It’s time to say bye-bye to Burnout and say hello to living All Out, pursuing your entrepreneurial dreams! Each week corporate drop-out turned multiple six-figure income-earning online entrepreneur and business coach, Melissa Henault, will bring you inspiring guests, lifestyle and business tips, and tools to empower you to take the leap from burnout an employee to ALL OUT entrepreneur, making your passion your paycheck. Inspiring you to design a life and business you love! She gives you perm ...
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The Experts Edge Podcast is where experts come to command the stage, position themselves as authorities, and scale their business up. Join host Colin Boyd, as he discusses influence, persuasion, and communication with the industry's leading experts. Are you ready to increase your influence and leverage your passion into a successful business? You're in the right place.
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234: Balancing Business and Kids in The Summer
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Running a business while your kids are home for the summer can feel like being late for an appointment during rush hour. In today’s episode Melissa discusses the importance of balancing work and family life. She emphasizes maintaining a flexible and guilt-free approach to achieving your revenue goals throughout the summer. With strategic planning y…
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Social media is an essential part of a coaching business. You may not have known this when you got started in the industry but if you’ve been around for any amount of time, you certainly know now. It has given us the amazing opportunity to reach our exact audience, anywhere in the world, with a single post. There are countless positives when it com…
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233: The Hidden Obstacle That’s Blocking Your Sales Success
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If your customers are focused on your prices, your messaging needs to change. In today’s quick coaching sesh, Melissa gives her take on why it might be your marketing, not the cost of your services, that are stopping people from buying. She’ll give you her expert tips on how to audit your sales strategy to make sure you’re reaching the right audien…
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journey, Melissa advocates for the importance of creating brand awareness early on. Preparing your audience for what’s to come will make your future launches wildly successful. Tune in! Topics discussed in this episode: future planning content creation business strategy marketing social media strategy brand awareness business coaching brand evoluti…
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How to overcome your fear of speaking and selling on virtual or live stages
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The fear of speaking in public is the granddaddy of all fears. It’s often said that people fear public speaking more than death. As a coach if you aren’t out there speaking (whether that be on a virtual or live stage) in front of your audience you’re going to get left behind. It’s really that important. If you’re one of the many that are scared to …
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231: Increase Your Visibility With These Tiny Tweaks
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“Marketing is simply sharing your message so it can find the, and attract, the right people” Candice Coppola Melissa dives headfirst into today’s hot-seat session with actionable coaching tips on expanding your network and drawing in your best-fit clients. She’ll teach you how to extend your reach, tap into local partnerships and leverage past clie…
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230: Why Client Testimonials Are So Important
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If you want to build credibility and trust, case studies are the keys to that kingdom. Melissa’s expert advice sizzles in this hot seat coaching session. Discover why collecting social proof is an absolute must-do for your business and how client transformations are your ultimate marketing weapon. Tune in to find out how to grab those golden opport…
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The One Conversion Strategy All Coaches & Creatives Need
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If you sell anything online, whether you're a coach or creative, you know it’s not as simple as just putting up a website and then counting the moolah that comes in. There are a number of tools, software and strategies that come into play in order to take someone from prospect to customer. But for my money, NOTHING is more powerful at turning a pro…
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229: Unleash The Power Of Clever Connections
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Finding your dream clients isn’t just about hitting your target dead center - it’s connecting with those who might be a bit off the mark. Today Melissa’s diving into the goldmine of 2nd and 3rd degree connections by uncovering how those farther-out contacts can pack a punch in broadening your reach and fostering strong relationships. If you’re stru…
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228: Struggling To Draw In Your Ideal Client?
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Part of attraction marketing is knowing where your people hang out. In today’s eye-opening coaching session, Melissa lays down her most effective strategies for expanding your reach, connecting with your ideal client and refining your niche. It’s not just about what you know but who you know. Don’t miss this one! Topics discussed in this episode: c…
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Embracing Your Positive Mindset w/ Jon Gordon
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As a coach, or even just a human being for that matter, you will encounter your fair share of challenges throughout your life. Some of these challenges you’re going to overcome with ease and flying colors. While others may test you to your core. But there’s one quality that if you possess it, your chances of overcoming challenges will be greatly en…
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227: Expert Secrets To Masterclasses That Convert
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Masterclasses shine as conversion events because they showcase expert knowledge, build community vibes and get people pumped about investing in what you’re selling. In today’s quick coaching session, Melissa shares her top tips for delivering valuable experiences that yield instant breakthroughs for your audience, revealing her best practices and h…
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226: How Live Events Can Revolutionize Your Business
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Never underestimate the power of live events for continuous learning and investing in yourself and your business. Join Melissa and Cayla Craft, OG business coach and keynote speaker at this year’s Burn Out To All Out live, as they reminisce about their journey together. Melissa opens up about how her dear mentor impacted not only her business succe…
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LinkedIn Lead Generation Strategies w/ Melissa Henault
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If I told you there is a social media platform out there that will allow you to put your content in front of your ideal audience with very little competition and at no cost, would that interest you? Well believe it or not, this platform does exist and it’s one of the biggest sites in the world and you’re probably neglecting it. This platform is Lin…
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225: How Creativity Will Elevate Your Content
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Talking about your specific industry is only one piece of the puzzle when it comes to building your authority on social media. In today’s actionable hot seat Melissa shares her thoughts on how to build connections by being creative with your content. It all starts with relatability. Tune in to find out why. Topics discussed in this episode: content…
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All the things you have to offer don't have to be stuffed into every piece of content you create. Melissa’s all about well-thought out content pillars as your go-to for keeping your audience hooked and hungry for more. Tune in for your weekly dose of Melissa-wisdom and take your business to the next level. Topics discussed in this episode: branding…
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High-Converting Funnels w/ Michelle Fernandez
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When it comes to your marketing, your funnel is the driving force behind your profitability. The more optimized the funnel, the greater the profitability. Period. Most coaches and online course creators know this, but what many don’t know is how to really go about making sure their funnels are optimized. They tend to over do things or not do enough…
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Building a following is as much about quality as it is about quantity. In today’s podcast short Melissa narrows in on the best ways to build a network that will lead you to an audience that’s totally engaged. Listen into this episode and get the techniques you need to create a community that connects. Topics discussed in this episode: quality conne…
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222: The Overlooked Relationship Between Spirituality and Business
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If your business is a reflection of your true self, how do you tap into that uniqueness? In today’s episode, Melissa welcomes Samantha Harper, Executive Coach, Spiritual Mentor and a facilitator at this year’s Burnout To All Out live. This power pair discusses spirituality, energetics and using your intuition to guide business decisions. They’ll al…
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As coaches, we get into this industry to create freedom. Time freedom and financial freedom. With this goal in mind, it’s essential that we create smart money habits. The kind that exponentially speeds up our journey to that desired freedom stage of life. Now while that sounds nice, most people don’t really know how to do this properly and systemat…
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If you truly want to connect with your audience, it takes more than slapping up a case study on social media and calling it a day. In this episode, Melissa guides you through a persuasive and attention-grabbing carousel and reveals the secrets to maximizing your testimonials. By following her lead, you’ll not only speak directly to your client but …
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220: Strong Calls-To-Action Are The Secret Ingredient In Speaking Opportunities
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When opportunity comes knocking you gotta open the door. In today’s hot seat let’s talk about the powerhouses of networking: speaking gigs, workshops and presentations. Melissa spills the beans on why a killer call-to-action is your secret weapon in these game-changing environments. If you want to know how to leave a lasting impression, tune in! To…
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Why You Need to Live Like a Rebel w/ Graham Cochrane
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One of the most common mistakes I see coaches make is they try to copy the path that somebody else took to succeed even if it goes against how they’re wired. Don’t get me wrong, you should definitely follow certain systems if you want to replicate results, but the majority of your business needs to be molded to your own strengths and your goals so …
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219: Your Next Best Client Could Be Just A Connection Away
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“Surround yourself with friends who will mention your name in a room full of opportunities” - Women Empowerment Corner Join us for today’s rapid coaching session where Melissa talks about network growth and how referrals and power partnerships can give your business a major boost. You never know - your dream client could be just a connection away. …
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218: Discover The Best Approach To Reaching A Unique Client Avatar
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In searching for your customers online, you might feel a little like you’re chasing unicorns. In today’s coaching spotlight, Melissa guides you through the power of innovative thinking in expanding your reach. She’ll show you how a broader approach can be the most effective way to reach your target audience. If you’re struggling to find your people…
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Preparing For An AI Driven Future w/ Ben Angel
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It’s no secret that AI is not only here but here to stay. In fact, the AI we see today is probably the worst version that we’ll ever see. This is a bit obvious as with time comes innovation and progress, so like the internet once saw the slow dial ups, AI will certainly progress as well. As for how far? Only time will tell. But what I do know is th…
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Making valuable connections requires authenticity, listening, and reciprocity. Melissa reveals her exceptional tips on the magic of sharing common ground, in this spot-on hot seat. She’ll also tell you why steering clear of bonding with competitors will safeguard your greatest treasure - your network! Listen in for the actionable insights that will…
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216: The Impact of Influencers On Your Business
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Growing an engaged network means making smart connections. In today’s impactful hot seat, Melissa shares practical strategies on leveraging the power of influencers to gain a competitive advantage in the market. She’ll explore how aligning with top experts in your field can be transformative to your audience growth. Tune in and uncover the untapped…
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Personal Brand & Wealth Secrets w/ Brandon Turner
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Every brand knows that they need to be known, liked and trusted if they want to truly thrive. As a coach, you are the brand, so this holds especially true for you. Now there are countless ways for someone to go about building their brand. But some strategies are much more effective & potent than others. Which is why on this episode I brought on Bra…
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Ever launched something and found yourself scratching your head, wondering why you didn’t hit your income goals? In today’s episode, Melissa takes you behind the scenes of her business, revealing the secrets to unlocking profitable numbers through the art of reverse engineering. She’ll show you how to meet your dream budget targets without the gues…
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214: The Right Approach To Authentic Conversations That Generate Leads
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Effortless chats that bridge the gap between casual and professional set the stage for meaningful connections. In today’s hot-seat coaching session Melissa unveils the power of the open-ended question in sparking genuine conversations. She’ll teach you how to naturally feed into your knowledge without sounding salesy. Building authentic relationshi…
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The 3 Biggest Messaging Mistakes Coaches Make
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You can get a lot wrong as a coach and still be very successful. But there is one thing that, if you get it wrong, your chances of success plummet. And that thing is your messaging. Your messaging is the foundation of all of your marketing and if this is off then it sets off a chain reaction and every other aspect of your marketing becomes signific…
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213: My 3-Step Formula For Scaling Any Business
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You’ve heard it a million times: to thrive as an entrepreneur, you gotta have a killer strategy. But with the online space overflowing with advice, what exactly does a successful strategy actually look like? Melissa gives you the nitty gritty on her signature Build, Grow and Scale method and framework that you can apply to your business. She’ll sha…
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212: How Melissa Built A Million Dollar Business And You Can Too
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Mentors are your business’s backstage pass, giving you expert tips and insider tricks from someone who’s already rocked the stage. In this episode, Melissa is thrilled to welcome her OG mentor, Cayla Craft. As a top-rated motivational speaker, angel investor, and host of CRAFTedentrepreneur, Cayla’s expertise spans over a decade. Guiding women to u…
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Not all great stories are told by speakers but all great speakers tell stories. This is the secret to why some speakers have you hanging on their every word and chomping at the bit to take some form of action. The key here though is to not just tell any old story but to tell stories that are captivating with a purpose. During this episode, I share …
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It can be super frustrating when your business seems to be stuck on mediocre. In this value-packed episode, Melissa breaks down the six key steps you need to push past the six-figure mark and avoid hitting that dreaded plateau. She reminds you that what worked before might not cut it in the future and why pivoting is the only path forward. You cann…
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210: Make The Jump From Your 9-5 To Entrepreneurship With A Safety Net
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Taking the leap from your 9-5 into entrepreneurship can be challenging. It can be a big ‘ol juggling act as you try to build your dream while still paying the bills! Today’s coaching sesh is all about straddling dual messaging like a pro. Melissa gives her as-always expert advice along with some serious inspo about building a network on the down lo…
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5 Secrets To Running A Great In-Person Workshop
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You probably hear about workshops, masterclasses & bootcamps all the time. Invite after invite in your inbox. There’s a real good reason for this and it’s because they work! They are super effective strategies that let coaches and creators connect with and convert their audience. But not even those strategies compete with the effectiveness of in pe…
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209: Growth Is Supposed To Feel Uncomfortable
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Growth feels a little like wearing shoes that are getting too small. They might pinch a bit but hey, they’re a sign that you’re expanding. Listen in as Melissa takes you through her signature goal-setting workshop where she’ll give you the why, what and how of building the business of your dreams by setting goals and taking action. Her infectious e…
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208: The Feel-Good Business Plan That’ll Make Your Dreams Come True
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Business planning is your best friend when it comes to entrepreneurial success. Having a game plan is the key to reaching revenue goals and tackling challenges head-on. Join Melissa as she highlights why planning is absolutely crucial for business growth. She’ll lead you through her tried-and-true strategy to craft a solid strategy, anticipate road…
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Creating Viral Instagram Reels w/ Anneke Odendaal
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Going viral is the holy grail of organic marketing. It’s what almost all content creators dream of when they’re coming up with idea after idea. But what most coaches and creators don’t know is that there are strategies you can apply to your content to exponentially increase the odds of the algorithm picking up your content and making it go viral. T…
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207: The Importance Of Loving Your Offers
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If you’re not in love with your offers, it might be time for a makeover. Melissa takes the spotlight in this week’s sizzling hotseat session, sharing her can’t-miss insights into the art of analyzing your offers. With her signature mix of charm and wisdom, she expertly navigates you through the process of refining your services, with an emphasis on…
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206: Making A Splash Starts With Smart Connections
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Sometimes, in order to make a massive impact, you gotta start at the top. In today’s coaching session, Melissa shares the insider scoop on why locking arms with decision-makers, influencers, and committee leaders is the key to growing a profitable business, especially when your heart is all about giving back. If you truly want to make a difference,…
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Building Relationships With Influential People
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There are few things that will build your business faster than having relationships with people that have been where you are and are where you want to be. So it would only make sense to make sure you have a strategy in place to build relationships with these people, right? Of course! But the problem I see is that most people either don’t know how t…
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205: Failure Teaches You The Most Important Business Lessons
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If you’re always expecting rainbows and gumdrops, you’re gonna miss out on the valuable lessons and magical growth that come alongside failure. Join Melissa for an inspiring chat about what happens when your business goals hit a bump in the road. Get ready to shift your mindset, bounce back stronger and turn setbacks into stepping stones. Tune in f…
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204: The Art Of Making Sales Is A Skill You Can Learn
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Mastering the art of turning social media followers into paying customers is totally doable. And guess what? You can learn it! In today’s episode, get a peek into a transformational coaching session where Melissa dishes out fantastic tips and techniques to initiate sales conversations without sounding sleazy. Tune in if you’re looking for some game…
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Making Money With Your Brand w/ Julie Solomon
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Your brand is your reputation and what you are known for. While building a brand will take some time, profiting from your brand doesn’t have to. In fact, you can most likely start making money from your brand right away. My guest on this episode of the expert edge, branding phenom - Julie Solomon, shares 3 ways you can start profiting from your bra…
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Think LinkedIn™ is just for professional networking? Think again! This evolving, yet underrated platform is a goldmine for boosting your product sales. Melissa's here to spill the beans on how product-centric businesses can skyrocket on LinkedIn™. Plus, she's got the lowdown on snagging organic customers right in your backyard. Trust us, you don't …
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202: How to Build Your Ideal Network Using the Human Touch
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Jumping into the world of automation to make connections might seem like a real time-saver… but nothing beats the good ‘ol human touch when it comes to reaching your ideal audience. In Melissa’s signature tell-it-like-it-is style, she’ll explain why relying on automation tools for outreach may end up backfiring on you. Tune in to today’s hot seat c…
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As a coach, your ability to attract your audience and get them to convert into your programs is largely going to determine how successful you become. That’s why learning how to write compelling copy should be at the top of every coach's skill development list. You don’t need to become an expert, because you can hire the experts to write your bigger…
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