Best Mma Global Lightningpod Podcasts (2024)

1
Ariel Kelman, CMO of Salesforce: AI Agents in Action 45:26

10h ago45:26

45:26

Full transcript It's easy to say you want your decisions to be data-driven. But as Salesforce CMO Ariel Kelman has learned, hard data doesn't tell the full story. Often, you also need to consider the qualitative. "Let's say you go and do some executive event series, where you have 30 people come to each event," he says. "It's not like if we want to…

1
Allyson Witherspoon, Global CMO of Nissan: Creativity is Queen 51:34

20d ago51:34

51:34

Full transcript Automotive marketing is fiercely competitive, and even though she's excited about the potential of AI, Nissan's Global CMO Allyson Witherspoon says an over-reliance on technology could be dangerous. She believes the safer bet is to continue to embrace creativity and a strong brand identity, even in an era dominated by AI and data-dr…

1
Manolo Arroyo, Global CMO of Coca-Cola: What Kind of Leader Are You? 1:02:55

1M ago1:02:55

1:02:55

Full transcript Manolo Arroyo, EVP and global CMO of the Coca-Cola Company, believes there are three types of leaders: One type lacks confidence in themselves and frequently changes the strategy; another buys time for themselves by changing the team around them; and the third decides to commit to the strategy and the team and get the work done. "[T…

1
Andy Rebhun, Chief Experience Officer of Cava: Bring the Weather 59:36

5M ago59:36

59:36

Full transcript Today on Building Better CMOs: Andy Rebhun, the chief experience officer at the fast-casual Mediterranean restaurant chain Cava, talks with MMA Global CEO Greg Stuart about the importance of consistent authenticity, how to thrive in the C-Suite, and "bringing the weather" for everyone — including Uber Eats drivers. "We welcome every…

1
Linda Boff, Global CMO at GE: Servant of Purpose 54:05

6M ago54:05

54:05

Full transcript GE has changed a whole lot since Global CMO Linda Boff started working there, more than 20 years ago. It was once a sprawling portfolio company that made everything from microwaves to television shows; recently, it spun off its healthcare, energy, and aerospace divisions into three distinct public companies, and executives like Lind…

1
Charisse Hughes, Chief Growth Officer at Kellanova: Evolution of the CMO 48:46

6M ago48:46

48:46

Full transcript It doesn't matter how good your marketing is if you can't communicate its impact to the larger organization, says Charisse Hughes, senior vice president and Chief Growth Officer of Kellanova. Her firm spun off of the Kellogg Company last year to manage iconic brands like Pringles, Cheez-It, Pop-Tarts, Rice Krispies Treats, as well a…

1
Michelle Crossan-Matos, CMO of Ulta Beauty: Visionary and Operator 34:05

6M ago34:05

34:05

Full transcript Some marketers think of themselves as operators and some see themselves as visionaries. But only the great ones, says Ulta Beauty CMO Michelle Crossan-Matos, understand that they have to be both. Just before the POSSIBLE conference in Miami, where she spoke to MMA CEO Greg Stuart, she was in Orlando, working to inspire 3000 leaders …

1
Andrea Zaretsky, CMO of Morgan Stanley Wealth Management and E*TRADE: Can You Measure Customer Experience? 1:00:33

8M ago1:00:33

1:00:33

Full transcript Marketing is both an art and a science, but unless the science is sound, the rest of the company won't believe that you're driving results. So says Morgan Stanley Wealth Management CMO Andrea Zaretsky, who has devoted her entire marketing career — starting at American Express in 2003, with stops at Sephora and Toys-R-Us in between —…

1
Leslie Sims, CMO of Impossible Foods: Remember the Human 1:00:29

9M ago1:00:29

1:00:29

Full transcript "At the end of the day," says Impossible Foods CMO and Chief Creative Officer Leslie Sims, "we're helping save the planet, we're helping the environment, but people don't necessarily want to hear that when they're eating a cheeseburger." The arrival of the plant-based meat industry came in the form of a scientific breakthrough: Food…

1
Nudge Theory with Rory Sutherland on "Stories and Strategies" 28:11

9M ago28:11

28:11

If you like Building Better CMOs, we think you'll also like "Stories and Strategies For Public Relations and Marketing," hosted by Doug Downs. In this episode, originally released in May 2021, Doug interviews Ogilvy UK vice chairman Rory Sutherland about nudge theory — the behavioral science concept popularized by Cass Sunstein and Richard Thaler's…

1
Kellie Richter, CMO of First Command Financial Services: Marketing a Mission 52:46

10M ago52:46

52:46

Full transcript By her own admission, First Command Financial Services exec Kellie Richter's official title is a mouthful. It's "EVP, Chief Marketing and Client Experience Officer" — but those aren't empty words to her. The clients who First Command cares about are military service members, veterans, and their families; even more than a regular fin…

1
Esther-Mireya Tejeda, CMO of Anywhere Real Estate: Emographics, Not Demographics 57:34

10M ago57:34

57:34

Full transcript To connect with their customers, companies have to understand them. But current approaches just don't work, says Anywhere Real Estate CMO Esther-Mireya Tejeda. Breaking those customers into demographic groups obscures important differences, and psychographic profiles are not easily targetable. The missing link is an emerging neurosc…

1
Laura Jones, CMO of Instacart: Love the Challenge 51:01

10M ago51:01

51:01

Full transcript Laura Jones is Instacart's CMO and was previously the former global head of marketing, but she never explicitly set out to get jobs like those. "How did I end up here?" she asks. "It really centers on proactively seeking out learning opportunities." After stints at Deloitte, Visa, and Google, Laura's last two job hops were both moti…

1
Aron North, CMO of Mint Mobile: Marketers Have Lost Their Insight 1:01:13

11M ago1:01:13

1:01:13

Full transcript When Aron North was hired to lead marketing and creative at Ultra Mobile — the fastest-growing private company in the world, in 2016 — he had no idea what would be waiting for him on day one: The outlines of a new prepaid cell phone plan aimed at consumers, then called Mint SIM, which would be sold online only. Aron was blunt with t…

1
Zena Arnold, CMO of Sephora US: Balancing Brand and Performance 54:42

11M ago54:42

54:42

Full transcript The "brand versus performance" marketing debate happens in all industries, but no one appreciate the value of brand as performance better than Zena Arnold, the CMO of Sephora US. Her job requires her to balance the demands of both online and in-store operations ("I get emails every hour during our great sales," she notes), so perfor…

1
Vineet Mehra, CMO of Chime: "Performance Storytelling" is Brand AND Performance 1:02:21

12M ago1:02:21

1:02:21

Full transcript "We have this East Coast, West Coast dynamic going on in our industry," says Vineet Mehra, the CMO of Chime. But rather than 2Pac and Biggie, the split is between brand marketing and performance marketing — which Vineet says shouldn't be mutually exclusive. "Instead of integrating our worlds and realizing that all of this is now mar…

1
Rebecca Messina, Former Global CMO of Uber: Value Creation Mindset 1:08:40

1y ago1:08:40

1:08:40

Full transcript One of the three core principles of successful marketing operations, says McKinsey & Co senior advisor Rebecca Messina, is articulating and keeping to a clear mission. Sometimes, companies already have one, but "engagement in the mission is low." Other times, business leaders may think they have a mission, but it's wildly inconsiste…

1
Heather Freeland, Chief Brand Officer of Adobe: Advertising is Overrated 55:00

1y ago55:00

55:00

Full transcript “You need content to deliver a good customer experience.” Sounds obvious, right? Except in today's marketing environment, says Adobe's chief brand officer Heather Freeland, one campaign can require 5,000 unique assets: Consider every possible channel, multiply that by the number of audiences you're trying to reach, and that by the n…

1
Dara Treseder, CMO of Autodesk: Invest in Yourself 1:15:03

1y ago1:15:03

1:15:03

Full transcript Once upon a time, Autodesk CMO Dara Treseder was selected by her then-employer for an assessment with a professional coach, to see if she was executive material. "I knew I could, but I didn't think I would" make it to the C-Suite, she recalls. "And I didn't think I would because I didn't think anyone would give me the shot." The big…

1
Domenic DiMeglio, CMO of Paramount Streaming: Lead with Empathy 1:01:41

1y ago1:01:41

1:01:41

Full transcript How do you advertise a streaming movie or TV show? "Flashy campaign assets" like a trailer and key art are certainly part of it, says Paramount Streaming's head of marketing Domenic DiMeglio. But in the modern entertainment business, that's just the tip of the iceberg. In reality, he says, you need hundreds of assets that will appea…

1
David Mogensen, VP of Marketing at Uber: Not Embarrassed to Sell 1:04:25

1y ago1:04:25

1:04:25

Full transcript Uber's big Super Bowl campaign this year was a hit: In the ad, actual Uber executives try to convince Diddy to produce a jingle for the company's membership program, Uber One. The entertaining spot was "about as blatantly overt about selling as you can get," says VP of Marketing David Mogensen — and he's proud of that. "As an indust…

1
Andrea Brimmer, CMO of Ally: Great Privilege, Great Pressure 1:02:50

1y ago1:02:50

1:02:50

Full transcript As recently as the late 2000s, if you wanted to launch a new banking brand you needed brick-and-mortar branches. But GMAC, a spinoff of GM that was bought by private equity firm Cerberus, didn’t have the liquidity to build or buy a network like that. Joining the company as a brand executive and later becoming its CMO, Andrea Brimmer…

1
Mike Raffensperger, Chief Commercial Officer of FanDuel: Second Screen Success 1:09:30

1y ago1:09:30

1:09:30

Full transcript There are some necessary dividing lines in FanDuel CCO Mike Raffensperger's line of work. The most obvious one is that online sports gambling is legal in 19 states, but not others. The company also refuses to do name & likeness deals with college athletes because many of them aren't old enough to gamble, Mike explains. But he outrig…

1
Kellyn Smith Kenny, CMO of AT&T: Beware of These Famous Fails 58:54

1+ y ago58:54

58:54

Full transcript When CMO Kellyn Smith Kenny joined AT&T in 2020, she led an ambitious overhaul of the company's purpose; as is the case in many companies, this required a huge amount of customer research, and countless workshops and conversations with employees from across the company. But after landing on a stronger brand — to connect people to gr…

1
Zach Kitschke, CMO of Canva: Design For Everyone 50:37

1+ y ago50:37

50:37

Full transcript The online design software Canva has more than 130 million users around the world, but it wasn't obvious 10 years ago that the Australian startup would one day be a runaway hit, valued at $40 billion. Just ask CMO Zach Kitschke, who was employee number five. He was hired to do communications and marketing, but also wound up being ta…

1
Diana Haussling, Colgate-Palmolive North America: Is the Funnel Dead? 1:00:10

1+ y ago1:00:10

1:00:10

Full transcript Colgate-Palmolive has been in business for more than 200 years, and it won't be around for another 200+ unless its operators continue to innovate, says Diana Haussling, the company's VP and GM North America Consumer Experience & Growth. "It's really important that we don't have a sense of entitlement," she says. "We are parts of a b…

1
Mayur Gupta, CMO of Kraken: When the S**t Hits the Fan 1:00:53

1+ y ago1:00:53

1:00:53

Full transcript Mayur Gupta attributes everything he understands about marketing to his background as an engineer, the safest career path for a young person in India. He pivoted twice: First to Sapient's ad tech product BridgeTrack, and then to his first proper role in marketing, joining Kimberly-Clark in 2012. Today, Mayur is the CMO of the Kraken…

1
Jonnie Cahill, CMO of Heineken USA: Buy the Idea 1:02:19

1+ y ago1:02:19

1:02:19

Full transcript Jonnie Cahill has served as CMO of Heineken USA since 2018, overseeing the marketing for some of the world’s biggest beer brands, including Heineken, Dos Equis and Tecate. He also worked on their alcohol-free beer, Heineken Zero, including a Super Bowl TV spot starring Paul Rudd as Ant-Man from the Marvel Cinematic Universe. On this…

1
Linda Lee, CMO of Meals and Beverages at Campbell's: Scientific Method 53:32

1+ y ago53:32

53:32

Full transcript Since 2019, Linda Lee been the CMO of Meals and Beverages at Campbell Soup Company, and she also chairs MMA's North America board of directors. Her pre-Campbell's resume includes stints at Procter & Gamble, General Mills, and Mondelēz International. But before all that, she was a scientist, earning a BS in chemical engineering. On t…

1
Norm de Greve, CMO of CVS Health: The Framework Crisis 40:08

1+ y ago40:08

40:08

Full transcript As CMO of CVS Health, Norm de Greve has overseen some incredibly important and sometimes controversial campaigns, including the removal of cigarettes from all of their stores in 2014. More recently, CVS has made a point of calling out when photos of models have been retouched, and is offering both virtual and in-person mental health…

1
Welcome to Building Better CMOs 1:50

1+ y ago1:50

1:50

Is marketing as good as it can be? And what does its future look like? When they talk about marketing, a lot of people stick to what they know: Concepts and theories that they believe to be true, and maybe they were, once. But a lot of those frameworks are just wrong or out of date. The truth is that marketers today face a constantly changing envir…

Podcasts Worth a Listen

Mma Global Lightningpod Podcasts

Podcasts Worth a Listen

1
Building Better CMOs and Marketing Leaders

MMA Global / LightningPod

1
Ariel Kelman, CMO of Salesforce: AI Agents in Action 45:26

1
Allyson Witherspoon, Global CMO of Nissan: Creativity is Queen 51:34

1
Manolo Arroyo, Global CMO of Coca-Cola: What Kind of Leader Are You? 1:02:55

1
Andy Rebhun, Chief Experience Officer of Cava: Bring the Weather 59:36

1
Linda Boff, Global CMO at GE: Servant of Purpose 54:05

1
Charisse Hughes, Chief Growth Officer at Kellanova: Evolution of the CMO 48:46

1
Michelle Crossan-Matos, CMO of Ulta Beauty: Visionary and Operator 34:05

1
Andrea Zaretsky, CMO of Morgan Stanley Wealth Management and E*TRADE: Can You Measure Customer Experience? 1:00:33

1
Leslie Sims, CMO of Impossible Foods: Remember the Human 1:00:29

1
Nudge Theory with Rory Sutherland on "Stories and Strategies" 28:11

1
Kellie Richter, CMO of First Command Financial Services: Marketing a Mission 52:46

1
Esther-Mireya Tejeda, CMO of Anywhere Real Estate: Emographics, Not Demographics 57:34

1
Laura Jones, CMO of Instacart: Love the Challenge 51:01

1
Aron North, CMO of Mint Mobile: Marketers Have Lost Their Insight 1:01:13

1
Zena Arnold, CMO of Sephora US: Balancing Brand and Performance 54:42

1
Vineet Mehra, CMO of Chime: "Performance Storytelling" is Brand AND Performance 1:02:21

1
Rebecca Messina, Former Global CMO of Uber: Value Creation Mindset 1:08:40

1
Heather Freeland, Chief Brand Officer of Adobe: Advertising is Overrated 55:00

1
Dara Treseder, CMO of Autodesk: Invest in Yourself 1:15:03

1
Domenic DiMeglio, CMO of Paramount Streaming: Lead with Empathy 1:01:41

1
David Mogensen, VP of Marketing at Uber: Not Embarrassed to Sell 1:04:25

1
Andrea Brimmer, CMO of Ally: Great Privilege, Great Pressure 1:02:50

1
Mike Raffensperger, Chief Commercial Officer of FanDuel: Second Screen Success 1:09:30

1
Kellyn Smith Kenny, CMO of AT&T: Beware of These Famous Fails 58:54

1
Zach Kitschke, CMO of Canva: Design For Everyone 50:37

1
Diana Haussling, Colgate-Palmolive North America: Is the Funnel Dead? 1:00:10

1
Mayur Gupta, CMO of Kraken: When the S**t Hits the Fan 1:00:53

1
Jonnie Cahill, CMO of Heineken USA: Buy the Idea 1:02:19

1
Linda Lee, CMO of Meals and Beverages at Campbell's: Scientific Method 53:32

1
Norm de Greve, CMO of CVS Health: The Framework Crisis 40:08

1
Welcome to Building Better CMOs 1:50

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