Marketing EdVenture public
[search 0]
More
Download the App!
show episodes
 
Hey there, Welcome to “Marketing EdVenture with Jacque’ Walker”, THE HUB for Business, Fashion, Marketing, and other CTE Educators that integrate marketing into the learning experience. I’m a former educator who taught 14 years in a magnet school crafting a 4-year Fashion Marketing program; 3-year dual credit Visual Presentation certification; and certified entrepreneurship academy while being a DECA advisor. I have over 20 years of experience in sales, retail management, and project managem ...
  continue reading
 
Welcome to Gardening together, the podcast rooted in community. Join us as we delve into the world of shared garden allotments, with a solution to the long allotment waiting lists. Where people come together to cultivate connections and nurture a sense of belonging. From seasoned gardeners to newcomers, we'll explore the joys, challenges, and triumphs of growing together in a shared garden. We talk about alternatives to the long allotment waiting list and how we can reduce loneliness of our ...
  continue reading
 
Loading …
show series
 
Elements are the ingredients design and are called color, shape, line, texture, space, form, value and type. Those ingredients work with the principles of design. Today I'm discussing color. ----------------------------------------- If you find this podcast valuable, please subscribe, rate, review and share it with someone who will benefit from the…
  continue reading
 
Episode 34. This episode is a 3-part series about the marketing concept. I'm covering: target market, marketing mix, marketing functions. Today I'm discussing the marketing functions. ----------------------------------------- If you find this podcast valuable, please subscribe, rate, review and share it with someone who will benefit from the inform…
  continue reading
 
Episode 33. This episode continues a 3-part series about the marketing concept. I will be covering: target market, marketing mix, marketing functions. Today I'm talking about the marketing mix. ------------------------------ If you find this podcast valuable, please subscribe, rate, review and share it with someone who will benefit from the informa…
  continue reading
 
Episode 32. This episode starts a 3-part series about the marketing concept. I will be covering: target market, marketing mix, marketing functions. Today I'm starting with the target market. ------------------------------ If you find this podcast valuable, please subscribe, rate, review and share it with someone who will benefit from the informatio…
  continue reading
 
Episode 31. Today I'm focusing on logistics. As you've learned over the last few weeks, there are many parts to a fashion show production. This 10th and final part, will give you insight on: securing your location seating changing rooms the front and back of house security. ----------------------------------------- COMING SOON..... If you find valu…
  continue reading
 
Episode 30. Today is a special episode. I cover the Met Gala and all things that make it what it is today. Let me tell you, in researching for this episode, I learned tons of things that I never have known. I took a deep dive into everything that there is to know about the Met Gala. And I'm really excited to share that with you today. Be prepared t…
  continue reading
 
Episode 29. Promotion is one of the seven marketing functions and is key to the success of any marketing campaign. In this episode, you will learn about the 5 marketing collateral and channels of distribution used to effectively promotion your fashion show production. ----------------------------------------- As a fashion marketing teacher for 14 y…
  continue reading
 
Episode 28. Today, we are spotlighting stage coordination. This is very key because this is where it's all going down for the fashion show. I'm covering five areas: Music, Props Stage setting Runway Capturing the show ----------------------------------------- As a fashion marketing teacher for 14 years, I managed the production of 12 fashion shows.…
  continue reading
 
Episode 27. We are continuing "Mastering the Production" of a fashion show series. This is Part Seven, in which we're going to talk about creating a compelling fashion show story through the segment development. Segment development can be a complicated process and hinges on many factors: There are 4 main elements to consider. Is the show designer f…
  continue reading
 
Episode 26. In this episode, the focus is on the methods of acquiring merchandise and the management of the models from measurements to the final practice before the fashion show. ----------------------------------------------------------------- As a fashion marketing teacher for 14 years, I managed the production of 12 fashion shows. These were st…
  continue reading
 
Today represents the 5th part of an 11-part series. We're talking about a model call. You've determined the leadership roles in the fashion show. You've developed the fashion show theme. Now it's time to have the model call because you're ready to get the models selected, so you can start fittings and practicing choreography for the show. This epis…
  continue reading
 
Episode 24. So we've talked about the roles and responsibilities. And we now get develop the theme for the fashion show. This was one of the most exciting parts of Fashion Show Production for my students. There are many ways in which you can come up with a theme for a fashion show. But I'm going to tell you about the two ways that I did it with my …
  continue reading
 
Episode 23. This week we explore the fashion show production roles. In addition to these roles, there are teams to support them. At a minimum, every show has a fashion show director, model coordinator, and merchandise coordinator. To operate in the most effective and efficient way, the following are key roles every production should have: Fashion S…
  continue reading
 
Episode 22. As a fashion marketing teacher for 14 years, I managed the production of 12 fashion shows. These were student-led productions with several high-level positions and production teams. I'm going to break those down and discuss how to produce a fashion show. This 11-part series will cover: History of fashion shows Types of fashion shows Rol…
  continue reading
 
Episode 21. We've taken a look into fashion week over the last two weeks. Let's transition the discussion to fashion show production. Fashion shows have been around since 1300. You may be surprised at how it all started. In this episode, I'll cover: The purpose of fashion shows How the shows have evolved The rise of models -------------------------…
  continue reading
 
Episode 20. Welcome back to the part two discussion about fashion week. Last week we talked about the who, the what, the where, and the how of Fashion Week. This week we're going to be talking about: Why Fashion Week Matters Unveiling the Industry Insights Engaging Student Activities -----------------------------------------------------------------…
  continue reading
 
This week's episode is about Fashion Week. I will cover this topic in a two part series. In the first part I talk about: What Fashion Week is, Where Fashion Week is held, How Fashion Week is organized, How often Fashion Week happens. -------------------------------------------------------------------------------- RESOURCE Check out the Fashion Week…
  continue reading
 
Episode 18. This episode delves into the concept of Brand Stretching, exploring why brands choose to extend their product lines into new categories, the various strategies involved, and the potential advantages and disadvantages. Here are some things that are covered: Explanation of how established brands expand into new product categories to remai…
  continue reading
 
Episode 17. There are two different celebrations this month: 👩🏾Black History Month 🟥⬛🟩 👩🏽‍🏫CTE Month👨🏾‍🚒👩🏾‍🎨🧑🏾‍💼🧑🏾‍🍳👗💈💅🏾 . I'm going to be celebrating those all February. And guess what? We have an extra day in February this year. So happy birthday to those who are leap year babies. ------------------------------ 🟥⬛🟩 I just want to give a little bl…
  continue reading
 
Episode 16. In episode 14, I talked about the phases and the runs of the fashion cycle as a part of the Fashion Movement. Today in part two of this three-part series, I'm going to go over three Fashion Theories: Trickle Up Trickle Down Trickle Across RESOURCE Every time YOU buy a fashion item, YOU are impacted by, influenced by, or participating in…
  continue reading
 
Episode 15. I am coming to you today with an interruption in the schedule of my fashion movement series to bring you a bonus episode. So I had the pleasure of being a judge at a DECA Competition last week. The reason why I want to bring you this episode is because I was judging written projects. I noticed that there was a disparity in the informati…
  continue reading
 
Episode 14. I am going into a 3-part series about the movement of fashion. You will have an opportunity to learn a few things or just to refresh about how fashion moves, and why it's important for us to know about the movement of fashion. Fashion industry personnel understand the necessity of studying the movement of fashion in order to effectively…
  continue reading
 
I know many of you are back in the classroom or headed back to the classroom. And really what that means is that CTSO competition is headed into full speed ahead. Right? I know that because I'm actually going to be a judge this year for the district in which I used to teach in. And that's going to be happening in a couple of weeks. I really look fo…
  continue reading
 
Welcome to 2024. Let's get this season started. So as Nigel in the infamous movie, The Devil Wears Prada said, All right, everyone, Gird your loins. And he said this in preparation for Miranda, the infamous Miranda walking into the building. I'm saying it in reference to the DECA season and CTSO season, walking into the building. it is January and …
  continue reading
 
Episode 11. Merry Christmas. Yes, I'm releasing an episode on Christmas Day, but rest assured that I am spending time with my family. So yesterday I got to see my eight month old granddaughter walk, yes walk at eight months, eight months old, she's practically running at this point. Not surprising though, since both of her parents are track athlete…
  continue reading
 
When I tell you that I’m so proud of my alumni, it’s an understatement. As I said in another episode, through social media I see them going to college, starting careers, and adulting. But sitting down and chatting with them really allows me to hear how CTE and CTSO programs ignite a spark in them that continues to fuel their life choices and career…
  continue reading
 
Episode 9. It’s CTSO competition season. I’ve decided to share with you my proprietary DECA Roleplay Prep Framework. It’s 3 parts and covers: Case Study Prep Presentation Administration If you sponsor a different CTSO, listen in because you may be able to apply some of these strategies for your organization. So grab your notepad and pen to be ready…
  continue reading
 
Episode 8. It's always fascinating to hear about the diverse paths that students take after graduating from high school, especially when they pursue a passion and successfully carve out a career for themselves. In today’s Feature Friday, I sat down with one of my 2011 graduates Adriana Caballero. She was one of my very creative and ambitious studen…
  continue reading
 
Episode 7. Have you ever found yourself suddenly having to teach a class you know nothing about? It happens far too often. This is what led me to this topic today. Listen in as I talk about a framework for teaching Fashion Marketing that engages your students and introduces them to marketing concepts, while providing rigorous activities and project…
  continue reading
 
Episode 6. I talked about 8 effective ways to promote and recruit for your CTE program in episode 5. In this episode, you will hear how Briaana Lark and her teaching partner implement some of these as they carry out a robust recruiting campaign. She also shares some insider information about the planning of the Fashion Magnet's fashion show and som…
  continue reading
 
Episode 5. We all know the frustration of having a class full of students who are not interested in our CTE class. We also know the thrill of having students who love our classes and will be on our rosters for multiple years. As you seek to advocate and grow your program, you will need to implement plan to support your vision. In this episode, I sh…
  continue reading
 
Episode 4. If you are a CTSO advisor or sponsor, you understand the arduous task of raising money to fund your activities and competition. In this episode of Marketing EdVenture, I continue my conversation with Briaana Lark, a teacher who was once my student in the fashion marketing program she now leads. This is part two of our conversation. Be su…
  continue reading
 
Episode 3. Do you currently teach one fashion marketing prep over and over and over again? Do your students want more fashion that is not design-related? Would you like to have a fashion marketing program that is two, three, or maybe even four years. We'll stay tuned for an inside look at the framework of the four year fashion marketing program I t…
  continue reading
 
Episode 2. It's Black Friday and the kickoff of Feature Fridays on the Marketing EdVenture podcast. Welcome on into the room. Today I'm here with my very first guest who is no stranger to me. She is Briaana Lark a fashion marketing educator and adjunct instructor at Skyline Career Development Center in Dallas, Texas. What's unique about Briaana bei…
  continue reading
 
Episode 1. And so it begins. This is my first episode of Marketing EdVenture with Jacque’ Walker. Today, I'm flying solo and talking about transitioning from corporate America to the education field; the framework of my fashion marketing program; how to expand your fashion marketing class into a fashion program; and the benefits of a fashion progra…
  continue reading
 
Hey there, Welcome to “Marketing EdVenture with Jacque’ Walker”, THE online resource for Fashion Marketing and CTE Educators. I’m a former marketing educator who taught 14 years in a magnet school crafting a 4-year Fashion Marketing program; 3-year dual credit Visual Presentation certification; and certified entrepreneurship academy while being a D…
  continue reading
 
We discuss tips and tricks for a shared garden allotment: Consider the "no dig" approach to maintain soil structure. Use mulch to suppress weeds and grasses. Focus on careful planning and research for successful gardening projects. Embrace a newfound passion and adapt to changing circumstances. Darren's journey began when the pandemic left him unem…
  continue reading
 
In this episode, we interview Doug Stewart, the CEO of Edventure Frome, a community entrepreneurship organization based in Somerset, UK. Doug shares his insights on how Edventure Frome supports people to tackle community issues and build a positive future. He talks about the organization’s mission to create meaningful livelihoods, a resilient town,…
  continue reading
 
On today's episode of "Gardening Together," we have a special guest, Tasmin Westbrook, the farm estate manager of a local farm just outside of Frome called Vallis Farm. Tasmin shares her inspiring journey and some gardening tips and explains the farm's four main goals: Community, Education, Local Sustainable Food, and Biodiversity. Community: Tasmi…
  continue reading
 
Welcome back to Gardening Together! In today's episode, we had the pleasure of sitting down with a remarkable guest, Ben Still. Ben is not only a co-founder of @loopfrome but also a local independence Frome town councillor and a skilled herbalist and healer. Together, we explored the fascinating concept of a circular economy and the importance of k…
  continue reading
 
Loading …

Quick Reference Guide