Adventures and learnings in building, launching and running a portfolio of profitable SaaS products. Get ready to learn from Mike and his guests as they share struggles, successes, best practices, and case studies.
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Real-life lessons from founders who have failed their way to success.
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Negotiations as a solo founder I’ve been part of negotiations related to agreements a few times now in my entrepreneurial career and I’ve been fooled a few times... https://blog.rubini.solutions/negotiations-and-power
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How I stay productive Productivity for me is about how well I spend my time and energy, and how I can get more energy and time. https://blog.rubini.solutions/productivity
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Is being a maker a disadvantage in the job market?
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1:57
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Is being a maker a disadvantage in the job market? As you know I believe in stacking multiple streams of income. I currently have ~10 SaaS, a productized service, a course, and I consult. But I’m missing one important stream of income. https://blog.rubini.solutions/maker-job-market
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Space occupation I recently launched 10 products on Product Hunt at the same time and I wanted to expand on why I did this. https://blog.rubini.solutions/space-occupation
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Announcing my tiny bootstrapped fund (and first acquisition)
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Announcing my tiny bootstrapped fund (and first acquisition) I’m announcing my alternative, bootstrapped fund. https://blog.rubini.solutions/fundEpisode Notes
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[Interview] How to become a full-time creator
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1:13:56
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[Interview] How to become a full-time creator An interview I did with Doc Williams on how to become a full-time creator almost 2 years ago, but still current. https://www.youtube.com/watch?v=6aiE0qrGzD8
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Reversing SaaS demos How I currently think about demos and how to go extreme on minimizing time to value. https://blog.rubini.solutions/extreme-demos
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About playbooks I run three types of SaaS products. Here are the different playbooks I'm using the monetize them. https://blog.rubini.solutions/playbooks/
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My first hire My journey hiring Clarice as an executive assistant, 8 months ago. https://blog.rubini.solutions/my-first-hire/
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Yes and yes In life, people often think they have to choose between two things. Or, put one before the other. Here is the thing: you can just have both. https://blog.rubini.solutions/my-first-hire/
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We launched Podda.io (2021) We just launched a new tool that allows you to search podcasts by guest, and more! https://blog.rubini.solutions/we-launched-podda-io-2021/
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1:1 This episode is about encapsulating my thinking on the topic of hiring at this point in time. In addition, I set my weird candidate criteria. https://blog.rubini.solutions/11-2/
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Does it make sense? This is an episode about finding the thing that makes the other things you do meaningless. https://blog.rubini.solutions/does-it-make-sense/
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Speed by subtraction Pointing out a great tweet by Patrick Collison (CEO @ Stripe) https://blog.rubini.solutions/speed-by-subtraction/
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The era of gods In this episode I clarify my position about code becoming a commodity. Is code still technology? What will we work in the future? https://blog.rubini.solutions/the-era-of-gods/
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Multiple products, same product How can you differentiate yourself when code is becoming a commodity? https://blog.rubini.solutions/multiple-products-same-product/
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Make it less ready ```You can always make a project more "ready". There's always something unexpected you can account for, something you can do to make your project more robust. Here is why I don't aim for that and instead, I try to make my projects less ready. https://blog.rubini.solutions/make-it-less-ready/```…
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Growth Lessons #9 - Jens Lennartsson: Van lifer, Marketing Expert and Action Figure!
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Jens Lennartson was a travel photographer for 12 years before he became an action figure and then a marketing expert. Hear all about his intriguing journey, his innovative marketing techniques, and his top tips for Tweets on Twitter, on this Growth Lessons Podcast. To read the growth lessons newsletter go to growthlessons.co and to learn more about…
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Growth Lessons #8 - How Harry Dry taught himself marketing and got over 50,000 newsletter subscribers.
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Harry Dry dropped out of university and has no formal marketing training. He told us that “originality is overrated” which was surprising as one of his earlier projects was Yeezy.Dating, a dating app exclusively for Kanye West fans, which went viral and made news headlines around the world. With his latest project, marketingexamples.com, he has sec…
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Events, compressing and expanding time Our life is made of days, and our days are made of events. Events are major highlights which obfuscate everything else that you do in a given day. Events are not only major social events, like a wedding could be. An event could be you going for a run, it could be you discovering something for the first time, i…
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Growth Lessons #7 - How Rohan Gilkes made millions Building "Boring" Local Businesses.
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57:12
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Are you trying to build sexy projects that change the world? What's amazing is that Rohan Gilkes stopped trying to build a life-changing business and now he is helping people change their lives by starting an everyday business. Rohan went from accountant to entrepreneur in 1 year and has multiple million-dollar businesses. His breakthrough business…
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Permission to forget About autopoiesis and self-reference. https://blog.rubini.solutions/permission-to-forget/
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Growth Lessons #6 - What Alex West learned from launching 19 projects in 2 years.
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Alex West (@alexwest) has a goal - to achieve personal and financial freedom. In this AMA he talks to the Launch MBA community about the lessons he learned building and failing at almost 20 projects in 2 years until his last project gained traction and he went from $0 - $2000 monthly recurring revenue in just 6 months. To read the growth lessons ne…
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Don’t build for too long Eventually, all the solutions in a market end up looking the same and having the same features. https://blog.rubini.solutions/dont-build-for-too-long/
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1+1 != 2 https://blog.rubini.solutions/1-1-2/
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Cutting my revenue on purpose I run multiple profitable software products in parallel, and I just passed $6k MRR last month. But, I’m starting 2021 by unsubscribing some of my users. These “users” were currently paying but they were not regularly using my products. All and all, I cut around $3-400 worth of subscriptions. When I shared this on Twitt…
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[Long] Open Report (December 2021) As you know, I'm big on transparency. Here is a 20-minute report on how things are going and everything I made in January 2021. If you prefer you can get this in video format on YouTube, at this link: https://www.youtube.com/watch?v=afeE4A2WCoI Enjoy! Mike
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The insecure entrepreneur If you are insecure, you can't be an entrepreneur. Being resolute is the name of the game
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What I know about data My new course "Reverse engineering through technical scraping" is out
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As you know, I'm big on transparency. Here is a 15-minute report on how things are going and everything I made in December 2020. If you prefer you can get this in video format on YouTube, at this link: https://www.youtube.com/watch?v=Ghkj0HEUllk Enjoy! Mike
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Open Report (November 2020) As you know, I'm big on transparency. Here is a 25-minute report on how things are going and everything I made in November 2020).If you prefer you can get this in video format on YouTube, at this link: https://www.youtube.com/watch?v=LyqxRxeCiyA Enjoy! Mike
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Microfeedback How do you make sure you are actually shipping useful features and helping customers? This podcast is powered by Pinecast.
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Thinking about hiring helps you defining better jobs to be done
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Doing a little bit of the work upfront can lead to massive upsides. Follow me on Twitter, @mikerubini This podcast is powered by Pinecast.
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And, push where you feel uncomfortable. Chat with me? I'm on Twitter @mikerubini This podcast is powered by Pinecast.
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Progress through action
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The power of repetition.
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Growth Lessons #5 - How Mike Rubini builds and runs multiple profitable tech startups as a solo founder.
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43:34
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Ever been told you need to stop experimenting, pick one idea and focus on it? I get told this every week. Mike Rubini is fascinating. He does the exact opposite. He doesn't want one big business, he wants (and has) lots of small profitable businesses. His main priority is simple: earn enough to allow him to play jazz whenever he wants. To achieve t…
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Growth Lessons #4 - How Andrew Davison built a $7k-a-month agency in 18-months.
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In this episode I talked to Andrew Davison who has an interesting story of finding a lucrative niche as a freelancer and then building upon that by starting a Zapier agency. For those of you who don't know what Zapier is, it's an automation tool which allows you to plug together various other commonly used tools and automate repetitive tasks. For e…
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What do you do when nobody sees you? Some reflections on running and turning 29! This podcast is powered by Pinecast.
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Growth Lessons #3 - How a simple email newsletter became a $350k-a-year side-hustle in just 20 months.
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I recently came across Dan on Twitter and reached out to him for an interview. He was super friendly and open with his advice. The crazy thing is, if a startup had grown as quickly as Dan's newsletter, you'd be reading about it everywhere. But he's built a 350 thousand dollar side hustle almost completely under the radar. He talks about how he got …
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Why isolating yourself is key as a maker.
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Growth Lessons #2 - How Brett Friedman sources and automates high-quality content to generate leads for @marpipeofficial.
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One recurring theme I’ve noticed from a lot of founder stories is the importance of producing content. Content helps you to build an audience, which then makes it easier to launch a business. The problem is, producing content is time consuming when there are so many other things to focus on. This is where I learned a lot from Brett. He has leverage…
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Growth Lessons #1 - How Spectora went from 0 to $20k MRR in its first year by disrupting a niche market.
27:23
27:23
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In this episode, my first ever podcast(!), I talk to Kevin Wagstaff, founder of Spectora, a SaaS startup which went from zero to $20k MRR in its first year building software for home inspections. It’s a fascinating story which touches on topics close to my heart - the power of choosing an underserved market, and having laser customer focus. I apolo…
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We rarely optimize a tool or an activity to just return a boolean value.By Mike Rubini
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By Mike Rubini
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In praise of running parallel ventures. More at https://blog.rubini.solutions/parallelism/By Mike Rubini
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Your product has to adapt to you and your lifestyle, not the contrary. I see many founders who are slaves of their products trying to chase growth instead of a happy life.By Mike Rubini
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A great method for knowledge management is the rhizomatic approach, which I’ve been first in contact with from my musical studies. Here is how I am applying this concept to my business.By Mike Rubini
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