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The Unconventionalists is a weekly show covering the stories behind the people who went against the curve, took the road less traveled and stayed true to being themselves in the face of adversity. Listeners often say that each episode feels like eavesdropping on an intimate conversation between two old friends as host Mark Leruste uses his warm, compelling style to tease out the truth and create moments of radical honesty. Previous guests include Noah Kagan, Danielle LaPorte, Paul Jarvis, Ch ...
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Go Tell That Story!

Nico Ceballos Jones

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This show turns business-owners like you into Unstoppable Storytellers! That means electrifying your online presence with the power of story, letting you achieve your business missions at scale and in style, bringing a captivated audience along for the ride.Each week we hear from a different business owner, who uses our Strategic Story Cards to tell us all about what they do and why it's special. But that's not all: every time a guest tells a story, we'll give you the corresponding StoryCode ...
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In this must-watch episode, Donald Miller is back on The Unconventionalists podcast to dive into his latest masterpiece, "Coach Builder," launching tomorrow! Get ready to grab your copy at CoachBuilder.com or from your favourite book store.🌟 In this episode we talked about why did Donald Miller suddenly decide to write about building a lucrative co…
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In this profoundly moving episode of The Unconventionalists podcast, Mark Leruste sits down with Daniel Costa Gil, a man whose life story embodies the very essence of human resilience and hope. Born as the youngest of four brothers in South Africa, our guest this week is the sole survivor of a family that faced an unimaginable cascade of tragedies.…
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Welcome back to another inspiring episode of The Unconventionalists podcast! Today, I'm thrilled to bring you an exclusive interview with the incredible Donald Miller, CEO of Business Made Simple and StoryBrand, and the author of 13 transformative books. I had the pleasure of sitting down with Don on the eve of Thanks Giving and dive into the myria…
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Get ready to dive into a deep chat with Eileen Wiediger, the dynamo behind Stress Rescue! From her roots in academia to her innovative entrepreneurial ventures, she's bringing stress relief to women around the globe. And guess what? It's all happening online. Intrigued? You should be! Does Stress Relief Need a Community Approach? Can Sharing Your O…
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Last night Mark Leruste attended the official Business Book Awards 2023 Gala Dinner in London, as his book Glow in the Dark was Shortlisted for a Business Book Award under the “Business Self-Development Book” category. Hundreds of authors had submitted their non-fiction business books to be considered for the competition but in the end, only a hund…
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Remember - every time a guest tells a story using one of our StoryCards, we'll give you a unique code that you can enter into the FREE Story Captain app. That will unlock the card, and all of its thought-provoking topics, questions, and prompts, so you can create your own authentic social content that your audience will love. Sign up and get starte…
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In this week's special episode of The Unconventionalsits podcast, Mark Leruste sits down with global best-selling author Sarah Knight whose books have sold more than 3 million copies worldwide and her TEDx talk has been watched more than 10 million times! Her new book "Grow the F*ck Up: How to be an adult and get treated like one" is officially out…
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Remember - every time a guest tells a story using one of our StoryCards, we'll give you a unique code that you can enter into the FREE Story Captain app. That will unlock the card, and all of its thought-provoking topics, questions, and prompts, so you can create your own authentic social content that your audience will love. Sign up and get starte…
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This episode features the one and only Mark Leruste! Mark has built a reputation as an unconventional leadership coach, infusing real-world wisdom with inspiring insights. Settle in as he uncovers a fresh perspective on the evolving landscape of storytelling. The Subtle Art of Unearthing Authentic Leadership Personal Branding: A Fad or the Future? …
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How can we use storytelling to create social impact and inspire change? How can we stay true to our values and beliefs while navigating the complexities of the modern world? What are the secrets to successful collaboration in creative projects? Find out all this and more as we hear some stories from Ravinol Chambers! Rav is Multi-award-winning film…
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Remember - every time a guest tells a story using one of our StoryCards, we'll give you a unique code that you can enter into the FREE Story Captain app. That will unlock the card, and all of its thought-provoking topics, questions, and prompts, so you can create your own authentic social content that your audience will love. Sign up and get starte…
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Find out how a nightmare travel experience drove Naudia to create a truly mission-driven, sleepwear clothing brand. Think bugs are only an issue in warmer climates? Think again! And learn how the travel industry is evolving into a more sustainable state of mind... https://www.wedrifters.co.uk/ Remember - every time a guest tells a story using one o…
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Remember - every time a guest tells a story using one of our StoryCards, we'll give you a unique code that you can enter into the FREE Story Captain app. That will unlock the card, and all of its thought-provoking topics, questions, and prompts, so you can create your own authentic social content that your audience will love. Sign up and get starte…
  continue reading
 
Remember - every time a guest tells a story using one of our StoryCards, we'll give you a unique code that you can enter into the FREE Story Captain app. That will unlock the card, and all of its thought-provoking topics, questions, and prompts, so you can create your own authentic social content that your audience will love. Sign up and get starte…
  continue reading
 
In this week's special episode of The Unconventionalsits podcast, Mark Leruste dives into the entire journey behind how his new book, "Glow in the Dark: How Sharing Your Personal Story Can Transform Your Business and Change Your Life" (Hachette UK) launched as a Top 10 Bestseller on Amazon in three different categories. As you will learn, it was th…
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When it comes to public speaking, why is less always more? Are powerpoint's days numbered when it comes to modern presentations? What is it essential to work on BEFORE you start improving the way you speak? Find out today, as we talk to Audrie Woodhouse, executive speaking coach! Remember - every time a guest tells a story using one of our StoryCar…
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How did jazz open a doorway to a world of creativity? Is great design an art or a craft? Just how important is it to have personality running through every part of your brand? Find out today, as we talk to Mat Lazenby, of top branding agency LazenbyBrown! Remember - every time a guest tells a story using one of our StoryCards, we'll give you a uniq…
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How did an obsession with sales trigger a whole new business direction? How can you avoid the regret of unfulfilled dreams?? How important is it to get out of your comfort zone, and stop sleepwalking through life? Find out today, as we hear from Ros Jones, of the Business Wellbeing Club! Remember - every time a guest tells a story using one of our …
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How did a stressful school experience almost derail a whole career? What are the consequences of being unheard in your profession? What role will AI have in the future of communication? Find out now, as we talk to Susan Heaton-Wright, from Superstar Communitcator! Remember - every time a guest tells a story using one of our StoryCards, we'll give y…
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What can make someone leave a cushy job, and strike out into the uncertain world of business? What's the crucial difference between a marketing plan, and a marketing strategy? Has the bursting of the tech bubble left opportunities for self-funded companies? Find out today, as we talk to Bethan Vincent, of Open Velocity! Remember - every time a gues…
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It's book launch day! 📕 🎉 🚀 To celebrate this huge milestone, in this week's special episode of The Unconventionalsits podcast, Mark Leruste dives into the entire journey behind how his new book, "Glow in the Dark: How Sharing Your Personal Story Can Transform Your Business and Change Your Life" (Hachette UK) came to be, from doubt to book deal, an…
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Mark's new book "Glow in the Dark: How Sharing Your Personal Story Can Transform Your Business and Change Your Life" (Hachette UK) is officially coming out tomorrow on December 8th, 2022 🎉 🎁 📕 Here is a sneak preview of tomorrow's special "behind the scenes" episode and how you can help Mark launch his book with a bang! If you would like to help Ma…
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“We can’t all live in nature, but that doesn’t mean we can’t live naturally.” - Tony Riddle In this week's episode of The Unconventionalists podcast, Mark Leruste sits down with Tony Riddle, aka The Natural Lifestylist. Tony is a natural lifestyle coach, father, husband, author and record-breaking barefoot endurance athlete whose brand-new debut bo…
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In this week's episode of The Unconventionalists podcast, Mark Leruste sits down with JeVon McCormick to talk about his incredible but true story of going from being abused, neglected and homeless as a child to becoming the award-winning CEO of a multi-million dollar publishing company that was recently ranked the #1 Top Company Culture in America …
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In this week's episode of The Unconventionalists podcast, I sit down with Nir Eyal, Wall Street Journal Bestselling Author of "Hooked" and "Indistractable”, investor, consultant and public speaker to find out the number one reason why people don’t achieve their goals and what we can do to become hyper focused and indistractable. It’s a powerful con…
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In this week's episode of The Unconventionalists podcast, Mark Leruste sits down with Dr Valerie Young, the co-founder of The Impostor Syndrome Institute and best-selling author of "The Secret Thoughts of Successful Women" to find out what impostor syndrome really is, how to know if you have it (or not) and what to do about it to stop playing small…
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In this week's special episode of The Unconventionalists podcast, Mark leruste breaks down the process of writing his book and shares why pursuing a path of meaning starts by creating a more intentional life plan. IN THIS WEEK’S EPISODE YOU’LL LEARN What Mark’s been up to over the last four months The long journey to getting a traditional publishin…
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In 1976 the film Rocky was nominated for 10 Academy Awards and won three, including best picture, making its writer and lead role, Sylvester Stallone, a star. It also went on to become the highest-grossing movie of the year. Now there's a reason why Rocky stole the show...we LOVE a good story! Especially a story involving an underdog who against al…
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On the 22nd April 2017, Mark Leruste stepped on the stage at the TEDxCardiff sold out event to deliver his talk, "What they don't tell you about entrepreneurship." Today Mark's talk has hit one million views, but the road to get there was filled with ups and downs, trials and tribulations. This special episode of The Unconventionalists podcast is t…
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Emily Gindlesparger is the Head of Book Coaching at Scribe Media who over the last 12 months has been supporting me on and off with my emotional struggle of writing my book via a group coaching programme. As a ghost-writer, book coach and currently writing her memoire, Emily is uniquely positioned to unpack the emotional yo-yo journey of writing a …
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If you're tired of binge-watching Netflix and not hitting your goals you're going to love today's powerful conversation with Jodie Cook. Jodie founded a digital agency in 2011 that was acquired in 2021 and was featured in Forbes's Europe 30 under 30 list of social entrepreneurs. When Jodie isn't busy training, she writes books and articles about en…
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Suicide is the leading cause of death in men under 45 in the UK. Despite being digitally 'connect' in more ways than we have ever been before, many of us are feeling more emotionally disconnected - not only from those around us, but also from our own sense of self. That's why I'm so grateful to share this powerful conversation with Alex Holmes, an …
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Paulina is an entrepreneur, angel investor, TEDx speaker and a founder of GrantTree whose new book “Laid Bare: what the business leader learnt from the stripper” describing leadership lessons she learnt as a burlesque dancer" is making waves. Since 2010 her team has grown organically from 2 to 50 and raised over £200M for more than 600 technology s…
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If you're ready to grow your business with a podcast and have more impact, you're going to love today's conversation with Lynsay Gould, a podcasting & business coach and creator of the Podcasting for Business Awards. Shownotes: Join the movement www.theunconventionalists.com/newsletter Learn more at lynsayanne.com and follow Lynsay on social media …
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Whether you're tracking down a wild animal or your life's purpose, the principles of transformation are the same. Somewhere deep inside, you know what your gift, purpose, and mission are. In this powerful conversation, Boyd Varty, a lion tracker, author and life coach, reveals how the wisdom from the ancient art of tracking can teach you how to rec…
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Matt Essam is the author of the brand new book "Create And Prosper: How To Find Your Dream Clients And Build A Freelance Business You Love". After having worked in the creative industries for over 12 years within big agencies as well as running his own freelance business, Matt realised that being successful is about more than just adding bigger pro…
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This week's guest on The Unconventionalists podcast is Erick Rheam, the hardest working man in the speaking business who is on track to generate over $300,000 this year in speaking fees. I also happened to have Erick as my speaking mentor during 2019-2020 who taught me a lot about what it means to be a servant leader and a generous speaker. Erick i…
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Starting a business is tough enough as it is. That's why starting a business that isn't a true representation of who you are or what you stand for in the world is a sure recipe for disaster. But how can you start a business that is based around your passion and expertise when you don't even know where to start? Well, the answer is simple, ask Chris…
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Jadah Sellner is the founder of several companies including the company she sold in 2016, Simple Green Smoothies, which generated over $1 million and 1 million followers in the first two years. Today Jadah is a bestselling author, business mentor, TEDx speaker, and host of the Lead with Love® Podcast. She’s been featured in O: The Oprah Magazine, F…
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Duke Stump's goal is to obsolete Harvard Business School. As an economics major playing hockey at Vermont University who loved philosophy and nature, Duke was learning all about business. But at the same time he's watching Ben & Jerry's down the road dismantle everything he's learning in the classroom about what it means to be in business. Through …
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When George Floyd was killed in 8min and 46 seconds on May 25th, 2020 by a Minneapolis police officer in the middle of the streets, which was captured on camera by bystanders, the world broke out with shock and anger. What followed was a social media storm to attempt to raise awareness yet again on the historical and systematic racism across not ju…
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*Deep breath* This special episode of The Unconventionalists podcast with Tucker Max, 4x New York Times Bestselling Author and Co-Founder of Scribe Media who has sold over 4 million copies of his books, is by far the most vulnerable and raw episode I've released to date. As you will see, sh*t got deep, real fast. The interviewer became the intervie…
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If you want to look back at 2020 with gratitude, if you want to make the most of 2021 and if you're tired of coming up with New Year's Resolutions that you'll never stick to, this episode will blow your mind. Plus you'll hear a (very) special announcement... Happy New Year! Kicking off the year with a special episode sharing some good news :) The U…
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Unlike TV advertising, PR is suitable for everybody and you don’t need a huge budget to be able to execute it. But unlike what social media gurus would have you believe, there’s a whole bunch of work you need to do before you should put yourself out there. That’s where Lucy Werner comes in. Lucy Werner is the founder of The Wern, an award-winning c…
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Mike Michalowicz is an entrepreneur who by his 35th birthday became a self-made cash millionaire after selling two multi-million businesses, before losing it all trying to become an angel investor. When Mike announced to his family that they were financially wiped out, his daughter ran upstairs and offered to give her piggy bank to support the fami…
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Today's guest on The Unconventionalists podcast is Grant Baldwin, creator of The Speaker Lab and author of The Successful Speaker who generated $2million in speaker fees as a professional public speaker. Grant and his team are on a mission to empower thousands of speakers around the world to get booked and paid to speak, be it on stages or online. …
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In today’s special episode of The Unconventionalists podcast, host Mark Leruste shares an exciting announcement of a new limited season of the show being launched entitled “In Between Seasons”. Mark will be sitting down with inspiring guests from around the world to tackle some of the biggest challenges and questions entrepreneurs and business lead…
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This special bonus episode of The Unconventionalists podcast was recorded a month ago, just before the Coronavirus outbreak in the UK. I hesitated to release it since the world has changed so much since then. But then again, I realised that this episode was a celebration of all that you helped me achieve in 2019-2020. That's right, in this special …
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