Welcome to Coach2Scale - How Modern Leaders Build Coaching Cultures Join Host Matt Benelli for conversations with management professionals in B2B companies who share the belief that effective coaching improves the performance of every team member. Our mission is to help leaders become better coaches. Coach to Scale is sponsored by CoachEm, the world's first AI coaching execution platform that leverages evidence-based coaching to increase quota attainment.
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AI - Your Replacement or Your Edge? - Ben Rey - Coach2Scale - Episode # 054
48:39
48:39
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In this episode of Coach2Scale, Matt welcomes Ben Ray, the Chief Revenue Officer at TeikaMetrics. Ben explores and debunks the myth that only one personality type is successful in sales, emphasizing the value of diverse skill sets and approaches. The conversation moves to changes in the sales profession post-pandemic, touching on the hybrid and rem…
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Words Matter - Mike Sadler - Coach2Scale - Episode # 053
50:43
50:43
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50:43
In this episode of Coach2Scale, Matt interviews Mike Sadler, the Senior Vice President and General Manager of the Americas at SimilarWeb. They discuss common myths in sales leadership, such as the misconception that cold calling is dead and the importance of having a system and process in place. Mike emphasizes the significance of direct communicat…
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If You Aren’t Falling Down You Aren’t Trying - Mark Niemiec - Coach2Scale - Episode # 052
51:30
51:30
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51:30
In this episode of Coach2Scale, join Matt as he sits down with Mark Niemiec, Chief Revenue Officer at SalesLoft, to explore why selling is not the primary role of a salesperson. Mark shares insights on redefining the core responsibilities of sales teams, emphasizing problem-solving, active listening, and relationship-building. Drawing on his extens…
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Transparency In Action - Charlie Kennedy - Coach2Scale - Episode # 051
52:35
52:35
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52:35
In this episode, host Matt sit down with Charlie Kennedy, a renowned sales leader from the UK, to discuss his transparent and authentic approach to leadership. Charlie shares his insights on the three essential elements for thriving in a decentralized command structure: resourcefulness, resilience, and empowerment. He debunks the myth of the lone w…
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Livin’ The Dream- Bob Bennett - Coach2Scale - Episode # 050
1:01:53
1:01:53
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1:01:53
In this episode, Bob Bennett, a seasoned entrepreneur, Founder and former CEO of Microfridge, Invoice Cloud, and EngageSmart, delves into the crucial role of luck in success and life. He shares insights on dispelling the myth that only extroverted individuals can excel in sales, emphasizing the power of building rapport. Bob articulates strategies …
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Leader Playbooks - Tony Rodoni - Coach2Scale - Episode # 049
56:26
56:26
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56:26
In this insightful episode, Matt sits down with Tony Rodoni, a revered sales leader and operating partner at Bessemer Venture Partners, to discuss the nuances of successful sales leadership. Tony shares his thoughts on the importance of empowering teams, documenting guiding principles, and the pitfalls of micromanagement. They explore myths in sale…
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Selling With Noble Purpose - Lisa McLeod - Coach2Scale - Episode # 048
53:45
53:45
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53:45
In this episode of 'Coach2Scale, host Matt interviews Lisa McLeod, an acclaimed author and founder of McLeod & More Inc. Known for her work on integrating purpose into sales strategies. Lisa discusses the myth that top salespeople are solely motivated by money. She emphasizes that high performers are driven by a desire to improve the lives of their…
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Curiosity + Persistence = Success - Justin Michael - Coach2Scale - Episode # 047
53:58
53:58
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53:58
In this compelling episode of Coach2Scale, Justin Michael discusses the key principles and methodologies that have driven his success in the sales world. He dives into topics like the amygdala's role, heuristics, and the law of attraction in sales. Justin also shares his views on common myths in the sales profession, the significance of leaving voi…
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The Missing Ingredient in GTM Success - Colum Lundt - Coach2Scale - Episode # 046
42:59
42:59
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42:59
In this episode of 'Coach2Scale,' host Matt Benelli is joined by Colum Lundt, co-founder and CEO of CoachEm. They delve into the significant gap in sales coaching and how CoachEm seeks to bridge this divide. Colum explains the critical difference between coaching and managing, emphasizing the importance of focusing on behaviors rather than just out…
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Leading in Uncertain Times - Alix Douglas - Coach2Scale - Episode # 045
49:20
49:20
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49:20
In this episode of Coach2Scale host Matt welcomes Alix Douglas, Group Vice President, Partner Solutions at ServiceNow. Alex shares her extensive leadership experience from tenures at Microsoft, Oracle, and Salesforce. Debunking the myth of fear-based leadership, Alex discusses why long-term performance requires inspiration and purpose rather than f…
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Modern Social Selling Tactics - Mandy McEwen - Coach2Scale - Episode # 044
47:16
47:16
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Host Matt Benelli and guest Mandy McEwen, a renowned expert in social selling and LinkedIn strategies, discuss the importance of building coaching cultures within organizations. Mandy shares her journey from digital marketing to becoming a thought leader in social selling, debunking common myths, and emphasizing the importance of consistency over q…
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Listening, Curiosity, and Leadership - Rob Merklinger - Coach2Scale - Episode # 043
43:42
43:42
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43:42
In this engaging episode, Matt sits down with Rob Merklinger, an experienced leader with a rich background from companies like Oracle and Barracuda. The conversation delves into the significance of listening and curiosity in leadership and sales. Rob shares valuable insights on hiring talent from non-traditional backgrounds and discusses the impact…
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Curiosity Over Confidence - David Priemer - Coach2Scale - Episode # 042
1:01:53
1:01:53
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In another amazing episode of 'Coach2Scale', host Matt welcomes David Priemer, the Founder and Chief Sales Scientist at Cerebral Selling. David, who has also written two insightful books on sales and sales leadership, shares his insights on the importance of curiosity and empathy in the realm of sales. The discussion explores common myths in sales …
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Coaching Winning Teams: The “IT” Factor - Matt Benelli - Coach2Scale - Episode # 041
10:09
10:09
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10:09
In this episode, Matt explores the dynamics of building and leading a successful sales team by drawing insights from the Boston Celtics' consistent performance. He discusses key challenges such as balancing performance metrics with personal and professional development and offers three actionable strategies for managers to achieve this balance: int…
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Leading from the Field - Brendan Caleca - Coach2Scale - Episode #040
57:22
57:22
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57:22
Today's guest leads the customer success, sales and business development strategy for customers across North America. He is the Vice President of Enterprise at JFrog. Please welcome Brendan Caleca. In this insightful podcast episode, the host Matt sits down with Brendan. He elaborates on the necessity of genuine curiosity and building solid relatio…
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Impossible is Nothing - Ollie Quittek - Coach2Scale - Episode # 039
54:03
54:03
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54:03
On this week’s episode of Coach2Scale, Host Matt Benelli sat down with senior leader Ollie Quittek, CRO and Founding Member at Viio.io. Ollie emphasizes how the notion of "impossible" is more of a mental barrier than an actual limit. He discusses his personal and professional growth, highlighting the importance of internalizing a mindset where chal…
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Don’t Sell It Alone - Doug May - Coach2Scale - Episode # 038
1:04:16
1:04:16
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Today’s guest is a sales leader with an incredible track record with high-growth SaaS companies including Splunk, Databricks, Datadog, and many more. Doug May is the Senior Vice President of Productivity at Harness. Doug joins Host Matt Benelli to share why the best sellers quarterback their team to win deals, how to plan your career at every stage…
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Training Doesn’t Stop - JR Butler - Coach2Scale - Episode # 037
49:04
49:04
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49:04
Today’s guest has had an incredible journey over his career, going from playing college hockey to becoming the CRO of Pillir. JR Butler is the CEO and founder of Shift Group, which helps transition elite athletes and veterans to become dialed in as sales professionals. JR joins Host Matt Benelli for a deep dive into the continuous nature of trainin…
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Thinking Beyond The Numbers - Bill Ripol- Coach2Scale - Episode # 036
51:26
51:26
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51:26
Today’s guest is a longtime sales leader who actually began his career journey as a teacher. Bill Ripol is the President and GM of TriMech. Bill joins Host Matt Benelli to dive into the right numbers to think about day-to-day, how to hire resilient sales reps, and why leading by example remains crucial to building successful teams. Takeaways: True …
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No Silver Bullets - Dan Walsh - Coach2Scale - Episode # 035
57:31
57:31
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57:31
Today’s guest is a serially successful human being who has founded multiple successful organizations. Dan Walsh is a Partner at Oakwolf Group and a Co-Founder of Team IMPACT. Dan joins Host Matt Benelli to discuss the importance of using rubrics and frameworks, recruiting and selecting the right people for the right role, why sales leaders should a…
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Settling The Sales & Marketing Divide - Casey Cheshire - Coach2Scale - Episode # 034
48:49
48:49
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48:49
Today’s guest is a marketing leader and podcaster with a long history of delivering results for B2B tech companies. Casey Cheshire is the Founder of Ringmaster Conversational Marketing, Host of The Hard Corps Marketing Show and Creating The Greatest Show, and Author of Marketing Automation Unleashed. Casey joins Host Matt Benelli to help sales and …
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What We Learned From Sales Leaders In Q1 of 2024 - Coach2Scale - Episode # 033
40:21
40:21
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This special episode is a compilation of what we’ve learned over the first twelve episodes in Q1 of 2024. You'll hear from each of the guests who were featured on the show this past quarter, and in their own words, we'll summarize and highlight the tips and insights they shared about leading an effective sales team and building a coaching culture. …
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Taking an Adaptive Approach to Sales - Mike D'Aloia - Coach2Scale - Episode # 032
42:36
42:36
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42:36
Today’s guest is a visionary leader, a sales maverick, and has an accomplished career in executive roles. Mike D'Aloia is the Executive Vice President and Head of Sales at Quid. Mike joins Host Matt Benelli to discuss adaptive sales strategies, the evolution of sales technology, and the significance of personalized selling. He also shares invaluabl…
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Understanding What Makes Coaches Great - Kevin Martin - Coach2Scale - Episode # 031
53:55
53:55
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53:55
Today’s guest is a father of three wonderful children, a volunteer youth athletics coach, and has an accomplished career in sales leadership roles. Kevin Martin is the VP, Parchment Growth at Instructure. Kevin joins Host Matt Benelli to discuss the importance of being disciplined as a leader, trusting your team, and the power of reflection. Kevin …
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The Power of Building Diverse Teams - Christina Smears - Coach2Scale - Episode # 030
1:09:16
1:09:16
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Today’s guest is very intentional about designing and building winning teams. She spent the better part of almost 20 years building phenomenal sales teams at Salesforce. Christina Smears is the Vice President, Global Sales Development & Inside Sales at MongoDB. Christina joins Host Matt Benelli to share why leaders shouldn’t try to build a team of …
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Focus on The Fundamentals Over the Tech Stack - Justin Otley - Coach2Scale - Episode # 029
1:02:07
1:02:07
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Today’s guest had devoted his career to mastering the craft of sales development. Justin Otley is the VP of Global Sales Development at Talkdesk. Justin joins Host Matt Benelli to discuss why sales leaders should be focused on their team’s fundamentals rather than their tech stack, how to use an Issue Diagnosis Framework when coaching sellers, and …
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Becoming A Half-Monk, Half-Hitman Seller - Jon Hunter - Coach2Scale - Episode # 028
1:06:21
1:06:21
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Today’s guest is a go-to-market leader, advisor, coach, and dad. He’s been in the arena leading sales teams at major companies such as CA, BMC, and Micro Focus. Jon Hunter is the Founder of HunterX. Jon joins host Matt Benelli to dive into the value of instilling a long-term mentality in leaders, the role of empathy and resilience in building succe…
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Decide on the D Players - Channing Ferrer - Coach2Scale - Episode # 027
48:50
48:50
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48:50
Today’s guest has extensive experience developing and growing international teams, and implementing processes & systems across global technology companies. He has helped both start-up and mature organizations to scale. Channing Ferrer is the Chief Sales Officer at Semrush and a Limited Partner at Stage2 Capital. Channing joins Host Matt Benelli to …
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Leading From The Front - Lori Harmon - Coach2Scale - Episode # 026
1:11:37
1:11:37
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Today’s amazing guest is a top outside sales voice and brings insights from her 20+ years of building, leading, and transforming inside sales organizations. Lori Harmon is the Vice President & Global Head of Business Development at Cloudflare, the leading connectivity cloud company. She is also the author of 42 Rules for Building a High-Velocity In…
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Re-Framing B2B Sales - Brent Adamson - Coach2Scale - Episode # 025
1:00:54
1:00:54
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Today’s guest is an influential thought leader, researcher, author, and advisor. Brent Adamson is the Co-Author of the best-selling book, The Challenger Sale along with The Challenger Customer. Brent and Host Matt Benelli discuss how to commit to coaching by making the time, what coaching really means, and why being supplier-agnostic is more import…
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Empowering The Modern Seller With AI - Ben Kennedy - Coach2Scale - Episode # 024
55:51
55:51
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Today’s guest has over 15 years of experience in strategic sales and leading sales teams focused on customer-first, long-term relationships. He has a passion for value-driven conversations and engagements, and a proven track record of driving SaaS growth and customer satisfaction. He brings s a global perspective from working and living in differen…
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Managing With A Growth Mindset - Steve Goldberg - Coach2Scale - Episode # 023
1:01:27
1:01:27
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Today’s guest is a longtime sales leader who has led teams at companies like Yext, Fuze, and InsideSales.com. Steve Goldberg is the CRO of Salesloft and a Limited Partner at Stage 2 Capital. Steve joins Host Matt Benelli to discuss why having a growth mindset matters, the importance of getting bad news early, and the difference between “listening f…
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Cracking The Sales Innovation Paradox - Dr. Howard Dover - Coach2Scale - Episode # 022
1:04:57
1:04:57
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Today’s guest is a renowned sales thought leader, author, and professor. Dr. Howard Dover is the Founder of the Institute for Sales Knowledge and Innovation and Director of the Center for Professional Sales and Sales Coach at The University of Texas, Dallas. Dr. Dover is also the Clinical Professor of Marketing at The University of Texas, Dallas, a…
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Leading Lifelong Learners - Mark Aboud - Coach2Scale - Episode # 021
42:39
42:39
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Today’s guest is a visionary leader who knows how to focus and reinforce the right behaviors without looking at the scoreboard all the time. He’s spent 25-plus years leading and inspiring sales teams at industry titans like Oracle, SAP, and Ceridian. Mark Aboud is the Chief Experience Officer of the Middlefield Group. Mark joined Host Matt Benelli …
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What We Learned From Sales Leaders In 2023 - Coach2Scale - Episode #020
28:39
28:39
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28:39
This special episode is a compilation of what we’ve learned over the first 20 episodes in 2023. You'll hear from each of the guests who were featured on the show last year, and in their own words, we'll summarize and highlight the tips and insights they shared about leading an effective sales team and building a coaching culture. Episodes Mentioned…
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Help Your Sales Team Find Meaning - Rachel Pacheco - Coach2Scale - Episode # 019
56:57
56:57
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Managing is hard, but today’s guest is here to help make it easy, even for new managers. Rachel Pacheco is the Author of Bringing up the Boss and is part of the Management Faculty at the Georgetown University McDonough School of Business. Rachel joins Host Matt Benelli for a great discussion of how managers can help their teams find meaning, the im…
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Four Characteristics To Hire For - Sean Harmon - Coach2Scale - Episode # 018
51:52
51:52
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Today’s guest brings a wealth of experience from both his time leading large sales organizations and building his own companies. Sean Harmon is the Chief Executive Officer of Rapid4Cloud, which makes it easier to implement and run Oracle Cloud Applications. Sean joins Host Matt Benelli for a discussion of nurturing robust work cultures, hiring gre…
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Lead By Listening & Laughing - Blair Tolbard - Coach2Scale - Episode # 017
49:12
49:12
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This special guest is a seasoned sales leader and mentor with over 40 years in the technology sector. Blair Tolbard is a now-retired sales executive with experience leading teams at companies such as IBM and Oracle. Blair joins Host Matt Benelli to share his insights on effective leadership and sales tactics. Blair emphasizes the power of listening…
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Understanding Your Sales Team - Tom Schodorf - Coach2Scale - Episode # 016
1:03:09
1:03:09
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Today’s guest is an outstanding senior sales leader known for his ability to build, lead, and coach successful sales teams. He started his career in sales at IBM and now serves as a board member and advisor for multiple high-growth companies. Tom Schodorf joins Host Matt Benelli for a conversation about building a plan for your salespeople, how lea…
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Unlocking Long-Term Sales Success - Ben Johnson - Coach2Scale - Episode # 015
56:42
56:42
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Today’s guest has worked in sales for over a decade at leading technology companies such as Workday and Oracle prior to landing his current role. Ben Johnson is the Area Vice President of Mid-Market and Public Sector at Zendesk and a Cross-Fit Coach. Ben joins Host Matt Benelli to share the role of managers in a Performance Improvement Plan, why le…
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Motivating Your Sales Team - Josh Allen - Coach2Scale - Episode # 014
54:50
54:50
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Today’s guest was recently named one of Pavilion's "40 CROs to Watch”. He is a long-time sales leader and CRO who has led teams at companies such as LogMeIn, CarGurus, and Drift. Josh Allen is a Founding Member of The Revenue Collective and a Limited Partner at Stage 2 Capital. Josh joins Host Matt Benelli on a dive into how to really motivate each…
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Nature Vs. Nurture in Sales - Dave Phillips - Coach2Scale - Episode # 013
48:26
48:26
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Today’s guest is a servant leader who has led successful sales teams at some of the largest B2B tech companies on the plant. Dave Phillips is the Senior Vice President of Sales at 3Play Media. Dave and Host Matt Benelli discuss nature versus nurture in sales, why relationships are still important in the age of SaaS, and what is impacting quote atta…
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The Right Cadence For Coaching - Victoria Abeling - Coach2Scale - Episode # 012
50:31
50:31
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Today’s guest is an accomplished sales leader with an extensive career in the cybersecurity industry. Victoria Abeling is the Head of Americas Sales Development, Commercial and International Sales at VMware Carbon Black. Victoria and Host Matt Benelli discuss why the cadence of coaching matters, why looking into losses is as important as looking in…
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Manage For The Career, Not The Quarter - Patrick Galvin - Coach2Scale - Episode # 011
40:13
40:13
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Today’s guest has over twenty years of experience building and managing high-performance sales organizations in high growth, private and public companies. Pat Galvin is the Vice President of Employee Experience, Americas at ServiceNow. Pat and Host Matt Benelli dive into how to establish a coaching culture, whether leaders should focus on people or…
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The 4 Pillars of Hiring Great Reps - Jon Feldman - Coach2Scale - Episode # 010
45:33
45:33
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Today’s guest is an extremely thoughtful and passionate sales leader who has grown huge companies such as SAP and Oracle. Jon Feldman is the Area Vice President of Sales for North America at Absolute Software. Jon is also the Founder and Host of The Rally Call, a podcast for sellers. Jon and Host Matt Benelli dive into the need for AEs to embrace c…
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Coaching The Whole Salesperson - Amy Appleyard - Coach2Scale - Episode # 009
45:42
45:42
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Today’s guest is a cybersecurity and sales veteran with over 15 years of experience in driving high-growth sales organizations. Amy Appleyard is the Chief Revenue Officer at LastPass and a Limited Partner at Stage 2 Capital. Through their conversation, Amy and Host Matt Benelli discuss why sales leaders need to coach the whole person (02:31), why o…
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Leaning Into Who You Are - Jeff Perry - Coach2Scale - Episode # 008
39:27
39:27
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Today’s guest is a sales leader who has built high-performing teams at some of the largest and most well-known enterprise tech companies. Jeff Perry is the Chief Revenue Officer of Carta. Jeff and Host Matt Benelli discuss the importance of being yourself in interviews, why leaders can be both empathetic and results-driven, and the benefits of sell…
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Feeding Your Eagles - Sarah Milby - Coach2Scale - Episode # 007
50:06
50:06
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Today’s guest is an investor, advisor, and entrepreneur. Sarah Milby is the CEO and Founder of Valor Performance, Inc.. Sarah joins Host Matt Benelli to discuss how to retain your top performers, why so many sales leaders misunderstand how to coach their teams, and how to build feedback into the everyday culture of your organization. Takeaways: Whi…
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Servant Leadership in SaaS Sales - William Bagshaw - Coach2Scale - Episode # 006
46:59
46:59
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Today’s special guest walks the servant leadership walk and has driven organizational success through others at B2B SaaS industry titans such as Oracle and Salesforce. William Bagshaw is the VP of Sales at Palo Alto Networks and a Limited Partner at Stage 2 Capital. William joins Host Matt Benelli to discuss the impact of servant leadership in sale…
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Coaching Sales like Soccer - Sarah Kiley - Coach2Scale - Episode # 005
45:20
45:20
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This guest is an extremely hardworking, strategic, and thoughtful leader with a wealth of experience in the SaaS sales world to draw from. Sarah Kiley is the Senior Vice President of Sales at SchoolStatus. Sarah Joins Host Matt Benelli to discuss how to establish a coaching culture, the importance of practice, and when to give feedback to your sale…
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