Plan your dream Disney vacation without the overwhelm. Are you trying to plan a Disney World vacation, but you’re not sure where to start? Are you feeling like you need a degree in Disney to understand all the lingo and acronyms? Are you sick of relying on tips from your sister’s neighbor, or random strangers on Facebook? Do you wish you could head into your trip feeling prepared and confident with a plan that’s right for your family and your budget? Hi, I’m Megan. At Dream Wish Plan I help ...
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Copy That Converts - Entrepreneurs, Copywriting, Launch, Email Marketing, Conversion
Megan Wisdom | Copywriter, Email Metrics Mentor, Marketing Strategist
Are you a female entrepreneur with an online business who’s struggling to grow and nurture your audience? Do you feel like you’re not making enough sales despite your best efforts? Do you feel confused by all the marketing jargon and just wish you had a bossy business big sister to shoot it to you straight? I know you didn’t get into business to get bogged down by writing, but let’s face it, the internet is still powered by WORDS. The good news? You can harness the power of those words to co ...
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EP 81 | Which Email Provider Is Best for Online Business Owners in 2025?
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Are you struggling to choose the right email service provider for your online business? Whether you're just starting your email list or considering switching platforms, this episode has you covered! With so many options available—like Kit (formerly ConvertKit), Mailchimp, Flodesk, ActiveCampaign, MailerLite, and more—it can feel overwhelming. But d…
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100. Lightning Lane Strategy At Animal Kingdom
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Today we are talking about how to use Lightning Lane Multi-Pass and Single Pass at Animal Kingdom. Request your Personalized Quote here Book a Complimentary Consultation here Download your FREE Disney Vacation Planning Checklist here Let’s be friends: Send me an email at megan.devanney@cupcakecastlestravel.com Facebook: https://www.facebook.com/cct…
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EP 80 | 5 Simple Ways to Create a Profitable Email Marketing Plan for 2025
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Welcome to 2025! Are you ready to make this year the best one yet for your small business? Email marketing is alive and thriving, and it's still one of the most effective ways to connect with your audience and boost your sales as an online business owner. If you’ve been wondering how to create a solid email strategy for the new year that leads to p…
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In today’s episode, I will recap the Lightning Lane Multi-Pass system and Lightning Lane Single Pass. We will also discuss the new Lightning Lane Premier Pass and I'll offer some tips and strategies for using Lightning Lanes. Request your Personalized Quote here Book a Complimentary Consultation here Download your FREE Disney Vacation Planning Chec…
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EP 79 | Is Your Email Resend Practice Helping or Hurting?
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Think resending emails to unopens is the ultimate quick fix? It might be... or it could be quietly sabotaging your email list. In this episode, we're diving into the hidden dangers of relying too heavily on resends and what you need to know to avoid hurting your deliverability and reader trust. Listen in to learn: The reason you should resend to un…
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98. Changes Coming To Disney World In 2025
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In today’s episode I’m talking about all of the changes that are coming to Disney World in 2025. Request your Personalized Quote here Book a Complimentary Consultation here Download your FREE Disney Vacation Planning Checklist here Let’s be friends: Send me an email at megan.devanney@cupcakecastlestravel.com Facebook: https://www.facebook.com/cctcm…
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EP 78 | How to Market a “Boring” Business - Special Guest Madison Brown
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Have you ever felt like your business is just too boring to talk about in social media or email marketing? Are you stuck feeling like you only have facts to share and struggle to create captivating content? Then you need to meet Madison Brown of Madison Dearly Bookkeeping. She’s mastered the art of turning spreadsheets into story worthy content—and…
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When you think of a Disney vacation, you probably picture the theme parks—Disney World, Disneyland, or maybe even Disney Cruise Line, right? But here’s something you might not know: with Adventures by Disney, you can experience that same Disney magic on vacations all over the world! From Europe to Asia and beyond, Disney's got you covered. Today, w…
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EP 77 | Are You Missing This Key Ingredient in Your Copy?
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Every good recipe has a secret ingredient that takes a dish from ‘meh’ to “WOW!” Same for copy. Every website, sales page, and email MUST start with one thing. In today’s quick episode, we talk about the foundation of impactful sales copy and why omitting this key ingredient can negatively impact your sales and weaken client connections. When it co…
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96. Celebrating The Holidays At Disney World
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In today's episode, I'm giving you some of my favorite ways to celebrate the holidays at Disney World - other than the separately ticketed Christmas parties. Request your Personalized Quote here Book a Complimentary Consultation here Download your FREE Disney Vacation Planning Checklist here Let’s be friends: Send me an email at megan.devanney@cupc…
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EP 76 | Do This Before Hitting Send on Your Black Friday Sales Email
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Black Friday is coming soon, and that often leads to great opportunities to end the year with some quality sales for your online business. But if you have neglected your email list, sending a Black Friday sales email could actually lead to more harm than good! Before you publish your Black Friday email message, you’ll need to make sure your audienc…
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EP 75 | Avoid Costly Mistakes in Your Online Business with This One Strategy
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Are you an entrepreneur with big ideas and an endless vision for your business? That’s the spark that makes online business owners unique! But not all ideas are great for your business – and sometimes, launching without the right foundation can lead to lost time and money. In this episode, I share my personal story of why I chose not to launch a ne…
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95. Your Guide To Christmas Parties At Disney World
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In today’s episode, we’re talking about the separately ticketed holiday parties at Disney World- Mickey’s Very Merry Christmas Party at Magic Kingdom and Jollywood Nights at Hollywood Studios Request your Personalized Quote here Book a Complimentary Consultation here Download your FREE Disney Vacation Planning Checklist here Let’s be friends: Send …
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EP 74 | Creating Effective Website Copy with Rachel Verde
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Are you tired of your website just sitting there, feeling more like a placeholder than a real extension of your brand? For many business owners, their first website is a “good enough” effort, created quickly and with limited resources, but it can quickly become an embarrassment. And what if that “good enough” site is actually costing you clients? I…
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In today’s episode, I’m giving you all the details on what to expect if you plan to visit Disney World for Thanksgiving. Request your Personalized Quote here Book a Complimentary Consultation here Download your FREE Disney Vacation Planning Checklist here Let’s be friends: Send me an email at megan.devanney@cupcakecastlestravel.com Facebook: https:…
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EP 73 | A Brainstorming Activity to Generate Story Ideas - with Guest Lauryn Franks
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Feeling stuck on what stories to share with your audience? Or struggling to think of story ideas at all? In this episode, we’re diving into a brainstorming activity designed to spark ideas and break through creative blocks. This simple exercise will help you dig into experiences and everyday moments to recover stories you may have forgotten. By usi…
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In this episode we are talking all about Universal EPIC Universe opening May 22, 2025. Request your Personalized Quote here Book a Complimentary Consultation here Download your FREE Disney Vacation Planning Checklist here Let’s be friends: Send me an email at megan.devanney@cupcakecastlestravel.com Facebook: https://www.facebook.com/cctcmegandevann…
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EP 72 | Using Vulnerability Stories as a Superpower in Marketing
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Being vulnerable can be uncomfortable and hard, but telling your awkward stories of failure, loss or disappointment in your email marketing can actually help your clients feel more connected with you and your product. Scientific research backs this up! Vulnerability is the heart behind a purpose story which is the story we’re focusing on this week.…
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EP 71 | Storytelling Strategy to Showcase Your Product's True Worth
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Storytelling is often viewed as something that people are simply born with. However, much like football, which requires training, practice, and a strategic approach, storytelling is a skill that can be learned and refined over time. Today’s episode explores the structure and strategy behind a story that is foundational for all sales copy: the value…
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92. Complete Guide to Dining at Animal Kingdom
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In today's episode we're talking all about dining options at Animal Kingdom Request your Personalized Quote here Book a Complimentary Consultation here Download your FREE Disney Vacation Planning Checklist here Let’s be friends: Send me an email at megan.devanney@cupcakecastlestravel.com Facebook: https://www.facebook.com/cctcmegandevanney Instagra…
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91. Complete Guide to Dining at Hollywood Studios
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In this episode we are talking all things dining at Hollywood Studios. Request your Personalized Quote here Book a Complimentary Consultation here Download your FREE Disney Vacation Planning Checklist here Let’s be friends: Send me an email at megan.devanney@cupcakecastlestravel.com Facebook: https://www.facebook.com/cctcmegandevanney Instagram: ht…
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EP 70 | Humanize Your Brand with a Founder Story
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What’s the one story that EVERY business has? A founder story. After all, every business has a starting place and origin story. Founder stories can be powerful marketing tools because people connect with other people’s struggles, dreams, and wins–things we are all experiencing or have experienced at some time. It’s a tool to help grow the know-like…
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90: Trip Report : EPCOT Food & Wine Festival
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In this episode I'm giving you a trip report from my latest girl's trip to Disney to visit the EPCOT Food & Wine Festival. Request your Personalized Quote here Book a Complimentary Consultation here Download your FREE Disney Vacation Planning Checklist here Let’s be friends: Send me an email at megan.devanney@cupcakecastlestravel.com Facebook: http…
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EP 69 | The Science of Storytelling & How It Works in Marketing
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Have you ever wondered why copywriting is called and art AND a science? In this episode, we break down the science behind copywriting–specifically why stories resonate with us on an emotional level, and how they can guide your audience to take action. Here’s a sneak peek of what you’ll learn: The Role of Brain Science: Discover how our brains react…
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EP 68 | 5 Ways Storytelling Helps Your Business Stand Out
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In today's crowded online marketplace, standing out is more important than ever. One of the most effective ways to achieve this is through storytelling. Storytelling not only makes your business memorable but also helps build emotional connections with your audience, which is crucial for decision-making. Let’s talk about why storytelling matters in…
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In today's episode we are talking all things dining at EPCOT. Request your Personalized Quote here Book a Complimentary Consultation here Download your FREE Disney Vacation Planning Checklist here Let’s be friends: Send me an email at megan.devanney@cupcakecastlestravel.com Facebook: https://www.facebook.com/cctcmegandevanney Instagram: https://www…
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EP 67 | How to Make Email Marketing Easier and More Sustainable
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Want to know my secret weapon for making email marketing smoother and less stressful? If you are feeling resistance toward email marketing, this episode is for you. My secret weapon is named Sarah Gower, and she's a virtual assistant. We're chatting about all the things a trained VA can do to help you sustain a healthy email list and make sure all …
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88. Complete Guide to Magic Kingdom Dining
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In today’s episode, we’ll be talking about all things dining at Magic Kingdom. Request your Personalized Quote here Book a Complimentary Consultation here Download your FREE Disney Vacation Planning Checklist here Let’s be friends: Send me an email at megan.devanney@cupcakecastlestravel.com Facebook: https://www.facebook.com/cctcmegandevanney Insta…
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EP 66 | Avoid These 5 Big Mistakes in Sales Emails
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Sending sales emails can be tricky. You might be worried that you’re annoying your readers or being too “salesy.” It’s a possibility! There's a right way and a wrong way to send sales messages. There are five big mistakes that people (knowingly or unknowingly) make that turn off readers and cost businesses thousands in sales. Some of these mistakes…
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87. The Ultimate Disney Cruise Experience: What's Included?
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In today's episode we're talking about what's included in the cost of your Disney Cruise. Request your Personalized Quote here Book a Complimentary Consultation here Download your FREE Disney Vacation Planning Checklist here Let’s be friends: Send me an email at megan.devanney@cupcakecastlestravel.com Facebook: https://www.facebook.com/cctcmegandev…
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EP 65 | Battle Burnout without Burning Down Your Business
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For online business owners, battling burnout is not a question of IF but WHEN. The pressures of managing day-to-day operations, meeting customer demands, and scaling your business can easily lead to exhaustion and overwhelm. And doing it all while navigating hard times in your personal life is even more difficult. It’s easy to hit a breaking point …
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EP 64 | How Long Should You Leave the Cart Open During a Launch?
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Every online business owner eventually has to wrestle with the question: How long should a sales sequence be? Will I turn off customers by talking about the sale for too long? How short is too short? On today’s episode, we’ll break down the factors to consider when determining the optimal length for your specific audience and products with a focus …
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EP 63 | Frustrated with Marketing? Try Building a World Instead of Funnels - Guest Addy Lopes
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What if we’re doing marketing all wrong? 😬 Today’s special guest is Addy Lopez, a marketing educator and website designer who, after five years as an entrepreneur, was looking for a better way to market her business without feeling like she was pressuring her audience or shouting into a void. And after making the change, she didn’t have negative re…
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86. Exciting Updates Announced For Disney World
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In this episode I'm talking about all the exciting updates from the D23 Expo that were announced for Disney World. Request your Personalized Quote here Book a Complimentary Consultation here Download your FREE Disney Vacation Planning Checklist here Let’s be friends: Send me an email at megan.devanney@cupcakecastlestravel.com Facebook: https://www.…
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In today’s episode I’m giving you my must-have items you are going to want to make sure you pack for a day at the Disney parks. Request your FREE Quote here Download your FREE Disney Vacation Planning Checklist here Let’s be friends: Send me an email at megan.devanney@cupcakecastlestravel.com Facebook: https://www.facebook.com/cctcmegandevanney Blo…
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EP 62 | Want Stronger Social Proof? Tips for Gathering Better Testimonials
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Social proof is essential for any online business. It’s a game-changer when it comes to building trust and converting potential clients. But here’s the tricky part: how do you gather testimonials? As always, I’m sharing actionable tips that you can use to get those rave reviews that will improve how clients know, like and trust you. Key Takeaways: …
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In this episode, I'll share tips for traveling to Disney with toddlers and highlight the top attractions for little ones in each of the Disney parks. Request your FREE Quote here Download your FREE Disney Vacation Planning Checklist here Let’s be friends: Send me an email at megan.devanney@cupcakecastlestravel.com Facebook: https://www.facebook.com…
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EP 61 | Hidden Reasons Why Your Email Marketing Isn’t Working
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Everyone wants to improve their email marketing and improve conversion rates. The hard truth is, no matter if you have the best content and the best email sender reputation–it can all be worthless if you don’t start with this one thing. There’s often a hidden reason your email marketing may not be working, but the good news is it’s an easy fix! (An…
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83: How To Book Your Disney Dining Reservations
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In today’s episode I’m going to walk you through the process of how to make your Disney dining reservations and give you some tips and tricks to help you along the way. Request your FREE Quote here Download your FREE Disney Vacation Planning Checklist here Let’s be friends: Send me an email at megan.devanney@cupcakecastlestravel.com Facebook: https…
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EP 60 | From Promo to Primary: How to Get Emails Out of the Promotions Tab
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Have you noticed that sometimes your email marketing messages are getting sent to the promotions tab in Google inboxes? One-third of the world’s email users have a Gmail account, so it’s important to try your best to stay out of the promotions tab (where messages are often ignored) and get back into the Primary tab. But how? In today’s episode, we’…
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EP 59 | How to Provide Value in Email Marketing –No Freebie Required!
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Are you tired of the constant pressure to create content for your email list? Are you afraid readers will unsubscribe if you don’t provide a freebie inside every email? If you've ever wondered how to keep your audience engaged and deliver real value through your words and community-building efforts, this episode is for you. Key takeaways Value isn'…
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In today's episode, we're talking about all the Fall things at Disney World and why you may want to consider a trip during this time of year. Request your FREE Quote here Download your FREE Disney Vacation Planning Checklist here Let’s be friends: Send me an email at megan.devanney@cupcakecastlestravel.com Facebook: https://www.facebook.com/cctcmeg…
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EP 58 | 10 Best Business Books to Add to Your Summer Reading List
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I love nothing better than sharing a good book recommendation, and today I’m sharing 10 of the best business books that can transform your approach to sales, high-converting copywriting, and brand messaging. Whether you're a seasoned entrepreneur or just starting out, these reads offer practical business-building advice and invaluable insights into…
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EP 57 | Scared to Pay for Ads? 7 Ways to Grow Your Email List for Free
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Email marketing is a powerful tool to make sales for your online business, so growing that list should be a priority for every online business owner. But paying for ads can be a risky investment that many solopreneurs aren’t willing to make in the early stages of business growth. What if I told you there is a way to grow your list without spending …
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81. Goodbye Genie Plus: Your Guide to the New Lightning Lane System at Disney World
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In today's episode I'm giving you the complete rundown on the new Lightning Lane System that will be replacing Genie Plus this summer. Request your FREE Quote here Download your FREE Disney Vacation Planning Checklist here Let’s be friends: Send me an email at megan.devanney@cupcakecastlestravel.com Facebook: https://www.facebook.com/cctcmegandevan…
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EP 56 | The #1 Sales Page Mistake That Can Kill Conversion Rates
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Is your sales page turning visitors into paying customers or scaring them away? In this episode of Copy That Converts, we’re taking a look at the sales pages and uncover a critical mistake that could be sabotaging your conversion rates. But here's the thing: it's probably not what you think! We'll explore the surprising culprit behind low conversio…
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80. Memory Maker and PhotoPass at Disney World
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In today’s episode I’m going to be explaining the ins and outs of Disney Photo Pass and Memory Maker so you can decide whether it’s something you want to include in your Disney World vacation. Request your FREE Quote here Download your FREE Disney Vacation Planning Checklist here Let’s be friends: Send me an email at megan.devanney@cupcakecastlestr…
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In today’s episode I’m going to be breaking down what you need to know about the opening of Tiana’s Bayou adventure. Request your FREE Quote here Download your FREE Disney Vacation Planning Checklist here Let’s be friends: Send me an email at megan.devanney@cupcakecastlestravel.com Facebook: https://www.facebook.com/cctcmegandevanney Blog: https://…
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EP 55 | Want People to Buy? Try These Sales Tactics
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Are you struggling to get people to buy your products or services through email marketing? Be sure to tune in to this episode of Copy That Converts for tactics you can use to help close the sale. Instead of blasting sales messages into an inbox every day, try these kinder, gentler (but effective!) tactics instead: Focus your copy on the right thing…
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78. Ticket to Magic: Navigating Your Disney Park Ticket Options
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In today’s episode I’m going to break down the different options when it comes to park tickets and I’ll give you some pros and cons for each to help you determine which might be best for your vacation. Request your FREE Quote here Download your FREE Disney Vacation Planning Checklist here Let’s be friends: Send me an email at megan.devanney@cupcake…
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