Best Marcos Rivera Podcasts (2024)

1
Balancing Innovation and Client Needs | Kyle Westra (Maxar Intelligence) 41:16

11h ago41:16

41:16

What if changing one simple metric could revolutionize your company's pricing strategy? Marcos is joined by Kyle Westra, Senior Director of Strategic Pricing at Maxar Technologies, who shares his expertise in pricing strategy spanning consulting, SaaS, and B2B technology. Kyle recounts transforming Bloomreach's pricing model from per page view to p…

1
Master Pricing Tactics with Marcos Rivera - Episode 116 39:25

4d ago39:25

39:25

We explore the world of pricing with Marcos Rivera, the author of “Street Pricing.” Marcos shares his expertise on how pricing combines business economics with human psychology. Learn the secrets behind charm pricing, bundle economics, and price anchoring. Marcos also answers the question, “how often should I change my pricing?” If you’re a busines…

1
The Art of Sales Proposals with Kyle Racki - Episode 118 42:34

3h ago42:34

42:34

Today, we uncover the secrets to winning more deals, closing more sales, and ultimately making more money. Joining us is Kyle Racki the CEO of Proposify. His platform has sent over 10 million proposals and today he’s sharing actionable data and tips. Whether you’re an entrepreneur, a leader, or anyone responsible for sales, you won’t want to miss t…

1
How to Avoid The Solopreneur Trap a Solo Episode with John T. Meyer 23:18

2d ago23:18

23:18

I'm committed to helping creative solopreneurs break through the ceiling and build great companies instead of busy jobs. In this episode, I share three critical exercises to help solopreneurs rethink and rebuild their businesses. If you’re a designer, photographer, coach, or creative consultant, this episode is for you. Three tactics you need to kn…

1
Are You Running Your Ideal Business? with Jason Lee - Episode 115 34:35

19d ago34:35

34:35

Do you run your business or does your business run you? Jason Lee, co-founder of Concierge Business Advisors, shares invaluable insights on recognizing and building your ideal business—whether it’s self-managed, in your zone of genius, or a boutique solo operation. Don’t miss out on these insights to level up your business journey! 💼✨ #businessstra…

1
The Intersection of Brand and Pricing | Shannon Deep and Kevan Lee (Bonfire) 37:48

4d ago37:48

37:48

Shannon Deep and Kevan Lee, co-founders of Bonfire, join me to share their journey of shaping brand perception and pricing strategies. Discover the delicate balance between brand storytelling and pricing as we highlight the importance of emotional resonance in buyer decisions. We tackle the complexities of establishing a brand that's human, democra…

1
MGySgt Scott Stalker, USMC (Ret) – Former Command Senior Enlisted Leader with US Space Command 1:54:32

15d ago1:54:32

1:54:32

In this episode of Moments in Leadership, retired U.S. Marine Corps Master Gunnery Sergeant Scott Stalker discusses the lessons learned over his career, including his time in the Defense Intelligence Agency, United States Cyber Command, the National Security Agency, and in his final assignment with United States Space Command. Hear the story of how…

1
Unpacking Philanthropy: Insights from Cindy Elifrits Peterson 37:03

23d ago37:03

37:03

In this episode of the Leadmore podcast, I dive into the world of philanthropy with Cindy Elifrits Peterson, founder of Maximizing Excellence. We explore why people give, the strategic role of philanthropy in leadership, and Cindy’s NVD framework (Need, Value, Differentiation). If you’re involved in the nonprofit sector or a leader considering phil…

1
Confessions of a Price Guesser: Essential Tips for Entrepreneurs | Paul 'PJ' Jackson (GTM Coach, Mentor & Entrepreneur) 30:39

1M ago30:39

30:39

Do you know what practical steps entrepreneurs can take to set and communicate the value of their services effectively? In this episode, I sit down with Paul ‘PJ’ Jackson, GTM Coach, Mentor and Entrepreneur, who shares captivating stories including one from his time at a major media company. PJ successfully monetized dormant assets by aligning 10 d…

1
How the 20 year old startup got their groove back | Steve Hamrell (Call Box) 29:45

1M ago29:45

29:45

Ever wonder what it takes to rework the pricing strategy of a seasoned company in the SaaS automotive space? Steve Hamrell from Callbox joins us to shed light on the transformation journey they embarked upon, confronting package inconsistencies and the pressing need for a pricing strategy revamp. Together, we peel back the layers of creating a pric…

1
The Simple Strategic Scorecard: Track Success and the Right KPIs with Matt Verlaque - Episode 113 39:48

2M ago39:48

39:48

Ever wonder how successful companies track their performance and drive growth? Creating and tracking a scorecard was one of the most important things we did at Lemonly and now is a required task I make every entrepreneur I coach complete. In this episode, I catch up with my old friend and COO of SaaS Academy, Matt Verlaque. We dive into the importa…

1
The Dirty Secret of Dynamic Pricing | James Martin (Rally Corp) 33:13

2M ago33:13

33:13

Listen in as James Martin Sr., CEO of RallyCorp and an esteemed RevOps coach, joins me to unravel the complexities of tailoring pricing models to serve the unique needs of non-profits. James enlightens us with his experiences in identifying the perfect customer profile for his company and how this knowledge is pivotal in tackling their specific cha…

1
Simplify Marketing for Entrepreneurs: SPARK Your Content with Danielle Bornowski - Episode 112 30:01

2M ago30:01

30:01

If you’re a leader or a business owner who’s resistant, reluctant, and hesitant when it comes to marketing, then this episode is for you. We sit down with Danielle Bornowski, founder of DQB Strategies, to discuss how entrepreneurs can create content quickly and efficiently using the SPARK Method. Danielle shares practical tips to help making conten…

1
MajGen Jim Lukeman, USMC (Ret) – Former 2nd MARDIV CG and Current CEO of the Marine Corps Heritage Foundation 1:22:58

2M ago1:22:58

1:22:58

In this episode of Moments in Leadership, U.S. Marine Corps (Ret) MajGen Jim Lukeman and host David B. Armstrong discuss both MajGen Lukeman’s Marine and civilian careers, showing duty does not end after time in uniform is concluded. his life and career, including his time as a Platoon Commander time in 1st Bn 2nd Marines, a Company Commander in Li…

1
Why Good Better Best Didn't Work...at First | Katie Wei (Cloudinary) 35:51

2M ago35:51

35:51

Today we welcome extraordinary pricing strategist Katie Wei, Director of Pricing Strategy at Cloudinary. Starting from her early days in accounting and software, Katie reveals her journey into the intricate world of pricing strategy and her two-decade-strong passion for the field. She gives us a candid look into the art of handling pricing objectio…

1
The Four Ways I Deal with Imposter Syndrome - Episode 111 16:39

3M ago16:39

16:39

Everyone deals with Imposter Syndrome. It doesn't matter how high up the org chart you are or how big your tax return is, if you are a motivated leader you've certainly dealt with imposter syndrome. This week I found myself struck with imposter syndrome and caught off guard with teh feeling. I had to change my attitude and check my behavior to get …

1
The Art of the Pivot: Why Freemium Failed | Rob Litterst (HubSpot, Pricing SaaS) 35:18

3M ago35:18

35:18

Unlock the secrets to skyrocketing your SaaS business with pricing strategies from none other than Rob Litterst, the pricing prodigy with HubSpot roots and co-founder of Pricing SaaS. We get the scoop on how Rob transitioned from sales to becoming a strategy maestro at ProfitWell, and we explore the transformation from broad freemium offerings to c…

1
How to VA: A Leadmore Breakdown - Episode 110 18:55

3M ago18:55

18:55

Have you heard of the term VA (Virtual Assistant)? Today’s episode of the Leadmore Podcast is all about How To VA. I work with a VA of my own, and I can say it’s one of the most powerful forces of leverage for any leader to take advantage of. It’s the only way to create more time. Almost like cloning yourself. Learn more about the concept of a virt…

1
When good bundles go bad (and how to fix them) | Cameron Barragan (Blue Star Innovations) 30:47

3M ago30:47

30:47

Ever wondered how the leaders of the software world conjure up pricing strategies that turn pixels into profits? Cameron Barragan of BlueStar Innovation Partners joins us to share the secret sauce behind his SaaS success. Cameron highlights the fine art of crafting pricing models that resonate with customers and bolster the bottom line. From tackli…

1
Allow Me to Reintroduce Myself - Introducing the Business of Leadmore - Episode 109 12:06

4M ago12:06

12:06

So is Leadmore a podcast or a business now? I can’t wait to tell you more. On today’s episode I reflect on the history of Leadmore, from a hobby podcast during the pandemic to growing coaching business for solopreneurs. Discover what Leadmore offers today and where we’re headed. Thanks for being part of this journey! 📣…

1
Mastering Consistency for Scalable Success | Karan Sood (Rakuten Kobo, Inc) 35:59

4M ago35:59

35:59

Imagine navigating the complex terrain of pricing strategies with none other than Karan Sood of Rakuten Kobo, a virtuoso of sales operations. We peel back the layers of traditional cost-based models and reveal the intricate dance of value-driven pricing. As Karan recounts tales from his time in the automotive trenches, where static pricing was a mi…

1
SgtMaj Marcos Cordero, USMC - CSEL, TF North: "Do You Just Assist In Enlisted Matters Or Do You Assist In All Matters?" 1:43:40

4M ago1:43:40

1:43:40

Please consider supporting this project on Supercast: Moments In Leadership Supercast Want to support the project AND look cool at the gym or when you take your blouse off for a working party? Grab a cool tee shirt here from Mission Essential Gear, where every order supports this project AND donates back to Patrol Base Abbate Relevant Resources Wha…

1
Turning Your Thoughts Into Reality: Advice from a Mental Performance Coach - Episode 108 44:58

4M ago44:58

44:58

Athletes train their body and practice their strategy, but they also need to train their mind and practice their thoughts. That is what Kristofer Kracht, Mental Performance Coach at South Dakota State University, does for the student athletes at SDSU. Kristofer joins the podcast to talk about how our thoughts drive performance and how we can shape …

1
How we raised prices without pushback | Rob Merklinger (Influitive) 25:25

4M ago25:25

25:25

Unlock the potential of customer engagement while avoiding the pitfalls of complex pricing models with Rob Merklinger, the CRO and SVP at Influitive. We unravel the sophisticated journey of pricing strategy revamps, providing you with the blueprint for aligning your price points with the perceived value to your customers. Our discussion is peppered…

1
Decoding AI: Expert Insights with Scott Meyer - Episode 107 33:42

5M ago33:42

33:42

In today’s episode of the Leadmore Podcast, I’m thrilled to welcome my brother, or “brofounder” Scott Meyer, the founder and CEO of Chipp.ai to talk about the buzziest topic in business and leadership — AI. Scott does a great job of taking complicated things and making them a little bit easier to understand. We will dive into the framework he calls…

1
Episode 33: Sustainable Development with Graham Goffey, Part 2 13:41

5M ago13:41

13:41

Graham Goffey: What is the role and potential of geologists and geoscientists in the energy industry’s transition to sustainable development? Hosted by Marcella Cilia and Eleine Vence. https://www.aapg.org/podcast/episode/articleid/67082

1
Episode 32: Sustainable Development with Graham Goffey, Part 1 32:21

5M ago32:21

32:21

Graham Goffey takes a look at the global dynamics impacting sustainable development around the world (one size doesn’t fit all!). Hosted by Marcella Cilia and Eleine Vence. https://www.aapg.org/podcast/episode/articleid/67081

1
How to deliver value before your customer buys | Kyle Poyar (OpenView Partners) 38:42

5M ago38:42

38:42

Today Kyle Poyer, operating partner at OpenView and a former pricing strategist at Simon Kutcher, shares his seasoned perspective on the SaaS pricing journey. As we walk through the evolution of pricing strategies, Kyle reveals the pivotal moments B2B software companies face as they transition from undervaluing their offerings to recognizing their …

1
Col Paul Merida (Ret), USMC - Commanding Officer 22 MEU: "Handling the Crown Jewels" 2:11:03

5M ago2:11:03

2:11:03

In this episode of Moments in Leadership, U.S. Marine Corps Colonel Paul Merida and host David B. Armstrong discuss the early parts of his life and career, concluding with his time commanding one of the ‘Crown Jewels’ of the Marine Corps, a Marine Expeditionary Unit. His insights provide useful lessons about how to manage disparate organizations ov…

1
The Myth of Perfect Time Management with Rebekah Scott - Episode 106 43:31

5M ago43:31

43:31

In this episode, we bring on a leader who is good at juggling all the different balls of life. Rebekah Scott is an entrepreneur, a designer, a podcaster, a coach, a mom, a wife, a Christian, and so much more. We explore the intricacies of balancing productivity, family time, and personal life. Join us as we break down the five key systems—work, fam…

1
How we tripled our ASP by being proactive with pricing | Rohit Chhabra (W Energy, Omnigo) 31:08

5M ago31:08

31:08

Have you ever felt tangled in the web of SaaS pricing strategies, wishing for a guiding light? Well, look no further, because Rohit Chhabra, Chief Product & Technology Officer at W Energy is here to unravel the complexities of SaaS monetization. In our conversation, we dissect the art of aligning pricing models with both product lifecycles and mark…

1
Teach so your audience will never forget with Dr. David O’Hara - Episode 105 47:11

6M ago47:11

47:11

In this episode, we’re thrilled to have Dr. David O’Hara back on the show as the first ever three-time guest of the pod. Dr. O’Hara is a Professor of Philosophy, Classics, and Environmental Studies at Augustana University, where he also serves as the Director of Environmental Studies & Sustainability. David is my favorite person to go on a conversa…

1
How our low friction model increased growth by 10X | Kirsten Moorefield (Cloverleaf, TEDx Speaker) 34:36

6M ago34:36

34:36

How do the wizards of SaaS concoct the perfect pricing and packaging solutions? Marcos Rivera sits down with Kirsten Moorfield, Cloverleaf's co-founder, to uncover the secrets behind formulating products that pack a punch. Journey through the labyrinth of setting and tweaking prices in a space where personal assessments morph into coaching gold. Ki…

1
HYHC 2023- Hyphen Conversations (Landon Gore &. Victoria Reyes) 48:05

6M ago48:05

48:05

Rev. Landon Gore and Victoria Reyes discuss prayer as a procrastination and how being in the presence of God can change what you see when you lift your eyes.

1
HYHC -2023 Hyphen Conversations (Marco Salinas & Victoria Reyes) 52:18

6M ago52:18

52:18

During the first hyphen conversation of hyhc 2023 youth president Marco Salina and hyphen director Victoria Reyes, discuss Bible studies and their importance.

1
A job layoff can lead to countless opportunities with Sharath Kuruganty - Episode 104 36:38

6M ago36:38

36:38

We chat with Sharath Kuruganty, a tech professional and a SaaS founder on the side. Sharath’s recent job loss turned into a world of countless opportunities thanks to his online community. Discover his resilience within this adversity through the Triple-A Framework: ‘Acknowledge, Accept, Act' and how to leverage your community when you need it most…

1
2024 Anti-Predictions with CEO Marcos Rivera | Street Pricing 9:55

6M ago9:55

9:55

Brace yourselves for a unique perspective as we navigate through the sea of predictions circulating out there. Amidst the cacophony of forecasts for the upcoming year, this episode diverts our attention to what won’t unfold in 2024. This is not just about offering contrarian views; it’s about providing valuable insights for B2B SaaS leaders, the tr…

1
SgtMaj Carlos Ruiz, 20th SgtMaj of the Marine Corps - "Quality of Life 2030" 1:38:08

6M ago1:38:08

1:38:08

This episode is a unique look into the mind of one of our service’s senior leaders days before a major hearing. Moreso than a typical CSPAN briefing of soundbites, the lister will be able to hear, in detail, plans to improve quality of life and lethality of Marines. The 20th Sergeant Major of the Marine Corps (SMMC), Carlos Ruiz, discusses the init…

1
Setting Goals and Building Habits for Success with Chris Pieta - Episode 103 35:44

7M ago35:44

35:44

Welcome to another episode of the Leadmore Podcast! As we kick off 2024, it's the perfect time to focus on setting goals and building habits that will shape our future. In this episode, John sits down with entrepreneur, photographer, and coach Chris Pieta to discuss two powerful frameworks that every leader should know. #leadmorepodcast #goals #hab…

1
How we drove more enterprise value with pricing | Christian Nimsky (Vehlo) 31:35

7M ago31:35

31:35

Ever wondered why some SaaS companies soar with their pricing strategies while others nosedive? Christian Nimsky, SVP of Product at Vehlo, joins us to unravel the enigma. Christian dissects the critical misjudgments that can plague pricing models—think overlooked customer engagement and misinterpreted buying processes. We navigate through his treas…

1
Major General Matthew D. Smith, U.S. Army - "This Ain’t the Boy Scouts" 1:12:18

7M ago1:12:18

1:12:18

This Ain’t the Boy Scouts – U.S. Army Major General Matthew D. Smith In this episode of Moments in Leadership, Army Major General Matthew D. Smith and host David B. Armstrong discuss the early parts of his life and career, concluding with his time holding battlespace in Afghanistan without a workup cycle to support that style of operation. His insi…

1
Keep your pricing from going stale with experimentation | Pricing I/O Team - A Holiday Huddle 34:57

7M ago34:57

34:57

Today we're diving deep into the realm of SaaS street pricing strategies. We've assembled a powerhouse panel with Aaron, Amit, Emily, and Peter from Pricing I/O, bringing a wealth of knowledge from their combined experience in B2B SaaS consultations. We're unpacking the complex dance of pricing adjustments — the critical choreography of balancing v…

1
Should every leader have a podcast? with Nate Poeppel - Episode 102 32:08

7M ago32:08

32:08

You should consider starting a podcast in 2024! A podcast is such a great way for a leader to improve their thinking, connect with other leaders, and create content to market and grow their brand. In the return of the Leadmore Podcast we sit down with the producer of Leadmore and Founder of Earthtones, Nate Poeppel. Nate shares the Five Components …

1
Welcome Back to Leadmore with John T. Meyer Episode 101 4:33

8M ago4:33

4:33

Welcome back to the Leadmore Podcast! After an extended hiatus, John is thrilled to announce the podcast is back! The new Leadmore is focused on equipping you with actionable leadership insights. The world needs more leaders, and in each episode John will extract knowledge from amazing guests and deliver it in short, impactful episodes. Exciting ne…

1
How I cracked the code and doubled MRR | Bill Wilson (Pace Pricing, SaaS Academy) 30:44

7M ago30:44

30:44

What if you had the power to steer customer behavior with effective pricing strategies? Join us as Bill Wilson, CEO of Pace Pricing, unveils the intricate world of SaaS pricing. We journey through his experiences and expertise in implementing pricing changes, the unique impact of entitlements, and the art of communicating pricing to customers. The …

1
How I used mystery shopping to find out we were too cheap | Hamzah Hafesji (Advanced) 25:42

8M ago25:42

25:42

Welcome to Street Pricing, the only show where proven SaaS (Software as a Service) leaders share their mindset and mistakes in pricing so we can all stop guessing and start growing. Street Pricing is hosted by Pricing I/O CEO and Pricing Coach, Marcos Rivera, sought after slayer of bad pricing. With 20 years of pricing expertise, he has helped pric…

1
Why we switched to usage based pricing | Alyssa Higgins (CipherHealth) 27:16

8M ago27:16

27:16

Welcome to Street Pricing, the only show where proven SaaS (Software as a Service) leaders share their mindset and mistakes in pricing so we can all stop guessing and start growing. Street Pricing is hosted by Pricing I/O CEO and Pricing Coach, Marcos Rivera, sought after slayer of bad pricing. With 20 years of pricing expertise, he has helped pric…

1
Why free was too generous and how we solved it | Miguel Dergal (Canva, PayPal, Bill.com) 30:08

8M ago30:08

30:08

Welcome to Street Pricing, the only show where proven SaaS (Software as a Service) leaders share their mindset and mistakes in pricing so we can all stop guessing and start growing. Street Pricing is hosted by Pricing I/O CEO and Pricing Coach, Marcos Rivera, sought after slayer of bad pricing. With 20 years of pricing expertise, he has helped pric…

1
SgtMaj Chris Rivera, USMC - "Your Rocker is Not a Hammock" 1:55:29

8M ago1:55:29

1:55:29

Sergeant Major Rivera enlisted in the Marine Corps in July 2000 and is currently assigned to the 3d Littoral Logistics Battalion. Extended show notes are coming - I'm just getting this episode out there for listening. Email me if you have any questions before I post notes.By David B. Armstrong

1
Why we saw negative discounting when we switched to a platform play | Johnny Cheng (ClickUp, Marketo) 31:40

9M ago31:40

31:40

Welcome to Street Pricing, the only show where proven SaaS (Software as a Service) leaders share their mindset and mistakes in pricing so we can all stop guessing and start growing. Street Pricing is hosted by Pricing I/O CEO and Pricing Coach, Marcos Rivera, sought after slayer of bad pricing. With 20 years of pricing expertise, he has helped pric…

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Marcos Rivera Podcasts

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