How do you get someone to learn everyday? Make it addictive… in a good way. Luis von Ahn has mastered engagement with Duolingo, transforming it into the largest education app on earth with over 40M daily users. And in our exclusive interview, Duolingo CEO announces the next product: Chess. In this episode, you’ll hear… Why the CEO (proudly) calls D…

You’re about to see “Tariff Fee” on your receipts… But the phrasing is about to get political. Companies are embracing mascots again … Jake From State Farm just beat the Kardashians. Costco’s one weakness? It’s never successfully sold a Kirkland beer… until now. Plus, we’ve got Duolingo’s CEO on tomorrow’s pod… and he’s announcing something big. $C…

Subscribe to The Best Idea Yet here: https://wondery.com/links/the-best-idea-yet/ Roscoe Rodda was in the fight of his life. His candy factory was right down the road from Milton Hershey’s—yes, THAT Hershey’s—and he needed to set himself apart. So Roscoe embraced a single holiday to get the competitive confectionery edge: Easter. Chocolate eggs, je…

Twinkie is embracing 4/20 with Munchies Mobiles... because the US economy is now PG-13. China just stopped selling us Rare Earth Metals… We call it the Acupuncture Needle Strategy. Say hello to “Nepo-preneurs”… Because kids joining family businesses just surged 13%. Plus, the top way to reduce stress at work? Playing Tetris… $SJM $LMT $SPY Want mor…

Harvard is taking on the Trump admin for $2B… so we looked at the Economics of Endowments. 60% of Coachella ticket sales were payment plans… it’s not buy-now-pay-later, it’s pay-now-party-later. Netflix thinks it’s recession-proof… So its new internal goal? Hit $1 trillion Dollars. Plus, what’s the most forgetful day of the year?... Uber’s Lost & F…

Chinese factories are retaliating in the trade war… with TikTok videos exposing $5 Lulu pants. Moleskine’s journals are thriving despite the digital age… because they created a Gen Z Board. Will Instagram get split from Meta?... Zuckerberg testifies this week in FTC vs. Meta. Plus, the untold origin story of… The Super Soaker. $LULU $META $SPY Want…

Louis Vuitton opened its 1st Texas factory 6 years ago… but we’ll explain why it’s failing (#FooeyVuitton). Dubai Chocolate went viral 17 months ago… It shows why every biz needs a “Trend Team.” Trump’s trade war focus is the “trade deficit”... But America’s economy is Brains & Brands. Plus, tomorrow is tax day… But if you haven’t done yours yet, P…

Yesterday we covered the trade war pause… today the behind-the-scenes Trump drama. Versace was just sold to its Italian cousin Prada at ½ price… because time kills all deals. Nick just got his 1st colonoscopy… so Jack found our fave economics lesson in the exam. Plus, Google is now paying AI engineers to do nothing… no joke. $CPRI $PRDSY $SPY Want …

Trump paused most tariffs, except for 1: USA vs China… Who will win the isolation game? The Masters golf tourney begins today… but the real strategy is in the $1.50 sandwiches. Harry’s Razors filed to IPO as “Mammoth”... because Harry’s is really a startup studio. Plus, scammers moved from email, to text, to… job apps? 25% of interviewees will be f…

Colossal brought the Dire Wolf back from extinction… by using a strategy from Hollywood. The #1 winner of the Trade War? ThredUp… The second-hand clothing stock has doubled this year. Shopify is requiring everyone at the company to use AI every day… AI is part of the dress code. Plus, introducing “Tasteful Tariffs” — Things that should be tariffed.…

Should you buy the stock dip?... The best way to decide is with our stock Time Machine. Artipope just unveiled a $4,000 baby carrier… because the best status symbol is “status subtle.” Ford launched employee pricing for all… because tariffs will hit garages over groceries. Plus, the untold origin story of the world’s biggest marshmallow company… Pe…

Stocks fell 10% Thurs/Fri, now this trade war could trigger a global recession… a “Pan-cession.” Chipotle went on a 7-year journey to find a tariff-free avo… but it doesn’t exist. 4 o’clock is the new 5 o’clock… You now leave work 42 minutes earlier, but with one big catch. Plus, the hottest new fashion product?... It’s the Nvidia CEO’s leather jac…

Subscribe to The Best Idea Yet here: https://wondery.com/links/the-best-idea-yet/ Before 2007, mobile phones had tiny keyboards, crappy screens with internet so slow - you could finish a super burrito while waiting for your MySpace profile to load. Then Apple wowed the world with the iPhone: a digital Swiss Army knife that replaced cameras, maps, m…

White Lotus’ szn finale is Sunday… and HBO’s drip strategy is beating Netflix’s drop. The best way to understand Trump’s trade war nuclear bomb?... The $324 iPhone tariff. Coach’s handbag stores are adding ice cream bars?... Because “dwell time” leads to “sell time.” Plus, Buffalo Wild Wings invented March Madness smart-glasses that beat Apple’s Vi…

It was T-Day: Tariffs, Tesla, & Trump… We got an update on all of ‘em (and why it’ll cost you $3,600/year). Tinder launched a Flirt-bot… Because AI’s most powerful use is training pickup lines (seriously). Nintendo’s Switch 2 is its biggest launch in 8 years… and Mario Kart is getting social. Plus, we found a Skier’s Arbitrage: It’s cheaper to fly …

The Hooters founders are buying it outta bankruptcy… but did you know Hooters once had an Airline? Facebook is going back to the OG version… Because the Social Network became a Stranger Network. Canada’s using a WWII playbook to fix their housing crisis… and it’s inspired by Long Island and Everything Bagels. $AAPL $META $EAT Want more business sto…

The New York Yankees set a home run record… Thanks to a new data-optimized torpedo bat. The #1 term you gotta know for Q2? “Stagflation”… when unemployment and inflation both rise. One drone delivery startup is beating Amazon in the sky… but should serve houses or hospitals? Plus, Kim Kardashian’s Skims is launching a Wall Street Shapeware line… $S…