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EVENTrepreneur: A person who turns their passion for events into a profitable business. The Unstoppable Eventrepreneur™ Podcast brings you the strategies and tactics you need to build and scale your event planning business. Learn about the thinking and habits you must develop in order to turn your passion for event planning into a full-time job! Learn from a multiple 6-figure event planning veteran, May Yeo Silvers. Her specialty? Her “no sugar coating, giving it to you the way it is” form o ...
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Are you struggling with clients who have champagne tastes on a beer budget? May Yeo Silvers dives into the common challenge of unrealistic client budgets in event planning, prompted by a controversial Instagram post that highlighted the mismatch between client budget expectations and the reality of event costs. May argues that it's unrealistic to e…
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What is the difference between an event planner, an event designer, and an event decorator? In this episode, May Silvers explores the distinction between these roles to clear up common misconceptions and guide newcomers in the event industry towards finding their niche. May explains that while event planners may have the skills to perform the roles…
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Are you a business owner who has felt disheartened by a bad review? In this episode, May Silvers shares valuable insights on handling negative feedback. As her businesses have grown, May has seen her share of both praise and criticism. She brings these experiences together with practical advice for navigating such challenges. Receiving mixed review…
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Are you an event planner stuck in the cycle of unpredictable sales, never quite sure when your next booking will come? Expert event planner, business coach, and mentor, May Silvers, shares insights on two critical strategies to change this stressful pattern and create a steady stream of new clients to your business. One of the most common pitfalls …
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Are you truly ready to pursue your dreams, or are you allowing barriers to hold you back? Drawing from her extensive experiences as an expert event planner and business coach and mentor, host May Silvers explores the five reasons why many individuals get stuck and fail to achieve their potential. They don't know what to do: Individuals may not know…
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While early failures are inevitable, they serve as invaluable learning opportunities that pave the way for growth. In this episode, May Silvers shares insights from her personal experience learning to ski, drawing parallels to the journey of building a successful business. May uses her first-time skiing experience to illustrate the importance of pe…
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Success in business often hinges on factors within your control, notably resilience and commitment. In this episode of the podcast, May Silvers, who has navigated the highs and lows of the event planning industry for over two decades, delves into how these qualities are at the root of high achievement. She points out that while many competitors may…
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What are you looking for in an ideal client…a good event budget? Host May Silvers says an ideal client must have the budget, but it’s about much more than that. In this episode, May introduces a nuanced approach to selecting your ideal clients, prioritizing compatibility in energy, work ethic, and mutual respect in addition to their ability to pay.…
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As a business owner, you're constantly on a quest to bolster your business and enhance your outcomes. This journey demands a thorough assessment of where you stand and a willingness to explore new strategies and tactics. But the critical question remains: When and how do you decide it's time for a change? In this episode, May Silvers dives into the…
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“A lot of businesses are not able to scale and grow at the pace that they want because they are not able to find good help,” declares May Yeo Silvers as she tackles the common issue of hiring and managing your talent by sharing insights from her own experiences. She defines what “good help” means for your business, emphasizing the importance of und…
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When you’re in a sales discussion, are you encountering objections or are you having the opportunity to have a clarifying conversation? In this episode of the Unstoppable Eventrepreneur Podcast, host May Yeo Silvers dives into the vital topic of sales objection prevention. The approach May takes herself and recommends for the clients she coaches is…
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It's a curious paradox that many entrepreneurs in the event industry venture into the business world seeking financial and time freedom, only to find themselves shackled by the structure of their own creations. May zeroes in on the traps of day-to-day business operations that ensnare event planners, decorators, and designers, preventing the scalabi…
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If you want to accelerate your event planning or design business, should you enroll in a course or engage in a mentorship program? In this episode, May Yeo Silvers breaks down the essentials, starting with courses—a self-paced learning experience often accompanied by varying levels of support, from email and group assistance to live Zoom sessions. …
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Do you know your numbers? In this episode, May Yeo Silvers takes listeners beyond the surface of basic profit and loss, into the heart of what truly determines a business’s financial health. With insights grounded in her own entrepreneurial journey with M2 Hospitality and Events4Anyone, May opens up about the often-overlooked aspects of financial a…
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Are You Settling for Less Without Realizing It? In this episode of the Unstoppable Eventrepreneur Podcast, host May Yeo Silvers delves into a thought-provoking topic: the tendency to accept the status quo in our personal and business lives. Inspired by her own experience at a mini-clinic, where she learned she had adapted to breathing with congesti…
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One skillset that will transform your proposal close rate is learning to overcome price objections. In a must-listen episode of the Unstoppable Eventrepreneur Podcast, host May Yeo Silvers provides invaluable insights into understanding and navigating clients' perspectives on pricing. The crux of the issue, May reveals, is perception. She elaborate…
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Have you ever been tempted to lower a goal you’ve set for yourself when it seems too hard to achieve? In this first live recording of 2024, May Silvers warns listeners that lowering goals is a pathway to mediocrity, not success. At the start of the year, it's common for people to set high ambitions, fueled by optimism and motivation. But around the…
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Can you feel tomorrow's success today? Host May Silvers says a powerful tool in achieving our success is actually embodying the success today, visualizing and emotionally connecting with the successes of your future self. May emphasizes the power of fully immersing yourself in the emotions of success now, even in your current circumstances. It's ab…
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In the inaugural episode of 2024, host May Yeo Silvers takes on the challenge of finding balance and harmony between financial ambition and personal happiness and fulfillment. May opens up about her own experiences, offering a heartfelt and transparent look at how significant business successes in the past years, though gratifying, came with a cost…
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Embrace your calendar as more than just a scheduling tool! In this episode, May emphasizes that living life on autopilot leads to missed opportunities and a lack of fulfillment. She advocates for intentional scheduling, which involves deliberately setting goals and the technique of creating milestones for each goal on the calendar. This practice cr…
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“Many entrepreneurs make the mistake of trying to work their life around the business, which is insane," says May Silvers. In this episode, May lays out a step-by-step plan for entrepreneurs to harmonize their personal and professional commitments within one master calendar. May's plan begins with prioritizing personal life. She advises starting wi…
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Event planners, this exercise can unlock a bigger future for your business! Join host May Yeo Silvers in a deep dive into auditing your business investments and opportunities in 2023. This critical analysis helps you understand what happened in your business and what you may want to change for better results in 2024. May begins this episode by addr…
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Meet event venue management pioneer, Jonathan Aymin on this episode of the Unstoppable Eventrepreneur Podcast. May Silvers invites listeners on an educational journey with her guest, who shares his transition from a staffing company to venue management. Jonathan begins by drawing a parallel between venue management and event management, emphasizing…
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Understanding different types of leads and what to do about them is a game-changer for growing your business. In her latest episode of the Unstoppable Eventrepreneur Podcast, May Yeo Silvers delves into the nuances of managing different types of leads in your business. She categorizes leads into three groups: cold, warm, and referral, each requirin…
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Are you tired of your website not showing up on Google? Do you want to learn the secrets of SEO and how it can transform your event planning business? In this episode, host May Silvers interviews SEO expert Sara Dunn. Sara shares her background in digital marketing and how she got started in the events industry. She explains that SEO stands for sea…
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Lead generation takes a personal twist in the second installment of our two-part series on this vital topic. If you haven't listened to part 1 yet, be sure to catch up for the full picture. In this episode, May zeroes in on the importance of customizing lead generation strategies to fit individual needs and situations. She identifies three key fact…
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The cornerstone of any thriving event planning business is effective lead generation. In the first installment of a two-part series, master event planner and business coach, May Silvers, focuses on three fundamental strategies for generating leads: the power of referrals, the potential in reactivation, and the advantage of renewal. May explains tha…
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Are you tired of juggling multiple tabs, emails, and messages while planning events? Meet Planning Diva, an all-in-one event planning and design software designed to streamline your workflow, boost your efficiency and improve communication internally, with vendors and with clients. In this episode of the Unstoppable Eventrepreneur Podcast, Jenny Ma…
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What you do when you are onsite and after the event is all about being prepared, managing on-site challenges, and gathering and analyzing many types of feedback. These are the cornerstones of post-event success and the focus of part 3 of our 3-part series about running a successful, profitable ticketed in-person event. May Silvers, master event pla…
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Ticket pricing, ticket sales strategy and sponsorship sales: these 3 areas of focus are key to running a successful, profitable ticketed in-person event. In this episode, which is part 2 of the 3-part series, May Silvers explains concepts you must learn in these areas. If you haven't yet, be sure to catch up with part 1 which covers defining the ob…
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"Planning a ticketed in-person event? Avoid these common mistakes!" In this episode of the Unstoppable Eventrepreneur Podcast, May Yeo Silvers, an experienced event planner, shares valuable insights on the key considerations when hosting a ticketed in-person event. May announces an exciting three-part series on planning and hosting ticketed in-pers…
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"If you think that it's easier or the grass is greener when you start your own business compared to doing your day job, you are absolutely wrong," says May Silvers. Sick and tired of your 9-5 and dreaming of starting a business? Before you take that leap and leave your day job, you must listen to the sage advice offered in this eye-opening episode.…
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Everyone starts on an equal footing when it comes to sales; it's not an inborn talent but a skill you can develop. And given the frequency with which event planners cite sales as a challenge in their business, there's no time like the present to master this craft. May says that if selling feels uncomfortable to you, it's probably tied to how you fe…
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“If you’re not proud of your work, then why are you showing your work?” May asks on this solo episode of The Unstoppable Eventrepreneur. Using real-life examples from a recent chat on social media, May notes how many business owners post pictures of events that they’re not particularly confident in, or which depict events for which they had to comp…
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Feeling stuck? May Yeo Silvers provides practical advice, or fast “hacks”, to boost your personal and professional success. Drawing from a recent conversation with a savvy business associate, May shares the 4 big takeaways she learned that can help you shift your results. First, she emphasizes the critical link between physical health, mental clari…
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Should you be charging a consultation fee? In today's episode, the question of whether to charge a consultation fee is explored by host May Yeo Silvers. This topic can be quite divisive in the business world, with some advocating for fees and others against it. May firmly stands on the side of not charging for discovery calls, BUT charge for consul…
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In today's episode, we're diving into a surprising topic: how staying active and getting physically fit can actually boost your business success. Host May Yeo Silvers suggests that the way you handle personal challenges can be a sneak peek into how you tackle business obstacles. May shares a personal story from her past to highlight the concept of …
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Do you know the main reason why you’re being ghosted by clients? According to host May Yeo Silvers it has to do with “hidden” numbers. So in today’s episode, she dives into into the challenges posed by hidden budgets, explores their significance in aligning expectations, and emphasizes the need for genuine conversations. Clients are like poker play…
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Many entrepreneurs make the mistake of thinking they need to be good at everything in order to be successful. But in many cases, mastering one thing is the key to unlocking that millionaire success. In today’s episode, host May Yeo Silvers takes a deep dive into the extraordinary saga of Chick-fil-A, a renowned fast-food establishment celebrated fo…
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In today's discussion, host May Yeo Silvers takes us on a journey to challenge a prevailing misconception: the belief that sheer skill is the ultimate key to unlocking profits in our events businesses. While undeniably crucial, possessing skills in event planning, design, and decoration isn't a one-way ticket to success when you're at the helm of y…
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Have you really sat down and taken the time to figure out your sales numbers? If not, you are doing yourself a disservice and may even find yourself having to go back to working a corporate job. Today, host May Yeo Silvers shares real life examples as case studies of entrepreneurs who have had to go back to corporate in spite of their business look…
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Are you really giving your business your all? It’s one thing to go through the motions, but it’s another to be fully present and put your heart into everything that you do for your business. Today, host May shares the importance of self-awareness and the ability to self audit in order to really be sure you are going all in for your business’ succes…
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No matter what stage of business ownership you are in, you need to have a business plan that you can actually follow. If you are unfamiliar with what makes having a business plan so vital for your success, this is the episode for you. Today, host May explains what a business plan is, why you need one, and how to create one that is simple and that c…
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It is finally time to bust the biggest myth of all when it comes to starting your event planning business. If you’ve been told that in order to be an event planner you need to purchase your own inventory, listen up, because May is here to explain why this could not be further from the truth. In fact, if you do decide to invest in your own inventory…
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If you are an event planner or designer who wants to build a sustainable business both in terms of profit AND freedom based lifestyle, you CANNOT be personally handling every manual task at each event. Instead, envision yourself as the CEO or boss lady, overseeing a team of talented individuals who specialize in different aspects of your craft. By …
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Are you planning to be a solopreneur or is your goal to eventually hire a team of employees? Depending on your business goals and desired income, you may benefit from not having to do everything yourself. It is very difficult to scale your business when you are doing everything on your own. In today’s episode, host May Yeo Silvers shares her tips f…
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Do you dream of planning beautiful destination weddings all across the globe for your clients? Destination wedding planning is a whole different beast from planning local events. It requires someone who can stay calm no matter what challenges pop up. For a confident, authentic and honest salesperson, destination weddings provide incredible opportun…
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When you think of retirement, what does it look like to you? Retirement does not have to mean that you do nothing or even require you to fully leave your business behind. There are many steps you can take to set up your business in a way that enables you to step back from the day to day activities and retire early. Whether you plan to retire or not…
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When you go on vacation, do you shut down your business? As a business owner, you cannot afford for business to stop just because you stop. Assuming this is your main source of income, you will need to plan accordingly ahead of time so that essential business tasks are still getting done even while you are away from work. In today’s episode, host M…
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Have you been taught by sales professionals that you should always go into a sale assuming that it is a done deal? While assuming the sales is an important piece of a sales strategy, it is not the complete equation. In today’s episode, host May Yeo Silvers discusses the other 50% of the equation for forming a successful sales strategy. Building up …
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