Are you a product manager or business leader who has questions about how to develop and implement successful product and business strategies? If so, then you’ve come to the right place! Dear Strategy is an award-winning blog and podcast dedicated to providing education and advice on the subjects of product strategy, business strategy, and business leadership. Brought to you by the experts at Strategy Generation Company, each episode features real-life questions and stories that are analyzed, ...
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Your Restaurant needs more customers, and we want to help you. Tips and how-to Restaurant marketing advice from a team that really doesn’t want your restaurant to go out of business!
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This is a podcast for people interested in building or designing tech products. At least once a week, I speak to product managers, product leaders, product marketers, UX professionals, and anyone else involved in product management and product delivery. Come and listen to some great conversations and get inspired! Listen on your favourite podcast app or on https://www.oneknightinproduct.com
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Stop wasting your time and learn marketing strategies that work. Gain valuable tools and resources, so that you do not get left behind in your industry. We discuss about building authority online, marketing tips and tricks, content marketing, social media strategies, how to get more traffic, search engine optimization, productivity tips, how to brand your company, podcasting, live streaming for Facebook, YouTube, LinkedIn, and Instagram, graphic design, content creation, repurposing content, ...
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Dean Peters' Hot Take - There's More to be Said About the Instagram-ification of Product Management (with Dean Peters, Principal Consultant & Trainer @ Productside)
23:28
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Dean Peters is a former opera singer turned product management leader, coach and educator who works with Productside to uplevel teams. His hot take? That there's more to say about the Instagram-ification of product management, the root causes and contributory factors. If you'd like to appear on Hot Takes, please grab a time! A message from this epi…
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Dear Strategy 146: The 4 P’s of Marketing – Not 7, Not 8 – Just 4!
18:41
18:41
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On this episode of Dear Strategy, Bob talks about the original 4 P’s of Marketing, and why consultants shouldn’t necessarily mess with frameworks that are already working! If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company.By Bob Caporale | Strategy Generation Company
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Accelerating Your Product Leadership Job Hunt (with Aakash Gupta, Author "Product Growth" Newsletter)
58:33
58:33
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Aakash Gupta is a product leader turned author and professional newsletter writer, with a huge following on LinkedIn and Twitter. He writes regularly on product management principles, and personal and career growth and recently put out an article about nailing the product leadership job search. We also recently collaborated on an article about frac…
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Dear Strategy 145: Understanding Product Interdependencies
15:57
15:57
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On this episode of Dear Strategy, Bob talks about the importance of understanding how your product interconnects with and depends upon other products that may be outside of your control, and why this all needs to be accounted for within the context of your product and portfolio strategies. If you’re interested in strategy training or coaching for y…
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Nils Davis's Hot Take - Product Managers Need to Tell Better Stories on their Resumes (with Nils Davis, Resume Coach & Go-to-Market Consultant @ Confidence & Impact LLC)
19:11
19:11
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Nils Davis is a resume coach who wants product managers to realise they're AMAZING, and help others realise it too. His hot take? That the majority of product managers are doing themselves a disservice by producing resumes that simply list a bunch of tasks that pretty much all product managers have done. If you'd like to appear on Hot Takes, please…
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Dear Strategy 144: Why Tipping Culture Isn’t a Good Strategy for Businesses
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On this episode of Dear Strategy, Bob takes on the controversial topic of our ever-expanding tipping culture and talks about why it might not be the best strategy for businesses to embrace. If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company.…
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John Cutler's Hot Take - The Instagram-ification of Product Management is Driving us Crazy (with John Cutler, Product Educator & Author @ The Beautiful Mess)
25:10
25:10
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John Cutler is a systems overthinker, product educator and author of "The Beautiful Mess" newsletter. His hot take? That the Instagram-ification of product management sets unrealistic standards, and is driving us all crazy. If you'd like to appear on Hot Takes, please grab a time!By One Knight in Product
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Debbie Levitt's Hot Take - Democratising our Work means AI is Going to Steal all our Jobs Sooner (with Debbie Levitt, CXO @ DeltaCX and Author "Customers Know You Suck")
18:45
18:45
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Debbie Levitt is a UX and CX consultant, the author of a few books, including "Customers Know You Suck" and runs a thriving community of UX professionals. Her hot take? That if we are all fine doing each other's jobs (and maybe not doing them well) then AI can do all of our jobs today. Also available on YouTube: https://www.youtube.com/watch?v=lT5I…
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Dear Strategy 143: Never Treat Your Customers Like They’re a Burden
21:00
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On this episode of Dear Strategy, Bob expands upon his 2nd golden rule of small business success, which is to never make your customers feel like they’re a burden. Tune in to discover why and when businesses are likely to fall into this trap, and how to ensure that it never happens again! If you’re interested in strategy training or coaching for yo…
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Build Better Products at Scale with Product Operations (with Melissa Perri & Denise Tilles, Product Consultants & Co-authors "Product Operations")
47:06
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Melissa Perri is the renowned author of "Escaping the Build Trap" and a well-known product consultant and educator. She has worked for a long time with Denise Tilles, another seasoned product leader, with whom she has been evangelising Product Operations to help scale product companies effectively. They recently collaborated on a book, coincidental…
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Dear Strategy 142: Practicing Diligent Follow-up
18:23
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On this episode of Dear Strategy, Bob expands upon his 2 golden rules of small business success, starting with Rule #1. Tune in to hear tips on when, how, and why diligent follow-up should be practiced within your business. If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company.…
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Dear Strategy 141: The Two Golden Rules for Small Business Success
14:05
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On this episode of Dear Strategy, Bob gives us his two golden rules for small business success: 1) Practicing diligent follow-up, and 2) Never treat your customers like they are a burden. If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company.…
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Knowing your Customers, Seeking Evidence and Sticking up for Continuous Discovery (with Hope Gurion, Product Leader and Team Coach @ Fearless Product)
42:10
42:10
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Hope Gurion is a seasoned product coach and one of Marty Cagan's recommendations from his new book, "Transformed". Hope also works closely with Teresa Torres, teaching continuous discovery, as well as working directly with incoming product leaders to help them make an impact in their organisations. We spoke all about knowing your customers, gatheri…
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On this episode of Dear Strategy, Bob responds to the idea that “all bets are off” when you begin executing your strategy. If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company.By Bob Caporale | Strategy Generation Company
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Transforming your Organisation to the Product Operating Model (with Marty Cagan, Author "Inspired", "Empowered" and "Transformed")
1:01:32
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Marty Cagan is the founder and a partner at Silicon Valley Product Group, a leading product consultancy that aims to get companies to work "the way that the best companies work". He is the author of two desk references for product managers: "Inspired", aimed at product teams, and "Empowered", aimed at product leaders. He has since come to realise t…
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Dear Strategy 139: Exploring the Definition of Customer Value
11:32
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On this episode of Dear Strategy, we discuss the definition of “value” in relation to developing strategic value propositions and implementing value-based pricing. If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company.By Bob Caporale | Strategy Generation Company
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Dear Strategy 138: Organizing VOC Methodologies
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On this episode of Dear Strategy, we talk about the different methods that can be used for gathering the Voice of the Customer (VOC) and provide a structure for organizing those methods to optimize your customer insights. If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company.…
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Applying Product Management Principles to Life (with Miloš Belčević, Author "Build Your Way")
32:36
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Miloš Belčević is a product manager and author who believes that product management principles are powerful not only when managing products, but also when managing the ultimate product; your life itself. He has written a book on the subject, "Build Your Way: Applying Product Management to Life". We spoke about the book as well as some of the lesson…
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Standing up for User Research... and User Researchers (with Debbie Levitt, CXO @ DeltaCX and Author "Customers Know You Suck")
1:09:51
1:09:51
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Debbie Levitt is a long-time UX and CX consultant who wants us all to get better at putting our users at the centre of the conversation, rather than paying lip service. She's the author of a few books, including "Customers Know You Suck" and runs a thriving community of UX professionals. Some of the stories from that community have concerned her, a…
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Dear Strategy 137: What’s With This AI Trend?
13:50
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On this episode of Dear Strategy, we talk about how so many companies are embracing Artificial Intelligence (AI) and whether it’s really such a good strategy to have your system run your company! If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company.…
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Building Great Companies through Community-Led Growth (with Lloyed Lobo, Author "From Grassroots to Greatness")
48:46
48:46
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Lloyed Lobo got his first understanding of the power of community when visiting his grandparents in the Mumbai slums, and watching people come together in his childhood during the Gulf War. He has since turned this into an entrepreneurial superpower and used community-building to catapult his bootstrapped startup into the big time. He's since writt…
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Harnessing Generative AI to Reimagine the Future of Product Management (with Shyvee Shi, Product Lead @ LinkedIn & Author "Reimagined: Building Products with Generative AI")
43:53
43:53
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Shyvee Shi is a Product Lead at LinkedIn, a community-builder, content creator and educator. She's been making waves through her online courses but she's now co-authored a book, "Reimagined: Building Products with Generative AI", which aims to help all of us survive and thrive in the new normal of AI-powered products. We talked about some of the th…
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Enabling Strategic Product Decisions through Product Operations and Portfolio Management (with Becky Flint, CEO of Dragonboat)
47:04
47:04
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47:04
Becky Flint started her career at Paypal and helped build out their portfolio management and product operations functions before product ops was a thing. She's since moved through a variety of startups and larger companies before forming her own firm, Dragonboat, through which she hopes to provide tools to help companies manage product portfolios a…
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Dear Strategy 136: A New Year and a New Venture
13:46
13:46
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On this episode of Dear Strategy, we talk about how so many college graduates are ill-prepared by their educational institutions to enter the workforce – and how colleges should be paying more attention to this before somebody else does! If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation …
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Nailing your Brand Marketing by Embracing your Zone of Genius (with Orly Zeewy, Brand Strategy Consultant & Author ”Ready, Launch, Brand”)
42:11
42:11
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Orly Zeewy is an experienced marketer who "makes the fuzzy clear". She's passionate about helping startup founders get their branding right, and enabling them to identify their own "zones of genius" where they win. She does this through her consultancy, Zeewy Brands, as well as her book, "Ready, Launch, Brand". We spoke all about the ins and outs o…
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Making Sure You Make an Impact through User Research (with Steve Portigal, User Research Consultant & Author ”Interviewing Users”)
45:35
45:35
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45:35
Steve Portigal is an experienced user researcher and author of two books, "Interviewing Users" and "Doorbells Danger, and Dead Batteries". Steve is a passionate advocate for the value of user research, and ensuring that people can find out compelling insights from their users. He's recently re-released a 10th-anniversary edition of "Interviewing Us…
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Helping Superhero Startup Founders Stay Away from their Kryptonite (with Richard Blundell, Founder @ Vencha & Co-author ”The Go To Market Handbook for B2B SaaS Leaders”)
51:34
51:34
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Richard Blundell is a serial entrepreneur and startup advisor who helps B2B startups win by getting them uncomfortably narrow and solving critical problems. He also believes that startup founders are heroes, and recently published a book trying to help them avoid common mistakes and have the best chance of putting a dent in the universe. We discuss…
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Making our Product Teams Stronger through Building Communities of Practice (with Petra Wille, Author ”Strong Product People” and ”Strong Product Communities”)
42:02
42:02
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Petra Wille is a product leadership coach and the author of "Strong Product People" and "Strong Product Communities". Petra is passionate about helping product teams excel and found that some of the best companies she's worked with use "Communities of Practice" to support product manager growth. We spoke all about this, and how people can get start…
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Going Beyond the Dreaded Product Demo and Creating the Perfect Sales Pitch (with April Dunford, Author ”Obviously Awesome” and ”Sales Pitch”)
41:42
41:42
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41:42
April Dunford is a world-renowned expert in product positioning who wrote the bestselling "Obviously Awesome" to help us all nail our product positioning. She then realised that companies were having trouble translating this positioning into a sales pitch that worked in the field, so she's back now with "Sales Pitch", a step-by-step process to craf…
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Nailing your Product/Market Fit Strategy by Focusing on the Mission Critical (with Maja Voje, Growth Strategy Expert & Author ”Go-To-Market Strategist”)
44:30
44:30
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Maja Voje is a growth strategy expert who has worked with some of the largest tech companies in the world. Through her consulting, she realised that there was a problem holding companies back from product/market fit. Unable to find a playbook to guide companies to the promised land, she decided to research and write one herself. We chatted about th…
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Fearlessly Defeating the Four Horsemen of a Product-Friendly Culture (with Eisha Armstrong, Co-founder @ Vecteris & Author ”Productize” & ”Fearless”)
46:51
46:51
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Eisha Armstrong is a company founder, digital transformation consultant and author of "Productize" and new book "Fearless". This new book goes deep on the cultural underpinnings of productisation, and how company leader can align their teams and quell their own fears. Episode highlights:1. Many leaders are afraid of productisation... Leaders want t…
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How to Build Products when the Founder IS the Product (with Saagar Bains, Fractional Product Leader & Former Head of Product @ The Body Coach)
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Saagar Bains is a fractional product leader and product advisor who started out digitally transforming his family's wholesale business and launching its e-commerce site before moving into consulting and into startups. One of those startups was The Body Coach, started by celebrity fitness guru Joe Wicks, where Saagar had the job of translating their…
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Supporting the Next Generation of Female Product Managers with Women in Product UK (with Namrata Sarmah, Founder @ Women in Product UK & CPO @ INTO)
50:56
50:56
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Namrata (Nam) Sarmah is CPO at INTO University Partnerships and the founder of Women in Product UK, a community through which she hopes to build a pipeline of female product management talent and finally put to bed the excuses that hiring managers currently fall back on when challenged on their female talent acquisition. She's also passionate about…
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Paying Off Your Organisation’s Human Debt Through Agility & Psychological Safety (with Duena Blomstrom, Founder & CEO @ People Not Tech)
42:56
42:56
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Duena Blomstrom is a renowned fintech thought leader who got tired of seeing the same problems in the workplace and decided to go out and try to solve them. Duena took on banking culture with "Emotional Banking" before moving onto wider organisational change with "People Before Tech". We spoke about some of the common problems faced within organisa…
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Moving Beyond Founder-Led Product Development & Setting PMs up for Success (with Jennifer Yang-Wong, VP of Product @ Contrary)
46:47
46:47
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Jennifer Yang-Wong is a product leader who formerly worked at Uber, before moving into the rarified heights of Venture Capital. But, not as an investor but as the VP of Product for a tech-led VC firm. We spoke about why a VC firm needs a VP of Product as well as numerous reflections on the trouble that we can have when trying to apply product think…
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Connecting Product Management to Business Goals by Mastering your Product Strategy (with Gabrielle Bufrem, Product Leadership Coach & Advisor)
46:58
46:58
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Gabrielle Bufrem is a product leader and product coach who comes highly recommended by Sir Marty Cagan himself. She's passionate about developing product managers and product leaders, as well as helping them be true strategic partners to the business. We spoke about product vision, what to do when it's not there, the importance of product principle…
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Taking Control of your Career with Life-Changing Conversations (with Julie Starr, Author ”The Coaching Manual”, ”The Mentoring Manual” & ”Brilliant Coaching”)
50:39
50:39
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Julie Starr is a renowned coach and mentor, and author of several books on the topics. We had a deep and meaningful chat about the differences between coaching and mentoring, what it takes to be a good coach or mentor, and the impact of AI on coaching. Episode highlights: 1. The expectations we have of leaders have changed We're slowly moving away …
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Designing Conversations that Matter with the Conversation OS Canvas (with Daniel Stillman, Executive Coach & Conversation Designer @ The Conversation Factory)
51:26
51:26
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Daniel Stillman is a former industrial designer turned conversation designer, who wants to help leadership teams and entire organisations stop wasting their time having ineffective conversations. We spoke about the concept of Conversation Design, the Conversation OS Canvas, and the perils of "Sheep Dip" organisational transformations. Episode highl…
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Product Managing APIs - What’s Different and What’s the Same? (with Deepa Goyal, Product Strategy Lead @ Postman & Author of ”API Analytics for Product Managers”)
34:48
34:48
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Deepa Goyal got excited when she saw her first API product and has been working in API products ever since. She's worked for companies like Twilio and Paypal and is now Product Strategy Lead for Postman. She was disappointed at the lack of PM-specific resources, so decided to solve this with her new book "API Analytics for Product Managers". We spo…
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Dear Strategy 135: Business vs. Military Strategy
16:07
16:07
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On this episode of Dear Strategy, we talk about some of the natural parallels between military strategy and business strategy and explore whether that analogy still works within a more modern business landscape. If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company.…
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Build Better Products Faster by Embracing Continuous Delivery (with Dave Farley, Consultant & Co-author of ”Continuous Delivery”)
50:56
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Dave Farley is a consultant and renowned thought leader in the software development world, and a strong advocate for ensuring that our software is always releasable. He's co-authored a book and runs a popular YouTube channel, both called "Continuous Delivery". We spoke about what continuous delivery is, why it's important, the barriers to implement…
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The Big Pivot to Reinvent Product Management (with Yana Welinder, Founder & CEO @ Kraftful)
38:18
38:18
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38:18
Yana Welinder is the CEO of Kraftful. We spoke a year ago on this podcast about her mission to help solve usability in IoT startups, but she's since gone all-in with a hard pivot to build an AI-powered product co-pilot. The company's growing like crazy and we caught up to talk about what's changed since our last interview. Episode highlights: 1. Pi…
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Dear Strategy 134: The Strategy of Politics (From a Neutral Point of View)
19:18
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On this episode of Dear Strategy, we talk about how political strategy correlates with product and business strategy, and why that can create a dangerous environment under the wrong circumstances. But don’t worry – despite the topic, no sides were taken during the recording of this podcast! If you’re interested in strategy training or coaching for …
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Landing That Perfect Role by Finding Your Inevitable Edge (with Erika Klics, Job Search Strategist & Founder @ ErikaKlics.com)
38:08
38:08
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Erika Klics is a former talent manager who worked for companies like Snap Inc and Zapier to help them build their teams. She started to see certain patterns in recruiting that made her realise that there was a bigger problem to solve on the candidate side and started her own consultancy to help goal-driven professionals achieve their career aims. W…
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Doing the Splits to Accelerate your Product Growth (with Andres Glusman, CEO @ DoWhatWorks & A/B Test Enthusiast)
37:45
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Andres Glusman is the Cofounder and CEO of DoWhatWorks. Prior to DoWhatWorks he led product and growth at Meetup where he was a pioneer in the lean startup movement. He has been running tests online since the late 1990s and is passionate about human behaviour. We spoke about the power of split testing, when you can do it, and when you can't. Episod…
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Moving to Customer-Led Growth by Forgetting the Funnel (with Georgiana Laudi & Claire Suellentrop, Founders @ Forget the Funnel)
49:47
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Georgiana (Gia) Laudi and Claire Suellentrop are both experienced SaaS product marketing leaders who spotted the same things again and again whilst trying to help companies grow. They decided it was time to join forces and persuade marketers around the world that the sales funnel is dead, and we need to try a different approach. They founded Forget…
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Embracing Change to Innovate in Product Management (with Greg Coticchia, CEO @ Sopheon)
42:14
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Greg Coticchia is the CEO of Sopheon, an innovation management platform aiming to help companies innovate at scale. Greg has been in product management since the 80s and seen it all, and also helped Carnegie Mellon University create the first degree programme in product management. He's passionate about all things innovation and believes that we al…
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Dear Strategy 133: How Strategic Planning Really Works
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On this episode of Dear Strategy, we talk about our new strategy framework, the latest direction for our podcast, and how strategic planning really works – especially in the face of unexpected events. If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company.…
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Achieving Product Excellence with the Product Operations Manifesto (with Antonia Landi, Product Ops Consultant & Co-Author ”Product Operations Manifesto”)
40:52
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Antonia Landi is a freelance Product Operations consultant and coach who fell into Product Operations thanks to LinkedIn recommending a strange new job title to her, and thinking "that's me!". She's now a passionate advocate for the value that Product Operations can bring to organisations and has co-authored the Product Operations Manifesto to help…
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Is Product-Led Growth Really For You? (with Leah Tharin, Product-Led Growth Guru & Head of Product @ Jua)
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Leah Tharin is a product leader, content creator, advisor and startup founder. Leah is now reinventing weather forecasting with Jua and is a well-known advocate for product-led growth. We went deep into her content creation process, how to work out if product-led growth is for you, and some of the steps you might take to get started. A message from…
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