CAS MiniCast – High Performance DTF Printing with Mike Angel This Episode  Marc Vila Marc Vila Mike Angel  customapparelstartups.com  CAS Podcast  ColDesi You Will Learn Why DTF technology is superior for decorating a wide variety of fabrics How DTF technology compares to other apparel decorating methods Resources & Links Colman and Company Blo…

Episode 194 – Improve Online Sales with Shopify and ClickWear This Episode  Marc Vila and Mike Angel  customapparelstartups.com  CAS Podcast  ColDesi You Will Learn How an inexpensive Shopify website can help you and your customers How ClickWear can help increase your custom apparel sales Resources & Links ClickWear: A Shopify App for the Custo…

Episode 193 – It’s Time to Raise Prices This Episode  Marc Vila  customapparelstartups.com  CAS Podcast  ColDesi You Will Learn Why you should do market research and competitive analysis before raising prices How to tell your customers about the price increase Resources & Links Colman and Company Blog ColDesi Learning Center Leasing Equipment E…

Episode 192 – How To Diversify Your Business This Episode  Marc Vila & Holly Wood  customapparelstartups.com  CAS Podcast  ColDesi You Will Learn Five different methods of diversifying your business Why you should diversify your business Resources & Links Colman and Company Blog ColDesi Learning Center Leasing Equipment Episode 192 – How To Div…

Episode 191 – What Is The Best T-Shirt? This Episode  Marc Vila & Mike Putnam  customapparelstartups.com  CAS Podcast  ColDesi You Will Learn Different machines and technologies work better with different materials Other factors to consider when choosing a t-shirt Resources & Links Colman and Company Blog ColDesi Learning Center Leasing Equipme…

Episode 190 – Starting a Business This Episode  Marc Vila & Amir Bavi  customapparelstartups.com  CAS Podcast  ColDesi You Will Learn How to turn your idea into a business Steps for getting started Pitfalls to watch out for Resources & Links Colman and Company Blog ColDesi Learning Center Leasing Equipment Episode 190 – Starting a Business Star…

Episode 189 – The 4 Ps of Marketing This Episode  Marc Vila & Sara Isom  customapparelstartups.com  CAS Podcast  ColDesi You Will Learn How the 4 Ps can help you understand your business goals How using the 4 Ps can help you make better advertising decisions Resources & Links Colman and Company Blog ColDesi Learning Center Leasing Equipment Epi…

Episode 188 – Setting up Your Social Media Strategy This Episode  Marc Vila & Jes Santiago  customapparelstartups.com  CAS Podcast  ColDesi You Will Learn Why you should have a good social media presence What to consider before planning your strategy How to plan and implement a good strategy for your business Resources & Links Colman and Compan…

Episode 187 – Expert Advice on Equipment Financing – John Sullivant of Adia Capital This Episode  Marc Vila & John Sullivant  customapparelstartups.com  CAS Podcast  ColDesi You Will Learn Why you should finance vs paying cash Financing vs Leasing Installment vs Revolving Resources & Links Colman and Company Blog ColDesi Learning Center Leasing…

Episode 186 – Getting Ahead of 2023 This Episode  Mark Stephenson & Marc Vila  customapparelstartups.com  CAS Podcast  ColDesi You Will Learn Which issues experts are warning about in 2023 Various techniques to overcome challenges in 2023​ Resources & Links Colman and Company Blog ColDesi Learning Center Leasing Equipment ClientsFIRST Marketing…

Episode 185 – How to Handle and Keep Your Customers This Episode  Mark Stephenson & Marc Vila  customapparelstartups.com  CAS Podcast  ColDesi You Will Learn How to organize customer information and stay in contact with customers Why established policies and procedures are important, and when to bend the rules Why sometimes it’s best to fire a …

Episode 184 – Your Business Butts In Seats This Episode  Mark Stephenson & Marc Vila  customapparelstartups.com  CAS Podcast  ColDesi You Will Learn Why cross-training and a plan for unexpected events are vital Types of lists to create and keep updated Easily overlooked tasks that must be on your lists Resources & Links Colman and Company Blog …

Episode 183 – Monthly Business To-Dos This Episode  Mark Stephenson & Marc Vila  customapparelstartups.com  CAS Podcast  ColDesi You Will Learn Criteria for choosing your monthly tasks. How a monthly to-do list might save lost sales. Resources & Links Colman and Company Blog ColDesi Learning Center Leasing Equipment Episode 183 – Monthly Busine…

Episode 182 – Analyze Your Competition This Episode  Mark Stephenson & Marc Vila  customapparelstartups.com  CAS Podcast  ColDesi You Will Learn How to identify true competitors. How to identify your strengths and weaknesses compared to your competitors. How to use your strengths to grow your business. Resources & Links Colman and Company Blog …

Episode 181 – Workspace Money-Making Design Tips This Episode  Mark Stephenson & Marc Vila  customapparelstartups.com  CAS Podcast  ColDesi You Will Learn How to evaluate your workspace to make it more efficient. Types of problems to watch for and how to correct them. Why you should also consider customers during your redesign. Resources & Link…

Episode 180 – Make a Brand That Stands Out This Episode  Mark Stephenson & Marc Vila  customapparelstartups.com  CAS Podcast  ColDesi You Will Learn How to make your brand stand out from the crowd How to build trust in your brand How to make people want to do business with you Resources & Links Colman and Company Blog ColDesi Learning Center Le…

Episode 179 – Keeping it SMALL – Steps to Create the Business YOU Want This Episode  Mark Stephenson & Marc Vila  customapparelstartups.com  CAS Podcast  ColDesi You Will Learn How to define your goals Why you should track your time How to focus on tasks and jobs that help you meet your goals How to be more efficient Resources & Links Colman an…

Episode 178 – Building Good Business Habits This Episode  Mark Stephenson & Marc Vila  customapparelstartups.com  CAS Podcast  ColDesi You Will Learn Daily, weekly, and monthly habits that can help you succeed Tools to help you stay organized Resources & Links Colman and Company Blog ColDesi Learning Center Leasing Equipment Episode 178 – Build…

Episode 177 – The Truth is… Now You’re in Sales This Episode  Mark Stephenson & Marc Vila  customapparelstartups.com  CAS Podcast  ColDesi You Will Learn Sales tips and techniques Great closing techniques to help you close more sales – faster! Resources & Links Colman and Company Blog ColDesi Learning Center Leasing Equipment Episode 177 – The …

Episode 176 – How to Design a Promo/Sale This Episode  Mark Stephenson & Marc Vila  customapparelstartups.com  CAS Podcast  ColDesi You Will Learn How to decide what type of promotion or sale to run How to decide what to feature in your promotion or sale Different types of promotions and sales How to create an effective message Different publis…

Episode 175 – What You Need to Start a Custom T-Shirt Business (besides a printer) This Episode  Mark Stephenson & Marc Vila  customapparelstartups.com  CAS Podcast  ColDesi You Will Learn Accessories and add-ons that you may need Business considerations, such as a license or tax ID number Accounting considerations, such as accounting software,…

Episode 174 – The Best Referral Marketing Strategies for Custom T-shirt Businesses This Episode  Mark Stephenson & Marc Vila  customapparelstartups.com  CAS Podcast  ColDesi You Will Learn Techniques that actually work to increase referrals from customers, friends, social media, and many other sources Resources & Links Colman and Company Blog C…

Episode 173 – How to Order (or Build) Your Website This Episode  Mark Stephenson & Marc Vila  customapparelstartups.com  CAS Podcast  ColDesi You Will Learn Things to consider before taking the first step toward creating a website Whether you should DIY or hire someone How much it costs, and how much is involved in building a website Resources …

Episode 172 – 2 Cheapest Ways to Start a T-shirt Business – Sublimation vs Vinyl This Episode  Mark Stephenson & Marc Vila  customapparelstartups.com  CAS Podcast  ColDesi You Will Learn Differences between sublimation and vinyl methods of decorating t-shirts Pros and Cons of sublimation vs vinyl How to determine which is best for your new t-sh…

Episode 171 – Guaranteed Success Plan for your Side Hustle / Small Business This Episode  Mark Stephenson & Marc Vila  customapparelstartups.com  CAS Podcast  ColDesi You Will Learn How to budget your time and money when you’re getting started How to set realistic goals you can achieve Resources & Links Colman and Company Blog ColDesi Learning …

Episode 170 – Etsy Alternatives – Should I Move My Store Off Etsy? https://customapparelstartups.com/wp-content/uploads/2022/04/CAS-Episode-170-Etsy-Alternatives-Should-I-Move-My-Store-Off-Etsy.mp3 This Episode  Mark Stephenson & Marc Vila  customapparelstartups.com  CAS Podcast  ColDesi You Will Learn Costs associated with various selling plat…

Episode 169 – How To Figure ROI https://customapparelstartups.com/wp-content/uploads/2022/04/CAS-Episode-169-How-to-Figure-ROI.mp3 This Episode  Mark Stephenson & Marc Vila  customapparelstartups.com  CAS Podcast  ColDesi You Will Learn What is ROI How to Calculate ROI What is Cashflow Resources & Links Colman and Company Blog ColDesi Learning …

Episode 168 – Why Nobody Is Visiting Your Online Store https://customapparelstartups.com/wp-content/uploads/2022/03/CAS-Episode-168-Why-Nobody-Is-Visiting-Your-Online-Store.mp3 This Episode  Mark Stephenson & Marc Vila  customapparelstartups.com  CAS Podcast  ColDesi You Will Learn How to get people to come to your e-commerce store How to get t…

Episode 167 – Should You Buy Used Equipment? https://customapparelstartups.com/wp-content/uploads/2022/03/CAS-Episode-167-Should-You-Buy-Used-Equipment.mp3 This Episode  Mark Stephenson & Marc Vila  customapparelstartups.com  CAS Podcast  ColDesi You Will Learn How to evaluate used equipment Danger signs to watch for When NEVER to buy used Reso…

Episode 166 – Your Marketing Check Up This Episode  Mark Stephenson & Marc Vila  customapparelstartups.com  CAS Podcast  ColDesi You Will Learn How to evaluate your marketing Resources & Links Colman and Company Blog Success Stories ColDesi Learning Center Leasing Equipment Episode 166 – Your Marketing Check Up Show Notes Once a year you go to …

Episode 165 – BN-20 vs Everything Else This Episode  Mark Stephenson & Marc Vila  customapparelstartups.com  CAS Podcast  ColDesi You Will Learn What equipment to choose Resources & Links Colman and Company Blog Success Stories ColDesi Learning Center Leasing Equipment Episode 165 – BN-20 vs Everything Else Show Notes Read in-depth article clic…

Episode 164 – How Much Does it Cost 2022 T-Shirt Printer Options (Part 2) This Episode  Mark Stephenson & Marc Vila  customapparelstartups.com  CAS Podcast  ColDesi You Will Learn How much t-shirt printing equipment cost Resources & Links Colman and Company Blog Success Stories ColDesi Learning Center Leasing Equipment Episode 164 – How Much Do…

Episode 163 – How Much Does it Cost? 2022 T-Shirt Printer Options (Part 1) This Episode  Mark Stephenson & Marc Vila  customapparelstartups.com  CAS Podcast  ColDesi You Will Learn How much t-shirt printing equipment cost Resources & Links Colman and Company Blog Success Stories ColDesi Learning Center Leasing Equipment Episode 163 – How Much D…

Episode 162 – What you need to Start a White Toner Printer Business This Episode  Mark Stephenson & Marc Vila  customapparelstartups.com  CAS Podcast  ColDesi You Will Learn What you need to start a white toner transfer business Resources & Links Colman and Company Blog Success Stories ColDesi Learning Center Leasing Equipment Episode 162 – Wha…

[tags] Episode 161 – 2022 Business Planning – Part 3 – Implementation This Episode  Mark Stephenson & Marc Vila  customapparelstartups.com  CAS Podcast  ColDesi You Will Learn How to implement your goals Resources & Links Colman and Company Blog Success Stories ColDesi Learning Center Leasing Equipment Episode 161 – 2022 Business Planning – Par…

Episode 160 – 2022 Business Planning – Part 2 – Setting Goals This Episode  Mark Stephenson & Marc Vila  customapparelstartups.com  CAS Podcast  ColDesi You Will Learn How to set up your personal and business goals in 2022 Resources & Links Colman and Company Blog Success Stories ColDesi Learning Center Leasing Equipment Episode 160 – 2022 Busi…

Episode 159 – All About Direct to Film Printers This Episode  Mark Stephenson & Marc Vila  customapparelstartups.com  CAS Podcast  ColDesi You Will Learn What is Direct to Film (DTF)? How this technology compares to other printers Resources & Links DigitalHeat FX DTF-24H2 High Volume DTF Printer DTF Printing White Paper DTF Compared to White To…

Episode 158 – 2022 Business Planning – Part 1 – Looking Back This Episode  Mark Stephenson & Marc Vila  customapparelstartups.com  CAS Podcast  ColDesi You Will Learn How to plan your business for 2022 Resources & Links Calculator Soup Episode 121 – Business Planning with Marshall Atkinson Episode 94 – Planning Your First Successful Marketing C…

Episode 157 – Out Of Stock! How To Deal With Supply Chain Shortages This Episode  Mark Stephenson & Marc Vila  customapparelstartups.com  CAS Podcast  ColDesi You Will Learn How to prepare your business before unexpected events Why do you need to stock up Resources & Links Colman and Company Blog Success Stories ColDesi Learning Center Leasing …

Episode 156 – How to Hire an Expert This Episode  Mark Stephenson & Marc Vila  customapparelstartups.com  CAS Podcast  ColDesi You Will Learn How to hire an expert Resources & Links Colman and Company Blog Success Stories ColDesi Learning Center Leasing Equipment Episode 156 – How to Hire an Expert Show Notes How to hire an expert: – Accountant…

Episode 155 – Hannah and Jes Making Videos This Episode  Hannah Rago & Jes Santiago  customapparelstartups.com  CAS Podcast  ColDesi You Will Learn How to record great looking videos What equipment we are using for video recording Resources & Links Colman and Company Blog Success Stories ColDesi Learning Center Leasing Equipment Episode 155 – H…

Episode 154 – How To Start An Embroidery Business This Episode  Mark Stephenson & Marc Vila  customapparelstartups.com  CAS Podcast  ColDesi You Will Learn How to start your own embroidery business Resources & Links Colman and Company Blog Success Stories ColDesi Learning Center Leasing Equipment Episode 154 – How To Start An Embroidery Busines…

Episode 153 – What To Do When You Mess Up This Episode  Mark Stephenson & Marc Vila  customapparelstartups.com  CAS Podcast  ColDesi You Will Learn How to solve problems Resources & Links Colman and Company Blog Success Stories ColDesi Learning Center Leasing Equipment Episode 153 – What To Do When You Mess Up Show Notes You mess up an order, u…

Episode 152 – How To Make 75K In Custom Tees This Episode  Mark Stephenson & Marc Vila  customapparelstartups.com  CAS Podcast  ColDesi You Will Learn How to make 75k a year in custom tees Resources & Links Colman and Company Blog Success Stories ColDesi Learning Center Leasing Equipment Episode 152 – How To Make 75K In Custom Tees Show Notes B…

Episode 151 – What’s The Best T-Shirt Printer? This Episode  Mark Stephenson & Marc Vila  customapparelstartups.com  CAS Podcast  ColDesi You Will Learn What is the best t-shirt printer How to choose the right printer Resources & Links Colman and Company Blog Success Stories ColDesi Learning Center Leasing Equipment Episode 151 – What’s The Bes…

Episode 150 – Sublimation Printers and the Business Explained with Vik Patel This Episode  Mark Stephenson & Marc Vila Vik Patel  customapparelstartups.com  CAS Podcast  ColDesi You Will Learn What is sublimation Sublimation business opportunity Resources & Links Colman and Company Blog Success Stories ColDesi Learning Center Leasing Equipment …

Episode 149 – Back to Business: Your 2021 Success Plan This Episode  Mark Stephenson & Marc Vila  customapparelstartups.com  CAS Podcast  ColDesi You Will Learn How to plan your year 2021 How to benefit from opportunities Resources & Links Colman and Company Blog Success Stories ColDesi Learning Center Leasing Equipment Episode 149 – Back to Bu…

[tags] Episode 148 – Your Best Year Ever 2021 This Episode  Mark Stephenson & Marc Vila  customapparelstartups.com  CAS Podcast  ColDesi You Will Learn What’s going to trend in 2021 Why 2021 is going to be the best year for custom product, apparel and embroidery businesses Resources & Links Colman and Company Blog Success Stories ColDesi Learni…

[tags] Episode 147 – Contact Pages That Work This Episode  Mark Stephenson & Marc Vila  customapparelstartups.com  CAS Podcast  ColDesi You Will Learn Why you should use a contact page and a thank you page Resources & Links Colman and Company Blog Success Stories ColDesi Learning Center Leasing Equipment Episode 147 – Contact Pages That Work Sh…

[tags] Episode 146 – Create Product Pages That Sell This Episode  Mark Stephenson & Marc Vila  customapparelstartups.com  CAS Podcast  ColDesi You Will Learn What to include on your product page Why product pages are important Resources & Links Colman and Company Blog Success Stories ColDesi Learning Center Leasing Equipment Episode 146 – Creat…