Michael Stelzner Social Media Examiner public
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Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podc ...
 
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show series
 
The first of a series of interviews with case studies from the Content Inc. book. Michael talks about how he used a content-first model to build a multi-million-dollar business. Michael covers some key topics including: - The future of social media - How to put email at the center of your strategy - Long-form content as a differentiator - The oppor…
 
Do you want to generate more sales from LinkedIn? Wondering how best to use your profile, company page, and LinkedIn messages to promote your product or service? To discover how to sell on LinkedIn without ads, I interview Judi Fox. Sponsor: Visit wix.com/partners and reimagine what your agency can accomplish. | Guest: Judi Fox | Show Notes: social…
 
Joe interviews NLW, who produces one of the largest and fastest-growing macro and bitcoin podcasts on the planet. NLW details his process for a daily podcast, how he comes up with content ideas, and his secret to marketing a podcast. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsle…
 
The big technology platforms are wooing content creators with all sorts of goodies. The problem is that content creators may fall for the bait, and then get caught in a trap. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter. Order the new version of Joe's best-selling book toda…
 
Do you want more sales from your website? Wondering how to test different elements to improve your conversion results? To learn how to optimize your website or landing pages for conversions with conversion rate optimization, I interview Chris Dayley. Sponsor: View demo at keap.com/sme | Guest: Chris Dayley | Show Notes: socialmediaexaminer.com/463 …
 
An in-depth interview with Accidentally Wes Anderson (AWA) founder Wally Koval on how he built the 1.5+ million strong Instagram presence...and how he's driving an entire business model around it. Wally discusses: - How and why he built the Instagram page - How to involve a community in your content creation - Going from Instagram page to multiple …
 
Three major airlines have killed off their in-flight magazines. The sensible move? Probably. The right move? I don't think so. Time to take a new look at old media. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter. Order the new version of Joe's best-selling book today - Conten…
 
An interview with the amazing Ann Handley, who built her newsletter to over 50,000 subscribers in just a few short years. She details how she did it, and what's next. Ann covers: - How to think about your persona for your content effort - The best ways to build an audience with a newsletter - Why the welcome email is the most important email - What…
 
Do people DM your business on Instagram? Wish you could automate your responses to your followers and customers? To learn how to use Instagram direct messaging automation to streamline business communications on Instagram, I interview Natasha Takahashi. Sponsor: View demo at keap.com/sme | Guest: Natasha Takahashi | Show Notes: socialmediaexaminer.…
 
Content ideas come from many areas. Most often, you need to plan for it. Here's 10 different strategies and tactics that will keep the content marketing ideas flowing. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter. Order the new version of Joe's best-selling book today - Con…
 
Need to build a content marketing strategy? Wondering how to develop content that grows your business? To learn what content marketing is and how to create a content marketing strategy that works, I interview Joe Pulizzi. Sponsor: View demo at keap.com/sme | Guest: Joe Pulizzi | Show Notes: socialmediaexaminer.com/461 | Review our show on Apple Pod…
 
Ryan Holiday, a follower of Stoicism, believes that people need to ask themselves these three questions every day. We look at each from a content creator/content entrepreneur perspective. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter. Order the new version of Joe's best-sell…
 
Looking for a better social media marketing strategy? Need to build a social strategy that works? To learn a proven method for creating a social strategy that will guide you closer to your marketing goals, I interview Jay Baer. Guest: Jay Baer | Show Notes: socialmediaexaminer.com/460 | Review our show on Apple Podcasts.…
 
So often forgotten, but almost always works. If you want to cut through the clutter and position yourself or your company as an expert, original research is the way. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter. Order the new version of Joe's best-selling book today - Conte…
 
Need a better strategy for your Facebook ads? Looking for a proven method to improve your Facebook ad results? To find a simple strategy that will help you plan your Facebook ads, I interview Ben Heath. Sponsor: Visit drip.com/sme | Guest: Ben Heath | Show Notes: socialmediaexaminer.com/459 | Sign up for Social Video Summit at SocialVideoSummit.liv…
 
Most product-first and service-first business models have limited revenue possibilities. With an audience-based, Content Inc. approach, multiple revenue lines and diversification aren't just possible, but probable. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter. Order the new…
 
Wondering if you should be using Clubhouse? Looking for a strategy to get the best return on your Clubhouse time? To discover how your business can benefit from Clubhouse and learn a six-step strategy to maximize the return on the time you invest on the platform, I interview TerDawn DeBoe. Sponsor: Visit drip.com/sme | Guest: TerDawn DeBoe | Show N…
 
Most marketers and content entrepreneurs diversify their content programs too quickly, endangering the program from the start. The fix? We need to start killing some of our channels and focus on being better in fewer places. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter. Ord…
 
Wondering if TikTok ads are right for your business? Want to know how TikTok ads compare to Facebook ads? To discover how TikTok ads differ from Facebook ads and what types of ad creative work on TikTok, I interview Caleb Roberts. Sponsor: Visit drip.com/sme | Guest: Caleb Roberts | Show Notes: socialmediaexaminer.com/457 | Sign up for Social Video…
 
A group is generally greater than the one. Here's an amazing example of multiple creators banding together to develop something amazing, sending their subscriber numbers skyrocketing. And guess what? The big players won't do it. But you will. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.c…
 
Do you use retargeting on Facebook and Instagram? Wondering how to leverage ad retargeting in light of recent privacy changes? To discover creative ideas for retargeting audiences on Facebook and Instagram, I interview Tristen Sutton. Guest: Tristen Sutton | Show Notes: socialmediaexaminer.com/456 | Sign up for Social Video Summit at SocialVideoSum…
 
David beat Goliath because he played a different game. As content entrepreneurs, we can't fall into the trap of playing the same game as larger businesses. Time to rethink our strategies. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter. Order the new version of Joe's best-sell…
 
Has your Facebook reach plummeted? Looking for better ways to get in front of your ideal audience? To discover a three-step system to improve your Facebook organic reach, I interview Rachel Miller. Guest: Rachel Miller | Show Notes: socialmediaexaminer.com/455 | Sign up for Social Video Summit at SocialVideoSummit.live | Review our show on Apple Po…
 
Content entrepreneurs with large audiences can afford to focus on one revenue source. Joe Rogan can do it. PewDiePie can. So can Tim Urban from Wait But Why. But the creator middle class needs to diversify to survive. If that's you, time to get started. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing t…
 
Do you have an email list? Wondering how to leverage email in your marketing? To explore how to develop an email marketing strategy to sell your products and services, I interview Jenna Tiffany. Guest: Jenna Tiffany | Show Notes: socialmediaexaminer.com/454 | Sign up for the Social Media Marketing Society at smmarketingsociety.com | Review our show…
 
You don't have to sell, but you should have an exit plan. I've discovered six very different exit strategies from content creators and content entrepreneurs that will help you create your own exit plan. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter. Order the new version of …
 
Do you want more exposure on TikTok? Wondering how to tap into trending TikTok content? To discover three ways to identify trending TikTok content and learn how to leverage trends to promote your business on TikTok, I interview Wave Wyld. Guest: Wave Wyld | Show Notes: socialmediaexaminer.com/453 | Sign up for the Social Media Marketing Society at …
 
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