Best Mickey Mellen Podcasts (2024)

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026 - The War of Art, by Steven Pressfield 21:42

6d ago21:42

21:42

Show notes and more info can be found at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://stackingknowledge.com/ep026/

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Copywriting with Jessica Fralin 19:58

5d ago19:58

19:58

Communicating clearly is a cornerstone of effective marketing. But how do you maintain a consistent message across various digital platforms? It begins with great marketing copywriting. To unpack this underappreciated art, we invited freelance copywriter Jessica Fralin on the podcast. Links Jessica’s website Sparked studio Jessica on Instagram Jess…

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025 - The Great Team Turnaround, by Jeff Hilimire 21:26

20d ago21:26

21:26

Show notes and more info can be found at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://stackingknowledge.com/ep025/

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Digital Ads with Mike Scott 19:05

24d ago19:05

19:05

Despite what you might think, effective digital marketing isn’t free. It takes time and knowledge, and it can often require paid advertising to reach new audiences. The digital ad landscape can be overwhelming, so we invited our friend Mike Scott from Manticore Marketing to walk us through how any small business can get started with ads. Links Mant…

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024 - Inspired Every Day, by Kevin Paul Scott 23:14

1M ago23:14

23:14

Show notes and more info can be found at: ⁠⁠⁠⁠⁠⁠⁠⁠https://stackingknowledge.com/ep024/

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Public Relations with Cindy Miller 19:06

1M ago19:06

19:06

Your company’s brand is built on how you’re perceived by the general public. Therefore, managing your reputation among consumers using public relations is a valuable practice in branding. Cindy Miller is a PR expert with years of experience and the CEO of Cindy Miller Communications. She spoke with Mickey about the value of public relations and how…

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023 - Digital Body Language, by Erica Dhawan 21:46

2M ago21:46

21:46

Show notes and more info can be found at: ⁠⁠⁠⁠⁠⁠⁠https://stackingknowledge.com/ep023/

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022 - The Art of War, by Sun Tzu 32:12

2M ago32:12

32:12

Show notes and more info can be found at: ⁠⁠⁠⁠⁠⁠https://stackingknowledge.com/ep022/

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021 - Good to Great, by Jim Collins 23:54

3M ago23:54

23:54

Show notes and more info can be found at: ⁠⁠⁠⁠⁠https://stackingknowledge.com/ep021/

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Project Management with Brooke Desmond 18:57

3M ago18:57

18:57

Even if it’s not in your job title or description, you’re likely somewhat familiar with project management. However, it’s not a responsibility everyone fully understands or embraces. This makes project management one of the most underrated and underappreciated parts of business and marketing. We invited GreenMellen’s project manager, Brooke Desmond…

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020 - Chess Not Checkers, by Mark Miller 19:31

3M ago19:31

19:31

Show notes and more info can be found at: ⁠⁠⁠⁠https://stackingknowledge.com/ep020/

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Marketing Agencies with Ali Green 22:29

3M ago22:29

22:29

What is it like to start and run a marketing agency? Our co-host Mickey Mellen invites his co-founder Ali Green to the show to discuss building GreenMellen together. This is a peek behind the curtain of how a digital marketing agency works and what it takes to operate smoothly. Ali Green on GreenMellen's Website Ali Green on LinkedIn The E-Myth Rev…

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019 - Fooled by Randomness, by Nassim Nicholas Taleb 17:45

4M ago17:45

17:45

Show notes and more info can be found at: ⁠⁠⁠https://stackingknowledge.com/ep019/

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Search Engine Optimization with Bobby Kircher 19:33

4M ago19:33

19:33

Is SEO still relevant to marketers, especially with recent changes with technology? The short answer is yes, and we invited search expert Bobby Kircher to discuss why. Let’s make search optimization practical and achievable for small businesses like yours. Links Bobby’s website: https://bobbykircher.com/ Papaya Search: https://papayasearch.com/ Bob…

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018 - The 5 Levels of Leadership, by John C. Maxwell 20:39

4M ago20:39

20:39

Show notes and more info can be found at: ⁠⁠⁠https://stackingknowledge.com/ep018/

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Content Marketing with Adam Walker 22:04

4M ago22:04

22:04

Is your small business struggling with content marketing? In this episode, we invited on our friend Adam Walker to talk about repurposing content for different platforms. These simple tips will help you scale your marketing strategy to reach a wider audience and save time. Links Adam’s Website: https://adamjwalker.com/ Tech Talk Ya’ll on Spotify: h…

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017 - How to Be Perfect, by Michael Schur 24:31

5M ago24:31

24:31

Show notes and more info can be found at: ⁠⁠https://stackingknowledge.com/ep017/

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016 - Zero to One, by Peter Thiel 19:18

5M ago19:18

19:18

Show notes and more info can be found at: ⁠https://stackingknowledge.com/ep016/

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015 - Give and Take, by Adam Grant 22:15

5M ago22:15

22:15

Show notes and more info can be found at: https://stackingknowledge.com/ep015/

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014 - The Business of Expertise, by David C. Baker 22:30

6M ago22:30

22:30

Show notes and more info can be found at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://stackingknowledge.com/ep014/

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013 - Unreasonable Hospitality, by Will Guidara 23:27

6M ago23:27

23:27

Show notes and more info can be found at: ⁠⁠⁠⁠⁠⁠⁠⁠https://stackingknowledge.com/ep013/

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012 - Thinking, Fast and Slow, by Daniel Kahneman 23:05

7M ago23:05

23:05

Show notes and more info can be found at: ⁠⁠⁠⁠⁠⁠⁠https://stackingknowledge.com/ep012/

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011 - Radically Relevant, by Blake Howard 17:37

7M ago17:37

17:37

Show notes and more info can be found at: ⁠⁠⁠⁠⁠⁠https://stackingknowledge.com/ep011/

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010 - The Road Back to You, by Ian Morgan Cron 28:09

8M ago28:09

28:09

Show notes and more info can be found at: ⁠⁠⁠⁠⁠https://stackingknowledge.com/ep010/

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Special Announcement: A New Podcast Format 1:48

8M ago1:48

1:48

After 60 episodes of the Brighter Web podcast, we're changing things up. Starting in 2024, we're bringing guests to the show and talk about digital marketing topics. We'll be back in a few months with some new, slightly different-sounding episodes.By GreenMellen

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009 - Thinking In Bets, by Annie Duke 21:41

8M ago21:41

21:41

Show notes and more info can be found at: ⁠⁠⁠⁠⁠https://stackingknowledge.com/ep009/

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Optimizing Website Conversions to Grow Your Business 13:42

9M ago13:42

13:42

There’s no shortage of digital metrics to measure, but conversions are perhaps the most important. These are the actions that actually help your business to grow. But how do you measure and improve your conversions online? What are website conversions? Form fill Download a file Watch a video Purchase Donate What is conversion optimization? Making a…

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008 - The Checklist Manifesto, by Atul Gawande 15:37

9M ago15:37

15:37

Show notes and more info can be found at: ⁠⁠⁠⁠https://stackingknowledge.com/ep008/

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10 Ways to Monetize Your Digital Marketing Content 17:30

9M ago17:30

17:30

The internet is about far more than just making money—but that’s certainly something you can do. Content creators have found plenty of ways to earn income from the digital stuff they make. This list is far from comprehensive, but here are 10 big buckets of ways to make money from the content you create online. Selling a service (like GreenMellen) W…

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007 - The Obstacle is the Way, by Ryan Holiday 23:30

9M ago23:30

23:30

Show notes and more info can be found at: ⁠⁠⁠⁠https://stackingknowledge.com/ep007/

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Creating an Effective Marketing Budget 12:05

9M ago12:05

12:05

Effecitve marketing requires an investment. For a business, this means creating and spending a marketing budget. But how much should you spend on marketing, and what return should you expect? There’s no one answer, so let’s examine the right approach. Where do I start with my marketing budget? Figure out what you’ve spent to this point. Create a do…

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006 - The Power of Regret, by Daniel Pink 20:54

10M ago20:54

20:54

Show notes and more info can be found at: ⁠⁠https://stackingknowledge.com/ep006

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Capitalizing on Networking Events for Marketing Growth 13:19

10M ago13:19

13:19

Digital marketing is useless without personal connections and word-of-mouth referrals. But is networking played out or ripe for you to take advantage of? It all depends on your approach. How does networking help my marketing? Get to know people in a more casual setting. Face and name recognition can be as important as brand recognition. Build a rel…

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005 - The Dip, by Seth Godin 25:46

10M ago25:46

25:46

Show notes and more info can be found at: ⁠⁠⁠https://stackingknowledge.com/ep005/

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Our 6 Least Favorite Marketing Channels 13:36

10M ago13:36

13:36

There are plenty of great and effective digital marketing channels, but there are just as many bad ones. Or at least good channels that tend to be used poorly by lazy marketers. These are our six least favorite marketing channels. Robert’s 3 least favorite Direct mail: because it’s usually useless and hard to track. Billboards: because no one looks…

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004 - Dare to Lead, by Brené Brown 17:18

11M ago17:18

17:18

Show notes and more info can be found at: ⁠⁠https://stackingknowledge.com/ep004/

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Building Your Business Marketing Stack 14:09

11M ago14:09

14:09

Technology can make marketing easier for your business. The various software tools your company uses for marketing combine to make a marketing stack. But what tools should you use and how do you build the right marketing stack? What is a marketing stack? The set of tools and technologies that you use to plan, execute, and measure your marketing eff…

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