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The Digital Disruption Podcast

Patrick Soch and Mostafa Daoud

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Welcome to The Digital Disruption Podcast, the ultimate guide to navigating the digital revolution. Join us as we explore technology's transformative power and its impact on industries, businesses, and society as a whole. In each episode, we dive deep into digital transformation, uncovering the latest trends, strategies, and success stories from industry experts and thought leaders. Whether you’re a business leader, entrepreneur, or simply curious about the future, this podcast is your go-to ...
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In this episode, Mostafa, Patrick, and Ahmad tackle the elusive question of whether an ideal Martech stack exists. They explore the nuances of Martech tools, emphasizing that while there may not be a universal stack suitable for all, there is an ideal stack for each business depending on its specific needs and objectives. The discussion delves into…
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In this episode, we'll tackle the critical topic of audience segmentation. We'll cast a line with a relatable fishing analogy, then dive deep into the data you need to catch the perfect audience for your brand. Patrick will show you how to collect valuable customer insights and transform them into powerful segmentation strategies. You'll discover t…
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Join Myself and Patrick as they dive deep into the insights shared at Google’s recent webinar in Dubai. In this episode, they explore the concept of invisible asymptotes and how they impact business growth. Learn about the importance of understanding key metrics like conversion rates and shopping cart abandonment, and discover the power of media mi…
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In this episode, we unpack Google Analytics' recent news. While the third-party cookie deprecation has been delayed, it's important to stay ahead of the curve. Learn how to migrate your data from UA to GA4, leverage new features like user-provided data, and prepare for a cookieless future. Key Takeaways Google Analytics Universal Analytics (UA) pro…
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Welcome to Episode 22 of The Digital Disruption Podcast! In this episode, Patrick and Alexander delve into the evolving landscape of marketing strategies, emphasizing the critical role of data analysis and measurement across the marketing funnel. They discuss the challenges and opportunities arising from the transition to Google Analytics 4, includ…
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In this episode, we discuss the concept of composable architecture and how it can help businesses avoid outdated digital strategies. We'll explore the challenges of traditional monolithic architectures and the benefits of composable solutions, which allow businesses to swap out individual components as needed. We also delve into the importance of s…
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In this episode, we discuss the importance of developing the right skills for your organization's digital journey. We delve into the concept of a skills matrix and how it can help you identify the talent gaps you need to fill. They also explore the challenges of transitioning to new technologies and how to ensure a smooth handover between internal …
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In this episode, we delve into the murky waters of user consent and data collection. We'll unpack the complexities of navigating the ever-changing landscape of privacy regulations. They discuss the limitations of consent banners and explore the critical role of Consent Management Platforms (CMPs). Learn how server-side tagging can be a powerful too…
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Welcome to Episode 18 of "The Digital Disruption Podcast". In this episode, we have Yigit and Ahmad as our guests. Yigit, from Adjust, shares insights into the changes in postback tracking with Scan 4, adoption by advertising partners, and the introduction of SKAn 4. The discussion delves into the complexities of mobile app measurement, the challen…
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Most companies are aware of the importance of data and analytics, but many struggle to turn that awareness into action. In this episode of the Digital Disruption podcast, Patrick Sochis is joined by Feras Alholu, a successful entrepreneur with experience in both founding and scaling analytics-driven businesses. Feras shares his insights on how to b…
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In this episode of the Digital Disruption podcast, hosts Patrick Soch and Mostafa Daoud debunk the myth of the "one more tool" solution to digital maturity. They discuss how technology should serve a larger business objective and explore how to choose the right tools for specific use cases. The episode covers: Why "one more tool" won't fix digital …
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In this episode, we discuss the hidden pitfalls of paid media and how companies can protect themselves from wasting money. Topics covered: Assigning unqualified people to manage campaigns The dangers of ad fraud and programmatic waste Why transparency is key when working with agencies The importance of measurement and verification Having internal o…
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In this episode, Patrick Soch, we dive deep into event-driven architecture and data streams, explaining how they can revolutionize the way your organization collects and utilizes data. Mostafa Daoud, the Head of Content, plays the role of a curious CEO, raising pertinent questions to understand the practical applications of these technologies for b…
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In this episode, we dive deep into the world of Consent Management Platforms (CMPs). They explore the growing importance of data privacy, the rise of global regulations, and how CMPs can help businesses navigate this complex landscape. But beyond just compliance, Patrick argues that truly mature organizations should be striving to build trust and t…
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In the last episode, we discussed how ROI is a crucial metric, but it's not the only one. In this episode, we dive deeper to explore the concept of "last mile" in digital transformation. We explain why achieving real business value often requires closing the gap between foundational digital initiatives and tangible results. The conversation covers:…
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Feeling lost in the world of digital transformation? This episode tackles a common question: Do you need a complete overhaul, or can you make smaller improvements? We discuss how to assess your organization's digital maturity and identify the right approach for you. Learn how to avoid sunk costs, prioritize projects, and leverage technology to achi…
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This episode discusses the importance of foundational elements before diving into advanced digital transformation initiatives. They explore the consequences of rushing the process and how to ensure your data is clean and consistent. Key Takeaways: Strong foundations are crucial for successful digital transformation. Rushing the process can lead to …
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In this episode, we dive deep into the world of Artificial Intelligence (AI) and Machine Learning (ML). We'll clear up the confusion around these terms, explore the exciting potential of AI, and discuss the ethical considerations and potential risks companies need to be aware of. Whether you're using chatbots for customer service or automating data…
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In this episode of The Digital Transformation Podcast, we dive deep into the concept of digital maturity and its crucial role in achieving successful digital transformation. We explore the four stages of digital maturity (nascent, emerging, connected, and multimoment) and how a clear vision, adaptability, and a focus on foundational elements like c…
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Forget everything you think you know about digital transformation. In this episode, we ditch the jargon and dive headfirst into the REAL impacts of this tech revolution on businesses. We spill the tea on leveraging the power of automation, personalization, and all that jazz - without turning your company into a soulless, Big Brother-esque machine. …
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The third-party cookie is finally getting its walking papers! In this episode, we delve into the looming deadline for cookie deprecation in Chrome and explore what it means for advertisers and marketers. We'll discuss the challenges and opportunities of a cookieless world, unpack Google's proposed solutions like Privacy Sandbox initiatives, and off…
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Ever struggled to justify the cost of digital transformation to your boss? You're not alone! This episode of the Digital Disruption Podcast tackles the elusive ROI of digital transformation projects. Join us as we break down the key considerations for calculating ROI and navigating the short-term wins versus long-term gains. Learn how to: Craft a c…
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Feeling overwhelmed by the ever-changing digital landscape? In this episode, digital transformation experts Patrick Soch and Mostafa Daoud break down the key areas you should focus on in 2024. From migrating to Google Analytics 4 to leveraging first-party data and navigating the cookieless future, they provide actionable insights and best practices…
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In this episode, we delve into the world of digital transformation, unpacking the crucial concept of strategic alignment. We explore how to ensure everyone in your company, from the C-suite to the front lines, is on the same page when it comes to your digital transformation goals. Our conversation highlights the importance of a well-defined process…
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In this episode, we dive deep into the concept of digital maturity and explore Google's framework for achieving it. We discuss the challenges and opportunities presented by the ever-evolving digital landscape, focusing on delivering seamless, personalized experiences while adhering to stricter privacy regulations. Timestamps: 01:20 What is digital …
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In this episode of The Digital Disruption Podcast, we take a deep dive into the ever-confusing world of digital transformation with digital guru Patrick Soch, Senior Director of Digital Transformation at e-CENS. Feeling like you're chasing your tail with all this digital transformation talk? We've got you covered. We break down the jargon and give …
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Hi, this is Mostafa and Patrick from e-CENS. We're excited to have you onboard! This podcast is all about digital transformation. In it, we will address the latest trends, answer your most burning questions, and make sure that we disrupt the status quo! Join and follow us on social media to keep up with our latest updates and episodes. https://www.…
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