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Question Authority

Fairing (formerly EnquireLabs)

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Question Authority helps DTC brands and marketers absorb best practices (or break bad habits) in the art & science of questions... be it zero-party data, the qualitative layer, ethnography, surveys, behavioral science, or other types of market research. Powered by Fairing (formerly EnquireLabs): zero-party data at speed & scale for Ecommerce brands.
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My journey as the 49ers Fangirl began on January 14, 1990. It was on that day that as a young girl, I traveled to San Francisco with my family for the 1989 NFC Championship game between the San Francisco 49ers and the Los Angeles Rams. A native Angeleno, I was rooting for the Rams. Then at some point, in the middle of the second quarter, I turned to my mom and said, “I love Joe Montana.” And that was it. I became a die-hard, gold-blooded Niner Faithful and never looked back. Tracy Sandler an ...
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