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Step into the world of sneakers with host Matt Frates. Each week, we unravel the unique stories behind the sneakers and the culture. From iconic designs to influential figures, discover fresh perspectives and in-depth discussions on the sneakers that shape our world. If you live for sneaker talk and crave insightful takes, this is your go-to podcast. This podcast is brought to you by the Matty Ice Media Network. Presented by the Matty Ice Media Network. Matty Ice Media Network: https://www.m ...
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Walk in the shoes of Matt "Matty Ice" Frates as he takes his love of conversation to the airwaves. Matt will monologue, dialogue, and interview his way through topics running around in his mind. This fast paced world is ever changing, and we all need to be reminded of what's important in life. Join Matt as he talks through what is happening around him, while striving to always present opportunities for growth within each episode. It's easy to get caught up in life, but important to stop and ...
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Variety is the spice of life they say, and this podcast is no exception. Fresh off singular topic podcasts, host Matt "Matty Ice" Frates, CEO of the Matty Ice Media Network, is creating an amalgam of multiple worlds. From sports, to sneakers, to politics, no topic is out of bounds. Bringing his signature authenticity to the game, Matt will be drippin', sometimes trippin', and always spillin' the truth. New content released every Friday. This podcast uses the following third-party services fo ...
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Always Bullish is a story telling podcast that revolves around marketing and everything digital. With intentional, minimal direction, we sit down with our clients and other amazing people who tell their stories. We all have a story and we want to dig into them. Always Bullish - Always learning - Always to the moon
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Nike, known for being litigious, finally takes the gloves off and goes after Shoe Surgeon. In a previous episode, Matt gave his thoughts about GoYard's lawsuit against the man, but knows how that his initial thoughts were well enough informed. Thanks to fellow sneaker podcaster Sockjig, Matt dives into the lawsuit and confesses changes his tune. Ch…
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How can we bring the Ice Bucket Challenge back? 10 years later - The Peter Frates Family Foundation
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Always Bullish - Nancy and John Frates, parents of Peter Frates, the inspiration behind the viral Ice Bucket Challenge, join the always Bullish Podcast, presented by Torro Media. We dive into many aspects of the foundation, Pete's mindset when receiving his diagnosis, and how we can use the momentum of the 10 year anniversary of the Ice Bucket Chal…
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Sneaker content is a robust market of creative people. The creation of content is not an easy venture; investment is required. Matt talks about his journey to host of Fire Footwear, and answers a question he gets from listeners, "What sneaker content do you consume?" --- New episodes every Friday. Call and give your sneaker stories or opinions to b…
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We are officially halfway through the year 2024 and there has been a good amount to talk about in the sneaker world. From blossoming new models to nostalgia pulls, Matt goes through the topics that have stood out to him throughout the year. Has it been a good year so far? --- New episodes every Friday. Call and give your sneaker stories or opinions…
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Undefeated 4s and Wu Tang Dunks Releasing: Is it a Mistake?
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Host Matt takes Fire Footwear live for the first time to talk about the recent news of the long awaited release of Undefeated Jordan 4s and Wu Tang Dunks. Is it a mistake on Nike's part to reach this far back into the archives? --- New episodes every Friday. Call and give your sneaker stories or opinions to be highlighted on a future episode: +1-(2…
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Nike, notoriously litigious, once again is after the replica sneaker market. The boom in the replica sneaker market since the pandemic has seen Nike fear of losing profits. Is Nike being too aggressive? Goyard, a French luxury goods brand, is also suing famed sneaker customizer, The Shoe Surgeon. Are these two lawsuits equal, or does one represent …
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Kobe Bryant's legacy in basketball needs no introduction. A legend by any definition. Since his passing, the legacy of Kobes as a sneaker line needs to be revisited. With so many beloved colorways of the past, are today's releases lacking. Host Matt asks a question of himself by the end; did he miss the boat on appreciating Kobes? --- New episodes …
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Best 90's Basketball Shoes (Excluding Air Jordans)
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The NBA in the 1990s was a different beast entirely. Yes it had Michael Jordan, but the vast sea of all-time greats that graced the court back then was magical. Within each of the bitter rivalries and star players was a burgeoning of player edition basketball shoes. Matt dives into some of the best ones. --- New episodes every Friday. Call and give…
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In this bonus episode of Fire Footwear, Matt gives his thoughts on the influx of Yeezys hitting Adidas' website. --- New episodes every Friday. Call and give your sneaker stories or opinions to be highlighted on a future episode: +1-(202)-643-9170 Follow Fire Footwear on Instagram: https://www.instagram.com/firefootwearpod/?hl=en Follow Fire Footwe…
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After an appearance on the Sneak Diss Podcast, and with the unveiling of the upcoming reimagined version of the Air Tech Challenge 2, Matt decides to take a deep dive into the shoe. Its place in sneaker history should be revered and remembered. Even if you are hesitant about the upcoming release, listen and be reminded of the history. --- New episo…
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Influenced the Game (Part 2): People Who Influenced the Sneaker Game
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In this episode of Fire Footwear, we're uncovering the stories of influential figures who have left a unique mark on the sneaker world. Join us as we delve into the lives and contributions of these game-changers who have driven trends and innovations in sneaker culture. Tune in to hear about the creativity, innovation, and passion that these indivi…
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Changed the Game (Part 2): People Who Changed the Game
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In this episode of Fire Footwear, we continue our exploration of the key figures who have fundamentally transformed the sneaker industry. Join host Matt Frates as he delves into the history and impact of five individuals whose contributions have left an undeniable mark on sneaker culture. From designers to cultural icons, discover how their innovat…
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Influenced The Game (Part 1): Sneaker Models That Influenced the Game
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Last episode spoke to sneaker models that fundamentally changed the game. Many other models released in the history of sneakers have influenced the sneaker game as we know it today. This episode dives into the most influential of those models; setting the stage for the arrival to today's culture. --- New episodes every Friday. Call and give your sn…
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Changed The Game (Part 1): Sneaker Models That Changed the Game
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Sneaker Culture today is a wonderful thing, but how did we get here? There are so many factors that have led its current standing, it cannot be contained in just one episode. This episode dives into the sneaker models that have helped shape sneaker culture today, according to Matty Ice. --- New episodes every Friday. Call and give your sneaker stor…
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Nike SB has been a staple in the sneaker community since 2002. The early days of Nike SB saw a reinvention of a failed silhouette, the Nike Dunk, and going voice to an unheard population in skateboarders. There have been many eras of Nike SB, and Matt goes through each era highlighting the best of the bunch. In the end, the question remains as to w…
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Which Social Media Platform would you kill? Episode 22 (Matt, Brit, Chloe & Pat talk all things social)
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We are back! In this episode of "Always Bullish," hosts Matt, Brit, Chloe, and Pat delve into the intriguing question: "Which social media platform would you kill?" Join them as they engage in a lively discussion, dissecting the pros and cons of various platforms and exploring the potential ramifications of eliminating one from existence. From the …
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The legacy of Michael Jordan has made sneaker culture what it is today. While more brands have inserted dominance in the game, Air Jordans still stand tall as the most recognizable and cherished. If you take away the history and nostalgia for Air Jordans before Michael's retirement in 1998, what is the Air Jordan legacy? Is it nearing time for Nike…
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A common complaint in sneaker culture today is the lack of innovation, but what does that really mean? Innovation usually speaks to advances in technology or ways of doing business. Creativity and a true sense of what real sneakerheads is lacking within the most popular brands. Matty Ice discusses the difference between innovation and creativity. J…
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Once upon a time, Disney had the famous Disney Vault; a place where its prized movies would go for a period of time. In the vault, consumers had to wait for it to emerge to purchase it. What if Nike did this with its most famous models? Matty Ice discusses the potential impact this would have on the future of sneakers. --- New episodes every Friday…
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March 26th is Air Max Day, and it is a day Nike puts a lot of stock into each year. There's no doubt that the Air Max 1, and some other models down the line, have made an impact on the culture. The question is, is that in any way a lasting legacy the way Jordan Brand's legacy has become. Matty Ice dives in. --- New episodes every Friday. Call and g…
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Marcus Jordan's Trophy Room has made an impact on sneaker culture since 2016. With his proximity to the man that started what is today's sneaker culture, he had an opportunity to tell unique stories through his collaborations. The past few collaborations have seen a change in the direction, with more of am emphasis on hype and resell. Matty Ice dis…
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It's been heavily debated as to the state of sneaker culture today. Is it dead or is it thriving? We, the sneaker community, love to give our opinions on the success of a sneaker or a sneaker company. When it comes down to it, what are the factors that define success in sneakers? --- New episodes every Friday. Call and give your sneaker stories or …
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Hyperbole and recency bias skew our views as every week we deem a shoe a "classic". In reality, a classic should not only be objectively be great, but agreed upon by the culture compared to all of the shoes that have released over the years. Matty Ice dives into five criteria that he thinks will help define what a true classic is. --- New episodes …
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Shock drops have been a staple of sneaker culture for years, and were an essential piece to driving up demand and hype for upcoming releases. In 2024, Nike has gone the route of announcing shock drops publicly. While a courtesy, has this approach ruined shock drops for the sneaker community? --- New episodes every Friday. Call and give your sneaker…
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Grails in Sneakers: Outdated or Needs Updating?
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The word "grail" has always had a place in sneaker culture; normally to show how coveted a shoe was to a person. In 2024, with so much new blood to the culture and resale making things attainable (with money), it begs the question is the idea of a grail outdated, or do we just need to rethink how we use it? --- New episodes every Friday. Call and g…
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The world of rep/fake sneakers is permanently embedded in the culture. The advent of quality and accessible knockoffs make the market a major player in today's game. Thing is, there are lots of myths being pushed about the market and those who traffic in it. It's not all bad though, and host Matt wants to give you some insight he has gained to help…
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