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Welcome to the MicroConf Podcast! Every week, we feature the stories and strategies you need to level up your SaaS business. From the visionaries and makers who fuel sustainable, profitable software companies that don’t need to seek venture capital to make a meaningful impact in their lives.
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The original podcast for bootstrapped and mostly bootstrapped startups, this show follow the stories of founders as they start, acquire, and grow SaaS companies. Hear when they fail, struggle, succeed, and take you with them through the tumultuous life of a SaaS founder. If you like Mixergy, This Week in Startups, or SaaStr, you’ll enjoy Startup for the Rest of Us.
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Britstrapped

Nick Swan and Martin Judd

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Two Brits talking about bootstrapping their businesses and the challenges they face along the way. Occasionally drinking tea but never wearing bowler hats! Tune in and hear about a wide range of topics from software development, validating a software product, and marketing, to when is Nick going to start training for the London marathon ;o). There’ll be thrills and spills along the way. Don’t miss out, subscribe to the podcast feed so you can laugh and cry along with (or at!) us.
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If you're a programmer, your skillset in coding can open the door to entrepreneurship. Whether you dream of building products, teaching others, or starting a SaaS, here are 12 ways that you can start making money. Following the Stair Step Method of Bootstrapping can help you turn your side income into a full-blown business over time. Links from the…
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In episode 721, Rob Walling and Asia Orangio analyze the results of MicroConf’s 2024 State of Independent SaaS Report. They share their key takeaways including the impact of business models on growth, requiring credit cards for free trials, and how the number of founders affects performance. Additionally, they delve into growth by target markets an…
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In episode 720, Rob Walling is joined by Craig Hewitt to discuss the intricacies of prioritization in both business and in life. In addition to running Castos, Craig has started coaching founders in sales and marketing, and describes how he strives to focus on the right things. They talk about buying back their time, creating family-focused time, a…
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In episode 719, join Rob Walling as he embarks on another solo adventure, tackling listener questions. He discusses how to test pricing, addresses the pitfalls of one-time payments vs. SaaS, and he reflects on “building something for everyone.” He wraps up with advice on making better recommendations. Episode Sponsor: We have been partnering with L…
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If you operate a B2B SaaS company, you typically fit into one of two categories: vertical SaaS or horizontal SaaS. But which category is superior? For those in the early stages of a SaaS venture and unfamiliar with these distinctions, this video will help you decide which direction to go with your SaaS business. Episode Sponsor: This week’s podcast…
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In episode 718, Rob Walling and Derrick Reimer tackle listener questions about giving up on ideas, competing in crowded markets, and developing painful features. They also chat about SavvyCal’s recent design refresh, finding founder-market fit, and whether Derrick has retired from podcasting. Episode Sponsor: Is your outsourced development team dro…
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I asked SaaS founders on X, "What's your most controversial opinion about building startups?"... Watch as I dig through the responses and respond to the wildest ones. Some are spot on, some are, well.... you'll see ;) Links from the Pod: Last Chance to Apply for MicroConf Masterminds! Watch this video on YouTube MicroConf Scholarship Program Contro…
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In episode 717, Rob Walling interviews Marie Martin, co-founder of Tally. They discuss the company’s journey to $1.3M ARR and the unusual pricing strategy that got them there. Marie details how they keep their support volume low, how they differentiate Tally from other form builders, and how they grew to over 300,000 free users. Episode Sponsor: We…
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If you're an aspiring founder with a startup idea, learn the precise steps to validate your product effectively and avoid wasting time on the wrong things. By following this proven startup validation framework, you'll ensure that your efforts are focused on building a SaaS product that meets market needs and resonates with your target audience. Epi…
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In episode 716, join Rob Walling for another solo adventure where he answers listener questions. He shares how he would position against incumbents, when to change an H1, and how choosing a tech stack affects your business valuation. Rob also weighs whether to skip a “Step 1” or “Step 2” business and start directly with a standalone SaaS in the Sta…
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You've got a SaaS product idea — what's next? How do you turn that idea into a Minimum Viable Product (MVP)? This is our step by step roadmap for how to build an MVP, including a unique MVP example that eventually led to a billion-dollar SaaS exit. Links from the Pod: MicroConf Mastermind Program Watch this video on YouTube Join Us for MicroConf Re…
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In episode 715, Rob Walling is joined by Dr. Sherry Walling to discuss a variety of topics. They chat about two recent and meaningful interactions made possible by the Internet, the motivations behind organizing and performing a circus show, and they chat about upcoming launches on the horizon – new books and courses for SaaS founders. Episode Spon…
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Will these micro SaaS ideas become your next big SaaS project? I just found some unexplored niches and solutions that have a lot of potential so today I’m sharing 5 of my recent favorites with you. Plus find out how you can stay ahead in the SaaS world with the help of monday.com! Episode Sponsor: This week’s podcast was sponsored by Lemon.io. Cut …
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In episode 714, join Rob Walling for another solo adventure where he answers listener questions. He talks about what to expect when acquiring a competitor and how he might integrate their business. Rob also covers navigating HIPAA compliance as a bootstrapper, how to find a developer co-founder, and he explores the concept of Total Reachable Market…
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If you're considering building a no-code solution for your business, you won't want to miss this insightful interview! Join Chad Sakonchick, the visionary founder of Better Legal, as he shares the remarkable journey of achieving over $1,000,000 in Annual Recurring Revenue (ARR) with a no-code SaaS platform. Episode Sponsor: This week’s podcast was …
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In episode 713, Rob Walling is joined by Arvid Kahl to share their experience from MicroConf US 2024 in Atlanta. They each discuss their top 5 moments, ranging from Dr. Sherry Walling’s talk on motivation to Ben Chestnut’s chat with Rob onstage. They agree that there’s nothing quite like being in the room with everyone and soaking in all the intera…
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Software as a service (SaaS) stands out as one of the most lucrative business models today. If you're aiming to venture into SaaS and establish your startup, it's crucial to avoid these six common mistakes that can hinder your success. Links from the Pod: Watch this video on YouTube The SaaS Playbook The Startups For the Rest of Us Podcast Join Us …
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In episode 712, join Rob Walling for another solo adventure. He starts by revisiting past predictions and provides an update on how he successfully staved off full burnout. Rob then gives updates on this podcast, the progress of TinySeed and MicroConf, and teases two new books that he’s working on. Episode Sponsor: Is your outsourced development te…
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Are you trying to choose a name for your business, startup, brand, or product? Naming your business can be challenging because you want something that will not only stand the test of time, but also that you can legally protect! In this video, I'm diving into essential best practices for business naming to ensure you get it right on the first try. W…
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In episode 711, join Rob Walling and Ruben Gamez as they answer listener questions. They chat about finding early customers without an audience, how to approach horizontal vs. vertical product spinoffs, and some considerations for No Code development. They also discuss the challenges of serving prosumer SaaS, the importance of understanding custome…
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