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Every week the team at Mumbrella cover the latest news in the Australian media, marketing and advertising industries along with interviews with key people in the industry. Featuring a rotating panel of hosts from the Mumbrella team, this podcast is essential listening for anyone working under Australia's media and marketing umbrella.
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The CMO Show

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How do the leaders of APAC brands use purpose-driven storytelling to bring their big ideas to life, achieve communications goals, drive better business outcomes, and live out a purpose beyond profit? The CMO Show is an award-winning marketing podcast, brought to you by ImpactInstitute, in partnership with Adobe. Each episode features industry insights from a marketing or business leader on strategy, creativity, measurement, evaluation, and more. *ANZ Winner - 2020 CMS Asia Award for 'Best Us ...
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Untethered…with Clementine Ford is a weekly podcast exploring courage, choices and the catalysing moments in a person’s life that lead them to define themselves on their own terms. Untethered invites speakers, thinkers and everyday folk to share first person stories of untethering from the weight of the world’s bullshit. Whether you're desperate for some sage advice or looking to be inspired, Untethered will nurture the hopes, dreams and goals you have for yourself and give you the toolbox t ...
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On this episode of The CMO Show, Mark is joined by Jon Stona, Vice President – Global Marketing at Airwallex and Melissa Shannon, Global Head and Managing Director, Digital Sales and Performance Marketing at Standard Chartered. In this climate, how are banks reimagining the experience they offer customers when it comes to convenience, transparency,…
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26 June 2024 Following months of controversies and scandals, Seven has now announced a major shake-up to its leadership team under a “new operating model”? With major names departing, where to now for the media giant? Also on this episode: We discuss Free TV’s latest ad and why it may have missed the mark Join Neil Griffiths, Adam Lang and Nathan J…
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19 June 2024 The rise of AI, redundancies, and cultural changes – the media and marketing industry is going through a quickening. But there is opportunity in the crisis… Also on this episode: Can a censorship on social media really work? Join Neil Griffiths and Adam Lang for a look at everything under Australia’s media and marketing umbrella.…
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12 June 2024 Peter Costello’s resignation on Sunday has delivered more controversy for Nine, but is there opportunity in the crisis? Also on this episode: Can broadcasters evolve to a subscription model? Join Neil Griffiths and Adam Lang for a look at everything under Australia’s media and marketing umbrella.…
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5 June 2024 The Nine board and CEO Mike Sneesby insist they are on the same page and evoking change. Can the media giant turn a new leaf? Also on this episode: Journalist Lauren McNamara breaks down her thoughts on if the industry is serious about supporting female creatives Join Neil Griffiths and Adam Lang for a look at everything under Australia…
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On today’s episode of The CMO Show, we’re taking a look at how Indigenous ways of knowing, being, and doing all have a profound effect on marketing campaign success. Mark chatted to two special guests today - Michael Mehmet, Associate Professor in Marketing at the University of Wollongong, and Alisha Geary, Indigenous entrepreneur and co-founder of…
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29 May 2024 Channel Nine are under fire following staff allegations and reports of unease with its board and CEO Mike Sneesby. We look at everything that’s happened so far and what could come next. Also on this episode: A look back on all the best moments of Mumbrella360 2024 Join Neil Griffiths and Adam Lang for a look at everything under Australi…
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It's been a few weeks since I recorded an episode. Because what is there to say? Today's episode is a rumination on hopelessness and the responsibility we have to resist it. I consider the deep soul wound of watching a genocide play out and be ignored by anyone with the power to stop it. But I also ask listeners feeling similarly despondent to cons…
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In this episode of The CMO Show, we meet Tim Farmer, Head of Brand Marketing at DiDi, an app-based transportation service. Tim’s no stranger to crafting a brand that transcends linguistic and cultural boundaries to build stronger and authentic customer connections. He joined Mark to offer his tips on how APAC marketers can sharpen their cultural ra…
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15 May 2024 The federal budget has finally been released – here’s what it means for the media and marketing industry. Also on this episode: The “frustrating” ARN/SCA bid This week’s major one-on-one podcast guest revealed We’re joined by Mumbrella360 speaker and 72andSunny global chief strategy officer, Bryan Smith from LA A surprise guest pops by …
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8 May 2024 Network 10 axed major shows - The Masked Singer and The Bachelor - for 2024 this week: We look into the cuts and what it says about the state of the industry right now. Also on this episode: Has Optus made the right call with its new CEO? Nine CEO Mike Sneesby fronts Macquarie Investor Conference Join Neil Griffiths and Adam Lang for a l…
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In today’s business landscape, ESG-focused brands are no longer a trend, but a necessity. Consumers are starting to become more environmentally and socially conscious, which means that businesses need to adapt and stay relevant. In this episode of The CMO Show, we’re chatting to Maria Loyez, Chief Customer Officer at Australian Ethical and Alistair…
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1 May 2024 Kyle & Jackie O’s entrance into the Melbourne market has shaken the Australian industry up. Is radio now bigger then ever? Also on this episode: We talk to SCA chief content officer, Dave Cameron Bonza, Qantas and more prove “effective immediately” is more prominent then ever for Australian brands Join Neil Griffiths and Adam Lang for a …
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Welcome to Untethered Advice, a new format for the Untethered pod! In today’s episode, a listener asks if monogamy is responsible in part for men’s violence against women, because of its emphasis on ownership. I answer this the best way I know how - by looking at the broader picture of where the SYSTEM of male violence learns its tactics from. And …
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24 April 2024 Despite finally announcing Warburton’s immediate departure, Seven are staying quiet. Also on this episode: - Foxtel confirm big move - How should brands handle ANZAC Day? Join Neil Griffiths and Adam Lang for a look at everything under Australia’s media and marketing umbrella.By Mumbrella
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Speaking with conviction has always been my approach, especially when discussing topics that many shy away from. For this episode of Untethered, I'm going solo to talk about the hypocrisy of those suddenly speaking up about men's violence against women while remaining silent on the Israeli genocide of Palestinians. This dialogue is more than just t…
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The CEOs of Woolworths and Coles fronted a Senate inquiry into price gouging this week. Who came out looking good… or worse? Also on this episode: We talk to comms crisis expert Sally Branson We look at Mel Hopkins’ LinkedIn post praising the Seven network Why “effective immediately” might soon become the norm Join Neil Griffiths, Adam Lang and Lau…
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In this episode of The CMO Show, host Mark Jones is on the ground at the Adobe Summit in Las Vegas. With new technologies popping up faster than you can say ‘artificial intelligence’, you’re probably left with more questions than answers about how to make sense of them all. How can they drive better experiences for customers? How can different syst…
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Part two of my episode with YUMIKO KADOTA is here! A beautiful reading I designed called THE STAR: S: The spirit. What light do you shine on the world? T: Truth. What truth are you here to illuminate? A: Arising. What's arising in you right now? R: Retreating. What energy is retreating? Thanks to Yumiko for being so kind and generous with her time!…
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***Apologies for the dodgy audio this week. I've discovered that my laptop doesn't have enough processors (?) to manage audio on Riverside, so I had to use backup audio that isn't super great! I'm upgrading this week.*** This week, I speak with the amazing YUMIKO KADOTA, author of the memoir Emotional Female (A brilliant young surgeon's journey thr…
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10 April 2023 It’s been a big week for brands like Seven, Spotify and Qantas. Who’s facing a crisis and who has opportunity? Also on this episode: ARIA CEO issues SOS to adland to support Australian music Join Neil Griffiths and Adam Lang for a look at everything under Australia’s media and marketing umbrella.…
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3 April 2024 As announced last month, Meta’s Facebook news has officially been axed – so what now? Also on this episode: Music industry in crisis as another festival goes under We wrap up Mumbrella’s on-ground coverage of the Adobe Summit in Las Vegas Join Neil Griffiths and Adam Lang for a look at everything under Australia’s media and marketing u…
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Part two of my episode with the incredible AJA BARBER. Aja was kind enough to let me read her tarot cards for this recording, and we get a beautiful insight into who she is beyond her sustainability work. A reminder that the spread featured here was designed by me and is called BESTIE. B: Bones - how the person being read structures their approach …
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Hello all, and welcome to an experimental new format for Untethered (at least for this week). Some of you will know I'm really into Tarot cards - both as a tool for spiritual awareness and also a tool to further understand ourselves and other people. For this week's episode of Untethered, my amazing friend Aja consented to me recording a Tarot read…
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27 March 2024 Join Mumbrella publisher Adam Lang live from CommsCon at the Four Seasons Hotel in Sydney. On this episode, Adam is joined by CommsCon speakers and special guests including: Brand marketing director at Who Gives a Crap, Kat Kearney General manager at Eleven and Sustain by TBWA, Kiefer Casamore Vice president of engineering at CisionOn…
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In this episode of The CMO Show, we meet Nina Drakalovic – Head of Marketing at Bindi Maps. Nina’s no stranger to the importance of storytelling in B2B settings, particularly when it comes to turning technical information into gripping, emotive stories. It’s only fitting, then, that we’re releasing it for World Storytelling Day 2024 - a global cele…
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***Argh! Mercury is in retrograde which explains why the audio I uploaded earlier this week of this episode somehow removed all the music and left either giant blank spaces or a very strange affect on Claire's BEAUTIFUL song that closes out this episode! I have fixed it now so please don't be put off!*** Naarm based singer-songwriter, podcaster and…
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20 March 2024 Agencies pitching for Shell Energy’s creative account have been issued a stark warning. But who’s in the right? Also on this episode: It’s only March, but the TV network battles for 2024 have already begun Reaction to the first radio ratings for 2024 We talk to Third Hemisphere’s founder Hannah Moreno ahead of CommsCon next week! Join…
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14 March 2024 Join Mumbrella editor and Mumbrellacast host Neil Griffiths live from the Retail Marketing Summit at the Crown in Sydney! On this episode, Neil is joined by Retail Marketing Summit speakers and special guests including: TRIBE founder Jules Lund News Corp Australia’s eCommerce director, Adam Kron Spotlight Retail Group’s general manage…
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Hello beautiful listeners! This is a welcome message from me, thanking you all for tuning in to the first few weeks of Untethered. It's also an explanation for why there's no new episode this week - short answer, it's recorded and I'm editing it but I was interstate in three different cities last week working (including presenting a brand new show …
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