Starting a career in SaaS can be intimidating, but we're here to make it easier. From the basics to the latest trends, we'll help you build a foundation and stay ahead of the curve. This is the ultimate resource for beginners. With interviews and advice from top professionals, you'll get a firsthand look at what it takes to succeed. Whether you're in product, marketing, sales, or customer success, we'll help you get insight into your role, and the broader industry.
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For the Passionately Curious. Seeking the Contentment of A Life Well Lived. I'm Ella and I turn my insatiable curiosity into conversations about human flourishing. Right now I have 3 convictions: 1) When individuals flourish, societies flourish. 2) Today, neither the individual nor the society is flourishing. 3) We're living in a critical moment of human history, and we get to choose the future. This podcast is for anyone who shares those convictions... It's for anyone who is tired of puttin ...
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By Micaela Richmond
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#30 - Shanif Dhanani - AI Expert On Everything You Should Know About A.I. Today
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Shanif Dhanani is a ChatGPT consultant with a background in software development and data science. He helps businesses understand and build systems that connect their internal and proprietary systems to ChatGPT, enabling internal employees, customers, and other stakeholders to reap the benefits of using large language models on their own data. Shan…
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#37 - Alex Hernandez - The Secret Dark World Of Music Festivals (And How He Made It Out)
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Alex Hernandez used to run music festivals. Now he builds and operates events for businesses. Today he tells his story, shares the darkness he found inside of the world of music festivals, and explains how he got out. This is an episode you don't want to missBy Micaela Richmond
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#29 - Jason Shen - Shatterproof your Success: How Building Resilience Now Helps You in the Future
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Jason Shen is a resilience expert and executive coach, renowned for guiding entrepreneurs through crucial transitions. Through his experience as a 3x founder and product leader, Jason intimately understands the challenges that creative and tech leaders face around fear, burnout, identity, and sense of purpose. Find his website: https://www.jasonshe…
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#36 - Shanif Dhanani - AI Expert On Everything You Should Know About A.I. Today
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Shanif Dhanani is a ChatGPT consultant with a background in software development and data science. He helps businesses understand and build systems that connect their internal and proprietary systems to ChatGPT, enabling internal employees, customers, and other stakeholders to reap the benefits of using large language models on their own data. Shan…
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#28 - Bohdan Paladiychuk - Time to Fire Your Customer?! Advice from A Creative Brand Strategist
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Bohdan Paladiychuk is a creative brand strategist from Kyiv, Ukraine. Coming from a background in music and art, he always had a deep appreciation for creative vision. His branding approach combines tried and true practices in user interface and user experience design with a mastery in sound production, videography, copywriting, marketing, and huma…
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#27 - Kate Dileo - Why The Best Entrepreneurs Have a Story (and how to tell it)
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On today's episode, I had the pleasure of talking with Kate Dileo about brand, storytelling, the state of marketing, and more. Kate DiLeo is a brand architect, #1 international bestselling author, and the founder of The Brand Trifecta, the top branding SaaS product that has helped thousands of organizations craft brands that bring more prospects to…
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#26 - Daniel Elizalde - Risk, Innovation, and What It Takes to Build a Great Product
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In today's episode, Daniel Elizalde, a seasoned Product Executive and Advisor, comes onto the podcast to talk about innovation and building products. Daniel is the bestselling author of The B2B Innovator’s Map and a startup mentor at Greentown Labs and Third Derivative, two of the US’s most prominent Climate Tech accelerators. Daniel has over 20 ye…
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#25 - Mickie Kennedy - PR Secrets from an Expert: Why Most Haven’t Tapped Into the Potential of PR
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Mickie is the founder and president of eRelease, a leading small business in press release distribution. Mickie Kennedy is an expert at helping small businesses, authors, and startups increase their visibility and credibility through PR. He’s a press release ninja. Mickie has created a free video Master Class on how to create a winning PR strategy,…
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#24 - Irwin Hau - Copywriting & Websites that Convert with an Industry OG
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On today's episode I had on Irwin Hau. Irwin is the Founder of web design agency Chromatix and Neon Bright, two Australian agencies focused on web conversion, one on web design and the other in copywriting. He also runs Irwin Hau Business Consultancy and a MarTech Founder starting ConversionCow, a dedicated conversion SaaS tool that helps businesse…
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#23 - Phil Alves - What the Best Product-Builders Know About Bringing a Vision to Life
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On today's episode Phil Alves, Founder of DevSquad, shares what the best product-builders know about bringing a founder's vision to life. Phil has helped 100+ SaaS founders go from idea to reality. In today's episode, he shares how. Find Phil on LinkedIn: https://www.linkedin.com/in/philalves/By Micaela Richmond
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#35: An Honest Conversation About Love and Relationships with Silas Mahner
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On today's episode, Silas Mahner comes on the podcast again to share his thoughts on love, relationships, dating, and marriage.By Micaela Richmond
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#22 - Dan Balcauski - Finally Answering One Of The Toughest Questions In SaaS: How To Price Your Product
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Dan Balcauski, CEO & Founder of Product Tranquility. He's an expert in helping high-volume B2B SaaS CEOs define pricing and packaging for new products. With over 15 years of experience managing multiple products throughout their life cycles, from start-ups to publicly traded multinationals, he's the perfect person to explain this elusive topic!…
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#21 Ademola Adelakun - Customer Success, Partnerships, and The Power of Video in SaaS
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On today's episode, I'm joined by Ademola Adelakun, Head of Video Production at PartnerHacker. He has tons of experience in SaaS and explored a few different roles before finally carving his own role around his passion - video. We talk about how he got into SaaS, Customer Success, Partnerships, Video Production, and more. I hope you enjoy today's e…
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#20 Daniel Dawson - Become a Linchpin Marketer
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On today's episode, I'm joined by Daniel Dawson. He has 7+ years of Marketing experience that spans across roles. He gives some advice, shares how he got to where he is, shares his thoughts on AI and marketing and reflects on the type of person that might enjoy marketing and partner marketing. I hope you enjoy today's episode. If you're interested …
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#34 Unlock Your Potential - How to Love What You Do
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In today's episode, I share how I got my dream job in the tech startup world without a college degree. I've broken the essential parts of my journey into a 5-step process and hope you find it helpful in the pursuit of your goals. A few questions to figure out what you might be passionate about: What did you like when you were a kid before anyone el…
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#19 Troy Barter - Lessons From 16 Years+ In Sales
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On today's episode I'm joined by CEO of Salesorg.io, Troy Barter. Troy Barter has 16+ years of sales experience that span across industries and roles. He's put in his 10,000 hours, and today he shares what he's learned. He gives some advice, shares hot-takes, reflects on the state of the market today, and gets personal. I hope you enjoy today's epi…
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#18 Sheridan Lintz - SaaS Recruiting, Interview Processes, and Knowing When A Role Fits You
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On today's episode Sheridan Lintz joined me on the podcast to discuss recruiting, interview processes, and all things personal growth. This was a candid conversation about business, but it also touched into the realness of the journey. I hope you enjoy! Find Sheridan on LinkedInBy Micaela Richmond
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#33 - 3 Lessons I Wish Someone Taught Me Sooner
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Today's episode is the solo episode I WISH I had had before I started working. When I began, I didn't understand different work environments, I didn't know how to maximize my experience, and I didn't know what it meant to have a great attitude in any circumstance. I've learned all of these lessons the hard way. I hope you get a lot from this episod…
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#32 Jackson Upmann - What Does It Mean To Be Satisfied
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Today I welcomed onto the podcast Jackson Upman. Jackson is a friend, a fellow praxian, and a deep thinker. He and I tackle the question, "What does it mean to be satisfied?" Mentioned during the episode: Rich Dad Poor Dad Arthur Brooks and Peter Attia Interview Second Mountain by Arthur Brooks Mastery — Robert Greene Jackson works for the Objectiv…
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#31 Betty Murray - How to Take Control of Your Health and the Modern Healthcare System
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On today’s episode I had the pleasure of interviewing Betty Murray. She’s a Certified Nutritionist and Institute for Functional Medicine Certified Practitioner (IFMCP) (actually one of the first 300 certified functional medicine practitioners with the IFM — the functional medicine board). She has a Master of Science in Human Nutrition Science and I…
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#17 Julie Raeder - Transitioning Into SaaS and What To Expect In Customer Success
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On today's episode, I have on Julie Raeder. Julie started her career as a teacher and transitioned into SaaS. We talk about her transition into the tech world, how her past helped her succeed in customer success, and what her day-to-day looks like. Resources: Success Hacker Course Client Success CS Insider Find Julie on LinkedIn: https://www.linked…
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#30 Dr. Judy Magalhaes - A Story of Functional Healing
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On today's episode, we have on Dr. Judy Magalhaes. She is a functional medicine practitioner and lifestyle coach with a background in pharmacy, and hospital care. Today she comes on to share the experiences that led her to move from hospital healthcare to functional healthcare. Find her: Website: https://www.drjudym.com/ LinkedIn…
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#16 Keith Perhac - Marketing Made Simple - What 100+ Agencies and Building A SaaS Solution Taught Him About Marketing
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On today's episode, we have on a GURU of marketing: Keith Perhac. Keith was an agency owner who decided to start his own SaaS tool - Segmetrics - a software that integrated with every marketing touchpoint. He's helped hundreds of agencies, and has seen the industry become what it is today. We talk about marketing, how not to act scam-y while market…
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#29 Ward Richmond - Success Isn't Luck - What It Takes To Succeed (5 Step Formula)
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On today's episode, I had on Ward Richmond. He is an executive Vice President and shareholder at Colliers International with an unconventional backstory. After attending Brown University, he toured the world with his band. Then, he decided to go into Real Estate. At each stage of his life, he achieved the things he set out to achieve, and today he …
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#15 - Keith Dawson - Outsourcing SaaS Work With Agencies
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On today's episode, we had on Keith Dawson. He's the CEO of Phone Ready Leads and today we talk about Sales and agencies. Agencies are usually service-based providers that allow SaaS companies (and other companies) to outsource some function. Whether that be marketing, sales, design, etc., agencies help SaaS companies do more than they'd otherwise …
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#28 - Christian Young - Art and the Discipline of Committing to a Craft
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On today's episode we have on Christian Young. He's a digital art hobbyist who recently committed to a year-long challenge of posting his art daily. At around 250 days, his accounts started gaining a following, and now he's doing his art for himself and the hundreds of thousands of people that love his work. We talk about: The discipline of committ…
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#14 - Alyssa Marshall - Starting a SaaS as a Non-Technical Founder
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On today's episode, we welcome onto the podcast Alyssa Marshall, the founder of Owwlish.com. She began her entrepreneurial journey with a dental course and then pivoted into SaaS when she saw a problem that wasn't being solved. We talk about pivoting, PLG models, courses, what she wishes she knew when she started, and more. Enjoy! To get 2 FREE mon…
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#27 Rachel B Lee - How To Know Your Value
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On today's episode, Rachel B Lee Co-Owner and CMO of Stand Out Authority, came onto the podcast to talk about entrepreneurship and personal brands. She began in the corporate world, working for companies like Microsoft and Gartner, but decided to make a major change and become an entrepreneur. We talk about that, her views on purpose and passion, a…
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#26 James Ellias Part 2 - How To Teach Yourself Any New Subject
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James Ellias is a physicist, a college professor, an objectivist philosopher, and a YouTuber. Today we talk about his journey into physics, how he taught himself both physics and philosophy, how he became a researcher outside of academia, and how others can do the same. Watch James' youtube lessons here. Resources mentioned: Ayn Rand Leonard Peikof…
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#13 - Jake Radic - The Mindset for Success in Sales
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On today's episode, we have on Jake Radic, the Director of BDR at Siono. Mindset is 60% of the battle. Once you have that, it makes everything else easier. We talk about his journey from D1 football to tech sales, the sales mindset, what it takes to build confidence, and how to challenge yourself in a sales role. Follow him: LinkedIn Twitter Follow…
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#25 James Ellias Part 1 - A New Approach To Learning Anything
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James Ellias is a physicist, a college professor, an objectivist philosopher, and a YouTuber. Today we explore the scientific method, proofs, what it takes to actually know something, and why no one is really bad at science. James has taken his love for philosophy and physics, and has begun to introduce a new approach to the scientific method using…
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#24 - Kiyah - How Data Is Misused and Manipulated (and how to see through it)
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On today's episode I have on Kiyah to talk about data. She's a data analyst and graduate from MIT. When I met Kiyah, she mentioned that she sees people misuse and manipulate data all of the time. I wanted to learn what that meant to manipulate data and be manipulated by it. She explains the purpose of data, how people manipulate data to craft narra…
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#23 - Gary Richied - Wars, Lies, and Fake History
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Gary Richied is the author of A Twisted History of The United States, an innovative and eye-opening trek through America's history. He was a professor at Loyola University-Chicago and taught American and European History at the High School level. He is also a published author in the fields of history, economics, theology, philosophy and social scie…
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Decades of SaaS - A Conversation with the CEO of Postalytics Dennis Kelly
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On today's episode of the Starting SaaS Podcast we had on Dennis Kelly, the CEO of Postalytics, a direct mail marketing automation tool. Through his decades in the SaaS industry, Dennis has learned a lot. Today, he shares: How his direct mail marketing automation tool works PLG The pivot from Boingnet to Postalytics What he thinks about as a SaaS C…
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#22 - Mitko Karshovski - How To Think Like An Entreprenuer and Design Your Life
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On today's episode I had the pleasure of talking with Mitko Karshovski. Mitko is an entrepreneur, a fellow podcaster, and a world traveler with a passion for life. Today he came onto the podcast to share what he's learned as an entreprenuer. Topics covered: A case study for aspiring freelancers A framework that's helpful for choosing your next step…
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How New Ideas Are Implemented in Startups with Nick Arl
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On today's episode I'm joined by Nick Arl. Nick is the Manager of Sales Development Strategy at PandaDoc, and throughout his career has worn many hats. Today he explains how new ideas are implemented in startups, how he would create roles for himself, how he approaches strategy, and what he looks for when hiring. This is a great episode, and I real…
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#21 - Aaron Richmond - What is Blockchain and Why Should You Care
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On today's episode we dive into Blockchain and why you should care about it. I imagine you've heard of "blockchain." But do you actually understand how it works, and why it's important? Today's guest, Aaron Richmond, is a technical wiz. He's been learning about the tech, the economics, and the philosophy behind this new technology and came onto sha…
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How to Get Hired at a Tech Startup with Stefan Conic
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On today’s episode I talked to Stefan Conic, the host of a podcast coming soon — SDR Hire — for new SDRs. He’s had an extensive career in SaaS and was gracious enough to share a lot of what he’s learned. He explains hiring, SaaS partnerships, being an SDR, the bridge between marketing and sales, and so much more. This is both a great conversation f…
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#20 - Isaac Morehouse - How tech startups work
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This is an episode from my podcast Starting SaaS. It's all about starting in the tech industry - what it takes, how to think about it, creating mental models, how things work together, how people got started in the industry, and how individual roles function. That podcast was my attempt to fast-track my growth and understanding of the industry. I h…
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Why Content Marketing Helps Businesses Grow, and How You Can Leverage That with Lucas Wollschlager
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Lucas is a content manager and strategist at Evernest. Throughout his career in SaaS, his curiosity has propelled him to dive into his role which has given him a breadth of knowledge that's apparent throughout the conversation. We talked about the state of marketing today, how effective communication is done, and the difference between content mana…
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The Secret to Winning as an SDR with Alex Nelson
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Alex Nelson is an outbound SDR for PandaDoc. Today he comes on the podcast to talk about being an SDR, secrets to success, dealing with rejection and more. On this podcast, we’re all about digging deeper. The past SDR conversation with Jed Mahrle helped us scratch the surface, and set the stage for today's conversation where we dive even deeper int…
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#19 - Joel Bein - Learning to Believe in Yourself
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Joel Bein is a writer, a professional musician, the author of the Daily Job Hunt Newsletter, head of growth at CareerHackers, an author, and more. Joel cares about personal freedom and is incredibly intentional. Today we talked about believing in yourself, getting past the things that hold you back, and committing to small steps as a means to achie…
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#18 - Demetri Kofinas - Beware of these HIDDEN FORCES Influencing Your Life
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Demetri Kofinas is a media entrepreneur and the host of the Hidden Forces Podcast. This episode is one of my favorites because of how sincere it is. We talked about the concept of truth in a world that's overloaded with information. Life is ultimately a question posed to each individual, and how you live your life becomes your answer. We talk about…
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What It's Like To Be A Product Manager - Darlene Dang
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My guest today, Darlene Dang, is a product manager at a company called Edvo. Today she explains what product management is, what her role looks like, and how she got started. As has been stated in other episodes, the same role in different SaaS companies can look different, but hearing about all of the different ways something can work is important…
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How Jed Mahrle Went From Beginner to Global Manager in 3 Years
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Jed Mahrle is a Global Manager of Outbound Sales Development at PandaDoc. Today we talked about sales. In truth, this is like a masterclass with someone who's been refining his sales skills for years. A few topics discussed include: what different sales roles look like, what he learned from his sales positions, getting promotions, etc. Starting as …
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#17 - Charlie Westerman - Twisting History and Questioning Christianity
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Charlie Westerman is a lover of freedom, history, philosophy, and more. Today we sat down to talk about his new project - A Twisted History of the United States - and to discuss Christianity. Both me and Charlie grew up Catholic, and we've been trying to understand where truth lies. He and I have some different opinions, which becomes apparent as w…
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How To Become A Media/Community Manager For A Tech Startup - Christina Le
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Christina Le is a social media and community manager for OpenPhone, a startup attempting to make a new type of business phone. Throughout the episode we talked about her journey to the position, tips and tricks for being a better community manager, how community management helps a team/company, and more. Christina has a ton of energy and is so fun …
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#16 - 3 Lessons I Learned About Love From My Parents' Divorce
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Today is a short and sweet solo episode. Let me know how you like this format. I'm getting deep with you, sharing some things I've learned about love after having reflected on my parents' divorce. Relationships are a topic I've been highly interested in since my parents got divorced. The analytical part of me wanted to understand it all deeper, and…
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B2B versus B2C - What's The Difference?! - with Andrea Bowers
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Andrea Bowers is an AE (Account Executive) for AirDeck. Today, we dive into her journey to SaaS, which was not traditional. She began in B2C, and unexpectedly ended up in B2B. Like many people, she didn't know that SaaS was an option. Listening to her story, there were things I could relate to. Today we dive into definitions, explain the difference…
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