services for Food Bloggers Want to know about Crafted? Learn mo…
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How to Get More Out of Your Popular Content
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17:48
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In this episode: Repurposing your content Using popular content for more ideas Turning your popular content into resources Resources Mentioned in This Episode: The latest What's Working In Food Blogging tip! Submit yours now! Connect With Madison Instagram | Website | Show Notes Work with Grace + Vine in 2024: Services for Food Bloggers Want to kno…
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Do's and Don'ts of Category Pages for Food Blogs
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In this episode: Why you should include descriptions and links to relevant content When to use subcategories and built-in taxonomy pages Why you should not use tags Our first What's Working in Food Blogging tip! Resources Mentioned in This Episode: Subscribe to my E-Course Playbook today! Learn more about ConvertKit! Connect with Madison Instagram …
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How to Weather the Storm as a Seasoned Food Blogger with Megan Porta
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33:42
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In this episode: Who are seasoned bloggers? What is different now vs 5 years ago in blogging How mindset impacts your blog growth How networking and community can support you Resources Mentioned in This Episode: Subscribe to my E-Course Playbook today! DIY Website Audit Connect with Madison Instagram | Website | Show Notes Work with Grace + Vine in…
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In this episode: Why you need a planning block What to do during your planning block Related Episodes: Episode 140: Creating An Ideal Week Resources Mentioned in This Episode: Subscribe to my E-Course Playbook today! DIY Website Audit Connect with Madison Instagram | Website | Show Notes Work with Grace + Vine in 2024: Services for Food Bloggers Wa…
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Why Stepping into the CEO Role of Your Blog This Year is Your Key to Success
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In this episode: Reflecting back on the last year How I've shown up as the CEO of my blog in the last year How YOU can show up as the CEO of your food blog this year Resources Mentioned in This Episode: Subscribe to my E-Course Playbook today! DIY Website Audit Connect with Madison Instagram | Website | Show Notes Work with Grace + Vine in 2024: Se…
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Major Takeaways From My 2023 Blog Growth Plan
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19:49
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In this episode: Always be looking ahead with your content Improve efficiency with task batching Reusing parts and pieces There is always a bottleneck Creating rhythms to stay on top of tasks Related Episodes: EP 180: What I Learned from Publishing 175 Blog Posts This Year Resources Mentioned in This Episode: Subscribe to my E-Course Playbook today…
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In this episode: Spending time to reflect on this past year of your business Doing a review of your capacity & content calendary Setting up a system to plan out your blog posts Re-evaluating your marketing focus Resources Mentioned in This Episode: Subscribe to my E-Course Playbook today! DIY Website Audit Connect with Madison Instagram | Website |…
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What I Learned from Publishing 175 Blog Posts This Year
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In this episode: Why I decided to increase content published What I did to revamp my post strategy What I learned through the whole process Related episode: Episode 146: My Blog Growth Plan for 2023 Episode 147: How to Create More Content Resources Mentioned in This Episode: Subscribe to my E-Course Playbook today! DIY Website Audit Connect with Ma…
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In this episode: Content creation and promotion How and why you should spend time on keyword research Setting up systems for the administrative and tech side of your blog Resources Mentioned in This Episode: Subscribe to my E-Course Playbook today! DIY Website Audit Connect with Madison Instagram | Website | Show Notes Work with Grace + Vine in 202…
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In this episode: The four things to focus on when reviving a stale blog How to check up on your blog's health The push to start publishing content The thing that can push your blog to the next level Resources Mentioned in This Episode: Subscribe to my E-Course Playbook today! DIY Website Audit Connect with Madison Instagram | Website | Show Notes W…
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In this episode: Ways that you can focus on building your brand Tips for focusing on building your email list How you can focus on creating excellent content (and updating it!) Related episode: Episode 39: All About Running Ads Episode 170: Thinking Beyond Ads: Ways to Diversify Revenue Resources Mentioned in This Episode: Subscribe to my E-Course …
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In this episode: A brief overview of my hiring process The key part of the hiring process How this element has impacted recent hires Related episode: Episode 147: How to Create More Content Connect with Madison Instagram | Website | Show Notes Work with Grace + Vine in 2024: Services for Food Bloggers Curious about our new offer? Email us for more …
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Exact Steps to Create a Digital Product ASAP
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21:52
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In this episode: Decide what your new product could be Ask your audience for feedback Set a deadline and create the product How to launch and promote your product Connect with Madison Instagram | Website | Show Notes Work with Grace + Vine in 2024: Services for Food Bloggers Curious about our new offer? Email us for more info!…
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Today we are talking about the essential team roles to boost your blog’s success and support you as your blog grows. From the roles that are going to support you as the CEO to the roles that help you to execute content, I go over the key players that you need to build a team for your food blog. In this episode: Tips for hiring and building a team B…
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There are over 6,000 food blogs using the same theme. That means that it is tough to stand out in this crowded world of food blogging. Not only that but our users have less and less attention and time spent on our websites. Keep listening if you want to know how you can make your website stand out from the crowd. In this episode: Add a custom patte…
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Quarter 4 is the busiest season for food bloggers as we juggle even more things than normal, with the holidays, creating content and juggling opportunities for our blogs. Sometimes we forget to think ahead to all of the possibilities of marketing that Q4 holds. So today I’m chatting about how to tackle your Q4 marketing plans. In this episode: Sust…
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7 Ways to Improve Engagement on Your Website
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22:47
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If you want to retain new users to your website, it’s important to optimize your website for engagement. When readers stay on your website longer, they are more likely to actually read your content, understand your niche and take action. In this episode I’m sharing 7 ways to improve engagement on your website. In this episode: Return New Users Opti…
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Thinking Beyond Ads: Ways to Diversify Revenue
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It seems like the gold standard for a food blog is qualifying for an ad network. Of course, you want to monetize your hard work and continue generating revenue from your past content. But, there are many other ways to monetize a blog! Whether you are looking for ways to earn money before qualifying for ads or you are looking to diversify your incom…
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We all want to create content more effortlessly but sometimes writing your posts for your food blog can be the most draining part of the process. There are a few things you can do to make your writing process less intense and hopefully help you to write your blog posts faster! In this episode: Start with an Outline Reuse Parts of Content Isolate Yo…
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If you are looking to supercharge your productivity and get more done with less effort, this episode is for you! Task batching is the idea of doing similar tasks together to increase your efficiency. I'm sharing 3 tasks you can do in bulk as a food blogger to boost your blogging workflow. In this episode, I'll cover: Recipe Development and Testing …
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Does it ever feel like there just isn't enough time in the day to get all of the things done? As food bloggers, we wear lots of hats, but there are some ways to get more time in your day and maximize your results. Today I'm sharing three powerful time management tips to boost your productivity and create more time in your day. In this episode, I'll…
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Have you started your Q4 plan yet? I know it's only summer, but quarter 4 always sneaks up on us. In this episode, we'll chat about getting started on your Q4 plan and creating amazing content for the end of the year. It's never too early to start planning and preparing for the holiday season, so let's dive in! In this episode, I'll cover: Why You …
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It is always so exciting when you see a blog post that is increasing in ranking and starting to drive more traffic. Ever wondered how you could boost a post even further? Try these strategies to boost the rankings even higher! In this episode: How to Find the Posts Creative Ways to Boost A Post’s Rankings Creating a System to Repeat Connect with Ma…
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We are halfway through the year, which means it’s time to check in on your goals for the year! Today’s episode is a check in on my own blog growth plan and the biggest lessons I’ve learned so far this year. In this episode I'll share lessons learned including: Does more blog content lead to more traffic? The importance of systems Hiring and buildin…
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If you want to work with brands and make money through brand partnerships with your food blog, then your work with me page is a must have. But what should go on that page and how can you put your best foot forward through it? On this episode we'll chat about 3 things your work with me page should have. In this episode: Your 3 Brand W’s: who, what, …
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Your recipe index can be an amazing tool for your audience but can sometimes be confusing to organize! Here are 3 things to consider, update, or check on to make the most out of your recipe index. In this episode: Building your recipe index for SEO What you should focus on What to add to improve user experience Resources mentioned: Other recipe ind…
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Your about page is one of the most important pages of your food blog to make a connection with your audience. In today’s episode, I’ll be diving into 3 things to do to refresh your about page and provide you with some tips and tricks to make it stand out and connect with your audience. In this episode: Your expertise Your favorite posts Call to act…
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A few quick tweaks to your homepage can take it from dull to fantastic! Today I'll be discussing three effective ways to update the homepage of your food blog and enhance its overall appearance and functionality. Whether you're a seasoned food blogger or just starting out, these tips are sure to help you attract more readers and keep them coming ba…
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Everyone is talking about AI and ChatGPT. The big question on everyone’s mind is, “Will AI make blogging obsolete?” Today we’re talking about how AI can be a useful tool for food bloggers, what the future might look like, and how to leverage AI in your business right now. In this episode: Why bloggers are worried about AI AI for writing blog posts …
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Does the idea of deleting your old content make you a little nervous? I totally get it - for a lot of us, the idea of parting with our old content is tough. In today's episode I'll share a quick process for how you can easily decide whether to keep an old blog post or to let it go. In this episode: Review the traffic Research keywords Think about y…
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A content audit is a careful, extensive review of every post you have ever published. Why bother with this? Well, it arms you with SEO data and will help you identify posts you would like to improve, delete or leave just as they are. It may sound like a big project — and it is — but at the end of it, you'll have a better idea of where you want to t…
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Discovering Your Audience Journey with Stephanie Kay
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When was the last time you thought about the transformation your readers go through because of your website content? It’s easy to think you are just creating recipes, but the truth is you’re providing solutions to some of your reader’s biggest challenges. In today’s episode I’m interviewing a food blogger who will share about their own discovery of…
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If “get better at SEO” is on your to-do list, you need a plan. In this episode, we are going over 5 things you can do right now to increase your knowledge of search, create a better experience for your users and make better-informed decisions for your blog and the content you produce. In this episode: Speed things up. Update old content. Invest in …
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Streamlining Your Food Photography Process for More Impactful Photos with Dyutima Jha
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Curious how you can go from “good” photos to impactful photos? In our episode today, Dyutima Jha shares how a great food photography process creates impactful photos to grow your food blog! This is one you don't want to miss. In this episode: The phases of your food photography process Impactful photos vs good photos Preparing for the pre-productio…
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Prioritizing CEO time is the key to being more intentional about the time you spend working on your business instead of staying stuck in the day to day work of developing recipes and writing blog posts. In today’s episode I’m sharing 5 ways you should spend your CEO time. In this episode: Pause and check in Financial To Do’s Metrics Goal Setting, P…
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Different Ways to Grow your Blog With a Team
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At some point as your blog grows, you will likely run out of capacity to do all the things. Even if you have the time to do them, it's unrealistic to do everything that is needed for running a food blog. Learn the unique ways you could grow a team to support you! In this episode we'll cover different "departments" of growing a team: Operations Cont…
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Whether you are considering DIYing a website redesign or you plan to work with a web designer, these key things can be helpful to do before you begin that process! In this episode we'll cover: Setting goals for your business Content Audit Category Audit Creating Content Research Features on Other Blogs/Websites Resources Mentioned in This Episode: …
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Learn how to set SMART goals so you can maximize the results you are getting to grow your food blog. In this episode we'll cover: Why Goal Setting is Important The SMART acronym Make sure your goals are specific Measurable goals Make your goal achievable and realistic Add a relevant action to your goal Add time to the goal Resources Mentioned in Th…
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