In this episode, hosts Tasha and Linda talk about their journeys from childhood dreams to becoming leaders in marketing. They discuss key moments, the role of mentors, overcoming challenges like asking for pay raises, and balancing work and personal life. Listen in for real stories, practical advice, and personal experiences that shaped their caree…

In this episode Linda and Tasha debate weather or not a personal ‘user manual’ is something you should consider when applying for your next job. The pros and cons, and is this just another name for your resume? Using key communication skills Linda argues one does not need a user manual – on the flip side Tasha sees merit for a personal user manual …

In this episode titled "5 Signs You're a Poor Marketing Manager," we delve into the key distinctions between effective and ineffective marketing leadership. From prioritising strategic planning to fostering a growth mindset, we uncover the telltale signs that separate good marketers from bad ones. Bad marketers often find themselves overwhelmed by …

In this video, Linda and Elena delve into the transformative power of mindfulness practices like meditation, deep breathing, and mindful movement in the workplace. Discover how these techniques can significantly reduce stress, enhance focus, improve decision-making, and boost overall job satisfaction. Drawing insights from experts like Headspace, J…

In this episode, we'll tackle about discovering how to craft content that resonates with your audience by addressing their questions and concerns, while also leveraging the power of storytelling to foster authenticity and brand loyalty. We'll dive into email marketing's enduring value for nurturing leads, the strategic use of webinars and gateway p…

In this episode, we discover the powerful "Smile, Repeat, Discover" method to tackle pushback in any situation, from leadership challenges to sales objections. This video breaks down the three crucial steps to turn resistance into constructive dialogue, featuring practical examples like handling common sales objections. Learn how to welcome pushbac…

In this episode, Elena offers essential advice on enhancing confidence within the workplace. Drawing inspiration from Dr. Carol Dweck's research, she emphasises the importance of a growth mindset for overcoming challenges and securing continuous improvement. They advocate the value of perpetual learning, recognising all kinds of progress, and keepi…

In the latest episode of Marketing Mentors, we dive into the powerful collaboration between sales operations and sales enablement. Learn how to leverage call recording and coaching tools to capture crucial information and refine your selling process. We explore the importance of creating a process map, defining exit criteria, outlining buyer and se…

In our latest episode of Marketing Mentors, we discuss the challenging but essential topic of dealing with difficult people. From identifying what potentially makes someone difficult to navigating interactions with them, we explore practical strategies and techniques to handle these situations effectively. Drawing from past experiences, cultural in…

In this episode, Linda and Tasha guide you through setting and achieving your 2024 goals. Discover why writing down 50 goals can lead to deeper insights and how assigning timelines can turn aspirations into actions. In this episode, you’ll learn strategies to maintain focus in a world full of distractions, including the power of vision boards, acco…

In the first episode for 2024, you'll learn how to become an independent problem solver in your workplace. Rather than bringing the problem to colleagues, an effective leader would instead independently come up with a solution and bring that potential solution to his or her colleagues. Doing this changes the way you're perceived in the workplace an…

Your organisation's culture is important, so how can you protect it? In this episode, you will learn about the four key pillars to safeguard your organisation's culture, including transparency, open communication, radical candor, and the "hire slow, fire fast" mantra. If you want to fortify your workplace culture against potential challenges, then …

Do you find yourself being a perfectionist more often than not? There's probably a place for perfectionism, but most of the time, it holds you back. If this is you, learn once and for all how to beat perfectionism. In this episode, Tasha and Linda discuss the potential roots of perfectionism, the line between helpful and harmful perfectionism, how …

In the latest Marketing Mentors episode, Linda and Tasha chat about the recent successes and learnings from the Sydney They Ask You Answer Summit. They share the pre-event hype routine, from morning runs to setting the vibe. They reflect on the event, learn from the hiccups, and unveil the "start, stop, keep" strategy for future success. Ready for …

In this episode of Marketing Mentors we explore the dynamic shift from one-off feedback exchanges to a holistic culture of feedback within organizations. This culture isn't just about giving and receiving comments; it's an organic, welcoming environment where collective feedback is the norm. Teams come together to improve as one, fostering collabor…

In this episode of Marketing Mentors, Tasha and Linda share golden nuggets of wisdom that'll resonate especially with those avid podcast listeners and anyone gearing up for their first keynote presentation. When you're standing on that stage, it's your time to shine as a storyteller. Being passionate about your topic is key, and it's through your p…

In this episode of Marketing Mentors, Tasha and Linda discuss the differences between the old marketing mindset and the new marketing mindset. This shift has been transformative for the marketing space, and in this episode, you'll find out why it's important to adopt the new mindset as a marketer. You'll learn how you can adopt this new mindset in …

In their latest Marketing Mentors episode, Tasha and Linda delve into Robert Waldinger's TED Talk, "What Makes a Good Life?" They examine insights from the extensive Harvard Study of Adult Development, spanning 75 years in the pursuit of understanding happiness. Contrary to conventional wisdom, the study's findings reveal that enduring, positive re…

Tune in to our latest podcast episode as Linda and Tasha, your marketing mentors, dive into the crucial topic of staying focused amidst the allure of shiny new tactics. Learn how to avoid getting caught up in non-essential, flashy digital marketing and sales reactive tactics. Discover why honing in on strategy and key focus areas is the true game-c…

Get ready to elevate your strategic thinking in this enlightening podcast episode! We'll explore powerful tips to become more strategic in your endeavors. First, we delve into the concept of thinking about the big "why" and the broader picture. Understanding the purpose behind your actions allows you to align your efforts effectively. Next, we dive…

In this episode of the Marketing Mentors podcast, we delve into essential tips for seamlessly integrating into a new marketing job without ruffling any feathers. To avoid rubbing colleagues the wrong way, refrain from making drastic changes right off the bat. Instead, invest time in cultivating strong relationships and rapport with your team. Demon…

Join us for an exhilarating episode where we uncover the secrets of A-players in the professional world. Learn why A-players are eternal students, constantly investing in their growth. Discover why they surround themselves with talented individuals and thrive in collaborative environments. We'll explore the importance of viewing marketing as a prof…

With 80% of online media consisting of videos and businesses reporting a 76% performance boost, it's clear that video is a game-changer. In this episode, you will learn about the transformative power of video communication and will discover three ways to leverage video effectively. Linda and Tasha explore how video enhances internal client communic…

In this episode, Elena features on the Marketing Mentors podcast to discuss how to manage your time effectively, avoid procrastination and be more productive. Both Elena and Linda share their experiences on how to succeed as an account manager amidst distractions and competing priorities.By marketingmentorpodcast

In this episode, Moby, CEO of RedPandas, stars as a guest on the Marketing Mentors podcast. Linda discusses inequalities in the workplace with Moby, including inequalities around race and gender. Both Moby and Linda share some of the inequalities they faced throughout their careers and explain how you can navigate and overcome these within your own…

In this episode Linda interviews Tasha as she’s just returned from a Sales and Marketing Conference in the US. She shares three insights and trends happening in the US right now which we should all watch and listen to closely, as they begin to roll out here in AUS!By marketingmentorpodcast

In this episode Linda and Tasha discuss what takes a question from good to great and the role these questions play in growing and leading your team. When you ask poor questions you stifle the growth of your team. But with great questions, you can run effective meetings and grow your team from good to great. Tune into this episode for an important b…

Do you often find yourself losing control of the flow in your meetings? Would you like to get more out of your meetings? In this episode, Tasha and Linda share 3 key things you can start using now to transform your meeting game. Whether it's a sales, client or team meeting, these tips can be applied and used to make sure you’re showing up as the au…

In this episode, Tasha and Linda share their own experiences of using roleplays at RedPandas to create a culture of practicing and stepping outside of your comfort zone for real growth. They give key insights into preparing for roleplays and how to run them so that you can get actual value from them and shift your mindset from "I hate roleplays" to…

In this episode, Tasha and Linda discuss the importance of staying on top of industry trends in order to remain competitive in your field. Linda shares key points on how to stay fresh and maintain a growth mindset in your work. She emphasises the power of mastermind groups where subject matter experts can share knowledge and learn from each other. …

In this episode Linda and Tasha unpack 3 concepts from Jim Collins book, Good to Great. They share experiences, fails and wins from hiring the right and wrong people at RedPandas.By marketingmentorpodcast

In this episode Linda and Tasha talk about reading and how actively reading has had an impact on their leadership capabilities at RedPandas. They share insights into what books they’re currently reading and takeaways for how to get through reading and prioritising reading for yourself.By marketingmentorpodcast

In this episode Tasha interviews Elena Melnykova a Digital Marketing consultant here at RedPandas Digital. They talk about the incredible work Elena supports with at the Purpose Project and how she manages the multi-faceted rolls in both her personal and professional life. Elena also gives some advice to the upcoming generation of professionals on …

In this episode Linda and Tasha discuss the difference between a content manager and a marketing manager and why you should hire a content manager before a marketing manager. They chat about the cultural dynamic of an organisation that sees the marketing team as a cost centre versus an organisation that sees marketing as a revenue centre.…

Sometimes leadership is planting trees under whose shade you’ll never sit…A quote said by Jennifer Granholm. In this episode Linda and Tasha give 3 tips on how to show up as a confident and authentic leader. They recall experiences when they haven’t been confident in their leadership and give some great insights on their learning through these loss…

In this episode Linda and Tasha discuss some of the key ideas learned from the award winning book by Cameron Herold ‘Meetings Suck’. Turning one of the most loathed elements of business into one of the most valuable. They share some valuable insights into how they run efficient and valuable meetings and what works well in their teams at RedPandas.…

Heading into the last few months of 2022 a lot of clients are asking what they should be focussing on in the new year or what’s next. Linda and Tasha share some very valuable insights and get quite passionate about what you should be talking about with your Marketing and content efforts.By marketingmentorpodcast

When Linda and Tasha both started working in Marketing, they questioned themselves if they should pursue a marketing generalist role or specialist role. In this episode the girls talk about the difference between the two, and what you can do if you’re thinking or feeling the same thing!By marketingmentorpodcast

Often Tasha and Linda share they are asked to some work on the side by friends, family, or old colleagues. In this episode the girls talk about how they feel about that and what they do when they are asked. In this episode the ladies share some advice on what you can do IF you’re experiencing something similar.…

In this episode Linda and Tasha discuss a very poignant topic on how much of your true self do you bring to work. Each of the ladies have their own viewpoint and have experienced different things, and offer insights into why you should AND shouldn’t bring your whole self to work.By marketingmentorpodcast

With over 15 years’ worth of digital mastery on both sides of the corporate client and agency fence, Moby co-founded RedPandas with the idea of re-defining the client/agency relationship by making sure the client is empowered and treated right. In this episode of Marketing Mentors Tasha interviews CEO Moby Siddique learning some invaluable lessons …

Did you know more than 50% of all Australian mothers are working mothers? In this episode Tasha is joined by CFO and Head of People and Culture at RedPandas and they discuss the challenges and joys of working parent life. They share invaluable insights into being successful and present at work and at home.…

57% of employers are less likely to interview someone if they can't find them online. In this episode, Tasha and Linda talk about what building a personal brand looks like, how to do it, and some key takeaways on why it is so important. They share some valuable insights into how you can start building your own personal brand today!…

The average Australian might spend up to 4 hours a day on social media, and what’s even more interesting is 50% of Aussies check their phone as soon as they get up in the morning. In this episode Linda and Tasha discuss how social media can be toxic when not balanced correctly. They share insights and opinions on how social media can be toxic and a…

What is it like to be a digital marketing account manager? In this episode Tasha and Linda discuss what it is like to be a Digital Marketing Account Manager at RedPandas. Some of the key skills required and some of the challenges in the roll.By marketingmentorpodcast

In this episode Linda and Tasha share 4 of the habits some of the world’s most successful people swear by. They discuss how they use some of these habits themselves and the impact they have seen on their personal and professional lives in doing so.By marketingmentorpodcast

In this episode Linda and Tasha chat about some themes that emerge from the recent email Elon Musk sent to his team at Tesla. There are 3 topics that Linda and Tasha raise in which many workplaces around the world could understand and contribute to the discussion!By marketingmentorpodcast

In this episode, Tasha and Linda discuss mentorship and sponsorship, and how these are key drivers of success. They share what to look for in a mentor and some personal insights into their own mentoring and mentee experiences.By marketingmentorpodcast

In this episode, Linda and Tasha discuss the four types of personality types and how they correspond to different behavioural responses. Understanding temperament can be enormously helpful in daily life--on the job, at home, and in our relationships. Do you know your own temperament or where you sit on the Disc personality framework?…

Is a university degree even worth it in 2022? Listen in as Tasha and Linda discuss their views on whether getting a University Degree in Marketing is still relevant today. They share their own personal experiences and career paths and how they each have their respective opinions on what they believe to be necessary in pursuing a career in marketing…