Best Melissa Anzman Podcasts (2024)

1
Ep 63 - Happy New Year? 9:38

2+ y ago9:38

9:38

If you're not sure about the whole "New Year, New You" thing, or are feeling pressured and overwhelmed about how to "start the year off right," this episode is for you. Launch Yourself Show Notes: https://LaunchYourself.co/63 Launch Yourself Community: https://LaunchYourself.co/joinBy Melissa Anzman

1
Ep 62 - Creating an Annual Plan for Your Business 30:27

2+ y ago30:27

30:27

If you love creating a plan for your business, but you're not necessarily great at following a plan, you're not alone. I outline my annual business planning process - what I do every year that works, and what I've found that doesn't work for me. And how I'm doing my annual planning for 2022. I share my starting reflections phase, how that informs m…

1
EP 61 - Dream Team Series - Make Your Team Profitable 17:17

2+ y ago17:17

17:17

Dream Team Series Inside you'll learn the signs it's time to grow your business with a team member, at any stage - and when it's time, how to ensure your team is profitable for your business. I share four different ways your hiring process can actually decrease your business profits - so avoid them at all costs. And also three ways to prevent this …

1
Ep 60 - Dream Team Series - Who to Hire 17:16

2+ y ago17:16

17:16

Special Series - Dream Team brought to you by an HR professional and owner of an HR consulting agency, Melissa Anzman. Inside you'll learn how to know exactly who to hire next at any stage of your business, applicable for contractors or full-time employees. There are a few steps to walk through to identify the best next hire to get you into your zo…

1
Ep 59 - Behind the Scenes of Digital Businesses 18:57

2+ y ago18:57

18:57

Do you like knowing what's going on in other people's businesses? We work with many digital businesses and have a pulse on what's working and what's not converting, right now. Today we tackle quizzes and webinars: how to use a quiz as a lead generation tool effectively and how live webinars are currently converting as part of launches. Launch Yours…

1
Ep 58 - The Truth About Team and Tech 25:20

3y ago25:20

25:20

There is a lot of advice going around about what you NEED when it comes to your business - hire full-time employees (your team) and invest in high-level programs to help you run it (the tech). Here's how to think about both topics for your own business, to ensure you get an ROI on your investments. Get full show notes and more information here: Lau…

1
Ep 57 - 3 Marketing Myths Busted to Sell Digital Courses 16:17

3y ago16:17

16:17

There are so many marketing myths out there, to successfully sell digital products and courses. We bust three of them, including why you need to stop waiting for a guru to save your business and lean in to the strategy behind their success instead. Get full show notes and more information here: LaunchYourself.co/57…

1
Ep 56 - Why Being a Course Creator Will Set You Up for Failure 14:47

3y ago14:47

14:47

If you have an expertise or service-based business, being a "course creator" shouldn't be your ultimate goal. Instead, digital products and courses should be a part of your overall business strategy. Get full show notes and more information here: LaunchYourself.co/56By Melissa Anzman

1
Ep 55 - Create a Profitable Summit with Jaime Slutzky 27:08

3+ y ago27:08

27:08

Online summits are a great way to grow your reach and audience and get known as an expert in a specific space. Jaime Slutzky shares how she used a summit to grow her business in a new space and shares how to get speakers, attendees, and the time and effort commitment needed. Get full show notes and more information here: LaunchYourself.co/55…

1
Ep 54 - 4 Ways to Bring in Organic Leads for Your Course 14:32

3+ y ago14:32

14:32

Get started with these 4 tactics to bring in ongoing organic leads and traffic of qualified buyers for your online course or services. While they are a long-tail approach at growing your audience, it is time spent wisely as these strategies will bring in targeted traffic in an ongoing basis. Get full show notes and more information here: LaunchYour…

1
Ep 53 - Get Your Finances Off the Launch Rollercoaster with Parker Stevenson 28:45

3+ y ago28:45

28:45

As a course creator or service provider, having an inconsistent income can be scary, especially if you don't have your financial systems in place. Parker shares easy bookkeeping strategies (and tactics) for you to get started at any stage of your business - including when to get specialized help. Get full show notes and more information here: Launc…

1
Ep 52 - How Digital Products Fit Into Your Business 24:06

3+ y ago24:06

24:06

Digital products, courses, and membership sites that sell are created differently than those sitting on the shelf. They are built as part of your overall business transformation statement. Learn how they fit into your business and how they can be created at scale, so that they bring you ongoing income. Get full show notes and more information here:…

1
Ep 51 - Ultra Running as a Catalyst to Grow Your Business with Colleen MacDonald 31:25

3+ y ago31:25

31:25

In today’s episode, Colleen MacDonald shares her story of becoming an ultra-marathoner after a career transition which became a catalyst for her own consulting business. Leveraging how she makes it through difficult races, she knew she had the mental aptitude to make it in her own business. Get full show notes and more information here: LaunchYours…

1
Ep 50 - What If Someone Steals My Product Idea? 19:09

3+ y ago19:09

19:09

In today’s episode, I share with you some ways to handle a fellow entrepreneur stealing your idea - whether on purpose or by accident. And how to prevent it from happening in the future while still being able to validate your ideas and keep your creativity flowing. Get full show notes and more information here: LaunchYourself.co/50…

1
Ep 49 - Having a Mission for Your Product with Sarah Spitsen 30:11

3+ y ago30:11

30:11

In today’s episode, Sarah Spitsen of Feya Candles shares how she turned a failed business around through grit, lots of hard work, and listening to her gut when making big decisions. She blazed her own entrepreneurship path while always keeping her mission of giving back to the community at the core of what she does, and shares how she stays so focu…

1
Ep 48 - 3 Ways to Sell More to Your Email List 17:00

3+ y ago17:00

17:00

In today's episode, we talk about three ways you can sell more to your email list, even if it's small, with a bonus method as well. These secrets include how to make the ask, using your emails intentionally, and when to send your emails out. Get full show notes and more information here: LaunchYourself.co/48…

1
Ep 47 - SEO Advice and Growing Your Agency with Jarod Spiewak 39:50

3+ y ago39:50

39:50

In today’s episode, Jarod Spiewak shares how he built his agency in an unusual way - through a freelancer exchange platform. And because he's an SEO expert, we spend about 20 minutes talking all things SEO, google search, what's working right now, and what to stay away from. Get full show notes and more information here: LaunchYourself.co/47…

1
Ep 46 - Getting Started with Your Transformation Statement for Your Course 22:08

3+ y ago22:08

22:08

Learn how to start narrowing down your transformation statement for your course or digital product, by considering these four strategies to get you started: before and after, obstacles to start, just starting, and crossing the bridge. Get full show notes and more information here: LaunchYourself.co/46…

1
Ep 45 - Being True to You and Relaunching with Megan Hamilton 37:35

4y ago37:35

37:35

In today’s episode, Megan Hamilton shares her path to entrepreneurship, stepping into showing up as who she is online, and relaunching after a launch-fail. She shares why she knew she needed to get super clear on who she serves and how she finds buyers for her course on social media - and everything in between. Get full show notes and more informat…

1
Ep 44 - Why Copying a Launch Won't Lead to Sales 21:06

4y ago21:06

21:06

In today’s episode, I share three reasons why copying someone else's launch plan, plug-and-play formula, or other guru playbook isn't going to lead to sales for YOUR digital product or course. The main reasons - you're missing you in that plan, you are missing so many components that make up the success of a launch, and your audience is different a…

1
Ep 43 - Reimagining Your Program to Scale with Mike Iskandar 30:39

4y ago30:39

30:39

In today’s episode, Mike Iskandar shares how he took a personal development project for himself and turned it into a program that he has been able to quickly scale into different iterations over the past year. And his market is super niched - his program is for tweens and teens. Learn all about how he has been able to scale it quickly while continu…

1
Ep 42 - Avoid These 8 Common Digital Product Mistakes 25:32

4y ago25:32

25:32

In today’s episode, I walk through eight of the biggest mistakes I'm seeing smart entrepreneurs make when it comes to their digital product or course. With each mistake, you'll learn how to easily avoid it right now and going forward, so you can be sure you are creating the absolute best product that will be profit-producing for your business. Get …

1
Ep 41 - Creating A Product to Fill Your Own Gap with Stephanie Shaw 28:37

4y ago28:37

28:37

In today’s episode, Stephanie Shaw shares how she started her business after finding a gap in the market for her own health that was being underserved. So she created a solution to fill that gap for herself, and then share her process and approach with other women while busting through her lack of tech or funnel knowledge at the start, to a process…

1
Ep 40 - Selling a Hybrid Program As You Build It with Andréa Jones 27:13

4y ago27:13

27:13

In today’s episode, Andréa Jones shares the behind-the-scene details about her most recent launch, a beta launch for a high-ticket hybrid program and course to a new audience. She shares her launch plan details, what worked (emails!), what didn't, and why she decided to build the content for the course component live during the delivery of the beta…

1
Ep 39 - In-person to Online Program with Melody Tholstrup 25:59

4y ago25:59

25:59

In today’s episode, Melody Tholstrup shares how she took her offline local networking and marketing program, to an online program during a COVID pivot. She shares how she tested it, how she runs it, and what the plan is now going forward. Along the way, she learned how to make it as simple as possible for people to join and learn all about marketin…

1
Ep 38 - Low-tech Launch Success with Stephanie Taylor 26:41

4y ago26:41

26:41

In today’s episode, Stephanie Taylor of Rent 2 Rent Success, shares all of the ins and outs of her first online launch. She took a very offline business, property management, and was able to create an in-depth online course without hardly any tech (she even skipped a sales page!). Her first launch was a success and she has now taken this course and…

1
Ep 37 - An Attorney on Launching His Signature Course with Braden Drake 46:51

4y ago46:51

46:51

In today’s episode, Braden Drake, an attorney and tax professional, shares how he launched his signature course going from being a one-on-one service provider to an online business model that better fits his working style. He shares *everything* about his launch: what he did, what worked, what didn't, the metrics behind it, and several juicy detail…

1
Ep 36 - When to Quit Your Product with Ashley Cox 32:59

4y ago32:59

32:59

In today’s episode, Ashley Cox, a leadership mentor and coach, shares why she decided to end her membership program after a year. We talk alignment between your business, your products, and the customers you want to serve, as well as some "dirty little secrets" about membership sites to consider. Get full show notes and more information here: Launc…

1
Ep 35 - Using Your Launch for One-on-One Services with Diana Mantey 23:52

4y ago23:52

23:52

In today’s episode, Diana Mantey of Next Generation Advertising, shares how to launch with a proof-of-concept idea, especially when your "product" is a high-ticket one-on-one service. She shares how she grew a community of high-engagers and referrers, and made launching fit her business model (not the other way around)! Get full show notes and more…

1
Ep 34 - Organic Traffic Launch with Kathy Colaiacovo 32:48

4y ago32:48

32:48

In today’s episode, Kathy Colaiacovo of Pepper It Marketing, shares her launch experience using only organic traffic to a webinar, for her course. She also shares a few of her past launching experiences, how she plans out her launch ahead of time, and some key lessons she learned during her webinar launch. Get full show notes and more information h…

1
Ep 33 - Pivot Your Business into a Movement with Michelle Mazur 41:49

4y ago41:49

41:49

In today’s episode, Dr. Michelle Mazur, the creator of the Three Word Rebellion, shares how she pivoted her successful business into something even better-and created a movement. We also talk in-depth about her book launch which kicked off her pivot, what to do when you don't feel like you're living up to your purpose in your business, and some ins…

1
Ep 32 - 10x Business in a Year with Danielle Cevallos 44:38

4y ago44:38

44:38

In today’s episode, Danielle Cevallos, a communications business owner for 7- and 8-figure businesses, shares how she attempted a launch for her done-for-you services, and what she learned from doing so. We also talk in-depth about what it takes to have a 7+ figure business, how to grow and 10x your own business, and some lessons she learned along …

1
Ep 31 - Book Relaunch Strategies with Jodi Brandon 40:02

4y ago40:02

40:02

In today’s episode, Jodi Brandon - a book editor with experience in traditional and self-publishing, joins me to share how she re-launched her non-fiction book, what she teaches her clients to consider before publishing, and some funnel ideas to help grow your own book sales. Get full show notes and more information here: LaunchYourself.co/31…

1
Ep 30 - How to Really Profit from a Low-Ticket Offer with Amanda Genther 40:51

4y ago40:51

40:51

In today’s episode, Amanda Genther - a designer and online strategist, joins me to share how she pivoted her online course into a low-ticket offer that generates real income. She shares exactly how she did it, what her sales process is, how to really profit from a low-ticket offer, and how you can do the same for your own business. Get full show no…

1
Ep 29 - Welcome Back to the Launch Yourself Podcast! 4:16

4y ago4:16

4:16

In today’s short episode, I am excited to share what I've been up to over the past five years (growing a B2B business to 7-figures and launching over $25 million of digital products), and I'm excited to share new interviews and information nuggets with you right here, with the Launch Yourself podcast. Get full show notes and more information here: …

1
Ep 28 - How to Interact More Creatively with Rick Turoczy 32:21

9y ago32:21

32:21

In this episode, Rick talks about the creativity of entrepreneurs and how, through various endeavors, helps entrepreneurs interact more creatively. And of course, how to ask for help to succeed (or fail faster). Get full show notes and more information here: https://launchyourself.co/session28/By Melissa Anzman

1
Ep 27 - Communicators for Social Change with Ann Christiano 31:44

9y ago31:44

31:44

Ann Christiano is a professor at the University of Florida and created frank – an event bringing together communicators for social change. Stepping outside of her comfort zone when it launched, Ann shares how frank came to be and perhaps, a future shift in the way of the working world. In this episode, Ann talks about the importance of community ev…

1
Ep 26 - What Makes You Who You Are with Laura Clarke 31:14

9+ y ago31:14

31:14

Laura Leigh Clarke from ProsperityQM is a successful author and coach, not to mention a recovering quantum physicist cum prosperity creator, profiler, and also actor, martial artist, and die-hard Dr. Who Fan. She was running a very successful coaching business following the success of her book, Wire Yourself for Wealth when she realized she was a v…

1
Ep 25 - How To Take Your Design Idea To Launch with Shannon Whitehead 29:21

9+ y ago29:21

29:21

Shannon Whitehead from Factory45.co is a distinguished sustainable apparel designer, who now helps other aspiring designers learn how to take their design idea to launch. Can you imagine – having a fashion sketch and then finally knowing how to get it made? You can do that just that in her program (applications are open until March 2nd). In this ep…

1
Ep 24 - Take Your Course From Disaster to a High Performing Launch with Tim Grahl 30:46

9+ y ago30:46

30:46

Tim Grahl, for many years, was the man behind bestselling books and authors – helping them launch their book onto the list and create a platform and audience to help them engage with their fans online. As a long-time follower of Tim’s, I was excited to get his take on launching – and he shares with us two launches of his course, Instant Best Seller…

1
Ep 23 - Why You Should Get Affiliate Partners with Christie Mims 31:03

10y ago31:03

31:03

Christie Mims believes that everyone should be happy in their career (something I fully agree with!), and she’s started a revolution to get you happy at work. Launching her first big JV/affiliate program for her flagship product, Christie pulls back the curtain mid-launch to share her mid-launch strategy. In this episode, Christie talks about why s…

1
Ep 22 - How to Build, Launch and Deploy Successful Training Courses with Danny Iny 35:13

10y ago35:13

35:13

Danny Iny has been a life-long entrepreneur and is the founder of Firepole Marketing - one of the best online resources to learn how to market successfully and painlessly. Danny gained notoriety after he was featured everywhere, after writing over 80 guest posts in one year - which then urged him to create his first viral product Write Like Freddy.…

1
Ep 21 - More Human Leadership + BuiltOregon.com with Terry St. Marie 36:29

10y ago36:29

36:29

Terry "Starbucker" St. Marie is a former corporate executive turned entrepreneur and Angel investor, who is known for his More Human Leadership mantra. He has a very successful blog and is in the process of launching a new magazine for entrepreneurs called Built Oregon. In this episode, Terry shares his current launch progress, why he decided to fo…

1
LY Podcast: Ep 20 - The Imposter Complex & Stepping into Your Starring Role with Tanya Geisler 38:19

10y ago38:19

38:19

Tanya Geisler is a leadership coach and leading expert on the Impostor Complex - having helped hundreds of people be more of who they are supposed to be and step into their starring role. Having successfully launched several different programs, products, and coaching services, Tanya's approach to launching is to focus not only on over-delivering bu…

1
Ep 19 - Having the Runway to Fail, Tinker, & Learn to be Financially Successful with Tina Lee 29:59

10y ago29:59

29:59

Tina Lee is the founder of MotherCoders - non-profit helping working moms grow their coding skills in the Bay Area. After having her first child, Tina had a difficult time being able to increase her coding skills while looking after her young one. An epiphany - she probably wasn't the only mom who needed childcare assistance to find the time/space …

1
Ep 18 - Entertainment & Photography with Stacey Winget 33:51

10y ago33:51

33:51

Stacey Winget is an event and casting photographer in the Los Angeles area for her own photography studio, Stacey Winget Photography. After having a successful career in the world of entertainment in casting and producing, she decided to listen to the advice the universe was giving her and decided to turn her side hustle into a full-time business. …

1
Ep 17 - Creating Growth Organically... with Emily Kapit 30:25

10y ago30:25

30:25

Emily Kapit is the founder of ReFresh Your Step - a career advisory company that she started after leaving the Finance industry to go out on her own. Through many iterations of her company, she has successfully scaled her original service of providing resume services to be a full career advisory with a staff of people working with her. She shares h…

1
Ep 16 - Let's Start with the Audience We Have with Kevin KermesEp 16 - Let's Start with the Audience We Have with Kevin Kermes 43:58

10y ago43:58

43:58

Kevin Kermes from All Things Career shares his experience launching several different launches including new sites and a podcast, all at once. He talks about how he determined it was time to spin off into new brands, how he managed fear, and how to figure out what your audience really wants. Kevin pulls back the curtain on his business and shares h…

1
Ep 15 - At my Retirement Party Will My Kids be Proud of the Man I am? with Kent Wyatt 39:16

10+ y ago39:16

39:16

Kent Wyatt co-founded Emerging Local Government Leaders (ELGL) after a difficult career transition when he relocated to Oregon. He has thrown the doors wide open and brought transparency back into the realm of local government to help others launch their careers and grow and get involved. He shares his "launch" moment - which starts at his future r…

1
Ep 14 - When Your Personal & Professional Lives Launch Together & Create Your Calling with Jessica Williams 31:04

10+ y ago31:04

31:04

Jessica Williams from Prichard Communications and Mac's List shares her experience of her professional life launching with her personal life. Leaping into the unknown because she just knew she was in the right place, working through new work tasks, and successfully growing her client's reach by over 50% - several years running. She shares what she …

Podcasts Worth a Listen

Melissa Anzman Podcasts

Podcasts Worth a Listen

Quick Reference Guide