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Your Sparkly Brand

Megan Gersch & Lauren Tassi

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Your Sparkly Brand is a marketing and branding podcast designed to inspire and empower entrepreneurs. This podcast is all about delivering no-fluff, high-value content that helps you grow your business. It doesn’t matter if you have no budget and are still DIY-ing everything on your own, we’re giving you the tips, tools, and strategies you need to build a Sparkly Brand and ultimately get more sales.
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Join non-sleazy sales specialist Annie P. Ruggles and highly successful but utterly relatable guests as they decode the marketing, mindset, sales, and success hacks hidden within beloved movies, tv, music, books, and more. Often goofy but never fluffy, each episode ends with easy-to-implement homework that will leave you feeling delightfully legit. Season two is coming SOON!
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The singing and speaking voice is greatly affected by the health and hearing ability of our ears. In this episode, I chat with Dr. Rebecca Grome, the audiologist and owner at Ears4U in Nashville, Tennessee, who generously shares her advice on ear care, including what NOT to stick in there! NEED YOUR HELP: Please support this podcast with your ratin…
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Want more vocal control when singing in the studio? In this short but valuable episode, I give you 5 pro hacks specially designed for singing at a recording microphone. They can immediately increase your vocal control and thus skyrocket the quality of your final vocal. Find the transcript and video at www.AllThingsVocal.com. LINKS MENTIONED: Singin…
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SOVT, or 'semi-occluded vocal tract' exercises, IF done with good form, can significantly improve vocal ability and vocal health. In this episode, I show you why and how you should PULL them instead of Push them, like most people do. See this episode on YouTube for video demonstrations of these exercises. Other Links mentioned: Marci D. Rosenberg a…
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In this episode I teach vocal exercises I designed using voiced consonants and vowels to help singers AND speakers blend their chest and head registers. Doing these exercises also helps you eliminate vocal breaks, add more resonance and range and ease vocal strain. These benefits occur as we take the voice across the passagio from chest to head voi…
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My interview guest is speaking coach/author Peter George. Truly great public speaking skills are worth pursuing and improving, whether you're a veteran stage presentation speaker or a more casual workshop host, teacher or business person. Even singers need to talk to their audiences and do interviews. Listen to this episode for insider tips and str…
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Did you know that articulating voiced consonants tightly can kill your high notes? In this episode, I talk about why this happens, and what you can do to turn your voiced consonants from voice saboteurs into voice enablers. Links mentioned: Power, Path & Performance vocal training courses Phonetics Pow document www.JudyRodman.com…
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Is your personal brand still important when you're scaling a business? How can your values and flair create a bedrock for company culture? And what the heck is the right balance between personal and professional content on social media? We'll answer all that and more in this week's jam-packed episode. This week, Annie P. Ruggles is joined by Caitli…
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Are you drowning in "shoulds?" Bogged down in the expectations of yourself, your clients, and even your paid advisors? And, to top it all, is one-size-fits-all marketing or the newest high-priced fad failing to bring in the right people? It's time to shake things up, y'all. This episode will help you do exactly that. This week, Annie P. Ruggles is …
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With all the vocal coaches out there, do you wonder what vocal training you can trust to work best for your voice? Here is a short episode that will tell you why I know what I know as vocal coach, and how YOU can use my training to radically transform your voice with more ability, health and messaging impact than it's ever known. If you need a bett…
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What the heck is "warrior energy" and how can it be harnessed in our personal and professional lives? How can we best balance head and heart during moments of stress and overwhelm? And how can we break ourselves of toxic self-sacrifice and really, truly practice self-compassion amid societal pressures and inner child tantrums? This week, Annie P. i…
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Should tiny businesses be worried about the huge issues of inclusion and diversity? Why does allyship really matter - beyond just wanting to be (and be seen as) a good person? And how can we all go beyond performative acts into real, bottom-line shifting, glass ceiling shattering, stigma-debunking change-making? Welcome back to another episode of "…
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Join us for Part two of this interview as JP & Kat Raio-Rende and I exchange all kinds of career stories, music creation and chart-making strategies, as well as mic/voice-saving vocal technique! Be sure and catch Part 1 of this interview if you missed it... it's the episode right before this one. Their website: https://www.earwormny.com My website:…
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My guests today are primetime music creators JP and Kathryn Raio-Rende, owners of Earworm Music Company in New York City. This is Part 1 of our interview, which continues next episode as Part 2. Their website: https://www.earwormny.com Their Emmy-winning song performed by Billy Porter for Sesame Street: https://youtu.be/derxRN-ZkMI?si=S6ZX1p44yjcD5…
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Is "vision" really all that important or is it a distraction? How can we act as if our goals are already happening, rather than just waiting for them to happen? And, how do we balance entertainment and educational content on social media? Welcome back to another episode of "Too Legitimate to Quit" with your host Annie P. Ruggles and very special gu…
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If you want to build a successful music career, you need to build a following. Creating and leveraging your personal brand can be a game-changer for creating a significant fanbase. Listen to my interview with top branding specialist Megan Gersch (Netflix, Live Nation, etc) and gain some current strategies to help you and your music stand out from t…
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Are self-care and productivity opposing forces? Must you choose one or the other? Absolutely not! This episode seeks to prove that self-advocacy and self-preservation are among the most efficient, effective choices you can make - if only you allow yourselves the space, and learn to work with your fears. This week, Annie is joined by the incomparabl…
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In this interview with my co-creator Darren J. Butler, we talk about how our musical Runaway Home has metamorphosized from a couple of monologues to a staged reading by headliners for heads of the entertainment industry in the middle of New York. We're hoping it's the room where 'it' happens - so full productions in major venues is next. Find creat…
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If you're feeling frustrated and overwhelmed because your current website design is not attracting diverse customers or fostering a sense of connection, then you are not alone! Perhaps you've been relying on generic templates and stock images, failing to capture the unique experiences of your target audience. Instead of cultivating empathy and incl…
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How can businesses build trust, foster human connection, and align with shared values in the age of AI and technology? And why on Earth does Facebook feel the need to change its advertising platform every four seconds? (Ok, we can't answer the second question there. Ask Zuckerberg.) But in this episode, we wholeheartedly tackle the first. Jenn Neal…
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In this episode, we sit down with renowned physical therapist Walt Fritz. As the author of 'Manual Therapy for Voices... a Person-Centered Approach,' Walt shares his expertise in empowering patients to actively participate in their healing journey. He discusses how this patient-involved approach can lead to more effective and lasting results. Furth…
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Is this really the end of Your Sparkly Brand? Maybe. Or maybe it’s just the season 1 finale… It's been two awesome years of showing up in this space with Your Sparkly Brand Podcast. Today’s episode is an emotional episode for us. We’re taking a break from the podcast. In this episode, we’re sharing with you the reasons for our decision. We’re also …
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If your email marketing was a love story, would the couple get together in the end or would one run away, screaming in disgust? While that second scenario isn't all that likely, entrepreneurs are faced with a very real pain all too often: crickets. We put the best of our brains out there, only to be met with silence and a smattering of lackluster l…
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Are you at a crossroad about what makes your business unique? Are you stuck on how to effectively communicate your USP (unique selling proposition) to your audience? Then check out the latest ep of Your Sparkly Brand… we’ll shed light on all you need to know about USP. In this episode, we’re also talking about the importance of a USP and we’re givi…
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Today’s episode of Your Sparkly Brand is double the fun! We’re welcoming the hosts of The Mad Marketing Mums Podcast, Clementine Holman and Kryshla Salaris. They share insights into how they’ve helped business owners find their footing on social media and show up consistently. We also discuss how entrepreneurs can take an omnichannel approach to so…
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Vocal strain, also known as vocal fatigue, is the leading cause of vocal problems, limitations and vocal damage for both singers and speakers. In this episode, I'm going to give you the top 18 causes of vocal strain that I see, and tell you how to fix what's making your voice so tired. I'm also going to share the audio of a short vocal lesson I did…
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Feeling frustrated and overwhelmed with your current marketing efforts? Exhausted by constantly chasing after the latest trend or tactic without seeing any real results? Or just wondering how and when to let your "freak flag" or "woo badge" fly for maximum effect? You are not alone! If you've invested in expensive advertising campaigns or poured ho…
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Shawn Fink joins us for this episode of Your Sparkly Brand! She shares the story of how she became a courage coach for women and how she is helping her clients make Brave YES Power Moves to grow their businesses. We also discuss the Brave YES power moves business owners can make to uplevel their businesses and how they can redefine their comfort zo…
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Welcome to Too Legitimate to Quit - Summer School 2023! To kick off this season of learning and laughs, we dive straight into financial wellness, shame, and the coming zombie apocalypse. What could be more fun than that!? The incredible Bob Wheeler is here to talk us through the emotions that wrap themselves tightly around our money, how we can app…
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It’s time for another Q & A episode! Today, we’re answering all your questions on how to get clients.This episode is a must listen for all service based entrepreneurs. If you have questions or confusion on how or where to get dream clients, how to get in front of the right people faster, how to stand out in a crowded industry, or you’re just curiou…
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Do you have an existing proven offer you intend to make public real quick? Or are you motivated to put out a low ticket offer and you just can’t wait to get it out? Maybe it’s a time sensitive offer that has to get out ASAP and you’re confused on how to beat the time constraint. We’ve got you! On this episode of Your Sparkly Brand, we’re discussing…
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Have you invested in your business recently? Maybe you’ve hired a copywriter to write high-converting sales copy, a brand designer to create stunning branding or a website designer to build an eye-catching website. Nice move! Still… a lot of entrepreneurs are left wondering “Now what?” after investing in services to help their biz grow. In today’s …
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Erica Reitman joins us for today’s episode of Your Sparkly Brand. She talks about her journey to becoming a rule-breaking business coach for industry disruptors. She also shares her concept called “your brain is a dick” and how entrepreneurs can beat their brain’s dick moves. We also discuss an important, actionable way entrepreneurs can take their…
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Getting physically injured can temporarily stop or permanently end a music career. My guest Angela McCuiston, founder of 'Music Strong', has developed a specialty career in fitness training and rehabilitation exercises for music makers of all kinds. Listen to this interview to hear Angela and I discuss some vital fitness strategies that can improve…
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Are you falling into the copy-and-paste culture of online business building? Are you drowning in marketing "shoulds" doled out by gurus and one-size-fits-all peddlers? Are you sick to death of collaborations that take more than they give? And - speaking of death - have you ever taken business inspiration from true crime detectives? In this special …
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Attention spans are getting shorter and shorter these days. That’s why it’s so crucial to hook your prospects immediately. One way to do that? A-mahzing copy. Copy that easily captures (and keeps!) the interest of your audience, boosts engagement, drives sales and leaves a lasting impression. But it’s time to face facts, Jack. Not everyone can writ…
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How can you evoke emotion (ethically) and show your passion for your work? How can you stand out in a sea of similar brands? And what the heck can be learned about partnership, flexibility, and delight from the spellcasting, dice-rolling romp known worldwide as Dungeons and Dragons? This week, Annie P. Ruggles is joined by the incomparable Jodi Kra…
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Who wants to turn their business into a kick ass brand? In this episode, we're diving deep into the nitty-gritty of what it takes to create a brand that not only turns heads but also drives sales. From crafting a killer brand story to turning your customers into advocates for your business and everything in between, we've got you covered. So, if yo…
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Singing on the road can be a dream come true or a vocal nightmare. Here are 12 tips to help your voice end up stronger and freer of vocal fatigue after your gig or tour than before! Whether you're just doing one gig out of town, or a whole season of concerts, this advice plus using great vocal technique can make a huge difference to your voice. Lin…
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Ready to discover how to write product descriptions that sell? In this episode of Your Sparkly Brand, we're diving deep into the art of creating powerful and profitable product descriptions that will make your products fly off the shelves in 2023. If you're tired of lackluster sales and struggling to find the right words to showcase your products, …
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Hey there, listeners! Are you tired of feeling restricted by clunky website builders? Then this episode is for you because today, we're talking all about why Showit is the ultimate secret weapon for creating stunning websites with ease. Whether you’re a service provider, creator, influencer, blogger, digital product owner or just have a personal br…
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How can introverts (or empaths, or people-pleasers) sell and market their businesses without coming across as pushy and aggressive? How can every small business owner keep their nature and their gifts in mind when it comes to energy management, content creation, and consistent outreach? And what the heck does it have to do with Alfred Hitchcock and…
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Hey there, all you techie business owners and entrepreneurs out there! Welcome to yet another Q & A episode of Your Sparkly Brand that's going to take your software game to the next level. We know that one of the most daunting parts of navigating the world of business software is knowing what software is best suited for your business. In this episo…
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In this episode, I interview Vinnie Potestivo, a renowned music and brand consultant who advises artists, major media, and corporations on the latest trends and strategies for success. Over the years, the music industry has undergone significant changes, and Vinnie Potestivo has witnessed many of them first hand. In our chat, he generously shares s…
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Calling all rebels! On this episode of Your Sparkly Brand, we’re discussing a game changing topic on how to ditch shame and defeat the status quo bias in your marketing. Lauren Littlewood, our guest for today, takes us through what rebel marketing is, how it’s identified, and how to build a rebel brand. We also discuss how to work against bias in y…
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Are you suffering from or through "random acts of marketing?" Online visibility is such a noisy endeavor - so many options, so many "shoulds." How do you know what's right for you and which efforts to double down on? And- is the webinar dead? This week, Annie P. is joined by the fabulous "leads guru" known as Tom Poland. As a multiple bestselling a…
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It’s about to get hella sparkly! On today’s episode of Your Sparkly Brand, we're talking about the VIP topic every biz owner must pay attention to in their marketing and branding. Given how competitive today’s market is — standing out from your competitors requires that extra sparkle. So we’re covering the importance of differentiating yourself fro…
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In this episode of Your Sparkly Brand, we're exploring the world of AI and its impact on marketing and branding. Our guest, ChatGPT, is an expert in the field and shares insights on the ways that AI is transforming the industry. We discuss topics such as personalization, efficiency, brand safety, and innovation, and explore both the benefits and po…
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Have you ever wondered if the style you're singing is truly best for you? In this episode I give you some practical factors to help you choose your vocal genre strategically, which will help you be creatively fulfilled AND more successful in your vocal career. And yes, it may be that for YOUR vocal goals, you need to choose more than one style to m…
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Sales is the art of receiving money in exchange for your goods and services. It's an energetic exchange between two people, and it can be beautiful. Here to prove that point are two highly opinionated, emotional women discussing The Walking Dead. This week, Annie P. is joined by a beloved sister in the ethical/heart-centered sales space, Sarah Walt…
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Soulful business coach Aubrianna Kay joins us on this episode of Your Sparkly Brand! She shares her journey to becoming a multiple-six-figure biz coach, challenges she faced and lessons she learned while growing her business. We also discuss how to leverage your energy and harness a social platform to build a profitable business. Aubrianna is a mul…
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