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Clicks 2 Bricks is the podcast about multi-location marketing. Our mission is to inform and entertain multi-location marketers through interviews with CMOs, senior executives, and subject matter experts. Clicks 2 Bricks exists at this intersection of brand and performance marketing. We believe that brand is the only way to truly connect with consumers and to build meaningful relationships that pay dividends over years and even decades. The business results are not directly measurable, but no ...
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A group of friends that decided to make their conversations public🤷🏻‍♂️ FOLLOW US ON INSTAGRAM! 😄 Nick - @Nickdelira Julian - @julianbautistaaaa Justin - @jmaglaque Bruno - @Brunoearth_ Lawrence - @LawT0rres_15
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Today on Clicks 2 Bricks, we are joined by the chief brand and marketing officer of Caribou Coffee to discuss the brand’s innovative TikTok campaign. Tuning in, you’ll hear all about Caribou Coffee and what sets it apart from other coffee brands, how it fits into the Panera portfolio, and how the coffee industry has changed in terms of market dynam…
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In today’s episode of Clicks2Bricks, we are joined by Ash ElDifrawi in his capacity as the Chief Commercial and Brand Officer for The Aspen Group (TAG), a portfolio of health-services brands. Ash is here to talk about the unique challenges of growing and supporting a national dentistry brand, and he is perfectly situated as two of the brands under …
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There is always space for learning and innovating; regardless of how old you or your brand are! Today on Clicks 2 Bricks we are joined by the new CMO at Blaze Pizza, Christian Kuhn to discuss the exciting changes he has incited at the company. Tuning in, you’ll hear about Christian’s fascinating career and some fun facts about him we may not have k…
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In this week’s episode of the Titans of Food Service podcast, Nick Portillo speaks with Walt Postelwait, President of Pak Group for North America. Walt shares his extensive journey in the food service industry, from his initial steps in the citrus business to rising as a prominent figure in the flavor industry. He offers advice for those aspiring t…
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In this week’s episode of the Titans of Food Service podcast, Nick Portillo invites his father John Portillo, CEO of Portillo Sales & Marketing, to celebrate nine years of Portillo Sales and Marketing. They discuss the evolution of their business, key strategies that have driven their success, and the importance of building strong relationships in …
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As a Chief Marketing Officer, you have to be passionate about the brand you’re working for. With more than 10 years of experience working for Chicago-style fast-casual restaurant, Portillo’s, CMO Nick Scarpino joins us for this episode of Clicks 2 Bricks to share his marketing expertise and love for this multi-generational brand! Tuning in, you’ll …
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In this week’s episode of the Titans of Food Service podcast, Nick Portillo speaks with Chris Nisi, Founder and CEO of Nisi’s Craft Bakery. Chris shares his fascinating upbringing in an Italian-American family and how those roots influenced his career in the food service industry which now spans over 25 years. He discusses the unique processes behi…
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Customers aren’t interested in being marketed to or having products sold to them. What they seek is a genuine connection with brands that truly understand their needs. This is where the opportunity lies to inspire a deep affinity for your brand and products. Marketing today is less about selling and more about building relationships, creating conne…
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In this week’s episode of the Titans of Food Service podcast, Nick Portillo speaks with Eric Martin, Chief Performance Officer at Food Sales East. With an extensive career in the food service industry spanning over three decades, Eric has a wealth of experience and expertise, having navigated significant industry changes and scaled Food Sales East …
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If you’re a teenage girl, then you definitely know this global retail brand that specializes in ear piercing, affordable jewelry, and fashion. Today on Clicks 2 Bricks, we learn about the dynamic retail brand, Claire’s, as we welcome its Global Head of Marketing, Chris Duncan. Our conversation begins with exploring Claire’s complex retail network a…
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In this week’s episode of the Titans of Food Service podcast, Nick Portillo speaks with Reed McCord, the innovative founder and CEO of First Bite. Reed shares his experiences and the challenges he faced while building First Bite. He explains how First Bite helps businesses in the food service industry by offering a vast database of restaurant infor…
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Having been established for over 50 years, Hard Rock is one of the most instantly recognizable and revered global brands. But with such remarkable success and widespread expansion, it's easy to forget what the brand truly values at its core. To refresh our memories and to explain what Hard Rock stands for today, we are joined by the President of En…
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In this week’s episode of the Titans of Food Service podcast, Nick Portillo speaks with Jen Roth, Vice President of Away from Home and Small Format for Hain Celestial and Emily Mark, National Sales Manager for Away from Home Food Service and Vending at Hain Celestial. Nick, Jen, and Emily discuss Hain Celestial's intentional efforts to revolutioniz…
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In this episode, we sit down with Wendy Martin, Chief Marketing Officer for Floor & Decor, to unpack the intricacies of marketing for a specialized retailer in the hard surface flooring industry. Floor & Decor is a leading specialty retailer in the hard surface flooring market, offering an unparalleled selection of tile, wood, stone, and flooring a…
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In this week’s episode of the Titans of Food Service podcast, Nick Portillo delves into the grueling yet exhilarating world of Ironman triathlons, connecting his personal journey with universal lessons in business and personal growth. Following his participation in the Ironman Texas event, Nick shares an honest and detailed recount of his rigorous …
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To celebrate 100 Episodes, we welcome back Ryan Ostrom, CMO and EVP at American fast-food chain, Jack in the Box. Since his first appearance on the podcast three years ago, Ryan has left his role in marketing leadership at GNC and pioneered an innovative turnaround for Jack in the Box. His strategy? A step-by-step process based on the principles of…
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In this week’s episode of the Titans of Food Service podcast, Nick Portillo speaks with Charles Bililies, Founder & CEO of Souvla, a Greek-inspired restaurant that has burgeoned into a culinary staple in San Francisco. Charles boasts a rich lineage rooted in the food service industry, with his family's restaurant background paving the way for his i…
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In today’s episode, we delve into the world of digital transformation in the restaurant industry with industry expert, Casey Terrell. Casey is a highly respected marketing professional with vast experience in the restaurant industry, particularly in digital transformation, technology adoption, and multi-location marketing roles. In our conversation…
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In today’s crowded and competitive marketing landscape, many brands strive to break through the noise by creating memorable social media moments that bring their brand personality to life. In this episode of Clicks 2 Bricks, we take a look at Cricket Wireless' recent viral campaign with WWE, featuring the Cricket Chair Phone. What is a Chair Phone,…
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In this week’s episode of the Titans of Food Service podcast, Nick Portillo speaks with Mark Chavez, Director of the Tustin Unified School District. With a strong background in the food service industry, particularly within school nutrition, Mark shares his deep understanding of the complexities and responsibilities inherent in feeding students hea…
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In 2025, Dairy Queen turns 85 and in its eight-plus decades, it has evolved from being a simple soft-serve ice cream company to becoming one of the biggest QSR and burger brands in America! Dairy Queen’s philosophy is one of emotional connection, and bringing us closer to the brand today is its Executive Vice President of Marketing, Maria Hokanson.…
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Authenticity is a rare trait in today’s business world, but as today’s guest tells it, being authentic is the only way to foster meaningful human connections – which are more valuable than all the money in the world combined! Tim Rea is the Chief Experience, Brand, and Marketing Officer for Edward Jones – a financial services firm with over 15,000 …
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In this week’s episode of the Titans of Food Service podcast, Nick Portillo speaks with Paul Fournier, president at TacticWare Resources and a highly sought-after food service consultant. Nick and Paul talk about the evolution of the broker industry, the importance of maximizing broker relationships, and how manufacturers can work with brokers to a…
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In this week’s episode of the Titans of Food Service podcast, Nick Portillo speaks with Hannah Lopez, the Director of Marketplace for Food Service at the Plant Based Foods Association (PBFA). Nick and Hannah discuss exciting developments in the plant-based food movement, recent legislation in Los Angeles County, and Hannah's background in starting …
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Our guest today is Jen Wilson, and she’s the Senior Vice President and Head of Marketing for Lowe’s. The major update from the home improvement retailer revolves around the recent revitalization of the My Lowe’s Loyalty Program. This relaunch features enticing spending rewards and innovative methods to capture consumer preferences even before any p…
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Stretching, as a service, is a growing industry and Stretch Zone is the original brand! Today we are joined by the Vice President of Marketing for Stretch Zone, Lindsey McFadden, who is here to speak about how technology and specifically, SOCi has helped her company scale at its intended rate. We learn about the origins of Stretch Zone, what the co…
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Most people aren’t exactly eager to think about investing in products like life insurance, especially since it can bring up uncomfortable feelings about the future. This presents some pretty unique marketing challenges for companies that sell these types of products. So what can you do to connect with audiences and help them realize that getting li…
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In this week’s episode of the Titans of Food Service podcast, Nick Portillo takes an intimate look at the nearly nine-year journey of his company, Portillo Sales and Marketing. Nick talks about the importance of having a strong founding team, investing in key hires, and embracing change and innovation. He shares how building a strong company cultur…
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A well-loved National brand was recently mentioned by one of the most famous Hollywood actresses on Saturday Night Live. How does this kind of brand placement happen? Did Hooters know about the feature before it went live? Bruce Skala is the Chief Marketing Officer for Hooters, and he joins us today to tell the story behind the skit. Tune in to hea…
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In this week’s episode of the Titans of Food Service podcast, Nick Portillo speaks with Paul Neal, CEO of Vantage Point Commercial Capital and a real estate finance expert who's carved a niche in helping business owners secure their financial future through property ownership. Paul shares his wisdom on how owning your building can significantly pro…
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How do you put your most important, valuable asset in front of folks where it’s going to matter? During this episode, Chief Marketing Officer for Tractor Supply Company, Kimberley Gardiner joins us to tell her story. She shares her unique journey of working for major automotive brands, and how she is training Tractor Supply Company employees to cre…
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What does B2B marketing look like in financial services? As today’s guest Kirti Naik explains, it’s not that different from the goals and challenges of consumer marketing, and it also offers unique opportunities for innovation in marketing. Kirti is the Head of Brand & Creative at the New York-based financial firm, Neuberger Berman, and she details…
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In this week’s episode of the Titans of Food Service podcast, Nick Portillo speaks with Dan Gordon, a transformative coach in the fields of business, sales, and public speaking. Dan shares his philosophy on the importance of being interesting over just being good at something. Through a blend of personal experiences and sharp insights, Dan illustra…
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In this week’s episode of the Titans of Food Service podcast, Nick Portillo speaks with Stephanie Lind, whose extraordinary story embodies the resilience and innovation at the heart of the food service industry. Stephanie brings invaluable insights from her multifaceted career, emphasizing strategies that drive small, impactful brands toward succes…
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With multiple formats including freestanding stores, mall locations, and convenience store co-locations, Vicki Beswick faces a fairly complex marketing challenge as the Vice President of Marketing for iconic pizza brand, Sbarro, especially now that the brand is leaning into e-commerce and delivery. Luckily, Vicki has a ton of pioneering e-commerce …
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In this week’s episode of the Titans of Food Service podcast, Nick Portillo speaks with Mario Sakora, a thought leader in the realm of human behavior, leadership development, and Enneagram application within the business space. He discusses the Enneagram model of personality styles and how it can be used in leadership development. Mario shares insi…
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The storage space industry has some pretty unique challenges, especially when it comes to marketing. Not only are you trying to set yourself apart in a need-based business, but you also have to manage constant churn and fluctuating occupancy rates. So what does it take to launch and maintain a successful marketing strategy in this kind of environme…
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In this week’s episode of the Titans of Food Service podcast, Nick Portillo speaks with Laura Chute, Vice President of Sales for Custom Culinary. With over 20 years of experience in the industry, Laura shares her passion for helping customers optimize their businesses and create positive outcomes. She discusses the importance of rest and recovery i…
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Today on Clicks 2 Bricks, we are joined by Alec Hanson, author, host of the Modern Lending Podcast, and Chief Marketing Officer for loanDepot – a California-based company that sells mortgages and other lending products. One of loanDepot’s key channels is its team of lending consultants, each of whom is charged with building their own mortgage lendi…
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In this solo episode of the Titans of Food Service podcast, Nick Portillo delves into the profound changes and consolidations occurring in the food service broker industry. Nick touches on the emotional journey and the evolution of his business, Portillo Sales and Marketing, emphasizing its challenges and triumphs. He discusses how they navigated t…
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Nissan is the first automotive brand that we’ve had on the show and we are thrilled to be in conversation with the Chief Marketing Officer of Nissan North America, Marisstella Marinkovic! Automotive marketing is different from all the others in many profound ways, and Marisstella is here to highlight those differences and explain why her industry i…
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In this week’s episode of the Titans of Food Service podcast, Nick Portillo speaks with food service maven Candace Williams. Set against the background of Candace's expertise in the plant-based beverage space, this dialogue delves into her career trajectory, her innovative approach to national accounts, and her integral role in the ascent of Califi…
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Joining us today is Pat O'Toole, the Chief Marketing Officer of the iconic Burger King. Recorded in person at the Burger King headquarters in sunny Miami, Florida, this episode unveils the highly-anticipated Million Dollar Whopper campaign and insider secrets to Burger King’s “Reclaim the Flame” plan to accelerate growth. Pat is an accomplished mar…
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In this week’s episode of the Titans of Food Service podcast, Nick Portillo speaks with Ed Zimmerman, a seasoned professional with over four decades of experience in the food service industry. He is the President of The Food Connector, a company that specializes in B2B marketing and strategy within the sector. Ed shares valuable perspectives on the…
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Is parking a commodity, or does LAZ Parking simply offer a differentiated branding experience? Helping us get to the bottom of this is the National Senior Director of Marketing at LAZ Parking, Kim Spagnulo. Kim joins us to explain how LAZ became the biggest and fastest-growing privately-owned parking operator in America, and how she fulfills her ro…
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In this week’s episode of the Titans of Food Service podcast, Nick Portillo speaks with Dan Bubniak, former CFO and COO of Dirty Hands, a natural food merchandising company. Having occupied the helm of a small family business that underwent a remarkable 20x growth over six years to become a national powerhouse with a presence in over 35 states and …
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Joe Artime’s journey with Moe’s Southwest Grill began as a student, slinging tacos and burritos. Today, he is the Head of Marketing for the franchise. During this episode, he joins us to discuss the new positioning for Moe’s Southwest Grill, the choice to pivot towards video content for 2024, and how the brand connects with local communities throug…
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In this week’s episode of the Titans of Food Service podcast, Nick Portillo speaks with Russ Hawkins, a celebrated influencer in food service technology. With Russ’ extensive experience in tech, he discusses the transformative potential of data analytics for businesses and shares how Agilence, Hawkins' company, allows food service entities to tap i…
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To become a transformational CIO, one must have key characteristics, capabilities, and leadership styles that foster followership and inspire others to embrace their vision. This is the belief of Michael Chachula, Chief Information Officer for FAT Brands, who joins us today to shed some light on what it takes to manage the marketing tech stack for …
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This episode previously aired on the CEO Podcast. "In this episode, Vince and Scott are joined by a special guest, Nick Portillo, to delve into the fascinating world of building a generational business. They explore various aspects of thriving in a generational business and offer valuable insights on what it takes to create a successful family-run …
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