Welcome to The Transaction. From ABM to PLG, from MEDDIC to MEDDPICC, the world of business is constantly evolving. We’ll cover the who, what, where, when, why and most importantly how you get… The Transaction. Hosted by Craig Rosenberg and Matt Amundson. Presented by Ringmaster Conversational Marketing, the go-to branded podcast team. To discover how your company can leverage B2B podcasts to deliver outsized ROI, visit ringmaster.com.
…
continue reading
GTM Unfiltered, a podcast featuring Go-To-Market veterans Judd Borakove, Craig Rosenberg, and Matt Amundson features the best way to learn the latest and greatest in GTM and growth strategy – with fun, hilarious, insightful, and…unfiltered conversations. No scripts. No canned questions. Authentic conversations and as a result, a solid laugh and something new you can put to work right away.
…
continue reading
What is Truth Radio Podcast?TRUTH RADIO PODCAST·SUNDAY, OCTOBER 20, 2019· Hey listeners! This is Joey with Truth Radio Podcast. As some of you may be wondering, what is Truth Radio Podcast? Here is an answer to that question, Truth Radio Podcast is an outlet and outreach tool being sponsored by The Fortress. I have the honor of hosting this Podcast and will do my best to deliver Truth to our listeners by three fundamentals, The Word of God, Prayer, and Testimonies. Truth Radio Podcast will b ...
…
continue reading
1
Pitching the Promised Land with Andy Raskin - The Transaction - Ep # 24
50:04
50:04
Play later
Play later
Lists
Like
Liked
50:04
Today Craig and Matt welcome guest Andy Raskin, a renowned figure in the B2B space. The discussion revolves around the importance of creating impactful sales narratives. They discuss the structure and strategy behind compelling sales decks, leaning on examples like the famous Zuora deck. Andy shares insights on transitioning from founder-led sales …
…
continue reading
1
Becoming a LinkedIn Master with Alec Paul - The Transaction - Ep # 23
56:07
56:07
Play later
Play later
Lists
Like
Liked
56:07
In this episode, Matt and Craig delve into the evolving landscape of LinkedIn as a key platform for B2B thought leadership and brand building with the insights of Alec Paul, a LinkedIn strategist and Founder of SalesBrand. Alec discusses the significance of authenticity, audience engagement, and the potential of LinkedIn video. The conversation als…
…
continue reading
1
Harnessing the Magic of Metrics with Ray Rike - The Transaction - Ep # 22
56:00
56:00
Play later
Play later
Lists
Like
Liked
56:00
In this episode of The Transaction, Matt Amundsen and Craig Rosenberg are joined by Ray Rike to delve into the world of metrics. Ray shares his passion for allowing SaaS operators to make metric-informed and benchmark-validated decisions by looking at metrics across the entire customer journey. He highlights key metrics such as CAC ratio, inbound h…
…
continue reading
1
The New Playbook: Signal Based Selling with Jen Igartua - The Transaction - Ep # 21
48:28
48:28
Play later
Play later
Lists
Like
Liked
48:28
The Transaction’s guest today is one of many talents. Jen Igartua, who is not only the CEO of GoNimbly but also a side hustler in both comedy and board game designing, provides her insights on the sales and marketing world today. The conversation covers transforming B2B sales strategies using signal-based selling and PLG (Product-Led Growth) insigh…
…
continue reading
1
Unlocking Sales Success: Creativity Over Volume with Mark Kosoglow - The Transaction - Ep # 20
52:56
52:56
Play later
Play later
Lists
Like
Liked
52:56
Today Mark Kosoglow, an experienced sales professional and an advisor at HockeyStack, discusses with Craig and Matt his insightful perspectives on sales strategies. He emphasizes the importance of creativity over sheer volume in outreach and the challenges posed by current sales practices. Mark highlights his approach to sales from his time at Outr…
…
continue reading
1
People Strategy: Hiring, Firing, and Leadership with Dennis Lyandres - The Transaction - Ep # 19
53:00
53:00
Play later
Play later
Lists
Like
Liked
53:00
This episode brings on Dennis Lyandres as the guest. He is currently an advisor at ICONIQ Capital and has many years of sales, marketing, and strategy experience. Along with Craig and Matt, Dennis discusses effective leadership techniques and the importance of relentless learning in the sales and marketing world. He emphasizes the importance of hir…
…
continue reading
1
Unlocking Strategic Marketing with Sydney Sloan - The Transaction - Ep # 18
46:41
46:41
Play later
Play later
Lists
Like
Liked
46:41
Today’s episode welcomes Sydney Sloan, former CMO of Drata and newest CMO of G2, to sit down with Craig and Matt to give strong insights on the evolving strategies being used in marketing. Sydney discusses the shift from account-based to segment-based strategies, and elaborates on how triangulation of data points can enhance targeting and campaign …
…
continue reading
1
Mastering Value and ROI in SaaS with Matt Harney - The Transaction - Ep # 17
54:13
54:13
Play later
Play later
Lists
Like
Liked
54:13
Today’s episode showcases Craig and Matt as they hear powerful insights from the Founder of Cloud Ratings, Matt Harney, as he discusses the importance of ROI and value selling within the software industry. The conversation begins with a discussion on the underutilization of ROI calculators by software companies, emphasizing how personalized ROI can…
…
continue reading
1
Really Knowing Your Customer with Dave Brock - The Transaction - Ep # 16
46:59
46:59
Play later
Play later
Lists
Like
Liked
46:59
In today’s episode of The Transaction, hosts Craig and Matt sit down to talk with sales expert Dave Brock. Dave is a well-established sales consultant, the founder and CEO of Partners in EXCELLENCE, and the author of “Sales Manager Survival Guide”. They discuss the pivotal changes required in the sales approach, focusing on customer engagement, win…
…
continue reading
1
The Power of Category Design - The Transaction - Ep # 15
52:48
52:48
Play later
Play later
Lists
Like
Liked
52:48
In this engaging episode of The Transaction, hosts Matt Amundsen and Craig Rosenberg welcome Kevin Maney, renowned author of “Play Bigger” and expert in category design. Kevin shares his insights on the importance of creating a unique market category, how to effectively communicate a company’s value, and why businesses need to focus on solving spec…
…
continue reading
1
Sales Tech Showdown with Alastair Woolcook - The Transaction - Ep # 14
46:18
46:18
Play later
Play later
Lists
Like
Liked
46:18
In this episode of The Transaction, Matt Amundsen and Craig Rosenberg are joined by Alistair Wolcock, a renowned expert in sales tech and AI. Together, they explore the current trends and future disruptions in sales technology, the importance of user experience, and the concept of signal-based selling. Alistair shares his insights on how enterprise…
…
continue reading
1
Asymmetrical Marketing and Personal Branding with Adam Robinson - The Transaction - Ep # 13
53:00
53:00
Play later
Play later
Lists
Like
Liked
53:00
In this episode of The Transaction, Co-Hosts Matt Amundsen and Craig Rosenberg chat with Adam Robinson, founder of a $20 million ARR bootstrapped SaaS company. Adam shares his journey of leveraging LinkedIn for marketing, discussing the power of personal branding and asymmetrical marketing in today’s competitive business environment. He offers insi…
…
continue reading
1
Diagnosing Sales with Becc Holland - The Transaction - Ep #12
46:13
46:13
Play later
Play later
Lists
Like
Liked
46:13
In this episode of The Transaction, Co-Hosts Matt Amundsen and Craig Rosenberg sit down with Becc Holland, a sales expert known for her innovative approaches to diagnosing and solving sales challenges. They delve into the nuances of effective sales strategies, emphasizing the importance of proper diagnosis over traditional sales tactics. Becc share…
…
continue reading
1
Bold Moves: Bold Results with John-Henry Scherck - The Transaction - Ep # 11
52:08
52:08
Play later
Play later
Lists
Like
Liked
52:08
In this episode of The Transaction, Co-Hosts Matt Amundsen and Craig Rosenberg sit down with John Henry Scherck, a strategic marketing expert with a knack for bold, game-changing moves. Together, they dive into the evolving landscape of content marketing and the importance of taking risks for big wins. John shares his insights on why dipping your t…
…
continue reading
1
Decoding Sales Indecision with Matt Dixon -The Transaction - Ep # 10
55:14
55:14
Play later
Play later
Lists
Like
Liked
55:14
In this insightful episode of The Transaction, Craig Rosenberg and Matt Amundsen are joined by Matt Dixon, renowned author and sales expert, to delve into the complexities of sales indecision. Matt Dixon shares profound insights from his book, The Jolt Effect, and discusses the significant challenges salespeople face today. He breaks down his innov…
…
continue reading
1
Overcoming Outbound Challenges with Doug Landis - The Transaction - Ep # 9
48:18
48:18
Play later
Play later
Lists
Like
Liked
48:18
As a GTM leader, you’re probably working every day to improve your playbook and you’re not alone. If improving your sales motions is a serious priority, you should probably check out this episode. Doug Landis is the CEO of DL Advisory and both a renowned sales professional and storyteller. Doug joins Co-Hosts Craig Rosenberg and Matt Amundson for a…
…
continue reading
1
Applying Design-Thinking to Sales with Ashley Welch - The Transaction - Ep #8
57:46
57:46
Play later
Play later
Lists
Like
Liked
57:46
Please welcome a phenomenal sales thought leader that is bringing some much-needed fresh ideas to the world of B2B sales. Ashley Welch is the Co-Founder of Somersault Innovation and the author of Naked Sales. Ashley joins hosts Craig Rosenberg and Matt Amundson to discuss the core idea of “Selling by Design”, how to craft a collaborative co-creatin…
…
continue reading
1
Decoding The CRM and Database Infrastructures with Nicolas de Kouchkovsky - The Transaction - Ep #7
52:27
52:27
Play later
Play later
Lists
Like
Liked
52:27
Our special guest today is a three-time CMO and seasoned veteran in the customer experience and SalesTech world who offers CX and sales software companies a wealth of expertise that he has accumulated over several decades. Nicolas de Kouchkovsky is a Fractional Chief Marketing Officer & Industry Analyst at CaCube Consulting. Nicolas joins Hosts Cra…
…
continue reading
1
Empowering The Agile, Tech-Enabled Salesforce with Mary Shea - The Transaction - Ep #6
50:31
50:31
Play later
Play later
Lists
Like
Liked
50:31
To help you wrap your head around the rapidly evolving technological landscape as a revenue leader, we have a very special guest today. Mary Shea is the former Principal Analyst at Forrester and is currently advising and coaching multiple high-growth companies. Mary joins Hosts Craig Rosenberg and Matt Amundson to discuss the technology-enabled fut…
…
continue reading
1
To Gate or Not to Gate Content with Chris Orlob - The Transaction - Ep #5
57:04
57:04
Play later
Play later
Lists
Like
Liked
57:04
Joining Craig Rosenberg and Matt Amundson in Episode 5 is special guest Chris Orlob, the Co-Founder & CEO of pclub.io. Many of you probably know about Chris or his awesome work early on at Gong which helped the company reach hockey stick level growth. Chris shares his “unqualified” thoughts on when to gate content, how to get deals done on demo cal…
…
continue reading
1
Back to The Fundamentals of Sales with John Barrows - The Transaction - Ep #4
55:00
55:00
Play later
Play later
Lists
Like
Liked
55:00
Joining Hosts Craig Rosenberg and Matt Amundson is John Barrows, the CEO of JB Sales and Author of I Want To Be In Sales When I Grow Up. John outlines what led to the current poor performance amongst sales reps and what leaders can do about it to increase performance today and in the long run. They also get into why buyers dread demos, whether mark…
…
continue reading
1
Remixing MarTech & Gen AI Explained with Scott Brinker & Esteban Kolsky - The Transaction - Ep #3
59:12
59:12
Play later
Play later
Lists
Like
Liked
59:12
Today’s episode is a real treat because we have multiple amazing guests joining Craig Rosenberg and Matt Amundson for a deep dive into the state of MarTech today and how to think about generative AI within the larger AI conversation. Scott Brinker & Esteban Kolsky are two of the foremost thinkers and analysts in the B2B world and are here together …
…
continue reading
1
The Vibe-First Approach to Marketing with Mac Reddin - The Transaction - Ep #2
49:54
49:54
Play later
Play later
Lists
Like
Liked
49:54
Welcome back to The Transaction! In our second episode, you’ll hear from a truly classic Founder who is full of marketing ideas that are disrupting the status quo of B2B marketing. Mac Reddin is the Founder and El Rey de Dinos at Commsor, the company behind both Matcha and Bronto. Mac joins co-hosts Craig Rosenberg and Matt Amundson to save go-to-m…
…
continue reading
1
People, People, People! - Kelly Breslin Wright - The Transaction - Ep #1
1:00:32
1:00:32
Play later
Play later
Lists
Like
Liked
1:00:32
Welcome to the first full episode of The Transaction! We’re kicking things off right with an amazing guest who is known for her time as President and COO of Gong, and as Executive Vice President, Sales at Tableau. Kelly Breslin Wright is now the Founder of Culture Driven Sales and an Adjunct professor at the University of Washington. Kelly joins Ho…
…
continue reading
1
The Transaction - Official Podcast Trailer 2
8:07
8:07
Play later
Play later
Lists
Like
Liked
8:07
Welcome to The Transaction! This is just a taste of what you can expect from the first four episodes of the show. First Episode drops 3/14 Learn more at https://thetransactionpod.com/ Follow The Show! Social Media: ~LinkedIn: https://www.linkedin.com/company/the-transaction/ ~Substack: https://thetransaction.substack.com/ ==========================…
…
continue reading
Welcome to The Transaction. From ABM to PLG, from MEDDIC to MEDDPICC, the world of business is constantly evolving. We’ll cover the who, what, where, when, why and most importantly how you get… The Transaction. Hosted by Craig Rosenberg and Matt Amundson. Presented by Ringmaster Conversational Marketing, the go-to branded podcast team. To discover …
…
continue reading
1
How To Survive As A StartUp Founder - David Politis - GTM Unfiltered - Episode # 018
1:16:48
1:16:48
Play later
Play later
Lists
Like
Liked
1:16:48
There’s a lot going on when you’re the Founder of a startup, so how do you keep yourself from going insane? Lucky for you, we’ve brought on someone who has not only survived founding multiple startups but has been able to thrive. Our special guest is David Politis, the Founder and Executive Chairman of BetterCloud. David joins Craig Rosenberg in th…
…
continue reading
1
Approach Vectors & Understanding Futurism - Lauren Vargas - GTM Unfiltered - Episode # 017
1:15:11
1:15:11
Play later
Play later
Lists
Like
Liked
1:15:11
Special guest Lauren Vargas, a Digital Dragon wrangler and Principal at Your Digital Tattoo, joins Host Craig Rosenberg in the first half of this episode for an enlightening conversation on the ways organizations should think about the future, how the place of communities in the B2B world has evolved, and the "new" growth of influencers in B2B. Lau…
…
continue reading
1
The Lost Episode: Re-Energizing MarTech & Unification Through Data - GTM Unfiltered - Episode # 016
44:21
44:21
Play later
Play later
Lists
Like
Liked
44:21
Get ready to dive into the game-changing role that the right data used with the cloud data warehouse plays in revamping the B2B marketing experience. Host Craig Rosenberg, Judd Borakove, and Matt Amundson touch on the power of integrating creativity with data-driven strategies, the current state of sales development reps (SDRs), and how improved ta…
…
continue reading
1
The ChatGPT Marketplace & LinkedIn Reach Issues(?) - Neil Harrington - GTM Unfiltered - Episode # 015
59:44
59:44
Play later
Play later
Lists
Like
Liked
59:44
It’s time to rethink how we work with AI from the ground up! Joining this episode is special guest Neil Harrington, the Vice President of Sales and Alliances at Stack Moxie. Craig chats with Neil about the emerging trends he’s noticed in generative AI, from exploring the feasibility of incorporating AI-driven features in existing products to the id…
…
continue reading
1
Sparking a Movement with a Strategic Narrative - Andy Raskin - GTM Unfiltered - Episode # 014
50:20
50:20
Play later
Play later
Lists
Like
Liked
50:20
Today's guests wrote The Greatest Sales Deck I’ve Ever Seen, one of the most famous blog posts in the history of B2B go-to-market and has worked with some of the largest B2B SaaS companies on the planet. Special guest Andy Raskin joins Host Craig Rosenberg to discuss the power of strategic narratives and how to create a movement around your company…
…
continue reading
1
B2B Lessons From Streaming & What It Takes To Be Disruptive - GTM Unfiltered - Episode # 013
41:35
41:35
Play later
Play later
Lists
Like
Liked
41:35
This week, Co-Hosts Matt Amundson, Craig Rosenberg, and Judd Borakove dive into the importance of focusing on your core product, the significance of innovation in tech companies like Salesforce, Marketo, and HubSpot, and what to do when old playbooks fail. They also wrap up the year with each of their key takeaways: 1. Focus, 2. Test your butt off,…
…
continue reading
1
2023 Takeaways & Getting Maniacally Focused with Anna Baird - GTM Unfiltered - Episode # 012
1:04:02
1:04:02
Play later
Play later
Lists
Like
Liked
1:04:02
2023 had a lot of ups and downs, from the explosion of AI to the endless layoffs. This week, Hosts Craig Rosenberg, Matt Amundson, and Judd Borakove say goodbye to 2023 and remember a few of their favorite memories. Craig is joined by special guest Anna Baird, Operating Partner at Madrona and Board Member of companies such as SeatGeek and Semrush. …
…
continue reading
1
Trekking Across The MarTech Landscape - Scott Brinker - GTM Unfiltered - Episode # 011
1:03:09
1:03:09
Play later
Play later
Lists
Like
Liked
1:03:09
Join us for an expedition into the harsh and ever-changing world of MarTech with special guest Scott Brinker as our guide. Scott Brinker is the creator of chiefmartec.com and the MarTech Landscape all while also being the VP of Partner Ecosystem at HubSpot. Scott breaks down the rapid acceleration and complexity of MarTech, touching on the burgeoni…
…
continue reading
1
How To Panic Responsibly in the AI Apocalypse - Katie Harbath - GTM Unfiltered - Episode # 010
53:14
53:14
Play later
Play later
Lists
Like
Liked
53:14
Imagine a world where the largest number of elections in one year occurred at the same time as the conversation around how people use technology to communicate about those elections is at its most uncertain. No, what you’ve imagined isn’t some far-off nightmare world, it’s actually the world you’re living in right at this very moment. Ahead of the …
…
continue reading
1
From Corporate To Comedy - Alexis Gay - GTM Unfiltered - Episode # 009
50:12
50:12
Play later
Play later
Lists
Like
Liked
50:12
Joining the GTM Unfiltered crew today is a hilarious comedian who actually started out in B2B working at companies like FEVO, Twillio, and Patreon. Special guest Alexis Gay is a professional funny person and Host of the Non-Technical podcast. Co-hosts Craig Rosenberg, Judd Borakove, and Matt Amundson talk with Alexis about her journey from managing…
…
continue reading
1
The Power of Partner-Led - Justin Gray & Josh Wagner - GTM Unfiltered - Episode # 008
55:53
55:53
Play later
Play later
Lists
Like
Liked
55:53
Congratulations! You’ve found the ever-elusive Show Notes for this awesome episode of GTM Unfiltered, featuring special guests Justin Gray & Josh Wagner. Justin and Josh are Co-Founders of In Revenue Capital and Hosts of The Cheat Code Podcast. Justin and Josh join Co-Hosts Craig Rosenberg, Judd Borakove, and Matt Amundson for an awesome conversati…
…
continue reading
1
Skill Development & Dueling Hotwings - Chris Orlob - GTM Unfiltered - Episode # 007
58:58
58:58
Play later
Play later
Lists
Like
Liked
58:58
Sit down and buckle up for a new episode featuring special guest Chris Orlob, the Co-Founder & CEO of pclub.io. Many of you probably know about Chris or his awesome work early on at Gong which helped the company reach hockey stick level growth. Chris joins Hosts Craig Rosenberg, Matt Amundson, and Judd Borakove to discuss how to sell to and through…
…
continue reading
1
Building Trust Through Grit-Based Authenticity - Ted Purcell - GTM Unfiltered - Episode # 006
59:47
59:47
Play later
Play later
Lists
Like
Liked
59:47
Curious about what a longtime, successful, and well-respected revenue leader thinks are the most important things to look for when hiring? Well, you’re in luck! Today’s guest is Ted Purcell, the Chief Revenue Officer at Tealium. Ted has over 20 years of experience leading sales and marketing teams at the highest level at companies such as SAP, Mark…
…
continue reading
1
Understanding The Slump in SaaS Sales - Matt Dixon - GTM Unfiltered - Episode # 005
54:42
54:42
Play later
Play later
Lists
Like
Liked
54:42
Matt Dixon is the Founding Partner at DCM Insights and the Co-author of The Jolt Effect, The Challenger Sale, The Challenger Customer, and The Effortless Experience. Matt joins Hosts Craig Rosenberg and Judd Borakove to discuss the reasons behind the slowdown in B2B sales cycles (4:53), how sellers can build trust with wary buyers (14:42), and the …
…
continue reading
1
Welcome To Campobasso - Matt Rizzetta - GTM Unfiltered - Episode # 004
55:13
55:13
Play later
Play later
Lists
Like
Liked
55:13
Benvenuti al nuovo episodio! Today’s guest started one of the 50 most powerful PR agencies in the US and then decided to follow his lifelong passion and bought a professional soccer team in Italy. He is also the author of The Death of Irrelevant PR and Embrace the Pace. Matt Rizzetta, Chairman of the North Sixth Group, joins Hosts Judd Borakove, Ma…
…
continue reading
1
Navigating Tech Acquisitions & Consolidation Insights - Scott Albro - GTM Unfiltered - Episode # 003
56:33
56:33
Play later
Play later
Lists
Like
Liked
56:33
Join us for an exhilarating, unfiltered episode as Scott Albro, the Co-founder & CEO of Goldie, gives his hot takes on tech acquisitions and his interpretation of consolidating. In this engaging conversation, he shares his insights with our esteemed hosts: Judd Borakove, Craig Rosenberg, and Matt Amundson. Don't miss out on this opportunity to gain…
…
continue reading
1
Marketing Surveys & Podcasts - GTM Unfiltered - Episode # 002
56:19
56:19
Play later
Play later
Lists
Like
Liked
56:19
Step into the electrifying world of GTM Unfiltered, where the dynamic trio of hosts—Judd Borakove, Craig Rosenberg, and Matt Amundson—take you on an exhilarating journey through the captivating realms of marketing surveys, the tantalizing allure of paid social media, and their unfiltered, thought-provoking insights into the ever-evolving world of p…
…
continue reading
1
Desert Islands and Branding Challenges - GTM Unfiltered - Episode # 001
58:51
58:51
Play later
Play later
Lists
Like
Liked
58:51
Welcome to the premiere of GTM Unfiltered! In this episode, hosts Judd Borakove, Craig Rosenberg, and Matt Amundson give their hot takes on desert island essentials, ROI tools, and their personal insights on online branding! It’s a crazy, unfiltered episode you don’t want to miss! Links: GTM LinkedIn: https://www.linkedin.com/company/98484240/admin…
…
continue reading
1
Cory Ferguson's Testifies of Gods Goodness
39:52
39:52
Play later
Play later
Lists
Like
Liked
39:52
You just have to listen!!By JD Jacobson
…
continue reading
Dive into 2 Chronicles with Pastor Brent and Joey as we review Sundays message and the heart behind the new series, "If My People Will..." Tied in with what God is doing now in the Church and its Leadership we touch on Hosea 4, a convicting message from the prophet to the leaders then and applicable to our leaders now! Lets us know what the Lord is…
…
continue reading
Listen for an encouraging testimony from Melody Klaphake, how this strong woman has been through hell and back and found freedom at the foot of the cross! Please listen until the end! And if you know someone who is in an abusive relationship be in prayer, be the voice they may not be able to have, be the light that they need to see. Below will be s…
…
continue reading
1
Struggling Well with Kyle Amundson and Jose
23:42
23:42
Play later
Play later
Lists
Like
Liked
23:42
Hear Kyle's story on how he has trusted God in very difficult times. Some would say he has struggled well! Thank you to Kyle and Jose for coming in and talking about Jesus!By JD Jacobson
…
continue reading
Live from Dessert Hot Springs California, guest speaker Jonathan Portillo gives us a word from Mark 2! This is was an awesome phone interview with Jon and God has been shaking his world in some life changing ways! Tune in to hear about how we are called to Tear off the roof, and pick up our matts! What is our responsibility now that we know Christ?…
…
continue reading
So this morning the Lord led me into listening to some worship and testimonies on youtube, one of which I posted on my personal page, but in the end as Im wiping the tears away and snot off my chin, He tells me open to Mark, and read. This is what I noticed...... PS Ive never done a live show so if the sound is off or bad lmk.…
…
continue reading