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YOUNG MARKETERS PODCAST

Marketing Fundamentals. Vietnam Stories. Young Marketers.

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Inspired with real marketing stories. Reall challenges. Real struggles. Real inspirations. Real lessons. In Vietnam market. Fundamentally By young aspiring marketers From Biti’s, Unilever, Nestlé, Grab, One Mount Group, GHTK, Dentsu Redder And many more. All graduate from 1 program Young Marketers Elite Development Across seasons It’s the first time ever Young Marketers Podcast Season 1 Back to Marketing Fundamentals For the passionate marketing lovers and brand builders And those wannabe Al ...
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Borned in 1987, in a small neighborhood of Itatiba, Roni Bulgarelli grew up on the little ranch of his father, a quiet and very calm place located in the suburb and a little distant from the center of his city. His interest in music came as early as the age of 13, in the year 2000, when he won from his father his first guitar. Between 2001 and 2004, during his adolescence, Roni always sought to improve the knowledge in his instrument. He spent a short period in guitar and guitar classes and ...
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Welcome to Kalliope's Sanctum, a story podcast hosted by writer Sylvia V. Linsteadt. This podcast is dedicated to Kalliope, primordial and first Muse of epic poetry and ecstatic song in ancient Greece. This podcast is a place of sanctuary for her oldest stories. It is a return to the wild garden, to the spring, to the ground of being & the source of inspiration in the Earth. Here, we honor Kalliope as Muse of Earth. Here, you will find some of the stories beneath the stories of Old Europe: s ...
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In this special, first ever interview-episode, I'm sharing a recent conversation between myself and my beloved friend Nao Sims—teacher of women's sacred dance for over 25 years, beekeeper, gardener, homesteader, mother, and lover of poetry and myth— as a celebration and announcement for our March 2nd & 3rd in-person workshop on Vancouver Island, Sw…
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Practiced, sung and recorded through the winter solstice, new moon and now the edge of Christmas, as the Virgin Mary swells with child and comes to the eve of birth, I offer into this moment of celestial light and earthly dark a faithful rendition of the old Scottish borderland folk ballad Tam Lin (Child Ballad 39), accompanied and mixed by my brot…
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Morning Star Woman & Ivan the Youngest Son is, in its original bones, my own telling of the Russian fairytale "The Maiden Tsar," as explored by Robert Bly and Marion Woodman in their book The Maiden King. I will admit, however, that I've taken it and run with it. You will see flashes as far afield as the Fisher King of Arthurian legend, and admitte…
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Young Marketers Podcast Real Stories. Real Lessons. Season 1: Back to Fundamental Đây chỉ là bản rút gọn, xem toàn bộ tập 14 – TẬP CUỐI - TẬP ĐẶC BIỆT: Xâu chuỗi toàn bộ quy trình marketing với master case của Panadol: Từ Việt Nam tới toàn cầu https://youtu.be/2qZTnwVghOQ (11:00 sáng ngày 11/06/2022) Khách mời: Chị Phạm Cao Huệ Chi - Former Global …
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Young Marketers Podcast Real Stories. Real Lessons. Season 1: Back to Fundamental Khách mời: Chị Tường Phan - Product Marketing Manager - One Mount Real Estate, a member of One Mount Group – Eliter Season 1. Host: Chris Việt Linh - Co-Founder, C+P Consulting Asia - Eliter Season 7. Một vài điểm kiến thức khán thính giả có thể bỏ túi trong tập tuần …
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Young Marketers Podcast Real Stories. Real Lessons. Season 1: Back to Fundamental Đây chỉ là bản rút gọn, xem toàn bộ tập 12: Brand Plan từ Thiên Long & FrieslandCampina: Ranh giới nào của việc chọn làm gì và không làm gì? https://youtu.be/32nRW61iNQA (11:00 sáng ngày 28/05/2022) Khách mời 1: Anh Lê Vũ Phúc - Former Senior Brand Manager, Nestlé Vie…
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Khách mời 1: Chị Tiên Khổng - Director, Creative & Strategy, Dentsu Redder – Eliter Season 1 Khách mời 2: Anh Huy IO - Art Director, ELLE Magazine Vietnam - Eliter Season 5 Host: Chris Việt Linh - Partner, C+P Consulting Asia – Eliter Season 7. Một vài bài học bạn có thể bỏ túi trong tập podcast tuần này: 4 điểm quan trọng mà một creative director …
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Khách mời 1: Chris Việt Linh – Partner, C+P Consulting Asia – Eliter Season 7 Khách mời 2: Anh Việt Chinh – Marketing Manager - SnowVN (Former Brand Lead, Samsung Flagship Smartphone) – Eliter Season 2 Host: Kiều Thiên Vân - Associate Strategy & Creative Director, Dentsu Redder, Eliter Season 3. Khi một sân chơi mới được tìm thấy (brand activation …
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Young Marketers Podcast Real Stories. Real Lessons. Season 1: Back to Fundamental Tập 08: Khi thương hiệu có ngân sách truyền thông hạn chế: Nhất quán một platform qua nhiều năm có phải là cách? Khách mời 1: Huỳnh Thanh Thái Duy – Brand Manager, Biti’s Kids – Eliter Season 5. Khách mời 2: Ân Nguyễn – Senior Manager, Creative Planning, Dentsu Redder…
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Young Marketers Podcast Real Stories. Real Lessons. Season 1: Back to Fundamental Xem toàn bộ tập 7: Làm truyền thông không cần thiết phải tốn nhiều tiền? Kinh nghiệm tại ngành FMCG & Công nghệ: https://www.youtube.com/watch?v=PWMUBN8zCoU (11:00 sáng ngày 23/04/2022) Khách mời 1: Anh Lê Hoàng Thạch - Founder & CEO Voiz FM - Eliter Season 1. Khách m…
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Sứ mệnh của một người làm nghề marketing là gì? Câu chuyện ứng dụng sự thấu cảm ở platform Đi Để Trở Về? 6 mùa, 6 chiến dịch trôi qua chỉ để giúp anh hiểu rõ hơn chữ “Về” như thế nào? Một người marketers hiểu người tiêu dùng khác một marketer yêu thương người tiêu dùng ra sao? Bài học nhận ra từ thất bại tại Minh Long và Biti’s Hunter? Tương lai củ…
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Young Marketers Podcast Real Stories. Real Lessons. Season 1: Back to Fundamental Dưới đây chỉ là một vài điểm kiến thức mà mỗi người nghe/xem có thể thu nhận được sau tập podcast này. - Insight: Góc nhìn từ 02 research guru sẽ khác như thế nào? - Insight giúp phát triển sản phẩm mới: Câu chuyện văn hóa Việt giúp phá vỡ quan niệm truyền thống trong…
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Young Marketers Podcast Real Stories. Real Lessons. Season 1: Back to Fundamental Xem toàn bộ tập 4 – Quy trình 5 bước tìm và phát triển nhu cầu tại Unilever & Nestlé, tại: https://youtu.be/DcOy1eINTAE (11h00 thứ 7 - ngày 02.04) Speaker 1: Hậu Huỳnh – Former Brand Manager Unilever – Eliter Season 3 Speaker 2: Nhật Minh - Head of Consumer & Market I…
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Young Marketers Podcast Real Stories. Real Lessons. Season 1: Back to Fundamental Tập 3 – Khám phá những thấu hiểu đắt giá đằng sau Pepsi Ngõ và những chiến dịch marketing nổi bật khác. Speaker 1: Kiều Thiên Vân | Associate Strategy & Creative Director, Dentsu Redder, Eliter Season 3 Speaker 2: Võ Quang Huy | Senior Manager, Creative Planning, Dent…
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Young Marketers Podcast Real Stories. Real Lessons. Season 1: Back to Fundamental Tập 2 – Tập đặc biệt: Học được gì từ marketing tại Coca-Cola? Speaker: Chị Phạm Nhã Uyên; Cựu Giám đốc Marketing khu vực, Coca-Cola Đông Nam Á; General Manager, Provénce Vietnam; Elite Empower. Host: Chris Việt Linh; Senior Brand & Marketing Manager, Giao Hàng Tiết Ki…
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Young Marketers Podcast Real Stories. Real Lessons. Season 1: Back to Fundamental Episode 1: Marketing Is Important or Branding Is More Important! Speaker: Nguyen Phu Cuong - Marketing Director at Biti's, Eliter Season 1 Host: Chris Viet Linh - Former Senior Group BM at AB Inbev - Eliter Season 7 Link full EP01: https://youtu.be/kGerd-Y7wJc What is…
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Young Marketers Podcast Real Stories. Real Lessons. Season 1: Back to Fundamental Tập 1: Marketing quan trọng hay Branding quan trọng hơn! Speaker: Nguyễn Phú Cường - Marketing Director tại Biti’s, Eliter Season 1 Host: Chris Việt Linh - Former Senior Group BM tại AB Inbev - Eliter Season 7 Link full EP01: https://youtu.be/kGerd-Y7wJc Marketing là …
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Inspired by real marketing stories. Real challenges. Real struggles. Real inspirations. Real lessons. In Vietnam market. Fundamentally By young aspiring marketers From Biti’s, Unilever, Nestlé, Grab, One Mount Group, GHTK, Dentsu Redder And many more. All graduate from 1 program Young Marketers Elite Development Across seasons It’s the first time e…
  continue reading
 
This is the fourth and final part of my novella The Dark Country, set on the imagined, Greek-inspired island of Kefthyra. In it, a maiden, mother and crone call forth the old language, and the snakes that live in the Earth, to try to overthrow a colonial empire. See Episode 11 for part one.I am sharing the full novella in four parts over the spring…
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This is part three of my novella The Dark Country, set on the imagined, Greek-inspired island of Kefthyra. In it, a maiden, mother and crone call forth the old language, and the snakes that live in the Earth, to try to overthrow a colonial empire. See Episode 11 for part one.I am sharing the full novella in four parts over the spring & summer seaso…
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This is part two of my novella The Dark Country, set on the imagined, Greek-inspired island of Kefthyra. In it, a maiden, mother and crone call forth the old language, and the snakes that live in the Earth, to try to overthrow a colonial empire. See Episode 11 for part one. I am sharing the full novella in four or five parts over the spring season.…
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This is part one of my novella The Dark Country, set on the imagined, Greek-inspired island of Kefthyra. In it, a maiden, mother and crone call forth the old language, and the snakes that live in the Earth, to try to overthrow a colonial empire.I will be sharing the full novella in four or five parts over the coming weeks. May these words be seeds …
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In this episode I explore the story of Calypso, the nereid daughter of sea-Titans who is infamous for seducing Odysseus in Homer's Odyssey. Here, Calypso gives a different perspective. Here, we see Calypso as a keeper of her lineage's ancestral traditions of seeing and healing, as the powerful keeper of secrets, as a font of wildness and of earthen…
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In this episode, I read the short story "The Pythia," from Our Lady of the Dark Country, my 2018 collection. This tale explores the underpinnings of the myth of Apollo and his takeover of the oracle at Delphi. In the oldest stories, Delphi belongs not to Apollo but to oracular and dreaming women who spoke to the Python in the Earth— the child of Ge…
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"Ashes, and the King Who Came Home," is a short prose-poem-tale, written last August 2019 (and first shared on my Patreon https://www.patreon.com/sylvialinsteadt). It is a reflection and weaving of many threads, both personal and mythic, that were pressing strongly on my psyche at the time. It is about the great wound to the masculine in our cultur…
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This episode of Kalliope's Sanctum is a reading of my story The Garden, from my 2018 collection, Our Lady of the Dark Country. It was inspired partly by one of Rilke's Sonnets to Orpheus, which I read in the introduction, and partly by the truly enchanted garden of my dear friend Nao who lives on Vancouver Island, and is a beekeeper, dance teacher,…
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This week, I wanted to offer a space of respite, of nourishment, and of comfort in these wildly unknowable, difficult, but profound times. So the Nunnery of Iona came to me, coupled with a sister poem, The Queen of Moss & Green, both of which I wrote during my time in the Scottish highlands and Hebrides this past August of 2019. I hope these words …
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This episode is Part 2 of a two part reading of my short story, "Rhea Silvia," from my January 2018 story & poem collection Our Lady of the Dark Country (https://www.ptreyesbooks.com/book/9780999696606).Please listen to Part 1, the previous episode, before Part 2, or it won't make much sense! :)This is a retelling of the tale of Rhea Silvia, the so…
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This episode is Part 1 of a two part reading of my short story, "Rhea Silvia," from my January 2018 collection Our Lady of the Dark Country. (https://www.ptreyesbooks.com/book/9780999696606)It is a retelling of the tale of Rhea Silvia, the so-called mother of Rome— mother of Romulus and Remus, twin brothers who were later suckled by a wolf, and who…
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In this episode, I explore the ancient Greek story of Cassiopeia and Andromeda (Queen & Princess of a mythic "Aethiopia"), with a brief opening musing about Our Lady (Divine Mother, Mary, etc), the constellation Cassiopeia (that great M in the northern sky), and the roots of this story with the Babylonian sea-dragon, Tiamat, mother of the world. St…
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Welcome to the inaugural episode of Kalliope's Sanctum! In this episode, I begin with a poetic imagining of Kalliope's story, the one before she was ever Muse on Mount Olympus, and also after, now, as we liberate her back to her own ground of being, where she began. I introduce the episode with a few notes about her mythic context, but the story-po…
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