Welcome to SaaS Expert Voices presented by Maxio with host, Randy Wootton, 3x SaaS CEO (public, private, VC and PE backed), and board member of multiple private companies. On this show, Randy engages in conversations with SaaS and finance experts, delving into the challenges they face, the victories they’ve achieved, the lessons they’ve learned, and what they see on the horizon for the industry. Whether you’re a seasoned leader or just stepping into the world of SaaS, join us as we explore t ...
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How do you grow like a VC-backed SAAS company without taking on investors? What are the secrets that SAAS CEOs have that the rest of us don't? Do you want to create a lifestyle business, a performance business, or an empire? How do you scale to an exit without losing your freedom? Join the host Ryan Staley every Monday and Wednesday for conversations with the brightest and best SAAS Founders, CEOs, and Entrepreneurs to crack the code on repeatable revenue growth, leadership, lifestyle freedo ...
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The GrowCFO Show is the podcast produced for finance leaders by finance leaders
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The 7 Secrets of Success for SaaS CEOs with Randy Wootton CEO of Maxio
40:28
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Ryan Staley interviews Randy Wootton who shares his incredible journey from the U.S. Navy to working for tech giants like Microsoft and Salesforce to becoming the CEO of Maxio, a company that has integrated a platform with over 2,400 customers and $13 billion in annual invoicing. Randy reveals the seven secrets of success for SaaS CEOs, offering in…
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Integrating AI: Why You Can't Afford to Wait with Jordan Wilson of Everyday AI - Part 1
16:15
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Ryan talks with Jordan Wilson, founder of Everyday AI, about the rapidly evolving world of generative AI. The conversation explores the current state of AI technology, its impact on businesses, and the risks of falling behind. Wilson gives his take on how companies can integrate AI into their workflows and why leadership must take an active role in…
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The Power of Intent: How Clear Communication Drives Success with Amber Wendover and Tom Perry
47:20
47:20
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This week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with two SaaS industry veterans, Amber Wendover, Talent Development Expert, and Tom Perry, Founder of Engaged Pursuit. Randy, Tom, and Amber discuss the intricacies of employee engagement and the indispensable role that personal growth plays in organizational success. They …
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From Busy Work to AI Mastery: Aytekin Tank's Secrets to Efficient Growth Part 2
28:44
28:44
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This is part two of Ryan’s conversation with Aytekin Tank, the founder and CEO of Jotform, a form building platform created from his desire to help automate the communication between people. Author of Automate Your Busy Work, Aytekin shares his framework for cutting time spent on menial tasks by 70% and reveals how AI is transforming Jotform's prod…
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#189 CFO and CHRO Working Together with Rachel Anevski, CEO at Matters of Management LLC
30:19
30:19
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Kevin Appleby and Rachel Anevski discuss the importance of collaboration between the CFO and HR departments for organizational development and infrastructure. Rachel emphasizes the crucial role of HR in providing fractional human resource executives to support business growth. They also cover the roles of CFOs and CHROs in managing people and payro…
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Automating Communication: Scaling a Bootstrapped Business with Jotform Founder Aytekin Tank
19:59
19:59
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Aytekin Tank is the founder and CEO of Jotform, a form building platform created from his desire to help automate communication between people. Aytekin, a trained developer, bootstrapped Jotform from scratch. He is also the author of "Automate Your Busy Work" and is passionate about writing and sharing business advice. He joins Ryan to discuss his …
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From Numbers to Narrative: Crafting a Compelling Financial Forecast with Josh Aharonoff
47:08
47:08
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This week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with Josh Aharonoff, CEO of Mighty Digits and Your CFO Guy, and the Founder of Modelwiz. With a diverse background that includes a start at the Big Four accounting firm KPMG, experience as a startup founder, and strategic finance roles, Josh has carved out a niche as a frac…
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#188 Transforming the Order to Cash Process with Lee Allen, Senior Vice President Global Sales – O2C at Corcentric
39:49
39:49
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Kevin Appleby and Lee share their insights on navigating the sales world, emphasizing the importance of listening, enthusiasm, and adaptability. They discuss their career paths and the value of relating to customers and understanding their needs. The conversation also covers the evolution of invoicing from traditional methods to digitalization, the…
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How to Leverage Neuroscience for Sales Success | Bill Strogis of Trax Technologies
29:38
29:38
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Ryan speaks with Bill Strogis, CRO of Trax Technologies with a wealth of experience in enterprise software sales. Together, they dive deep into the mind of buyers, uncovering the predictable patterns that drive purchasing decisions. Bill shares his unique perspective on the biggest mistakes companies make in sales and provides hyper-tactical advice…
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SaaS Growth Trends Report 2024 with Jon Cochrane
30:03
30:03
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This week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with Jon Cochrane, Director of the Maxio Institute, to discuss the latest insights from their SaaS Growth Trends report. Randy and Jon delve into the significant findings of the Q1 2024 report, discussing the differences in growth patterns between subscription-based and con…
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AI Investable Tools and Future-Proof Strategies: Andrew Johnston Part 2
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Ryan speaks with Andrew Johnston the head of sales at Superhuman for a second time, to explore the landscape of AI tools. Andrew shares his unique perspective on what makes an investable AI company, the importance of seamless integration and workflow, and the future of AI. Join 2,500+ readers getting weekly practical guidance to scale themselves an…
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#187 The Relationship Between CMO and CFO with Alan Gonsenhauser, Founder and CEO at Demand Revenue
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Kevin Appleby and Alan Gonsenhauser discuss the importance of collaboration between CMOs and CFOs in aligning metrics and growth strategies. They emphasize the need for a common understanding of modern marketing and its value to the organization, as well as establishing a customer culture within the business. They also discuss the importance of usi…
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Quantifying ROI for AI-Powered Email: How to Save 4+ Hours a Week | Andrew Johnston Part 1
16:34
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Join Ryan for part 1 of his interview with Andrew Johnston, the head of sales at Superhuman, for an in-depth conversation about measuring the impact of AI products. Andrew discusses strategies for growing B2C and B2B businesses, highlighting the key factors that contribute to Superhuman's success. Join 2,500+ readers getting weekly practical guidan…
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Winning Long-Term: Creating Media-Led Growth and Driving Revenue with Nathan Latka
44:48
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This week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with Nathan Latka, CEO of Founderpath. Known for his entrepreneurial spirit, data-driven approach, and thought-provoking insights, Nathan shares his three-phase entrepreneurial journey, starting with his initial foray into the booming social media world and progressing into…
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How to implement AI profitably with Ozan Unlu of Edge Delta
27:23
27:23
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Ryan Staley interviews Ozan Unlu, the CEO and founder of EdgeDelta, an edge observability platform. Ozan shares his unique journey from engineer to salesperson to CEO, offering valuable insights on integrating AI into your organization profitably. Discover how to leverage AI without compromising margins and unlock the potential for growth. Join 2,5…
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#186 CFO and CTO working in partnership for digital transformation with Bill Genovese, CIO Advisory Partner at Kyndryl
By Kevin Appleby
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Did ChatGPT4o and Copilot DESTROY AI's Biggest Barrier?
11:18
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In this episode, Ryan shares some of the most exciting insights he has taken away from spending 30 hours using ChatGPT4o and Microsoft Copilot. Ryan pushes past the release hype and gives you the real use cases and best solutions for using AI in your existing applications. Join 2,500+ readers getting weekly practical guidance to scale themselves an…
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The Five Components of a Successful CEO: Focus, Communication, People, Values, and Results with Joelle Kaufman
46:58
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This week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with Joelle Kaufman, a seasoned B2B SaaS expert. Together, they delve into the intricacies of what makes CEOs successful, the importance of executive team dynamics, and strategies for driving company growth in challenging markets. Joelle Kaufman shares her five foundational…
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$100m+ Chairman on Starting an AI Business Today - Part 2 with Advait Shinde
23:19
23:19
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Join Ryan for part 2 with Advait Shinde, the chairman of GoGuardian. Advait shares his journey of growing his company from zero to over $100 million in just 10 years. He offers invaluable insights on bootstrapping, the power of a strong founding team, and the unlimited potential for businesses to create value in the ever-evolving landscape of techn…
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#185 Founding a Lease Accounting FinTech with Greg Kautz, CEO at Black Owl Systems
30:25
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Greg Kautz and Kevin Appleby discussed the challenges of lease accounting and the need for technology to streamline these processes. Greg highlighted the benefits of automating lease accounting, while Appleby questioned the need for separate accounting rules for lessees and lessors. Later, the pair discussed the benefits of leasing assets for busin…
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Learning AI Mastery Part 1 with Advait Shinde
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Ryan is joined by Advait Shinde, chairman of Go Guardian, to talk about the future of AI for work and learning. They discuss how AI and machine learning in depth, Advait gives some tested AI frameworks for those trying to learn and master AI and also gives his thoughts on the future of AI in the workplace. Join 2,500+ readers getting weekly practic…
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Efficiency in Finance: Navigating the Essentials of Early-Stage Startups with Alex Diaz-Asper
44:36
44:36
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This week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with Alex Diaz-Asper, Principal & Founder of Tarsus, and an experienced figure in the financial dimension of SaaS businesses. With an extensive background in private equity and M&A, Alex shares key financial concepts and strategies within the SaaS landscape. Randy and Alex …
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Mastering AI for Business: Optimizely's Proven Strategies Revealed Part 2 with Alex Atzberger
20:04
20:04
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Join Ryan in part 2 of his conversation with Alex Atzberger for a deep dive into leveraging AI at scale across his 1500 employees and infusing it into their product. Discover the mind-blowing outcomes and results they've achieved by harnessing the power of AI on both the people and product side. 📈 From $100,000,000 to $400,000,000 in just 4 years, …
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#184 A Holistic Approach to Mentoring – Find Your Inner Calm with Catherine Clark, GrowCFO Mentor
31:57
31:57
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Catherine Clark and Kevin Appleby discussed the importance of addressing personal and professional growth through holistic mentoring, emphasizing the role of emotional intelligence in decision making and relationship dynamics in business. Catherine is head of mentoring at GrowCFO. She frequently supports her mentees when they need to have a difficu…
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OpenAI Omnimodel Announcement, Google Gemini/Agent Updates and New ChatGPT4o use cases
17:23
17:23
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In this episode, Ryan gives more of his unique insights on the latest in the AI world. Ryan updates on a few of the new ChatGTP4 and ChatGRP4o features, the Omnimodel release and the Google Gemini AI integration. Join 2,500+ readers getting weekly practical guidance to scale themselves and their companies using Artificial Intelligence and Revenue C…
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Influence vs. Impact: Redefining Success in the Accounting Profession with Rob Brown
53:37
53:37
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This week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with Rob Brown, Co-Founder of Accounting Influencers Roundtable (AIR), and author of the book “Build Your Reputation.” Rob and Randy delves explore the evolving responsibilities of accountants and accounting firms as they navigate an industry that demands a shift from tradi…
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Scaling to $400M in 4 Years: Optimizely CEO Shares Secrets to Success with Alex Atzberger
21:27
21:27
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Ryan interviews Alex Atzberger, the CEO who took Optimizely from $100 million to $400 million in just four years. Alex shares his incredible journey, revealing the challenges, tough decisions, and the single best decision that led to this remarkable growth. In the upcoming episode, Alex will dive into AI integration and the fascinating innovations …
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#183 How to Ensure a Successful ERP Implementation with Stephen Campbell, Chief Solutions Officer at Macrofin
38:33
38:33
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Stephen Campbell, founder and chief solution architect at MacroFin, joins Kevin Appleby to discuss best practices for ERP implementation success. They share their experiences transitioning from accounting to technology consulting and implementation. Key topics covered include: Common challenges clients face when outgrowing systems like Xero and the…
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The 3 Most Common Lead Gen Mistakes Made (and how to fix them)
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Join Ryan for the second part of his conversation with Matt Wolach, the CEO of XSellus, on the topic of lead generation in today's business landscape. Wolach shared his expertise on some common mistakes that companies make and discusses the importance of understanding your ideal customer profile and the most effective strategies for generating lead…
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Building Revenue Architecture for Startup Success with Jim Delaney and Kristian Marquez
55:11
55:11
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This week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with Jim Delaney, CEO of Traction AI, and Kristian Marquez, President, CEO, and CFO of FinStrat Management. Randy, Jim, and Kristian discuss the significance of pairing robust revenue operations with meticulous financial strategies to foster startup growth. Jim shares his e…
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4 Step Closing Framework for Exponential Results
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18:15
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Ryan talks with Matt Wolach, CEO of Xsellus, to dive deep into the world of closing deals and skyrocketing demo conversion rates. Matt shares his game-changing framework that helped him achieve exponential growth and gives many opportunities to learn from a true sales mastermind! Tune in for actionable insights that can transform your sales approac…
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#182 The Business Case for Cash Flow Forecasting Technology with Timothee Clement
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33:25
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Timothee Clement. USA Country Manager at Agicap joins Kevin Appleby on the GrowCFO Show as they discuss the business case for introducing specialist cash flow forecasting technology. Timothee is a returning guest, he discussed implementing cash flow forecasting in episode 119. In this episode he discussed the business case for investing in cash flo…
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From Insight to Oversight 3 Common AI Blunders Derailing Executive Careers
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11:49
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Ryan shares his insightful experience working with over 220 executives and uncovers his top three problems with AI adoption in business today. Discover how you can excel past everyone else as Ryan provides valuable insights to help you embrace and develop AI use in your business. Join 2,500+ readers getting weekly practical guidance to scale themse…
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The Tech Stack and The Tech Pile: Creating Seamless Data Flow with Anthony Nitsos
48:39
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This week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with Anthony Nitsos, Founder and CEO of SaaS Gurus. With a background that intriguingly intertwines medical school education and extensive expertise in finance, Anthony has over 25 years of experience building SaaS financial models. Randy and Anthony discuss principles for …
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Explainable AI: The Secret to Predicting Pipeline Yield with SkyGeni's CEO Sankar Sundaresan
26:01
26:01
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Ryan Staley sits down with Sankar Sundaresan, CEO and founder of SkyGeni, an AI-native company revolutionizing pipeline management for tech companies. Sankar shares invaluable insights on common mistakes CROs make, the importance of explainable AI in predicting pipeline yield, and how to align demand generation efforts with recent market traction. …
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#181 The Effect of AI on the Workforce with Randy Wootton CEO at Maxio
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22:29
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Randy Wootton is an experienced technology executive with over 20 years of experience in corporate leadership roles. He joins Kevin Appleby as a guest on the GrowCFO Show ahead of appearing as a panellist at the GrowCFO Global Finance Summit. He has served as CEO of three startups: Rocket Fuel, Percolate, and Maxio. Randy spent 8 years in the U.S. …
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Mark Roberge Part 2 | AI Native vs. Adapted Companies: Winning Strategies for the Future of Business
26:13
26:13
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Join Ryan for part two with Mark Roberge, the original CRO at HubSpot who took the company from zero to $100 million. Roberge shares his unique insights on native AI companies versus adapted companies, offering a fresh perspective on how to effectively use AI in go-to-market strategies. Join 2,500+ readers getting weekly practical guidance to scale…
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The Rule of X: The Art of Setting Ambitious and Attainable Targets with Jeff Epstein
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This week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with Jeff Epstein, Operating Partner at Bessemer Venture Partners and a distinguished figure in the business and finance sectors. Randy and Jeff discuss the rationale behind budgeting, emphasizing its role in predicting financial futures, resource allocation, motivation, an…
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Navigating the AI Hype Cycle: Insights from HubSpot's Former CRO Mark Roberge Part 1
27:24
27:24
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Join Ryan for part one with the legendary Mark Roberge, former CRO of HubSpot and current venture capitalist. They dive deep into the world of AI companies, discussing the immense opportunities and potential pitfalls. Mark shares his unique perspective on identifying promising AI start-ups and provides invaluable insights for entrepreneurs and inve…
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#180 AI, Automation and the Future of The Finance Function with Chris Tredwell CSO at Aqilla
34:42
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Chris Tredwell joins regular host Kevin Appleby on the GrowCFO Show. Chris is the Chief Sales Officer at ERP software provider Aqilla. Chris leads GrowCFO’s Future of the Finance Function series of webinars and will be presenting the opening keynote at the upcoming Global Finance Summit on 15-16 May 2024. Aqilla is a mid-market, Cloud-based, Accoun…
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How to Turn Chaos Into Scale with 4x Executive Stephanie Valenti Part 2
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🎙 Exciting news! I recently had the pleasure of having Stephanie Valenti on the Scale Up Show for part 2 of our conversation. We dove deep into the topic of retaining perceived value in a fast-moving market, especially with the rapid advancement of AI and technology. If you're looking for insights on how to navigate this challenge, this episode is …
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Leveraging Technology to Drive Better Decision Making with Dawoud Nasraty
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This week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with Dawoud Nasraty, Director of Consulting at Armanino. After serving as an accountant at a Big Six firm, Dawood's career trajectory includes roles for a European telecommunications company in Afghanistan and as a CFO. Dawoud and Randy talk about the intricate world of dat…
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How to Turn Chaos Into Scale with 4x Executive Stephanie Valenti Part 1
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Stephanie Valenti, a four-time executive operator, shares her insights on turning chaos into scalability in organizations. She emphasizes the importance of creating structure, processes, and a strong team to achieve long-term growth. Valenti also highlights the need for pre-work, such as defining mission, vision, and values, and setting clear goals…
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#179 Transforming the Finance Function with Anthony Perrozzi, Finance Transformation Advisor at FT20M
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Anthony Perrozi is an independent finance transformation advisor, author and coach. Anthony shares his vast experience and practical insights on how finance teams can evolve from mere reporters of results to crucial drivers of business value. He stresses the importance of mindset in transforming finance teams and lays out how to establish a project…
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99% are falling behind with AI because of these 3 Mistakes
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Get ready to supercharge your AI game with Ryan as he shares three mind-blowing mistakes 99% of people are making with AI implementation. Discover how to overcome these pitfalls and join the 1% who are revolutionizing the way they integrate AI into their business. Join 2,500+ readers getting weekly practical guidance to scale themselves and their c…
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Impact and Income: Investing in Your Tribe and Borderless Talent with CEO David Nilssen
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This week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with David Nilssen, CEO of DOXA Talent, and a forerunner of revolutionizing how businesses think about and engage with borderless talent. Randy and David take a look at the intricacies of borderless talent acquisition and the attributes that contribute to the success of a C…
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Unveiling Personal Significance in SaaS AI Revenue Boosts with Jeff Mains of Saas Fuel Podcast
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In this episode, Ryan dives into the world of AI, sales strategies, and customer success together with Saas Fuel Podcast host, Jeff Mains. From leveraging AI in sales and Go-To-Market strategies to maximizing customer success stories, this insightful discussion is a must-watch for SaaS founders, leaders, and entrepreneurs. Join us as we explore the…
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#178 Remote Working: Handling The Compliance Issues with John Lee CEO at Work From Anywhere
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Remote working is becoming ever more popular. Besides the trend of working from home, existing workers may want to move to other countries, either for a short period or long term, and the business may want to take advantage of the skills pool available by recruiting further afield. While there are many advantages of remote work, it also opens up ne…
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AI Secrets for Explosive Growth with Michael Fauscette of Disambiguation Podcast
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Join Ryan as he interviews fellow podcaster and tech analyst Michael Fawcett. They explore how AI can revolutionize sales strategies and supercharge business growth and outline the incredible potential of AI to streamline processes, enhance skills, and boost productivity. Join 2,500+ readers getting weekly practical guidance to scale themselves and…
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$0 to $9 Million in 2 Years with Alex Levin Founder and CEO of Regal.io
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Ryan Staley interviews Alex Levin, co-founder and CEO of Regal.io, who shares his incredible journey of scaling his company from zero to $9 million in just two years. Discover the secrets behind Regal.io's success and learn valuable insights on founder-led sales, creating urgency in your team, and the importance of failing fast and iterating quickl…
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