Best Martin Hopkins Podcasts (2024)

1
Last click flaws ‘wasting 35 cents on marketing dollar’, search, display massively overvalued – while social and video an enormous opportunity: Analytic Partners and Meta on how to fix it. 42:16

1h ago42:16

42:16

Most attribution analysis by digital marketing and analytics teams is too narrow to base marketing investment decisions on – and it’s leading to a chronic over-investment in paid search and under-investment in digital video according to Analytic Partners. The firm conducted a major study to unravel the gaps between digital attribution reporting for…

1
Riffing w/ Mark Hopkins 1:07:30

3h ago1:07:30

1:07:30

Jason and Paul welcome guitarist, songwriter, guitar teacher, Youtube creator (and massive Pearl Jam fan) Mark Hopkins to the show to discuss how he came to master his craft at the Berklee School of Music and parlay that into a career in music creation and teaching. Mark also talks about how he leverages his acumen and relationships with other musi…

1
Sir Martin Sorrell on the $9bn valuation wipeout of his new-world holdco S4Capital – and why Publicis, Omnicom, Havas are ‘premier league’ players; Dentsu, WPP, IPG in ‘second division’. 38:14

5d ago38:14

38:14

Part One: It's been three years since Sir Martin Sorrell was last on the Mi3 podcast - he declared then a mea culpa of sorts that he didn't - and couldn't - transform WPP, the giant marketing services holding company he founded in the 1970s, fast enough because it was listed. At the time (2021), Sir Martin’s next generation digital holding company,…

1
Jerry Sargeant: The Facilitator 1:04:23

4d ago1:04:23

1:04:23

Join Trish and Rob for a conversation with...Jerry Sargeant is the founder of Star Magic Healing, a motivational speaker, and an author. His latest book is SUPER-HUMAN POTENTIAL: The Ultimate 5D Toolkit. He is known as “The Facilitator” and is a frequency healer and transformational expert who has redefined the meaning of total health and well-bein…

1
A Little Longer Chat w/ Kevin Martin 1:33:58

7d ago1:33:58

1:33:58

Jason and Paul welcome back to the show singer and founder of Candlebox, Kevin Martin. Kevin discusses the success of Candlebox's last record The Long Goodbye and why he decided to extend the band's life to tour with Bush, Jerry Cantrell, and Tim Montana. Kevin also discusses his musical inspirations as a child, some wild road stories, his love/hat…

1
Market TV perceptions wayward: Ex-Seven CMO Mel Hopkins still backs TV, aligns with Nine CMO Liana Dubois warning marketers of 'dangerous swing' to platforms and dashboards over ROI 29:38

12d ago29:38

29:38

Six weeks ago Mel Hopkins was rolled out of Seven amid a clinical round of cuts that added further fuel to the narrative that TV is in trouble as audiences bleed and revenue follows suit. But Hopkins, who as Optus CMO dumped the lion’s share of her media budget into Meta and Google, remains convinced TV is undervalued and undersold, says BVOD metri…

1
Jerome Martin: Trans-Dimensional Light Ship Technology 1:10:07

9d ago1:10:07

1:10:07

Join Trish and Rob for a conversation with...Jerome Martin, a former construction worker who was involved in building landfills in different rural areas when he began having unusually vivid dreams of inter-dimensional beings from other star systems that changed his life and his beliefs, his very sense of the nature of reality, who we are, and what …

1
Retracking the Album: Gigaton 54:44

14d ago54:44

54:44

Jason and Paul revisit their Retracking the Album series for the first time in a long time with the album Gigaton. Pearl Jam's longest album only has a couple of (currently) released B-sides/outtakes so what will they do? Please consider donating to our July 2024 fundraiser benefitting American Foundation for Suicide Prevention. Donate right HERE a…

1
B2B marketing fundamentals challenged: Bain-B2B Institute study consigns traditional lead gen, KPIs, metrics to bin as ‘hidden buyers’ missed, trillions lost 56:23

15d ago56:23

56:23

$18 trillion’s worth of B2B transactions take place annually. But “40-60 per cent of deals get stalled”, says B2B Institute founder Jann Martin Schwarz, because B2B marketers are focusing on the wrong things and the wrong people. They are missing the “hidden buyers” that don’t show up in individual-focused lead gen and those buyers – procurement, f…

1
Trish MacGregor: Star Power For August 2024 32:00

19d ago32:00

32:00

Join Trish for the August 2024 astrological forecast!By Trish & Rob MacGregor

1
Tim Montana Is Good People 52:45

21d ago52:45

52:45

Jason and Paul welcome rocker Tim Montana to the show to discuss his heavy new album Savage as well as his serendipitous transition from the country scene in Nashville. Tim also discusses his how his upbringing without electricity and and his special bond with military veterans has helped shape him and his music. A great guy with some powerful musi…

1
TMU Time Machine: Kenneth Hopkins: Earth Transformation 1:09:01

23d ago1:09:01

1:09:01

https://themysticalunderground.com/Revisit Trish and Rob's June 2022 conversation with...Kenneth Hopkins, author of Earth Transformation. Trish met Kenneth through Linked In, where he’d written: "For most of my life, I had no awareness that I was an abductee. The night experiences I thought were dreams. In these places, I would visit many places an…

1
LP2EP: Riot Act 1:06:04

28d ago1:06:04

1:06:04

Jason and Paul revisit their latest series called LP2EP whereby they make hard choices and carefully distill each album into an EP. For the second installment their Patrons have chosen Riot Act. The guys also discuss the state of the band as it regards to their health after three concerts were cancelled and address the theory by a segment of the Pe…

1
Keith Thompson: The UFO Paradox 1:10:42

29d ago1:10:42

1:10:42

https://themysticalunderground.com/Join Trish and Rob for a conversation with...Keith Thompson is an author, independent journalist, talk radio host, former TV talk show host, and former U.S. Senate staff member. His book, Angels and Aliens: UFOs and the Mythic Imagination. His latest book is called The UFO Paradox: The Celestial and Symbolic World…

1
Write Your Own PJ Song: Gigaton 51:51

1M ago51:51

51:51

Jason and Paul return to their Write Your Own PJ Song series -- this time utilizing the lyirics from 2020's Gigaton. The exercise, as always, is to scour the album for lyrics that when put together create a new song or prose that helps to define the what the album is about. Plus the Lyric and Live Cut of the Week return with River Cross. Please con…

1
From CMO to seven boards: Former Westfield, PepsiCo exec John Batistich's view on marketing from the top, why ageism hits marketers, not finance and talking customer over brand counters marketing’s cost ... 44:22

1M ago44:22

44:22

Former PepsiCo, Kimberly-Clark, Interbrand and Westfield [now Scentre Group] marketer John Batistich transitioned to company board roles ahead of most – he’s now a non-executive director (NED) and advisor to seven boards, including the listed buy now pay later firm Zip Co, Muffin Break Bakeries and Jamaica Blue Cafes’ parent company FoodCo, Melbour…

1
Matthew McKay: Lessons From The Afterlife 1:04:50

1M ago1:04:50

1:04:50

Join Trish and Rob for a conversation with...Matthew McKay, Ph.D. a clinical psychologist, professor of psychology at the Wright Institute, cofounder of Haight Ashbury Psychological Services, founder of the Berkeley CBT Clinic, and cofounder of the Bay Area Trauma Recovery Clinic, which serves low-income clients. He has authored and co-authored ove…

1
Tooning In w/ Ward Sutton 1:11:15

1M ago1:11:15

1:11:15

Jason and Paul welcome acclaimed graphic artist and cartoonist, Ward Sutton, to the program to talk about his success as a political cartoonist as well his alter ego for The Onion, Stan Kelly. Oh - and of course - Ward will illuminate the guys on the stories behind some of his most iconic gig posters for Mudhoney and Pearl Jam. Please consider dona…

1
Mi3 launches FY2025 Marketing & Customer Benchmarks - 105 companies, $3bn in marketing spend: Three-speed marketing emerges; customer KPI’s surge, c-suite cred rises, what next for agencies and AI’s early ... 40:29

2M ago40:29

40:29

A deep, senior marketer study and report by Mi3, The Australian Marketing Institute (AMI), Qualtrics and Tumbleturn finds hard evidence across 105 top marketers responsible for $3bn-plus of budgets of an emergent three-speed marketing economy and upended KPIs and priorities. There are big question marks in key sectors such as retail around the effe…

1
Selina Maitreya: Raise Your Frequency, Transform Your Life 1:12:49

2M ago1:12:49

1:12:49

Join Trish and Rob for a conversation with...Selina Maitreya, an author, lecturer, and spiritual teacher, is the creator of Clarion Call, an online conference for spiritual teachers. She is also a founding member of the Manhattan Holistic Chamber of Commerce and a past board member of the Boston Theosophical Society. She lives in Arlington, Massach…

1
Pressure cooker: Ecom harder, more expensive, marketers cut martech, brand spend and pile into performance, if not smart strategies in place you could pay more for less in FY25 – Simon Ryan 31:09

2M ago31:09

31:09

RyanCap CEO Simon Ryan says 50 per cent of clients are “shifting a lot more money into search, digital and online video” as they scramble for immediate results and short-term sales going into FY25. Stubbornly high interest rates and crunched consumers mean major brand spending is likely off the cards for the foreseeable. “Any marketer going into a …

1
Living The Dream w/ Chris Cuffaro 1:10:02

2M ago1:10:02

1:10:02

Jason and Paul welcome photographer and filmmaker, Chris Cuffaro, to the show to chat about his 50+ years in the business shooting musicians, athletes, models, actors, and more. The discussion weaves through Chris's career story after anecdote focusing on pictures of Soundgarden, Jane's Addiction, and Pearl Jam in the early 90s. Chris tells the guy…

1
The pro-consumer privacy lobby speaks - and why the Federal Government listens on privacy reform clampdowns for cleanrooms, hashed emails, geolocation, loyalty data trading and new definitions of personal ... 1:00:45

2M ago1:00:45

1:00:45

There’s little contention today that the pro-consumer privacy lobby is winning the war over industry on privacy reform - they’re informed on industry techniques, loaded with compelling consumer research and aligned entirely on the need for a clampdown on the collection and use of an individual’s online data trail. Former NSW Deputy Privacy Commissi…

1
Trish MacGregor: Star Power For July 2024 31:31

2M ago31:31

31:31

Join Trish for the July 2024 astrological forecast!By Trish & Rob MacGregor

1
Dark Matter Tour Mixes w/ Brett Eliason 58:25

2M ago58:25

58:25

Jason and Paul welcome back to the show veteran engineer and mixer, Brett Eliason, to talk about the first leg of the Dark Matter Tour bootlegs. Brett also discusses advancements in mastering, studio plugins, and how to record at home properly and (relatively) cost efficiently. Please consider donating to our June 2024 fundraiser benefitting The Tr…

1
Ex-UM privacy chief lifts lid: Google has ‘captured’ trade associations and holdcos, personalisation-precision a ‘fallacy’ based on ‘garbage’ data reaching 'fake people' 47:48

2M ago47:48

47:48

Just how accurate is the user data being traded by advertisers, agencies and data firms in the $700bn global digital advertising system? The former Chief Privacy Officer of UM in the US, Arielle Garcia, is exasperated - it’s garbage she says and to prove it Garcia recently accessed her profile from an ad tech vendor and found she was in “500 differ…

1
Orisis Arnarnia Oflight: Mind, Body, and Soul 1:06:00

2M ago1:06:00

1:06:00

Join Trish and Rob for a conversation with...Orisis Arnarnia Oflight is a healer who works at the root cause of whatever is showing up in people’s lives at the mental, emotional, psychological, spiritual, energetic, and physical levels to bring awakening, growth, expansion, and ascension for the mind, body, and soul.https://arnarniaoflight.com…

1
For the Love of Music w/ Jacob Givens 1:31:03

2M ago1:31:03

1:31:03

Jason and Paul welcome Instagram and TikTok star, Jacob Givens, to the show to discuss his sudden fame creating videos around his favorite music from the 90s, his struggle as an actor in Hollywood, and where it all began. Not to mention the genesis of his love for Smashing Pumpkins, nearly messing up his meeting with Billy Corgan, and accepting a b…

1
Reclaiming kids from algorithms: Hyundai signs up to '36 Months' campaign, raising legal age to 16 for social media access - Nova’s Wippa and Finch’s Galluzzo urge more brands to walk purpose talk in likely ... 40:24

2M ago40:24

40:24

Hyundai is the first brand - with some bravery - to have signed on to the 36 Months campaign to lift the minimum age for social media accounts from 13 to 16, launched by Nova Radio’s Michael ‘Wippa’ Wipfli and Rob Galluzzo, the boss of production company Finch. 36 months is the time a teen will reclaim from social media between 13 and 16 years. Gal…

1
Ellen Evert Hopman: A Legacy Of Druids 1:01:22

2M ago1:01:22

1:01:22

Join Trish and Rob for a conversation with...Ellen Evert Hopman is a master herbalist and homeopath, who has been a Druidic initiate since 1984. She is the author of several books, including Secret Medicines from Your Garden, The Sacred Herbs of Samhain, and A Legacy of Druids. Her latest book is Celtic Druidry: Rituals, Techniques, and Magical Pra…

1
The Amazing Jonny Polonsky 1:12:27

2M ago1:12:27

1:12:27

Jason welcomes singer/songwriter, Jonny Polonsky, to the show to discuss his new record, and first on Loosegroove Records, Supernatural Radio. They also chat about Jonny's now power trio with Mathias Wakrat and Rage Against the Machine's Tim Commerford, 7D7D. The conversation digs into Jonny's career that has had its ups and downs, what he gets out…

1
‘Angry religious fights’: Salesforce global President and CMO Ariel Kelman on re-engineering attribution from last touch to ‘deep learning’ model; why B2B market will follow and an AI-powered rebound is ... 27:37

2M ago27:37

27:37

A year ago Ariel Kelman boomeranged back to Salesforce after a decade helming global marketing for the likes of Amazon Web Services and Oracle. As global President and CMO of the $200bn+ customer tech giant, he’s wasted little time shaking things up – and Kelman’s view that Salesforce had “lost our focus on sales pipeline and on marketing really be…

1
Julia Gordon-Bramer: The Occult And Sylvia Plath 1:05:12

2M ago1:05:12

1:05:12

Join Trish and Rob for a conversation with...Julia Gordon-Bramer is a professional tarot card reader, Sylvia Plath scholar, award-winning writer and poet, and former professor of the Graduate Writing Program at Lindenwood University. Author of Fixed Stars Govern a Life: Decoding Sylvia Plath, Tarot Life Lessons, and The Occult Sylvia Plath, she is …

1
Out of home will be ‘20% programmatic within two years’, as ecom, retail, food, entertainment target brand and performance – but buying on CPMs alone misguided 44:58

3M ago44:58

44:58

A year ago programmatic sales were just 2 per cent of QMS’ business. By the year-end, says Head of Programmatic, Laura Wall, it will be double digits. She says the market is starting to move, and latest SMI data, with pDOOH up 100 per cent in Q1, underlines that trend. Kinesso’s Chief Media Activations Officer, Michael Whiteside, thinks even that r…

1
The Playlist: Road Trip 1:04:10

3M ago1:04:10

1:04:10

Jason and Paul reminisce and analyze the two Pearl Jam shows at The Forum in Los Angeles on the Dark Matter tour. Then they dip back into their Playlist series and choose the songs they'd add to a mix fit for the road (something many Pearl Jam fans are doing right now). All that and Lyric and Live Cut of the Week returns featuring Strangest Tribe. …

1
A little alarming’: ACCC net widens in latest data products and services report to breaches, fines, enforcement and consumer ‘harm’ beyond privacy reform – ID hashing, location data, clean rooms face more ... 58:39

3M ago58:39

58:39

It’s not sexy but like AI, it’s going to affect your job – and your company. Another salvo in the fast approaching privacy regime set for tabling in parliament in August was fired last week by the ACCC around how personal information is collected and used by data firms – Experian, Nielsen, Publicis-owned Epsilon and Woolworths-owned Quantium were a…

1
Trish MacGregor: Star Power For June 2024 AM 34:24

3M ago34:24

34:24

Join Trish for the June 2024 astrological forecast!By Trish & Rob MacGregor

1
Advertisers Opt for News Corp Australia’s Budget-Matching Test to Demonstrate Outcomes Impact of Intent Connect Over Cookies 37:10

3M ago37:10

37:10

News Corp’s first party tech build is now at point where the publisher will match spend from customers using its new platform and run it in parallel with a standard cookie-based approach to prove it delivers much bigger reach and more sales. Via a “privacy compliant” approach using its first party data and data matching via the likes of Google, Liv…

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