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Every week the team at Mumbrella cover the latest news in the Australian media, marketing and advertising industries along with interviews with key people in the industry. Featuring a rotating panel of hosts from the Mumbrella team, this podcast is essential listening for anyone working under Australia's media and marketing umbrella.
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The CMO Show

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How do the leaders of APAC brands use purpose-driven storytelling to bring their big ideas to life, achieve communications goals, drive better business outcomes, and live out a purpose beyond profit? The CMO Show is an award-winning marketing podcast, brought to you by ImpactInstitute, in partnership with Adobe. Each episode features industry insights from a marketing or business leader on strategy, creativity, measurement, evaluation, and more. *ANZ Winner - 2020 CMS Asia Award for 'Best Us ...
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Untethered…with Clementine Ford is a weekly podcast exploring courage, choices and the catalysing moments in a person’s life that lead them to define themselves on their own terms. Untethered invites speakers, thinkers and everyday folk to share first person stories of untethering from the weight of the world’s bullshit. Whether you're desperate for some sage advice or looking to be inspired, Untethered will nurture the hopes, dreams and goals you have for yourself and give you the toolbox t ...
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My newsletter: https://simonowens.substack.com/ Like a lot of journalists in the mid-2000s, Tim Burrowes grew frustrated with his employer’s print mentality and its tendency to treat online publishing as an afterthought. At the time, he worked for an Australian trade magazine that covered that country’s media industry. So in 2008, he and two co-fou…
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Consumers today expect information in real-time. As a result, brands are challenged to produce more content with less budget and provide experiences across more channels than ever before. So, how can brands meet customer expectations and deliver great experiences? On this episode of The CMO Show, Mark is joined by Loni Stark, VP of Content and Comm…
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21 August 2024 This month has seen one of the biggest film PR disasters in recent memory, while the argument of streaming vs cinema continues. Meanwhile, a new report highlights why the media and marketing industry needs to bring the fight to AI. Also on this episode: We talk to Thinkerbell’s Adam Ferrier ahead of next month’s MSIX Join Neil Griffi…
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14 August 2024 The Olympics were sensational, so how many tuned in while businesses faced a "challenging market"? Also on this episode: The Federal Government is considering banning gambling advertising - we discuss the impact of expected legislation Shaun Micallef joins us to talk about his new show for ABC TV, 'Eve of Destruction' It is the corpo…
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My newsletter: https://simonowens.substack.com/ When Alex Halperin launched WeedWeek in 2015, he was entering an industry that had nothing but growth ahead of it. But what he didn’t expect was that the fragmented legalization across states meant that it’d be difficult to build a national audience. So a few years ago he pivoted to just covering Cali…
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With Google announcing plans to keep third-party cookies after years of pledging to scrap them, the uncertainty of a cookieless future has been put to bed - albeit temporarily. In this episode of The CMO Show, Mark is joined by Gabbi Stubbs, APAC Strategy and Product Marketing at Adobe, and tech journalist Rodney Gedda. We’re asking: Where did this…
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7 August 2024 MEAA members struck a deal with Nine Publishing, but negotiations are far from finished. We speak to acting MEAA media director Michelle Rae for her take. Also on this episode: Kim Williams begins to put his stamp on ABC We talk to Network 10 legend Sandra Sully Join Neil Griffiths and Nathan Jolly for a look at everything under Austr…
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My newsletter: https://simonowens.substack.com/ One of the great things about being a college journalism major today is that it’s incredibly easy for professors to build their own news sites and allow students to experience every aspect of the publishing process. Not that long ago, journalism students had few avenues for publication outside their c…
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My newsletter: https://simonowens.substack.com/ When Patrick O’Shaughnessy launched his podcast Invest Like the Best in 2016, he had no intention of building it into a media company. He just wanted to use it to interview the world’s best investing minds so that he could deepen his own understanding of the industry. But the show proved to be a huge …
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31 July 2024 While the media industry deals with challenges like redundancies, a prominent marketing figure says adland is also going through turmoil… but he’s got some good ideas to get out of it. Also on this episode: Nine journalist strike ends The success of the 2024 Olympics so far Join Neil Griffiths and Adam Lang for a look at everything und…
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In this episode of The CMO Show, Mark is joined by Emma Webster, Director at Hawker Britton Group. There are approximately 100 days to go until the US presidential election and candidates have only just been announced. It’s shaping up to be a widely controversial popularity contest. So what will cut through, and how might it be done? What types of …
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24 July 2024 While there are more challenges to come just days out from the Olympics' opener, more calls are growing for government support for the A-Leagues ahead of the upcoming season. We talk to Optus Sport head Clive Dickens What Google abandoning its cookie deprecation quest means for the Australian industry We preview tomorrow’s Finance Mark…
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My newsletter: https://simonowens.substack.com/ What does a professional travel photographer do when all international flights are shut down due to a global pandemic? That’s a question Gary Arndt found himself asking in the early months of 2020. By that point, he had built up millions of social media followers and an entire career from snapping pho…
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Seven News has not only shaken up its newsroom with staff changes, but also its content, with the additions of an Aussie comedian and horoscope segments into its news cycle. Is it a bad move or is Seven innovating news in Australia? Also on this episode: We talk about the latest news regarding Meta and news on its platform Associate editor Lauren M…
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On this episode of The CMO Show, Mark is joined by Emily McReynolds, Head of Global AI Strategy at Adobe, and Jodie Sangster, Board Director and CMO. Marketers and CX professionals are navigating a new era of customer experience. Innovations, like generative AI, are redefining personalised interactions across the board. Listen in as we examine the …
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10 July 2024 As more redundancies are rolled out and brands continue to get hit with controversies, are we getting closer to the light at the end of the tunnel? Also on this episode: We talk radio ratings and are joined by NOVA’s Brendan Taylor, ARN’s Duncan Campbell and SCA’s Dave Cameron Join Neil Griffiths and Adam Lang for a look at everything …
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3 July 2024 Some of the country’s biggest names – including CMOs Mel Hopkins and Nikki Clarkson – have departed their respective companies due to the rapidly changing media and marketing landscape. So, how will brands and companies be able to continue making unique and authentic connections with their audience? Also on this episode: Christian O’Con…
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My newsletter: https://simonowens.substack.com/ When Jared Newman launched his Cord Cutter Weekly newsletter back in 2016, the streaming TV market was much smaller than it is today, with most TV networks either not having their own streaming app or requiring a cable subscription to access it. But as it turned out, he timed his launch perfectly, as …
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On this episode of The CMO Show, Mark is joined by Jon Stona, Vice President – Global Marketing at Airwallex and Melissa Shannon, Global Head and Managing Director, Digital Sales and Performance Marketing at Standard Chartered. In this climate, how are banks reimagining the experience they offer customers when it comes to convenience, transparency,…
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26 June 2024 Following months of controversies and scandals, Seven has now announced a major shake-up to its leadership team under a “new operating model”? With major names departing, where to now for the media giant? Also on this episode: We discuss Free TV’s latest ad and why it may have missed the mark Join Neil Griffiths, Adam Lang and Nathan J…
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19 June 2024 The rise of AI, redundancies, and cultural changes – the media and marketing industry is going through a quickening. But there is opportunity in the crisis… Also on this episode: Can a censorship on social media really work? Join Neil Griffiths and Adam Lang for a look at everything under Australia’s media and marketing umbrella.…
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12 June 2024 Peter Costello’s resignation on Sunday has delivered more controversy for Nine, but is there opportunity in the crisis? Also on this episode: Can broadcasters evolve to a subscription model? Join Neil Griffiths and Adam Lang for a look at everything under Australia’s media and marketing umbrella.…
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5 June 2024 The Nine board and CEO Mike Sneesby insist they are on the same page and evoking change. Can the media giant turn a new leaf? Also on this episode: Journalist Lauren McNamara breaks down her thoughts on if the industry is serious about supporting female creatives Join Neil Griffiths and Adam Lang for a look at everything under Australia…
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On today’s episode of The CMO Show, we’re taking a look at how Indigenous ways of knowing, being, and doing all have a profound effect on marketing campaign success. Mark chatted to two special guests today - Michael Mehmet, Associate Professor in Marketing at the University of Wollongong, and Alisha Geary, Indigenous entrepreneur and co-founder of…
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29 May 2024 Channel Nine are under fire following staff allegations and reports of unease with its board and CEO Mike Sneesby. We look at everything that’s happened so far and what could come next. Also on this episode: A look back on all the best moments of Mumbrella360 2024 Join Neil Griffiths and Adam Lang for a look at everything under Australi…
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